our StoryWe are an emerging event production firm with a focus on creating cultural

festivals. With the extensively diverse background within our staff and among

our partners, we conceptualize, plan and execute large cultural festivals. We

are based in Toronto, Canada, but we like to think of the world as our

backyard to create a mosaic of world festivals.

Cre8 Live Events evolved from casual coffee shop banter between four

friends from different walks of life, who took a leap of faith and channelled

their individual talent towards a unified goal. Our goal is to create a sense of

community among plurality and universal brotherhood through shared

experiences and entertainment.

Although Toronto is the home where we enjoy executing our creativity, we

have also hosted festivals in the global cities of New York, Hong Kong, and

London.

our Team

Keneisha Williams Keneisha brings over 7 years of experience to Cre8 Live Events. She specializes in bringing creative edge and effective strategies to execute one of kind events. She has created and assisted in concerts, weddings, children’s events, and fashion shows. She earned her Event management post- graduate certification from Humber College. Keneisha resides in Toronto with her husband, two sons, three daughters, and a poodle named Diva. When she is not planning events you can find her baking, doing yoga or dancing, writing her next

book or spending time with her family and friends.

Cara D’SouzaCara has developed a background in Media Communications from India before moving to Toronto to earn a Postgraduate Certificate in Event Management. The youngest member of the team, Cara joined Cre8 Live Events during the summer of 2014 as a Senior Marketing Executive after working for an experiential events company. She is

a passionate sports enthusiast and spends her weekends coaching a minor league soccer team. Also known as the annoying ray of sunshine early in the morning, Cara unfailingly brings her chirpy character and positive energy with her wherever she goes.

Adeoluwatola FarayolaAdeoluwatola Farayola was one of the managers of the beautiful girl events company in Nigeria and has moved to Canada to gain more experience in creating and designing various events. She has an

undergraduate degree in Event and Fashion Management. She began working with the amazing team at Cre8 Live Events after she completed her MBA, She realized her passion for making others happy is paired with her spark for creativity which to her is what an event is all about. She is happily married to a Pilot with 3 kids. She has a passion for fashion and love watching movies.

Veronica Gutierrez Veronica Gutierrez excels at providing excellent customer service. She holds a BA in Tourism Management and an MBA in Business. She is a graduate of the Event Management Program at Humber College.As a team member of Cre8 Live Events, she is involved in tourism behaviour regarding clients. In Mexico, she handled the Tourism aspects of Pan-Am Games at Veracruz. She is passionate about eating tacos and “chicharron”. In her free time she sleeps.

RagzRagz is a fervent event professional. He holds a Masters Degree in Hospitality from Switzerland and moved to Canada with the ambition of using his gained expertise to produce works class events. He is one of the five pillars behind the conceptualization of Cre8 Live Events. Ragz has an abundant wealth of knowledge about various cultures and lifestyles through his adventurous traveling escapades around the world. He is equally passionate about soccer and music as he is about his profession.

our Mission To create a sense of community among our audience through shared experiences and entertainment.

SWoT Analysis Owing to its first mover advantage, Cre8 Live Events envisions the

opportunity to increase the scope of Touch of Culture and execute the concept in multiple cities across Canada simultaneously. This will be immensely successful as the multicultural population of Canada is consistently growing. The firm's partners have an events specific educational background and are trained to adapt and excel in the industry. Boasting of staff from diverse backgrounds, Cre8 Live Events has the level expertise required transform an empty space in order to create an authentic experience. Due to a high level of globalization, products are being adapted to varying cultures in which they are ultimately sold. This poses as a threat to Cre8 Live Events because this adaptation dilutes the authenticity of the experience. People lose familiarity and therefore reject the original product, which Cre8 Live Events strives to promote. Emerging competitors can capitalize on the flaws evidenced in putting together a first of its kind event like Touch of Culture and hence come up with a stronger brand.

our Past Event Touch of cultureTouch of Culture is a one-day cultural festival that was held in Fort York Toronto on May 17, 2014. This event was produced by Cre8 Live Events, which highlighted a flavourful selection of the world’s best performances from the different cultures in the world including Aishwarya Rai, Shahrukh Khan, 2face, Toronto’s very own Kardinal Offishall and more. The event included several shows, a wide selection of food, including Indian, Mexican, Arabic, Canadian, etc. Cre8 Live Events gave the attendants the feeling that they were actually present in different countries without leaving Canada. The event aimed to touch upon each culture through music, food, cultural gift giveaways, handcrafts, cultural dance lessons, and cultural games. The event included a

sponsored giveaway cruise to two lucky guests. The event was positioned as a family experience where the audience could learn new cultures over the period of a weekend.

