creating a state-of-the-art campus center & world class social architecture tm at new york...
TRANSCRIPT
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Creating a State-of-the-Art Campus Center & World Class Social ArchitectureTM at
New York Institute of Technology
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Your Hosts
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Campus Overview
• NYIT is a non-profit independent, private institution of higher education.
• 14,000 students attending campuses on Long Island and Manhattan, online, and at NYIT’s global campuses.
• Very diverse campus population.
•Majority of students are commuters.
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Goals of New Campus Center
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• Campus Dining Overview
– All a la carte
– Four locations:
• Salten Café
• Riland Café & Coffee Bar
• SAC Café:
• Education Hall Café
– All locations are dated & seating is maxed out at peak periods.
– Food production space is maxed out in most locations.
– NYIT is a fairly compact campus but some stakeholders perceive the distance between the current dining venues as “too far.”
NYIT Dining Snapshot
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Challenges with Dining Program
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A New Vision for NYIT Dining
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Riland Coffee Bar
SAC
Proposed Location for Campus Commons
Ed Hall
Path from academic core
Covered walkway from parking lots
Site of proposed res halls
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Key Points
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• Refers to the social environment on campus & how it does or does not support social engagement among students, faculty, staff and all campus community members.
– Gravitational pull
– Emotional connections
– Social energy & sense of community
• Why do you need a strong social architecture on your campus?
– Recruitment rates go up
– Retention rates go up
– Alumni participation goes up
– Voluntary meal plan sales go up
– Customer satisfaction goes up
– Builds brand loyalty for the college/university
What is Social ArchitectureTM?
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What is Social ArchitectureTM?
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What is Social ArchitectureTM?
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Elements of Social ArchitectureTM?
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Creating Social ArchitectureTM
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• Use an independent appraiser to immerse themselves in your campus community determine what is unique about your campus & the strengths/ weaknesses of the current dining program.
– What makes your campus unique?
• Demographics
• Geography
• Culture
• Traditions
• Preferences
• Growth plans/enrollment
• Financials realities
Campus Culture & Politics
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Determine Strengths & Weaknesses
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• Interview stakeholders.
• Determine current eating habits & preferences
• Where do they eat off campus & when?
• Why do they eat off campus?
• Where do students hang out between classes?
• Where do commuter students park & what path to do they take to class?
• Survey the campus community including students, faculty & staff.
–Quantitative market research helps prioritize programming enhancements & to determine if specific groups are interested in specific services/dining options.
Market Research
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• Complete a five-year financial analysis to outline how proposed program enhancements/changes will impact your bottom line.
• How will meal plan participation change?
• How much more labor will you need or how can the current labor be better utilized? Can you reduce labor?
• If you open new locations, how many operating days will they be open and what will the average check be?
• How will your operating expenses change?
• How many can you anticipate growing your bottom line in a five-year period?
• Preliminary design
–Renovations: How can existing venues be renovated to improve ambiance, customer throughput & improve labor efficiencies?
–How much will these renovations cost?
–New locations: How much will these cost to create & when can you expect payback?
Due Diligence
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Program Enhancements
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Program Enhancements
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• Located & connected to the main commuter parking lot with a covered walkway to create a convenient traffic route to/from the Commons.
• The front of the building will feature lots of glass & perhaps a lighted tower so that it becomes a “beacon” to draw community members into the building.
• Two-story building will include meeting rooms, lounges, offices, game room & more.
• Dining venues will include:
– NYIT Marketplace: Anytime Dining from 7 a.m.-11 p.m., M.-F, 8 a.m.-11 p.m. Sat. & Sun.
– Dunkin’ Donuts Express: 7 a.m.-7 p.m. M-F., 8 a.m.-5 p.m. Sat. & Sun.
– Convenience store: 10 a.m.-10 p.m. M-F, 10 a.m.-1 a.m. Sat. & Sun.
• The main kitchen will support the dining venues in the building and the campus catering program.
• All foodservice receiving & commissary production will be centralized at the new Campus Commons.
The New NYIT Campus Commons
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• Emphasis on display cooking.
• Most food prep will be in the front of the house.
• Vegetarian/vegan options at each station.
• Stations will include:
– Mongolian grill (made-to-order stir fry)
– Demonstration/International foods including interactive cooking platforms
– All day breakfast
– Comfort foods
– Deli with made-to-order sandwiches, wraps and paninis
– Grill with charbroiler for burgers, grilled chicken along with fries, onion rings, etc.
– Pizza (wood-burning brick oven) & pasta with a variety of sauces & toppings
– Desserts & baked goods
– Soup & salad bar with fresh fruits, yogurt, etc.
– Cereal/bread bar
– We Proudly Brew Starbuck’s
– Beverages (soda, juice, tea, flavored waters, etc.)
NYIT Marketplace
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• Amenities will include:
– Digital menu boards & other electronic measures to provide information/customer comments & feedback, etc.
– Flat-panel TVs
– Soft seating (near fireplace?) along with high-tops, counter seating, banquettes, community table.
– Wi-Fi
– Group study areas
– Power outlets
– Upbeat music
NYIT Marketplace
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Unlimited 24/7 Access Anytime Dining Meal Plans
Anytime 5 Day • Unlimited access Monday-Friday
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Faculty/Staff Meal Plans
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THANK YOU!
Questions?