creating change in your enterprise
TRANSCRIPT
Creating Change in Your Enterprise
Cindy Alvarez (@cindyalvarez)
Director of UX, Yammer (Microsoft) & author, Lean
Customer Development
"It takes extraordinary effort to stop doing something in our comfort zone."
Marshall GoldsmithTriggers: Creating Behavior that Lasts – Becoming the Person You Want to Be
Get readyto START DOING
Working backwards
Explaining whatyou want to happen
WRITE (5 min)
• What are you going to start doing?
• What do you want to happen?
EXPLAIN (5 min)
Pre-emptivelyanticipate the worst
Breaking the law
Bending the rules
Assuming we can’t do that
DISCUSS (20 min)• What will skeptics /
detractors say?
• How will we acknowledge and reassure?
Set (ridiculous)time limits
Shareunfinishedideas
Second-guess yourself
WRITE (10 min)• What actions are you
going to take next?
• When will we stop and assess? (X tasks, Y time…)
EXPLAIN (5 min)
Bring more people along
Sell what you've learned
Keep recruitingallies!
