creating a soshial media plane with purpoise & voiding
TRANSCRIPT
“Creating a Soshial
Media Plane with
Purpoise & voiding
the stuff”
SOURCE https://www.wordstream.com/blog/ws/2019/12/11/social-media-marketing-mistakes
Biggest Social Media Mistakes• Working without a plan• Assuming your audience is everyone• Buying followers• Choosing the wrong tone• Using irrelevant hashtags• Staying silent in the comment section• Deleting negative comments (or even debating)• Being boring
SOURCE: https://www.forbes.com/sites/forbesagencycouncil/2020/10/21/five-tips-for-success-on-social-media/?sh=567e18f64226
Biggest Social Media Success Factors• Post With Purpose And Provide Value
• Provide Unique Content
• Engage Others
• Show Some Personality
• Be Consistent
Social Media Success Principles and Practices
SOCIAL
MEDIA
STATS
2.5 Billion Users
454 Millon186 Million 1 Billion
SOCIAL
MEDIA
STATS
HansRoberts.com - 832-363-3215
CRITICALLY THINK Is my neighbor
doing it?
Is it ok,
sorta?
Find a New
Neighbor
Yes
No
I guess. Don’t
Know; is it that
important?
Let’s
Implement
Social Media Success Principles➢ Make it about THEM!
➢ Make a plan
➢ Measure
➢ Monitor
Weekly
Mon Tue Wed Thu Fri Sat
Facebook Green Day Ideas Blue Day Ideas Yellow Day Ideas Blue Day Ideas Green Day Ideas Blue Day Ideas
Craigslist POST/REPOST POST/REPOST
Google POST/REPOST POST/REPOST
Green Day
IdeasLocal business
shares
Industry related
articles
Blue Day
Ideas
Polls Property photos
Question &
Answer Day Employee Profile
Thank your
customers Contests
Storage/Moving
Memes
New available
units Fill in the blanks Tips and tricks
Motivational
Quotes Caption This
Get to know your
market questions Etc, Etc, Etc.
Yellow Day
Ideas
Every other Wed.
1 special per
month or 3 flash
specials
It takes
effort…but
not this
much
When Social Media Doesn’t Work1. We’re lazy: It’s someone else’s job to figure it out
2. No plan for the who, what and why
3. We don’t believe it can be successful
4. We believe it’s hard
When Social Media Doesn’t Work
5. And the number 1 reason……we think we’re all that!
Why Your Social Media Doesn’t Work
IMAGESThe human brain is able to recognize a familiar object within 100 milliseconds.
People tend to recognize familiar faces within 380 milliseconds – “James Balm - 2014”
Appealing
Conveys a Message / Tells a Story
Name images with KEYWORDS
Improves SEO Standing
Text gets 94% more views
Helps in Selection of Product
Facebook Engagement Rate – 37% higher
VIDEO
Video in Social Media?Sources: Statista, Social Media Week, HubSpot, Optinmonster, Wzyzowi, Insivia
Selling Packing Supplies Celebrating the Holidays
Promoting the Portfolio Friends
Why Your Facebook May Not be WorkingWant to fight about it?
Rusty Lock
What’s the mistake?
I GET IT BUT….
How does this
standout? BLAH
Not
Exciting
It’s NEVER one thing!
26
It’s NEVER one thing!
27
HansRoberts.Com – 832-363-3215 28
How to Improve Social Media Numbers
Social Media• You must post, repost,
upload, reupload.• There is no magical number.• Have a plan
It’s Not, Never About You• Show some Love• Brand of the Week• Hero of the Month
It’s Always About You
Marketing PlatformsE a c h H a s I t s P l a c e : E a c h N e e d s a P l a n : E a c h H a s a C o s t
01
02
03
04
Digital Marketing
Traditional Marketing
Community Marketing
Social Media
05Word of Mouth
Digital Marketing - Broader range of contacts; typically focused
on area zip codes. Requires appealing web site. Monthly fee. Videos.
