creating interiors to evoke the brand message 2019/20 · • logos and all brand names need to be...

LINDHORST GRAYS

CREATING INTERIORS TO EVOKE THE BRAND MESSAGE 2019/20

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Interior Brand Architecture:

What is Interior Brand Architecture?

“It is the use through planning, spacial definitions and installation with the use of various tools, materials and graphics to define the character of the business operating within”. sg.

The use of colour within environments, allows for active elements that help define the following:

1. The personality and culture of the brand/business.

2. Company values.

3. Environmental values and community spirit.

4. The philosophy of the brand and/or business.

5. Operative defined areas and teams.

6. Sub-division and support services.

7. The use of colour has also proven to effect a positive mood amongst people within an environment.

8. It can create unity and a brand culture within an organisation regardless of hierarchy.

9. As a directive, clarifying large spaces and various rooms for different processes.

10. As a central ‘Brand Bible’ for business brand design procedures.


Lobbies and Staircases:

An entrance into an organisation begins to set the tone of the brand culture. We propose using graphics on glazing and up the staircase walls and ceilings, to inspire and inform those visiting the brand as a client or customer, of its brand culture, heritage, contemporary skill-set and welcoming professional service.


Reception & Information Touch-Zones & Waiting Areas:

• Main Reception areas are shared by all brands, visiting clients and staff. They therefore should be informative ands start to set the tone of what goes on within the building. Example a media building could have screens on walls that show various media channels. Wall graphics can emphasis powerful statements that build the brands stature.

• This area is the first visual contact by clients. • Logos and all brand names need to be placed on a ‘Presentation Wall’. • Colour defined areas set out zones for working staff and visitors. • Touch-points, information zones all help to create informative assistance to staff. • Furnishing style & colour to evoke the cultures and professionalism.

Touch-Points for clients, visiting staff or services information,

including: press and brand news updates.

Waiting areas and casual meeting spaces to use 3D wall panels and textured fabrics that will absorb excess sound, create inviting lighting effect, comfort, along with durability and a

Reception should welcome and invoke the brand attitude. The use of visual /lighting effects, graphics would reinforce the brands stature in its industry.


Meeting Rooms:

• All organisation use various types of meeting rooms to hold with clients, staff and conversations using Visual media. • These areas can be defined for team meetings, training and quiet working spaces. • Therefore, these rooms need to define their purpose through elements like wall-graphics, colour, 3D panel sound-proofing and lighting. • Elements must always reinforce the organisations philosophy and culture. • Smaller meeting rooms can have walls covered in 3D-panelling and graphics, to allow for sound-proofing and a team-philosophy.

• The use of colour instills ‘brand conformity’ a professional attitude and a positive work ethic .

• The resulting factors build consistent stakeholder communication and development of a positive service attitude.


Private Sound Proofed Booths:

We note that many companies require areas of intimacy, either with clients to discuss sensitive issues or staff. Therefore, booths with branded blocked out glazing graphics, are in keeping with an informal style, acoustically adapted through 3D-wall panels that absorb sound, creating a private conversational environment.

• The use of typography enhances the attitude of mind and experience.

• Through encouraging quotes and a brand philosophy, all stakeholders understand the same message and in-turn are empowering the brand attitude.


Secure Service Areas:

As banks, Cinemas, credit departments, and stores try and create open areas to do business without seemingly creating a divide between them and the client.The use of graphics, lighting to defining the zone has become an important element, that without a structure creates a private space.

• These areas require: specialist lighting, back-lighting behind monitors and the use of visual-imagery on walls to enhance the environment. • Window graphics allow for semi-privacy, and can create appealing brand messages. • The use of colour on walls as-well as the carpet or fabrics will section and improve the mood of any space.


Team Working Zones & Informal Meeting Areas:

Many open-plan companies, suffer from accumulating staff sickness days. Studies in the States and UK have shown this can be attributed to poor lighting, a depressing overall mood of the interior, dark tonal colours, as-well as no relaxing work or chill-out spaces. These areas are dominated by rows of divided booths. Teams from various departments take up rows that define different tasks.