Menu Sample

ProducTioN sCheduLe - Cre8 Live Events

ProducTioN sCheduLe - Cre8 Live Events

Touch of Culture - May 17, 2014 fort York, Toronto

TIMEdURATIO

N TASK Responsibility COMMENTS

4:00:000:05:00

Event Planners reach the venue Cre8

4:05:00 0:05:00 Rentals arrive Rental Company4:10:00 0:05:00 Receive rentals Ragz4:15:00 0:15:00 Check the rentals Ragz4:30:00 0:01:00 Set up begins Venue staff4:31:00 1:00:00 Installations process Staff5:00:00 0:05:00 AV Equipment arrives AV Company5:05:00 0:05:00 Receive AV Equipment Cara5:10:00 0:05:00 Check AV Equipment Cara5:15:00 0:05:00 AV Installation begins Technicians5:30:00 1:00:00 Installation ends Technicians5:45:00 0:20:00

Stalls placed at designated areas Tola

6:00:00 0:05:00Stage building materials arrive Keneisha

6:15:00 1:00:00 AV Installation ends Cara6:20:00 0:05:00

Audio and sound systems check Veronica

6:30:00 0:10:00 Generators check Tola7:00:00 0:05:00 Food stalls arrive Ragz7:00:00 0:05:00 Volunteers arrive Volunteers7:00:00 0:15:00

Electricity supply check Veronica

7:10:00 0:15:00 Lightings check Cara7:15:00 0:05:00

Food stalls set up begins Tola

7:15:00 0:10:00Volunteers assigned for different tasks Ragz

7:30:00 0:15:00 Parking area check Keneisha7:45:00 0:15:00

Designated parking spot check Ragz

8:00:00 0:05:00Mobile Porter potties arrive Supplier

8:00:00 0:05:00 Vendor stalls arrive Vendors8:00:00 0:15:00

Parking area signage installed Cara

8:30:00 2:25:00 Stage setup done Tola8:30:00 2:30:00 Both stages ready Veronica8:45:00 0:15:00

Garbage arrangements are made Veronica

9:00:00 0:05:00Emergency service vehicles arrive Services

9:00:00 0:30:00Lost and Found booth set up Keneisha

9:00:00 0:30:00Garbage disposal check Tola

9:15:00 0:45:00 Medical centre set up Cara9:30:00 0:30:00 Ticket booths set up Keneisha9:30:00 0:20:00 Briefing of staff Ragz9:30:00 0:10:00

Announce closure of the event to staff Cara

10:00:00 0:05:00 Security arrives Security Agency

10:05:00 0:25:00 Security station set up Veronica

10:05:00 0:05:00 Media personnel arrive Media Company

10:15:00 0:30:00 Media room set up Cara

10:30:00 0:30:00

Allot security to different areas Keneisha

10:30:00 0:45:00 Final site inspection Cre8

11:00:00 7:00:00 Set up complete Cre8 Live Team

11:00:00 0:05:00

Photographers and Videographers arrive Agency

11:00:00

0:05:00 Musicians arrive Agency11:05:0

0 0:10:00 Event run down Cre8 Live Team11:15:0

0 0:00:00 Final run down ends Cre8 Live Team11:20:0

0 0:40:00 Guests start arriving Guests12:00:0

0 0:10:00 Welcome VIP guests Cre8 Live Team12:15:0

0 0:20:00Escort VIP guests for snacks Cara, Veronica

12:30:00 2:00:00

Check smooth operations of event Cre8 Live Team

13:00:00 0:45:00

Main event on stage 1 begins Performers

14:30:00 0:10:00

Main event on stage 1 ends Performers

16:00:00 0:45:00

Music event on stage 2 begins Entertainers

17:00:00 0:15:00

VIP guests felicitated on stage Keneisha

17:30:00 0:10:00

Music event on stage 2 ends Entertainers

18:00:00 0:15:00

Escort VIP guests to their cars Tola

20:00:00 0:30:00

Start guests exit process Staff

20:30:00 0:10:00 Ensure all guests exit Security

21:00:00 1:00:00

Ensure beginning of tear down process Cre8 Live Team

21:00:00 1:00:00

Staff briefing for tear down and packing up Cre8 Live Team

21:15:0 1:15:00 Tear down ends Staff

022:00:0

0 0:45:00Site inspection after tear down Cre8 Live Team

22:05:00 0:05:00 Debriefing of staff Ragz

22:30:00 Call it a day Cre8 Live Team