create in residence // book of graphic standards

8/10/2019 Create in Residence // Book of Graphic Standards

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INTRODUCTION

CREATE IN RESIDENCEis a new, multidisciplinary international program

initiated by The Swedish Institute dedicated to residential stays of artists from Serbia

with partnering institutions in Sweden, as well as of Swedish authors in Serbia.

Create In Residence presents a new model of within the eld of artistic residency.

Interdisciplinary work and tailoring of each residency stay towards the needs of its

participants and the specics of the host organizations are the main specics of

this approach.

The format of the residency within this program is treated as an important instrument

of cultural diplomacy and international collaboration, but also as a platform that will place

the residency format into a new context by developing a model of collaboration that

may be applied to other creative and geographical domains.

The program is of an open-end character, which means that production of completed

projects is not expected, while the program is specially seeking out emerging talent

and motivated young professionals and authors who would like to establish connections

between the creative scenes.

By transforming cultural differences into an open eld of creative possibility,

Create In Residence aims to incite the personal development of young authors through

education, production, creative collaborations and exchanges.

BOOK OF GRAPHIC STANDARDSis the main communication tool for the

Create In Residence project art large, and all of its sub-programs. The communication tools

are set up in a way to accommodate the needs of the pilot phase of the project with two

subprograms dedicated to design and literature respectively carried out between Serbia

and Sweden in the Fall of 2014.

Furthermore, elements such as colour palettes, typography and generation of future logos for

subprograms are explained, so that the communicat ion tools are ready to accommodate any

future developments of the program, both in the sense of geographic and thematic scope.

Beside determining the graphic standards for the logos and other materials, we are also

supplying templates and rules for the treatment of photographs and application of text and

taglines on different backgrounds elements, and in relation to partner logotypes.

In case of questions in relation to the use of the book of graphic standards, you may contact

Nova Iskra at [email protected].


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CONTENTS

LOGOS AND HOW TO USE THEM

GRAPHIC SYSTEM

STATIONARY

PHOTOGRAPHY & VISUALS

POSTER TEMPLATE

PROMOTIONAL MATERIAL

BASE LOGO

TYPOGRAPHY

MEMO

PHOTOS (WITH SIGNATURES)

LOGOS AND TAGLINES

PE N

NOTEBOOK

COLOUR PALETTE

LITERATURE

DESIGN

LOGO IN COMBINATION

TO PARTNER LOGOS

CONSTRUCTION

OF FUTURE LOGOS

Base logo with primary background and over photo

Free space

Base logo variations

Concise version of the base logo

Donts

Minimum size

4

5

6

8

9

10

11

12

13

14

15

16

29

30

31

32

33

34

35

38

39

45

46

20

21

22

26

27

17

19

Typeface

Typography

Base logo colours

Colours - Literature

Colours - Design

Future logo colour schemes

Applying colour on photos

Base logo with primary background and over photo

Free space

Logo variations

Logo with primary background

Free space

Logo variations

Colour

Black and white

Negative

Logo construction

Future logo example - Film


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LOGOS AND HOW TO USE THEM

The overall project logo is devised in a way to communicate the format of the residency (house shape), to clearly state the project

name via typography, to point out the bilateral nature of collaboration within the project (arrowed lines) and to make it possible to

easily generate subprogram logos for any future eld that may be added to t he platform.

BASE LOGO

BASE LOGO WITH PRIMARY

BACKGROUND AND OVER PHOTO


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FREE SPACE


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BASE LOGO VARIATIONS

GRAYSCALE

POSITIVENEGATIVE


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CONCISE VERSION

OF THE BASE LOGO

The short version of the logo is intended for use on

photographs and in materials in which it is not needed to

use the full logo version, like within the pagination eld in

publications, as part of signatures on photographs etc.

This is mostly applicable when the viewer is already

aware that he is looking at materials related to the Create

In Residence project, so the short version is just

a reminder and a signature of the project.




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LOGO VARIATIONS

GRAYSCALE

POSITIVENEGATIVE


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DONTS

The logo may not be changed in any way. The rules laid out in this

book of standards need to be respected in all cases. Some of the

wrong treatments of t he logo include:

The logo may not be proportionally scaled, distorted or rotated

The use of other typefaces other than the ones used here is not

permitted

No other colours or colour combinations are not be used aside

from the ones established here

THESE RULES APPLY TO ALL CinR LOGOS AND THEIR VERSIONS

RELATING TO SUBPROGRAMS


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MINIMUM SIZE

The minimum size of the logo is determined for clear visibility.

THESE RULES APPLY TO ALL CinR LOGOS AND THEIR VERSIONS

RELATING TO SUBPROGRAMS

10mm

8mm


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The partners for the eld of literature are the Belgrade-based

Krokodil Literature Festival, The Baltic Center for Writers and

Translators based on the island of Gotland and t he Comics

Studio housed at the Comic Art Centrein Malm.

Two writers and one comics author will have the opportunity

to spend one month in Sweden over the course of Fall 2014.

