creating a culture of wellness
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CREATING A CULTURE OF WELLNESS. Using Social Media in Medicine. Nimali Fernando, MD, MPH. Todays talk……. STORY OF THE DOCTOR YUM PROJECT-USING SOCIAL MEDIA CREATING A CULTURE OF WELLNESS-PRESCRIPTION FOR A HEALTHY FAMILY WAYS THAT THE DOCTOR YUM PROJECT MAY BE ABLE TO HELP. - PowerPoint PPT PresentationTRANSCRIPT
CREATING A CULTURE OF WELLNESS
Nimali Fernando, MD, MPH
Using Social Media in Medicine
Todays talk……
• STORY OF THE DOCTOR YUM PROJECT-USING
SOCIAL MEDIA
• CREATING A CULTURE OF WELLNESS-
PRESCRIPTION FOR A HEALTHY FAMILY
• WAYS THAT THE DOCTOR YUM PROJECT MAY
BE ABLE TO HELP
Obesity Trends* Among U.S. AdultsBRFSS, 1999
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% ≥20%*From the CDC
Obesity Trends* Among U.S. AdultsBRFSS, 2000
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% ≥20%
Obesity Trends* Among U.S. AdultsBRFSS, 2001
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
Obesity Trends* Among U.S. AdultsBRFSS, 2002
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2003
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2004
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2005
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2006
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2007
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2008
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2009
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2010
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
The Facts about our Habits
40 percent of US children are eating fast food on any given day.
THE SOLUTION….
Kid-tested, family-friendly recipes
The “Tiny Tasters”
Yum Score
Engage kids in Healthy Food
Virginiapediatrics.org
Provide information to the places people already live
• Internet Searches•Social Media
Social Media
•1 billion Facebook users•500 million on Twitter•Nearly 50 million on Pinterest most are 25-54, most are women
• Informal poll in my office over 90% of my patient’s families use either facebook, twitter or pinterest.
Healthcare Providers Using Social Media
• Educational purposes, networking• Can improve web presence, attract patients• Improve Search Engine Optimization• Healthcare providers should share experiences with use of social media• Royal College of General Practitioners “Social Media Code” Feb 2013
My Rules for Social Media
•Educate and inspire•Teach by example•Be respectful•Practical advice, not medical•Don’t interact in ways that would identify a “fan” as a patient
•Use common sense
Other sites I find Inspirational/Educational
• The Foodie Physician• Kids Gone Raw• Michael Pollan• The Farmacy• The American Academy of Pediatrics• Virginia Chapter of the AAP• NutritionFacts.org
Pages Where I get Education & Inspiration
• NutritionFacts.org• Michael Polland• American Academy of Pediatrics• Virginia Chapter of the AAP• Kids Gone Raw• The Foodie Physician• Fooducate• Healthy Life Virginia• The Farmacy
Teach patients about wellness
Show people how to be well
Help families to create a culture of wellness
BEGINNING OF A CULTURE OF WELLNESS