Dwayne SpradlinCEO InnoCentive, Inc.

Creating an Innovation Culture in Your Organization

UN June 10th 2009

“ Open”

Lifelines, “Ask the Audience” and Crowdsourcing

• Lifelines• Humans irrationally

gravitate to what they know

• Uniquely prepared minds are everywhere

• Implications for Businesses

* Graphics property of respective owners

Innovation in 2009 & Beyond

Organizations need to re-shape themselvesFlexible platforms, organizations, business models and budgeting

BETTERCreativity and access to the brightest minds on demand1

Organizations need to innovate in three ways:

Open Innovation is a POWEFUL ANSWER for Businesses, Foundations, and Government alike

More Cost Effectively Than BeforePressure on expenses3

FASTERCompetition and market conditions demand it2

The Benefits of Open Innovation

• Faster time to market• Faster product development cycles• Avoid reinventing the wheel• Accelerated Innovation• Fund Solutions, not “trial & error projects”• Faster realization of breakthrough challenges• Dynamic flexibility to meet ebb & flow of demand• More highly skilled resources without fixed costs• BETTER, FASTER, and COST EFFECTIVE

A Crisis is a Terrible Thing to Waste

Open Innovation requires different mindset and Company Culture

Source: www.wikipedia.org

Difference between traditional innovation and open innovation:

Open innovation requires a different mindset and company culture from traditional or closed innovation.

Closed Innovation Principles

Open Innovation Principles

The smart people in our field work for us.

Not all the smart people work for us. We need to work with smart people inside and outside our company.

To profit from research and development (R&D), we must discover it, develop it and ship it ourselves.

External R&D can create significant value; internal R&D is needed to claim some portion of that value.

If we discover it ourselves, we will get it to market first.

We don’t have to originate the research to profit from it.

The company that gets an innovation to market first will win.

Building a better business model is better than getting to market first.

If we create the most and the best ideas in the industry, we will win.

If we make the best use of internal and external ideas, we will win.

We should control our innovation process so that our competitors don’t profit from our ideas.

We should profit from others’ use of our innovation process, and we should buy others’ intellectual property (IP) whenever it advances our own business model.

Culture eats Strategy for Lunch

- Customer Champion

Distinguished PanelistsJUDITH ESTRIN, Author, Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global EconomyTHE INNOVATION ECOSYSTEM

MARTHIN DE BEER, SVP, Emerging Technologies Group, CISCO SystemsCREATING YOUR INNOVATION HUB

NEIL BLAKESLEY, VP, Strategy Marketing & Propositions, BT AmericasUNLOCKING YOUR HIDDEN TALENT

JOHN GIBSON, CEO, ParadigmRE-ENERGIZING THE ENERGY INDUSTRY