PROGRAMME LOGO - LITERATURE




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FREE SPACE


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LOGO VARIATIONS

GRAYSCALE

POSITIVENEGATIVE


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The Designers in Residenceprogram is aimed at emerging talent

and motivated young professionals from a range of design

disciplines, and will be conducted by three Malmo-based

organizations Stpln(http://stpln.se/), MedeaandForm/ Design

Center in collaboration with Design incubator Nova Iskrafrom

Belgrade.

Three designers from Serbia will have a chance to undertake a

monthly residency provided by the three organizations, while

selected Swedish designers will work at Nova Iskra in Belgrade

for own month each.

PROGRAMME LOGO - DESIGN




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FREE SPACE


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LOGO VARIATIONS

GRAYSCALE

POSITIVE

NEGATIVE


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CONSTRUCTION

OF FUTURE LOGOS

In line with the modular nature of t he project and

the many ways it could develop after it s pilot

phase, the graphic standards make it easy to

generate new logos for future subprograms.

Please follow the rules laid out here in terms of the

space around the logo, the typeface, determined

colour palettes and combinations and other rules

that apply to all CinR logos.


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LOGO

CONSTRUCTION


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FUTURE LOGOS

EXAMPLE - FILM

The determined colour combination needs to

be used across all of the elements - typefaces,

backgrounds etc.


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LOGO IN COMBINATION

TO PARTNER LOGOS

COLOUR

Each of the logos needs to have its dedicated outlinebox, so that the various logotypes can be visible.

We are offering multiple ways of arrangement, depending

on the format and available space.

When it comes to communicating the subprograms

individually, only the logos of general partners and the

partners related to the actual program need to appear.

When the project is communicated at large, all of

the logos from all of the subprogram partners need

to be included.

All logos need to be of the same size.


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BLACK AND WHITE


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NEGATIVE


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EXAMPLE - DESIGN

COLOUR


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BLACK AND WHITE


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NEGATIVE


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GRAPHIC SYSTEM

The graphic system employed for this identity brings together typefaces, colours and elements

that are to be used, and determining their combinations and relationships.

No other elements should be used outside from the ones laid out in this chapter.

The primary typeface is HOK Sans Pro.

Used for logotype.

TYPEFACE

HOK SANS PRO

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

!#&()+* -/0

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ !#&()+* -/0

Aa


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DIDOT HTF

Used only for the word in as part of the logo.

Primary font is Paperback 6.

Mainly used for quotes and taglines.

For font size 50pt, leading is 64pt and Tracking 20.

TYPOGRAPHY

PAPERBACK 6

Residenciesas a tool

for creative

development

of emerging talent

and creative

professionals.


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SAMPLE

TYPOGRAPHY

Dolor sit amet,

consectetuer adipiscingelit, sed diam nonummynibh euismod tinciduntut laoreet dolore magna aliquam

erat volutpat. Ut wisi enim ad

minim veniam, quis nostrud

exerci tation ullamcorper suscipit

lobortis nisl ut aliquip ex ea

commodo consequat.

Duis autem vel eum iriure dolor in

hendrerit in vulputate velit esse

molestie consequat, vel illum

dolore eu feugiat nulla facilisis at

vero eros et accumsan et iusto.

Nam liber tempor cum soluta

nobis eleifend option congue nihil

imperdiet doming id quod mazim

placerat facer possim assum. Typi

non habent claritatem insitam; est

usus legentis in iis qui facit eorum

claritatem. Investigationes demon-

straverunt lectores legere me lius

quod ii legunt saepius.

Claritas est etiam processus

dynamicus, qui sequitur

mutationem consuetudium

lectorum. Mirum est notare quam

littera gothica, quam nunc puta-

mus parum claram, anteposuerit

litterarum formas humanitatis per

seacula quarta decima et quinta

decima.

Eodem modo typi, qui nunc

nobis videntur parum clari, fiant

sollemnes in futurum.

HOK SANS PRO

Example of typography applied

to background.


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COLOUR

PALETTE

BASE LOGO

COLOURS

COLOUR CODES

BACKGROUND COLOUR

Linneaus Turquoise

C:52 M:0 Y:32 K:0

R:118 G:201 B:187

#76c9bb

Black

C0 M0 Y0 K100

R0 G0 B0

#000000

Warm Red

C:26 M:93 Y:100 K:23

R:134 G:28 B:20

#861c14

C:52 M:0 Y:32 K:0 C:0 M:14 Y:0 K:100

R:118 G:201 B:187

C:26 M:93 Y:100 K:23

R:134 G:28 B:20

R:0 G:0 B:0

The colour palette if the project is based on t he ofcial colours palette of Sweden. Each identity and logo has 2 main colors that are

combined, plus black. Only these three colors are to be used in developing any communication materials for the needs of the project.

Also supplied are further 4 colour combinations, for the additional subprograms that may be developed in the coming period, on page 32.


