create you own free create your own free ......marketing right should be your priority. that is your...

CREATE YOU OWN FREE GRAPHICS TO BRAND YOUR BUSINESS – IT’S EASY WITH CANVA!

CREATE YOUR OWN FREE GRAPHICS TO BRAND YOUR BUSINESS – IT’S EASY WITH CANVA!

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Business Foundations is the provider of Business Local – a Small Business Development Corporation Service funded by the Government of Western Australia

Contents

Design is thinking made visual 2

The importance of quality marketing collateral 5

Creating that point of difference through your brand 7

Working on your business: Refreshing the marketing collateral you use in your Annual Marketing Calendar starts today 8

Getting started with Canva 9

Canva 2.0 admin and editing panels 10

Practice a meme, tagline or quote 14

Upload your own images and how to save your design 15

Create a Facebook, Twitter or Instagram post 16

Create a Facebook, Twitter, LinkedIn, or Etsy cover photo 17

Create an Infographic 18

Create a gift certificate, menu, logo or business card 19

3 key takeaways for working on your business 20

Notes 21

Who we are? 22

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Design is thinking made visual

1

“Design is the method of putting form and content together”

Art Director, Paul Rand

2

“Branding is what you do, not what you call it”

Filmmaker, Jason Cohen

3

“Good design is a lot like clear thinking made visual”

American Statistician, Edward Tufte

4

“On the average, five times as many people read the headline as read the body

copy. When you have written your headline, you have spent eighty cents out of

your dollar.”

Advertising Exec, David Ogilvy

5

“Design is thinking made visible”

American Graphic Designer, Saul Bass

6

“Design is the silent ambassador of your brand”

Paul Rand

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The importance of quality marketing collateral

Marketing is …..

What you do to capture and keep your customers over time. Getting the “tangible half” of marketing right should be your priority. That is your product/service, price, quantity, promotion, delivery, quality control, after sales service, guarantees etc.

The “tangible half” is only the tip of the iceberg though. Marketing is all about perception, the complete customer experience you provide for your client – what you say, what they see, what they can measure and how they feel about you, your product and your promotional materials. That’s all a big part of what we term “your brand”. You want to be seen as the “best possible choice” for your client right now. Not everyone is ready to buy on your timetable, so it is important to position yourself top of mind for when a prospect is ready to buy.

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Advertising …. Should always have a purpose - to inform, sell, improve the firm’s image, launch, educate, etc. Be sure that it is aimed at your target market and written from the buyer’s perspective. A lot of advertising fails simply because it is the right message delivered to the wrong market. Structure your advertising to be:

1. The right solution to an emotional trigger (e.g. what do they want, need, desire)

or

2. The right solution for their pain points (e.g. frustration, ego, self-esteem, lack of time,

productivity or budget concerns)

Speak to the heart of their needs if you want your advertising to work. And your ad should catch the eye, arouse interest, create desire and lead to action?

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Creating that point of difference through your brand

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.

We are CEOs of our own companies: Me Inc.

To be in business today, our most important job is to be head marketer for the brand called You.”

Tom Peters in Fast Company

A solid personal brand makes you and your business more memorable. Create that perception through:

• A website that reflects your business and your personality – with great images that tell your

real story.

• Good promotional materials written from the buyer’s perspective – your role is to solve a

problem, find a solution and anaesthetize the pain.

• Create community through email marketing – be seen as a giver and an expert in your field.

• Engage social media platforms - where your shoppers are, your referrers are, and your

reviewers are.

• Have clear signage for awnings, vehicles, building, uniforms, etc.

• Prepare a backstory that people can hook with emotionally – Seth Goden said, “Marketing is

no longer about the products you sell but the stories you tell”.

Your brand and your point of difference costs you nothing. Be different and define your personal brand, known as:

• A point of difference

• A unique selling proposition

• A niche

• A sustainable competitive edge

• A sustainable competitive advantage

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Working on your business: Refreshing the marketing collateral you use in your Annual Marketing Calendar starts today

After learning how to use Canva today, start forward planning the images you will create, such as:

• A number of Facebook covers to use during different promotions you run through the year

• Instagram posts like memes or quotes that reflect well for your business

• Facebook posts that promote your tagline and your messages

• A number of images that you can use in your newsletters

• An infographic that explains tips, how to’s or steps in a process

• A banner ad in a specific image size for advertising on an ad opportunity website

• A new email header

• A poster for your shop front window

• A workshop flyer

• An event invitation

• A menu

• Your square Facebook profile picture

• A LinkedIn article banner or background

The opportunities are as many as your imagination!

