creating & protecting strong brands through archetype identification
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Creating & Protecting Strong Brands through Archetype Identification. Presented by Jeanne Maddox, Marketing Manager. Archetype Identification. - PowerPoint PPT PresentationTRANSCRIPT
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Creating & Protecting Strong Brands through Archetype Identification
Presented by Jeanne Maddox, Marketing Manager
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Archetype Identification
If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks,
and I would fare better than you.
John Stewart, former CEO of Quaker Oats circa 1900s
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Archetype Identification
DIFFERENTIATE!
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Innocent
Successful at ignoring and moving through barriers that would stop others; seeing what’s right in almost any situation; and maintaining faith in their ideals.
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Every person
Successful at providing a sense of belonging and human dignity to others; creating hard-working teams that take pride in their work; and fostering real camaraderie among employees.
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Hero
Successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.
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Caregiver
Successful at providing consistent, high-quality service or care; creating stable and nurturing environments; and advocating for others at a very high level.
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Explorer
Successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.
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Lover
Successful at building real partnerships among employees and clients; seeing the possibilities for greater quality of life inside and outside of the workplace; and establishing harmonious ways of working together.
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Outlaw
Successful at developing truly radical ideas, products, and services; leading reform of all kinds; and/or serving as the contrarian voice in debates.
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Creator
Successful at developing distinctive, original products and services and/or innovating new
solutions or expressive means.
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Magician
Successful serving as catalysts for change; turning problems into opportunities; reframing difficulties;
empowering people, teams, and networks; and creating flexible, win/win solutions for all involved in
a situation.
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Ruler
Successful when they can make decisions that benefit others, use power to create positive
outcomes, and make order out of chaos.
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Sage
Successful at developing significant expertise; gathering and analyzing information so that it’s useful to others; and contributing knowledge to
almost any situation.
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Jester
Successful at brainstorming and thinking outside the box; finding clever ways around obstacles;
and having fun while getting work done.
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Differentiation
RevolutionaryCreatorMagicianRulerSageJester
InnocentEvery personHeroCaregiverExplorerLover
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Morbark Archetype - Hero