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COLOURS - LITERATURE

COLOUR CODES

BACKGROUND COLOUR

Linneaus Pink

C:0 M:82 Y:66 K:0

R:229 G:60 B:65

#e53c41

Black

C0 M0 Y0 K100

R0 G0 B0

#000000

Dark Grey

C:69 M:63 Y:57 K:47

R:47 G:47 B:50

#2f2f32

C:0 M:82 Y:66 K:0 C:0 M:14 Y:0 K:100

R:229 G:60 B:65

C:69 M:63 Y:57 K:47

R:47 G:47 B:50

R:0 G:0 B:0


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COLOURS - DESIGN

COLOUR CODES

BACKGROUND COLOUR

Yellow Standard

C:0 M:15 Y:93 K:0

R:254 G:211 B:0

#fed300

Black

C0 M0 Y0 K100

R0 G0 B0

#000000

Dark Blue/Green

C:88 M:61 Y:55 K:46

R:21 G:47 B:54

#152f36

C:0 M:15 Y:93 K:0 C:0 M:14 Y:0 K:100

R:254 G:211 B:0

C:88 M:61 Y:55 K:46

R:21 G:47 B:54

R:0 G:0 B:0


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FUTURE LOGO

COLOUR SCHEMES

COLOUR CODES

Linneaus Blue

C:74 M:43 Y:1 K:0

R:69 G:130 B:194

#4582c2

Light Green

C:59 M:0 Y:80 K:0

R:102 G:204 B:102

#66cc66

Linneaus Orange

C:0 M:58 Y:84 K:0

R:252 G:135 B:59

#fc873b

Winter Grey

C:55 M:44 Y:34 K:4

R:125 G:130 B:143

#7d828f

Earth Brown

C:54 M:62 Y:84 K:61

R:66 G:51 B:28

#42331c

Linneaus Violet

C:95 M:93 Y:42 K:47

R:31 G:28 B:66

#1f1c42

Grass Green

C:71 M:51 Y:90 K:59

R:46 G:59 B:28

#2e3b1c

Cyclamen

C:61 M:84 Y:54 K:66

R:56 G:23 B:41

#381729

LI NE COLO UR B ACKGRO UND CO LOU R

LINNEAUS ORANGE

WINTER GREY

LINNEAUS BLUE

GRASS GREEN

CYCLAMEN

EARTH BROWN

LIGHT GREEN LINNEAUS VIOLET


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APPLYING COLOUR TO PHOTOS

Colour layer:

Blending mode: Hard Light

Opacity: 100%

Fill: 100%

Photo layer:

Grayscale

All of the photographs used in the communications

need to be overlayed with a solid background colour,

referring to the appropriate colour scheme for theprogram or subprogram. Please use blending mode

as presented here. All of the photos that are par t of

the ofcial communication need to be processed in

this way.


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PHOTOGRAPHY & V ISUALS

PHOTOS (WIT H SIGNATURES)

Baltic Centre for Writers and Tanslators, Gotland



PHOTO

2657 px

30 px

26px

11 px

30 px

1754px

Use of photos is encouraged, with the aim of presenting the fa cilities of the partners involved in the

program, and producing nice visuals for the project presentations and communications.

Some of them are used only as banners or backgrounds, while the others with signatures may be

used for press relations and PR regarding the open calls.

For future partners and subprograms, each partner needs to supply a minimum of 5 hi- res images of

its facilities and/or activities. They need to be treated in the way described in the next pages before

publishing.


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LOGOS

AND TAGLINES

Logos and taglines may be combined with photos or

on solid backgrounds. When communicating the

project at large, the base logo needs to be presented.

Also, other generated logos maybe be presented in

smaller size, to indicate they are subprograms of

a larger, umbrella project.


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Atistic

residencies

as a cultual

diplomacy

tool.

Supplied taglines can be applied to photos supplied

by the partners, or on photos of already realized

activities of the Create In Residence project. These

visuals may be used online, for printed materials,

press relations, PowerPoint presentations, roll-up

designs etc.


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STATIONARY

MEMO

The memo consists of the base logo and a tagline in the

header, as well as the logos of all of the active partners of

the project in the footer.

This memo is to be used for all ex ternal communications in

relation to the project, contract, ofcial letters, press

releases etc.

Based on the rules laid out here, it will be easy to generate

a dedicated memo for each of the subprograms, or

different editions of the program at large when par tner

logos in the footer will be changing.


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POSTER

TEMPLATES

A selection of poster templates depict the composition and

sizes of the typeface and logotypes. These may be used for

public events related to the program, program presentations

and for online cover images. The colour palettes always follow

the theme of the subprogram that is communicated.

OPTION 1


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OPTION 1


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OPTION 2


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OPTION 2


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OPTION 3


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OPTION 3



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PEN

Enclosed are two proposals for promotional material.

These may vary in relation to available products on the local printers market.

It is important to follow the overall aesthetics of the program when selecting the promotionalmaterial, with focus on peculiar, well-designed products having in mind th at design is one

of the central disciplines supported by the program - and have t hese examples in mind when

applying identity onto them.

If you are not certain if a given promotional item is a good t for t he identity, do not hesitate

to contact Nova Iskra for advice.

Availability of a particular item depends on the

local market where it is produced.

NOTEBOOK


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NOTEBOOK

Availability of a particular item depends on the

local market where it is produced.


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2014

www.novaiskra.com | [email protected]

create in residence // book of graphic standards

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