Create a Business Project

Task You will be creating a realistic, appropriate business proposal that will represent the various business organizations that exist in society today.

Procedures and Requirements1. With your group, you will need to compile information from your research to complete your business plan2. Create a Power Point to introduce your company (should be a visual representation of the business plan).

You may use more than one slide for each category Each Slide should have at least one relevant picture Include at least one graph

Slide 1 Title Slide (Company name and students’ names)

Slide 2General Company Descriptiona. List the name of your companyb. List the owner’s names c. What will be your business type: sole proprietorship, partnership, corporationd. Purpose of presentation: seeking an investment of $________ for ___% ownership to help get your

business started

Slide 3Products and Servicesa. Describe the type of business you are planning (service, restaurant, retail product, wedding planner, etc.)b. Describe your products/services.c. Create a sample list of price points for your products or services (you may need to research existing

companies).

Slide 4Advertising Toolsa. Create a business logo (i.e. apple logo)b. List the slogan of your company (ex: Crockermart-“where shopping is a

pleasure”)c. What type(s) of marketing will you use (word of mouth, print, commercials,

social media, etc.)? How will you implement them? Logos Slogans

Slide 5Mission Statementa. Create a mission statement (a formal, short, written statement of the purpose of a company or

organization). McDonalds - "To provide the fast food customer meals prepared in the same high-quality manner world-

wide that is tasty, reasonably-priced & delivered consistently in a friendly atmosphere." Amazon - "To be earth’s most customer centric company; to build a place

where people can come to find and discover anything they might want to buy online."

Mission Statement Mission Statement 2

Slide 6Business Philosophy a. Describe the benefits of your company. That is, what will your products/services do for the customer? b. Explain how your company will handle customer service.c. What image do you want to project? How do you want customers to see you?d. Why do you believe your business concept will work?

Slide 7Target Market/Customersa. What region will you serve (i.e. city/state/country)?b. Identify your targeted customers, their characteristics, and their geographic

locations, otherwise known as their demographics. (Your Target Market)c. Describe the Target Marketd. Explain why your product will be appealing to your target audience.

Include at least 1 statistic about your Target Market Target Market Target Market 2 Target Market 3

Slide 8Competitiona. Who are your competitors? b. What factors will give you competitive advantages over the competition? (i.e. level of quality or unique

features) c. What factors will give you a disadvantage compared to the competition?d. Why will customers buy from you over your competition?

Competitors by Industry Competitive Advantage

Slide 9Organizational Costs and Financing (fixed and variable costs) a. Market potential. (total revenue for your market as a whole)b. Estimated cost of production. (how much to make your product or

deliver your service)c. List biggest capital items will you be purchasing/renting with your loan funds.

Market Potential -choose an industry, then look at “Market Capitalization” for total value of your chosen industry OR find the answer through an online search (_______ market size).

Estimating Costs Cost Calculator

Slide 10Closing/Conclusion a. Summarize key points from your presentation (last chance to “wow”)

Slide 11Questions?

Slide 12Sources

ResourcesLogos Target Market 3Slogans Competitors by IndustryMission Statement Competitive AdvantageMission Statement 2 Market PotentialTarget Market Estimating CostsTarget Market 2 Cost Calculator

Formatting Slidesa. 6x6 Rule: no more than 6 points per slide, or 6-10 words per point

Exception: Mission Statementb. Absolutely NO spelling or grammar mistakesc. Background: do NOT use a background that is busy/distracting

Use a default background or find one onlined. Colors: use colors that contrast with your background and are easy to

read Use same colors throughout your PowerPoint

e. Fonts: use a “normal” font that is at least 18 pt sizef. Transitions/Animations:

Use subtle transitions and animations Be consistent with your transitions and animations from slide to slide Have an entrance for each point (on click)

g. Simple is better! Slides should be clean, well-organized, and professional