8/18/2019 Create Value Through Employee Engagement

1/2

 

Create Value through Employee Engagement  

“Any company trying to compete … must figure out a way to engage the mind of every

employee”

- Jack  Welch, former CEO General Electric 

“As organizations globalize and become more dependent on technology in a virtual

working environment, there is a greater need to connect and engage with employees to

provide them with an organizational ‘identity.’ Especially in Indian culture, this becomes

more relevant given the community feeling which organizations provide in our society.”

Business leaders like Richard Branson of Virgin use EEWs as a basis for their growth. To

quote Branson, “We embarked on consciously building Virgin into a brand which stood for

quality, value, fun and a sense of challenge. We also developed these ideas in the belief that

our first priority should be the people who work for the companies, then the customers,

then the shareholders. Because if the staffs are motivated then the customers will be happy,

and the shareholders will then benefit through the company's success.”

What  are Employee Engagement  Programs (EEWs) 

EEWs are initiatives that build employees’ attachment to their workplaces and promote

enthusiastic employee involvement in helping to achieve organizational goals.

Organizations of all sizes, including high profile companies like Wal‐Mart, are beginning to

recognize employee engagement as a new and promising addition to corporate social

responsibility.

8/18/2019 Create Value Through Employee Engagement

2/2

Benefits of  EEWs 

• Increased zeal for, commitment to and coalition with your organization’s strategies and

Goals

• Increased productivity and improved morale which leads to outstanding organizational

performance

• Employees become effective brand ambassadors for your company, both internally and

externally

• Improve employee job satisfaction and retention

A Gallup study estimates that more than $300 billion in productivity is squandered within

the U.S. workforce due to disengaged employees. Furthermore, the same Gallup studyindicates that organizations with an engaged workforce have 2.6 times the earnings per

share growth rate compared to organizations in the same industry with a less‐engaged

workforce.