cran-hill ranch presentation
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MissionMission
CranCran--Hill Ranch is devoted to being aHill Ranch is devoted to being a
ministry through which God isministry through which God istransforming lives into the image of Christtransforming lives into the image of Christ
through Youth Camps, Family Camping,through Youth Camps, Family Camping,
Retreats and Adventure Experiences.Retreats and Adventure Experiences.
VisionVision
The vision of CranThe vision of Cran--Hill Ranch is to faithfullyHill Ranch is to faithfully
minister with excellence, growing in scope andminister with excellence, growing in scope and
impact as the Lord leads. Dynamic programsimpact as the Lord leads. Dynamic programs
and activities that are fun, attractive, natural, andand activities that are fun, attractive, natural, andrestful will foster eternal transformation in therestful will foster eternal transformation in the
lives of those we serve.lives of those we serve.
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CranCran--Hill Ranch has theHill Ranch has the
opportunity to reach newopportunity to reach new
geographic markets.geographic markets.
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Summer CampSummer Camp::
To increase summer campers fromTo increase summer campers fromGrand Rapids by 18 campers by August 2012Grand Rapids by 18 campers by August 2012
To increase summer campers fromTo increase summer campers fromCadillac by 9 campers by August 2012Cadillac by 9 campers by August 2012
Family CampgroundFamily Campground::
To increase the number of families who come toTo increase the number of families who come to
the campground from Grand Rapids by 32 bythe campground from Grand Rapids by 32 byAugust 2012August 2012
To increase the number of families who come toTo increase the number of families who come tothe campground from Cadillac by 16 by Augustthe campground from Cadillac by 16 by August20122012
Retreat Facilities:Retreat Facilities:
To book at least one retreat with an organizationTo book at least one retreat with an organizationfrom Cadillac by January 2013from Cadillac by January 2013
To book at least one retreat with an organizationTo book at least one retreat with an organizationfrom Grand Rapids by January 2013from Grand Rapids by January 2013
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Christian MiddleChristian Middle--Class FamiliesClass Families
2 or more children, ages 7 to 172 or more children, ages 7 to 17
Annual income > $50,000Annual income > $50,000
Some disposable incomeSome disposable income
FamilyFamily--oriented, fond of the outdoorsoriented, fond of the outdoors
Leaders of FaithLeaders of Faith--Based OrganizationsBased OrganizationsGrand Rapids, MIGrand Rapids, MI
Cadillac, MICadillac, MI
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Overall SloganOverall Slogan
Your transformation is only an hour away. BeginYour transformation is only an hour away. Begin
your personal journey atyour personal journey at CranCran--Hill RanchsHill Ranchssummer camp, family campground or retreatsummer camp, family campground or retreatprograms.programs.
Key MessagesKey Messages
Summer CampSummer Camp
A life changing summer is only an hour away.A life changing summer is only an hour away.Campers atCampers at CranCran--Hill Ranch will grow closer toHill Ranch will grow closer to
God during their ultimate summer campGod during their ultimate summer campexperience.experience.
IGNITE. FUEL. MOMENUM. The ultimate summerIGNITE. FUEL. MOMENUM. The ultimate summercamp experience in only an hour away atcamp experience in only an hour away at CranCran--Hill Ranch.Hill Ranch.
Family CampgroundFamily Campground
Make memories that will last a lifetime.Make memories that will last a lifetime. CranCran--HillHillRanchs 300 acre retreat is the perfect familyRanchs 300 acre retreat is the perfect familygetaway and its only an hour away.getaway and its only an hour away.
Retreat FacilitiesRetreat Facilities
The perfect setting for any group to connect andThe perfect setting for any group to connect andgrow is only an hour away. Design your own or joingrow is only an hour away. Design your own or joina programmed retreat ata programmed retreat at CranCran--Hill Ranch.Hill Ranch.
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HowHow--to guide forto guide for CranCran--Hills Facebook and TwitterHills Facebook and Twitter
Suggests Facebook Ads and PlacesSuggests Facebook Ads and Places
Recommends usingRecommends using HootsuiteHootsuite to manage social mediato manage social media
Content sharing ideas:Content sharing ideas:
Facebook Question: What city lovesFacebook Question: What city loves CranCran--Hill RanchHill Ranchthe most? (Increase Facebook fans from Cadillacthe most? (Increase Facebook fans from Cadillac
and Grand Rapids)and Grand Rapids)
Sharing videos and photosSharing videos and photos
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Set up radio interviews on popular radioSet up radio interviews on popular radio
stations in Grand Rapids and Cadillac as wellstations in Grand Rapids and Cadillac as well
as religious radio stationsas religious radio stations
Would occur:Would occur:
When summer camp registration beingsWhen summer camp registration beings
Before major events (Summer Celebration,Before major events (Summer Celebration,
Spring CleanSpring Clean--up,up, WinterFestWinterFest))
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Sent with a letter introducing the recipient toSent with a letter introducing the recipient to
CranCran--Hill Ranch and explaining whatHill Ranch and explaining what CranCran--HillHill
Ranch offers. This letter would emphasize theRanch offers. This letter would emphasize the
retreat facilities.retreat facilities.
Contain brochures and other promotionalContain brochures and other promotional
materials that already exist.materials that already exist.
Sent to churches and faithSent to churches and faith--based organizationsbased organizations
in Cadillac and Grand Rapids, MI.in Cadillac and Grand Rapids, MI.
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Monitoring TechniquesMonitoring Techniques
Summer Camp RegistrationSummer Camp Registration
Family Campground SurveyFamily Campground Survey
# of T# of T--Shirt Design Contest ParticipantsShirt Design Contest Participants
Facebook &Facebook & HootsuiteHootsuite AnalyticsAnalytics
Binder of Binder of CranCran--Hill Ranch in the NewsHill Ranch in the News
Post Program EvaluationPost Program Evaluation
Analyze the monitoring techniquesAnalyze the monitoring techniques
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