• Using the columns, panels, fabrics, walls and glazing we can define each team’s area through colour, lighting and graphics. • The design is easily adaptable to the changing needs of the environment.


Management Spaces:

Team Manager’s are part of the overall process of communication between the teams and the senior management. It is often necessary for management to have a semi-private office space on the team floor.

• The use of panelled glazing can allow total privacy or enough to create a quieter area for work and meetings. • Wall graphics on the glazing offers privacy and team branding, but allows for management inclusiveness.

• Wall graphics will be used to create a strong branded team philosophy throughout to inspire, build team-spirit, inform, and add an inclusive tone.


Senior Management / Directors Offices.

At this level, it is important got keep it open and inclusive, so that this level does not become separated through a hierarchical tone. Often it is at this level that communication breaks down and causes the most issues in within a business. To overcome the old impression and closed door scenario, these type of changes create an approachable professional option.

• Offices and meeting rooms can be characterised by their brand colour, styling and graphics on the windows. • A Department Managers space can be defined through sub-brand colours, used on the furniture and interior walls. • Effective graphics can stimulate an interior, create the required privacy and define the department. • An opportunity in some areas allows for furnishing to communicate the department. • 3D-panels in either the offices or outside can stop sound from travelling and give a more intimate sense.


Canteen, Kitchens and Chill Areas:

Any canteen or kitchen area for the staff becomes a hub of various activities. These range from a quick tea/coffee, to food being heated-up in the microwave or a more complete canteen meal at the main counter. Creative input will define the comfortable areas for relaxation or informal conversations to those used to be served food or for food preparation, consumption and personal study. Hospitals are a great example where a canteen needs to offer various emotional diverse spaces.

• Create defined areas of preparation, introduce bar seating, casual seating areas, window benches and dining tables to enhance the zones and assist with various forms of lighting.

• Wall and window graphics will enhance the environment when staff or guests seek a break from the building’s other environments.

• Using paint colour, worldwide imagery of cities, animals, vegetation and plants etc.


Corridors:

Often given less thought, and seen by many as a link space. They offer a great opportunity to again create all kinds of zones depending on the buildings use. A team branded message or departments entry, they can be developed to inform, promote, relax or reinforce a brand message.

1. As network of spaces, that like data, transport information in various mediums, and on all surfaces.

2. With creative input, they can begin to highlight a brand story or departmental message, and direct the attention from the architecture, to the culture within.

3. Often untapped environments, we see them as a proposition to feed communication.

4. Build brand spirit. 5. Create a directive colour theory map. 6. Communicate a positive professional or informal mood whilst in that

space.


Background on Lindhorst Grays Management Team:

Shalom Grays: Interior Brand Architect: is a qualified from the University of Brighton, Sussex England.

For over the past 20 years he as worked intensively with many commercial clients, store groups, retail brands and hotels. Consulting and re-designing their environments to improve the overall internal infrastructure and brand culture and integration for all stakeholders. As well as commissioned by private clients to design / build their private residences in Cape Town and Port Elizabeth.

The team of specialists employed to carry out the work for Lindhorst Grays have worked with the team, and come with references from previous employers or clients for their high standards and quality to detail.

Grant Lindhorst: Director has been in property development for over 20 years, having worked on projects around the world and locally, he is the other half of the management team, and has a great eye for detail and sums.

Grant works closely with clients and suppliers to make sure the quality is met on all services and that finances are kept current, clear and where possible negotiated discounts passed onto the client.

• Absolute attention to quality, service and schedule is of prime importance to both Grant and Stewart.

• Appreciating that clients come first, they will often deal first-hand as project managers, attending meetings as the direct contacts for all queries during the project.

• Our approach is to bring the efficiency and standards of our European experience to South Africa so that the clients reap the benefits.


Contact us to arrange a free consultation and discover how you can unlock your business's potential.

telephone: +27 041 364 1534 or 078 708 5381

email: [email protected]

www.lindhorstgrays.group

mailto:[email protected]

creating interiors to evoke the brand message 2019/20 · • logos and all brand names need to be...

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