creating customer loyalty

СREATING CUSTOMER LOYALTY Andrew Morozov CEO RBK Money

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The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

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СREATING CUSTOMER LOYALTY !!

Andrew Morozov CEO RBK Money !!!"

RBK MONEY!

2002##!##

PIVOT!

2002##!##

Zero(fee#policy#

!!##

SUCCESS!

2002##!##

Trac1on#achieved#!

!!"

Zero(fee#policy#!!##

GROWTH !

2002##!##

Zero(fee#policy#

#!!##

Trac1on#achieved#

Russia#

EXPANSION !

2002##!##

Zero(fee#policy#

#!!##

Trac1on#achieved#

Russia# Interna1onal###

TODAY !

2002##!##

Zero(fee#policy#

#!!##

Trac1on#achieved#

# !

!!"

Russia# Interna1onal###

40,000#!!##

businesses#!##

RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES !

LOYALTY !!

Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging."

PEOPLE LOYAL TO PEOPLE NOT THINGS"

PERMISSION MARKETING!

Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) !!!"Customer Support / Service (89%) Honest & Open Policies (83%) !!!"

Trustworthy Brand Name (75%) Specific Features (75%) Offers Latest Technology (73%)!!!"Creative Offers & Programs (62%) Friends Recomendations (53%) !!!"Speak thru Multiple Channels (30%)!!!"

Source: PWC USA 2013!!!"

WE ARE IN A DATA BUSINESS"

RBK OFFERS !!

The project involves more than 10,000 stores."

Purchases value per customer has increased by 20% over the last year"

NEW GENERATION LOYALTY PROGRAMS !

There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN

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