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creating a personal social brand

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Creating a Personal “Social” Brand

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Page 1: Creating a Personal Social Brand

Creating a Personal “Social” Brand

Page 2: Creating a Personal Social Brand

2

www.purematter.com@purematter

[email protected]@bryankramer

http://www.purematter.com
mailto:[email protected]
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Social landscape

1. Marketing roadmap

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Continuous Lifecycle

complete purchase

website visit

Paid

Owned

Earned

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1. Marketing roadmap

Listen

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John

Chris

Laura

Carol

Page 11: Creating a Personal Social Brand

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1. Marketing roadmap

Engage

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en·gage To occupy the attention or efforts of (a person or

persons): He engaged her in conversation.

en·gage

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1. Marketing roadmap

Measure

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Social media listening

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www.purematter.com@purematter

[email protected]@bryankramer

http://www.purematter.com
mailto:[email protected]

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