creating an online video strategy

22
Michael Hoffman, CEO For Video References: http://blog.see3.net/2009/02/15/ online-video-teleconference/ www.see3.net Creating an Online Video Strategy

Upload: others

Post on 03-Feb-2022

4 views

Category:

Documents


0 download

TRANSCRIPT

Michael Hoffman, CEO

For Video References:

http://blog.see3.net/2009/02/15/online-video-teleconference/

www.see3.net

Creating anOnline VideoStrategy

3BigReasonsWhy YouCan’t EscapeOnline Video

FiresideChats

1.

2.ThePuppyCam

Over 1.5 Million Sold

3.TheFlip

YourWebsiteis Your Channel

HowCan YourOrganizationApproach theNew Paradigmof Online Video?

TheDinnerVideoIs aDeadEnd

Build aMediaLibrary

VideoIs aMeansNot anEnd

Get OutYourCalendarand BeStrategic

“WeWant aViralVideo”

What Typesof VideoCan YourOrganizationUse?

Documentary:AJWS

PSA: ChicagoWomen’sFoundation

Dramatic:Maryland StateTeachersAssociation

Man-on-the-Street:Amnesty Intl.

Animation:NARAL

DIY/Vlog:Why Tuesday

“Dia-Vlog”

TravelOriginal ProductionExisting FootageImages, Rights, and MusicAnimation & GraphicsTranslation & TranscriptionsBroadcast QualityLive ActionMulti-Camera

CostFactors

www.see3.net/guide