Working On Your Business Thinking about your Annual Marketing Calendar, what are 4-6 things that you could create images around: 1 ______________________________ 2 _________________________________

3______________________________ 4 _________________________________

5______________________________ 6 _________________________________

Tip: Canva templates are up-to-date with current image sizes

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Getting started with Canva www.canva.com

• If you already have an account, log in using your username and password

• If you are new to Canva go to www.canva.com and follow instructions below

Go to www.canva.com:

1. On the left hand side bar choose “Get

started, it’s free”

2. Sign up via social medias or email. If

email, make a note of the email

address and password you entered

3. Canva will prompt you and ask you

what you do from a drop down list

(teacher, student, small business, large

business, NFP or personal)

4. Skip “invite your team” (top right hand

side to skip)

5. Scroll up and down “Start your first

design” just to see the range of images

you can create

6. Then click on Facebook Post

http://www.canva.com/

http://www.canva.com/

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The Canva 2.0 Admin Panel

Drop downs for information Everything you have created is stored Brand kit with primary colours/fonts (some free) Create a team – paid option Folders – 2 free Uploads – all images loaded from your own sources Paid version – crown Custom dimensions

Tip: If you need to create something for a specific size that is not in the Canva list (eg Facebook profile pic 180 x 180 pixels) choose “Custom Dimensions”

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Choices on the left hand panel - after you choose a template

The editor on the left hand side bar is where you create and customise your designs:

• Uploads – to load in your own photos from your PC to Canva

• Photos – all that Canva offer you free and paid

• Elements – photos, grids, shapes, charts, lines, frames, illustrations, icons etc

• Text – simple text or graphic frames

• Music – divided into categories

• Videos – to add movement

• Background – to change background colours and styles

• Folders – 2 offered for free

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The admin panel across the top bar The blue prompt bar is always fixed at the top of the screen

Left to right:

• File – to save your work

• Resize – part of Canva for Work Bundle

• Undo and redo buttons

• Name your image (untitiled design cell)

• Upgrade to Canva For Work

• Share if you have invited friends

• Arrow is for download your finished image to your PC

• Publish options

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The two edit bars - as you click on elements within the image you are working on

From left to right:

• These will show once you select the image/text

• Filter – you can layer about 30 varying colours over the whole image

• Adjust – brightness, saturation, tint etc

• Crop – move the white edges and when happy with result click done

• Flip – horizontal or vertical

• Copy – you might want to put 2 text boxes the same or the same image twice

• Position – forward or backward

• Grid – make a text box or a background more transparent by %

• Trash can

From left to right:

• These will show once you select the image/text box

• Name of font – open drop down window for more choice

• Font size – open drop down window to change

• Bold, Italics, Alignment

• aA – eg change from all uppercase to upper and lower case

• Bullets

• Spacing – letter spacing or line height

• … position forward/backward, transparency and linking

• Group or ungroup to edit

• Copy a second page or trash it

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1. Practice a meme, tagline or quote • Choose any Facebook post

• Change the background colour from left hand side bar

• Edit the text frame

• Expand or contract font size using corners

• Click on colour box at top and change the colour of the font Now edit this one at home to remind you:

Practice editing

1. Change the words to Riverside Café and alter the rest of

the words

2. Change the colour of some text

3. Change the font and size of some text

4. Delete the box with April 6- 9am to 5pm

Your notes for troubleshooting:

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How can I adapt this for my business?

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Now upload your own logo and some images to work with

• Click on uploads.

• Click on bright blue button “upload an image”.

• Find your logo and upload it.

• Find a few business photos from your gallery, highlight first and last and load them.

• They will always be stored in Canva for later use.

Start accumulating your own background photos Start thinking about taking photos on your phone when you are out and about, thinking

about snapping angles that leave you with space to overlap a font.

