creating agile product roadmaps everyone understands

HOW TO CREATE

Agile Product Roadmaps That Everyone Understands

My biggest pet peeve

Source: http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

Source: http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank

If we’re just looking to incrementally add value, why have a roadmap?

Hi there!I’m Janna Bastow

Say hi @simplybastow or [email protected]

Source: http://blog.crisp.se/2013/08/21/henrikkniberg/agile-event-major-swedish-bank

Agility

Your organization’s ability to respond quickly to the market

Source: http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

Roadmap scene

You’re gonna need a roadmap

What’s a product roadmap?

Before we begin… Ditch the timeline roadmap!

Designed to fail (and not in the good way)

Time

Th

ings

to

do

Designed to fail (and not in the good way)

You’re not building this

(and that’s awesome)

Not an agile roadmap

(it’s lying)

Still not an agile roadmap

Definitely not a roadmap

What is a product roadmap?

[pro·duct road·map n.]

A document that communicates the direction you’ll be taking in order to meet your product vision

A product roadmap is

Theme based roadmappingFollow along: www.prodpad.com/agile-roadmap-example/

Theme-based roadmapAKA

Outcome-based roadmapAKA

Lean product roadmap

Example of a theme-based roadmap

Step 1:

Outline your vision

Don’t have a clear product vision?

FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation)

Vision template

Find this template at: www.prodpad.com/vision-template

Step 2:

Define your objectives

Do you have a clear product vision?

Objectives

SaaS objectives● Increase conversion to paid● Decrease time to first payment● Reduce churn● Average Revenue Per User (ARPU)● Customer Lifetime Value (LTV)

eCommerce objectives● Conversion rate● Average order value● Shopping cart abandonment rate● New vs returning customers● Repeat order rate

Editorial objectives● Page views● Paywall conversion rate● Ad Click Through Rates (CTRs)● Time on site● Bounce rate● Article engagement

Pirate objectives● Acquisition● Activation● Retention● Referral● Revenue

Aarrr! ☠�

Source: https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Generic objectives● Lead generation● Cost per acquisition● Engagement● Research and Development● Infrastructure● Partnerships● Compliance● Retention● Enterprise / Advanced usage

Step 3:

Brainstorm & collect

Product Tree exercise

Free PDF download at:www.prodpad.com/product-tree

Step 4:

Outline your themes

THEME =InitiativeProject area of focusA problem to be solved

THEME ≠FeatureReleasePromise

Step 5:

Prioritize your roadmap



Current

Near term

Future

Current Near Term Future Candidates

Current dev work in progress

Current validation work in progress


Top priority for next work opening

Decreasing priority

Likely 6+ months away, but aligns with vision

Decreasing priority

‘Theme sized’, but vision alignment not clear

Decreasing alignment

Final step:

Analyze, iterate, repeat

Don’t just trash your roadmap!

Current Near Term FutureCompleted

Current dev work in progress



Top priority for next work opening

Decreasing priority

Likely 6+ months away, but aligns with vision

Decreasing priority

Result:Testing results now

Result:Increase by $200!

Result:No change...

Result:Decrease by 10%!

Ready for some action?

Follow along: www.prodpad.com/agile-roadmap-example/

Thank you!I’m here to answer your questions.

Reach out to me at any time:» @simplybastow» [email protected]

Build your own agile roadmap (free trial!)www.prodpad.com