creating a digital economy: challenges and successes
DESCRIPTION
Last April 11, 2013, I was invited by the US Embassy Economic Section to speak at a roundtable discussion on Creating a Digital Economy. The event was held at the Diamond Hotel and was sponsored by The Korean Copyright Commission, Intellectual Property Office Philippines (IPOPHL) and the United States Patent and Trademark Office (USPTO). I was honored to be invited to share my experience with Shopinas.com to an audience of distinguished guests from different sectors and industries that deal with Intellectual Property Rights. Seated to my left was Noel Cabangon, Filipino folk singer extraordinaire and President of Filipino Society of Composers Authors and Publishers, Inc.(FILSCAP) and to my right was Ryan Murray, Director of Content Protection for the Motion Picture Association. Reps for Google and Microsoft were there too. Major themes discussed were legislative developments on IPR, piracy, cybercrime and the economic contribution that creative industries provide. I presented Shopinas.com: how it came about, how it empowers entrepreneurs to set up their own online store. I shared a bit on the nuts on bolts on what makes an ecommerce store and what the challenges are. I also shared the successes that our sellers have enjoyed.TRANSCRIPT
1
Sheila LinaPresident / CEO
Air21 Global, Inc.
2
To have an online store:
Build a websiteShopping cart/Storefront system
Invest and Integrate Payment SystemsSetup/Coordinate with Shipping Co.s
Get a trust sealPromote the online store
3
Resources Needed for Online Store:
TimeTech Team
MoneyProject Management
4
Issues faced:
Generating trafficConversion
Credit Card Fraud
5
Is there a better way?
FasterCheaper
Safer
The Philippines’ Online Shopping Mall, offering integrated eCommerce &
Logistics Solutions for Entrepreneurs
About Shopinas.com
8
9
How it works
1 Buyer shops online2 Buyer pays Escrow
3 Seller ships merchandise
4 Buyer accepts merchandise
5 Escrow pays Seller
10
Payment Options
11
What sets Shopinas.com apart?
Affordable solution
Escrow system
Tight logistics integration
Community of legitimate businesses
Customization for your brand/business needs
12
13
14
Challenges
Internet – Speed, Reliability, CostGov’t Regulation – Clarity and
ConsistencyTech Talent –
Credit Card FraudConsumer Awareness and Trust
15
16
@sheilalina@shopinas
shopinas