created with mindgenius business 2005® the tipping point,malcolm gladwell the tipping point,malcolm...
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![Page 1: Created with MindGenius Business 2005® The tipping point,malcolm gladwell The tipping point,malcolm gladwell](https://reader036.vdocuments.site/reader036/viewer/2022062309/56649ccb5503460f94994c10/html5/thumbnails/1.jpg)
Created with MindGenius Business Created with MindGenius Business 20052005®®
The tipping The tipping point ,malcolm gladwell point ,malcolm gladwell
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Created with MindGenius Business Created with MindGenius Business 20052005®®
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Created with MindGenius Business Created with MindGenius Business 20052005®®
The tipping point ,malcolm The tipping point ,malcolm gladwell gladwell
hush puppies hush puppies 3 rules of epidemics 3 rules of epidemics law of few law of few stickiness stickiness
![Page 4: Created with MindGenius Business 2005® The tipping point,malcolm gladwell The tipping point,malcolm gladwell](https://reader036.vdocuments.site/reader036/viewer/2022062309/56649ccb5503460f94994c10/html5/thumbnails/4.jpg)
Created with MindGenius Business Created with MindGenius Business 20052005®®
The tipping point ,malcolm The tipping point ,malcolm gladwell (Cont.)gladwell (Cont.)
power of context power of context translation translation conclusion conclusion
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Created with MindGenius Business Created with MindGenius Business 20052005®®
hush puppies hush puppies
new york new york designer use designer use hip wear clubs hip wear clubs
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Created with MindGenius Business Created with MindGenius Business 20052005®®
3 rules of epidemics 3 rules of epidemics
syphilis syphilis spread by drug use spread by drug use zenilman zenilman
John Hopkins university Baltimore John Hopkins university Baltimore
![Page 7: Created with MindGenius Business 2005® The tipping point,malcolm gladwell The tipping point,malcolm gladwell](https://reader036.vdocuments.site/reader036/viewer/2022062309/56649ccb5503460f94994c10/html5/thumbnails/7.jpg)
Created with MindGenius Business Created with MindGenius Business 20052005®®
3 rules of epidemics 3 rules of epidemics (Cont.)(Cont.)
type of people type of people break down on health treatment break down on health treatment
not all closed just staff number cut not all closed just staff number cut Baltimore Baltimore
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Created with MindGenius Business Created with MindGenius Business 20052005®®
3 rules of epidemics 3 rules of epidemics (Cont.)(Cont.)
seasonal seasonal people stay in /going out people stay in /going out
population movement population movement kept in one area until people moved kept in one area until people moved
about about
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Created with MindGenius Business Created with MindGenius Business 20052005®®
3 rules of epidemics 3 rules of epidemics (Cont.)(Cont.)
John potterat John potterat law of the few law of the few
hand full of people giving out the hand full of people giving out the message message
stickiness (like in stead of as ) stickiness (like in stead of as )
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Created with MindGenius Business Created with MindGenius Business 20052005®®
law of few law of few
with knowledge or influence with knowledge or influence connector connector
number of people they know number of people they know weak ties (get more jobs) weak ties (get more jobs)
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Created with MindGenius Business Created with MindGenius Business 20052005®®
law of few (Cont.)law of few (Cont.)
paul revere paul revere maven maven
makes us sit up and listen makes us sit up and listen not a persuader not a persuader
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Created with MindGenius Business Created with MindGenius Business 20052005®®
law of few (Cont.)law of few (Cont.)
a teacher a teacher information gather information gather
6 degree 6 degree
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Created with MindGenius Business Created with MindGenius Business 20052005®®
stickiness stickiness
making a message memorable making a message memorable sesame street sesame street
toy play toy play watch them is see what they are learning watch them is see what they are learning
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Created with MindGenius Business Created with MindGenius Business 20052005®®
stickiness (Cont.)stickiness (Cont.)
word of mouth word of mouth not all have the same influence not all have the same influence
revers revers willam doors willam doors
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Created with MindGenius Business Created with MindGenius Business 20052005®®
stickiness (Cont.)stickiness (Cont.)
the message should be memorable the message should be memorable
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Created with MindGenius Business Created with MindGenius Business 20052005®®
power of context power of context
broken window theory broken window theory keep on top of things ie graffiti keep on top of things ie graffiti
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translation translation
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Created with MindGenius Business Created with MindGenius Business 20052005®®
conclusion conclusion
traditional methods of traditional methods of communication communication constant cycle of information constant cycle of information
willing to change method of willing to change method of communication communication the way we relate new information the way we relate new information