How to save your newly created designs As well as creating a design in Canva, you will want to store them on your own computer for

future marketing collateral

• Give your design a title

• Click File and Save just to be sure

• Click Download and choose to save as a PNG, JPG or PDF

• Then download the design and save it to your PC (ignoring the screen to post it to

social media and email)

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2. Create a Facebook, Twitter or Instagram post

• Depending on where you are within Canva, click on “Home” top left or “Create A design” from the left hand side bar

• In the centre panel see “What would you like to design” Choose “Facebook post” or “Instagram Post” etc from the drop down window

• Choose a photo you have uploaded (e.g. logo or product or service). Click on it and it will move into the Facebook Post frame.

• Choose a font (left hand sidebar) and create some overlay text.

• When satisfied click file to save.

• Click untitled design to name your file.

• Click download and save the jpg or PDF to your PC (ignore send to social media prompt).


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3. Create a Facebook, Twitter, LinkedIn, or Etsy cover photo


• In the centre panel see “What would you like to design” Choose “Facebook cover” “Etsy Cover” etc from the drop down window

• Scroll through to choose a free template or choose a photo you have uploaded (e.g. logo, product or service). Click on it and it will move into the frame.

• Choose a font (left hand sidebar) and create some overlay text.

• When satisfied click file to save and click untitled design to name your file.

• Download and save the jpg or PDF to your PC (ignore send to social media prompt).


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4. Create an infographic


• In the centre panel see “What would you like to design” Choose “Infographic” from the drop down window. Scroll through to choose a free template that is closest to your needs. Click on it and it will move into the frame.

• Update as you go, fonts, colours etc.

• You can drop in some of your own photos if there are suitable boxes to do so



Please note: if you are using an Apple device and therefore using the Canva App, some of the designs do not always show. To bring up the design, you can go back to your internet browser, go to Canva and select the design template you’d like to use. By selecting this, it

will then automatically switch you back to the Canva App and load your design.


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5. Create a gift certificate, menu, logo or business card


• In the centre panel see “What would you like to design” Choose “Gift Certificate” “Menu”, “Logo”, Business Card” from the drop down window.

• Scroll through to choose a free template that is closest to your needs. Click on it and it will move into the frame.

• Update as you go, fonts, colours etc. Use your own photos too.




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Three key takeaways today

1. Graphic design is thinking made visual

2. Canva is a visual aid to brand your business with a unique personality

3. Establish an Annual Marketing Calendar for your business and create Canva graphics to

support and promote it

Working on your business

What graphic work are you going to create that aligns with your Annual Marketing Calendar? What are the first things you plan to create and use the rest of the time today to get started on your own marketing collateral?

1

2

3

4

5

6

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Your reflections and notes ___________________________________________________________________________

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Business Foundations

WHO WE ARE

Business Foundations provides expert services across Australia, helping businesses of all sizes

start, grow, thrive and succeed. We help more than 4,000 business people every year. Find out

more about our amazing people, and their passion for helping Australian businesses get ahead.

OUR SERVICES

We currently deliver the following programs:

• Entrepreneurs' Programme (offered in NSW, Victoria, Tasmania, South Australia and WA)

• self-employment NEIS program (offered in WA)

• Business Advisory

• Co-working and office space

• Growth Owner and Manager Programs

• Customised small business training

To find out more about our upcoming workshops, please visit our website:

https://www.businessfoundations.com.au/workshops/

FREMANTLE HEADQUARTERS

Address: Wesley Central, Suite 103/2 Cantonment Street, Fremantle WA 6160

[email protected]

(08) 9336 8000

Follow us on:

Facebook: https://www.facebook.com/BusinessFoundationsInc/

LinkedIn: https://www.linkedin.com/company/business-foundations-inc/

Instagram: https://www.instagram.com/businessfoundationsinc/

Twitter: https://twitter.com/business_sme

https://www.businessfoundations.com.au/workshops/

mailto:[email protected]

https://www.facebook.com/BusinessFoundationsInc/

https://www.linkedin.com/company/business-foundations-inc/

https://www.instagram.com/businessfoundationsinc/

https://twitter.com/business_sme

create you own free create your own free ......marketing right should be your priority. that is your...

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