create a winning mobile analytics practice in retail
TRANSCRIPT
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Creating a Winning Mobile Analytics Practice in Retail Nate Sperry | Senior Consultant, Adobe Consulting
#AdobeSummit
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Nate Sperry Senior Consultant, Adobe Consulting [email protected]
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Simply following the most traveled path does not always equate to results.
Obstacles and setbacks require agility and flexibility.
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Mobile Analytics is a combination of Art and Science
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Keys to Accelerating Your Mobile Analytics
Dare to be Different with
Mobile Metrics
1 Control Your
Mobile Analytics from Acquisition
to Retention
2 Find and Focus
on What Matters
3
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Visit Conversion Rate Revenue per Visit
Average Time Spent per Visit Page Views per Visit
Exit Rate Bounce Rate
Traditional Desktop Metrics
User Conversion Rate Average Revenue per User Action Time in App Lifetime Value Crash Rate First Launches Retention Rate Upgrades
Mobile Metrics
Average Order Value Average Selling Price
Units Per Order
Transactional Metrics
Evaluate Your Mobile Platforms at the USER level 1.
Dare to be Different with Mobile Metrics
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Know How You Acquired Your Customers and the Value They Deliver 2.
Control Your Mobile Analytics from Acquisition to Retention
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Know Where Your Mobile Customers are Relative to Points of Interest 3.
Control Your Mobile Analytics from Acquisition to Retention
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Understand What Your Customers Are Doing In-Store 4.
Control Your Mobile Analytics from Acquisition to Retention
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Message the Right Customers, in the Right Place, at the Right Time 5.
Control Your Mobile Analytics from Acquisition to Retention
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Find Your “AHA” Moments that Drive Retention 6.
Find and Focus on What Matters
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Get Creative with your Funnels 7.
Find and Focus on What Matters
Track action of form fields in One Page Checkout
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Find Your Mobile 80/20 Rule 8.
Find and Focus on What Matters
Identify the 20% of features that comprise 80% of usage
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Leverage Timed Actions 9.
Dare to be Different with Mobile Metrics
Measure the time it takes to complete key events in your app.
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Measure the Holy Grail: Lifetime Value of your Customer 10.
Dare to be Different with Mobile Metrics
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Keys to Accelerating Your Mobile Analytics
Dare to be Different with Mobilie Metrics
1 Control Your Moblie
Analytics from Acquisition to
Retention
2 3 Find and Focus on
What Matters
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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