Traditional Marketing - One-time investment but requires
multiple transactions to ‘hit home’. Focused on radius. MUST by eye catching. Merchandise layout critical; staff must be sales driven. Can be high cost, low return (if any). Billboards. Lights.
Community Marketing - Get them to your store. Stay constant, focused,
fun, family. Ask for contributions/joint effort with other businesses. Non-invasive cold calling. Focus on NEW business.
Social Media – Misused, misunderstood, powerful, run towards and never run
away. Wide range; little to zero cost – needs to be community based and recognizes area businesses – not about you. Need a plan to post.
Word of Mouth – Referrals can be no to little cost. The most powerful and
most underutilized.
It’s never one thing: Must be Integrated!
DIGITAL
TRADITIONAL
COMMUNITYSOCIAL
WORD OFMOUTH
Marketing Platforms
FACEBOOK STRUCTURETHE GOAL --THOUSANDS UPON THOUSANDS ARE REACHED
MAIN PAGE
LOCAL STORE IN THE COMMUNITY
FESTIVALS ATHLETICS
What if your reach was 81,000 people OR that you
3,000 responses?
How?1. Consistency – Stick to your plan; drive the communication. DO NOT OVERPOST.
2. Create a dialogue – Interacting with their posts, promoting them – if someone comments, comment back.
2a. Fanatics – They will talk you up.
2b. BUT DON’T DO BATTLE!!!
3. Finding the things that drives your audience, what they’re interested in (30 and up).
• Food
• Kids
• Football
• Food
4. Adapt your plan to determine what works best (content, timing)
• 10:30 – FOOD, After lunch – CHILDREN, FOOTBALL, PETS
• Early Sunday morning (6:00am) or after church (2:00pm)
• DON’T IGNORE SALES GROUPS
Jon:
It is. Here’s the point, with today’s developments from east to west, a business needs to differentiate itself – not only in location and looks but in the position in the community. That position is the ‘market share’ that at some point in the near future will be driven by differential advantage or how the community you service perceives your business over a look-alike competitor. We have found techniques (I have an amazing staff) of amassing Google and Facebook numbers that demonstrates the market’s interest in what we do and more importantly who we are. That ‘who we are’ in turn leads to rates and rentals in which we have led the pack since 2017, hands down.
I look forward to meeting you personally and sharing these same ideas.
Bob
From: [email protected] <jon__@_________.com> Sent: Saturday, September 18, 2021 7:50 PMTo: [email protected]: RE: Introduction
Is this an internet marketing question? What does it mean?
A Discussion
Your 43 photos got
11,828 total views in the last
month.
PLUG
PROMOTE
PHOTO
TASK
Monthly
Week 1 Week 2 Week 3 Week 4
Network Luncheon
Apartments
Restoration, Home Remodling
Realtors and Movers
Chamber Ambassador Meetings / Others / Ribbon Cutting
TASK
Weekly
Mon Tue Wed Thu Fri Sat
Green Day
Ideas Blue Day Ideas
Yellow Day
Ideas Blue Day Ideas
Green Day
Ideas Blue Day Ideas
Craigslist POST/REPOST POST/REPOST
Google Page POST/REPOST POST/REPOST
Green Day Ideas
Local business
shares
Industry
related articles
Blue Day Ideas
Polls
Property
photos
Question &
Answer Day
Employee
Profile
Thank your
customers Contests
Storage/
Moving Memes
New available
units
Fill in the
blanks Tips and tricks
Motivational
Quotes Caption This
Get to know
your market
questions Etc, Etc, Etc.
Yellow Day Ideas
Every other
Wed. 1 special
per month or 3
flash specials
How to Make it All Better
Change FB Main Page to be More Appealing
You have SECONDS to attract and appeal to a user
Promote, like, share other businesses
Show them love and they will show it back
Manage it
It will only grow with a strategy
Comment on your posts
Analyze
Stay on top of your analytics
Be Patient
Everything that grows takes time to nurture
For Information On Developing a Successful Campaign
Bethany [email protected]
Chandra [email protected]