craig stein executive vice president and gm u.s. regions broadband and media accounts
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MONETIZING THE CLOUD. Craig Stein Executive Vice President and GM U.S. Regions Broadband and Media Accounts. CONGRATULATIONS. Common Heritage: COMMUNICATION FOR ALL. NETWORKED SOCIETY. Everything and everywhere will be connected in real time - PowerPoint PPT PresentationTRANSCRIPT
Craig SteinExecutive Vice President and GM
U.S. Regions Broadband and Media Accounts
MONETIZING THE CLOUD
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 2
CONGRATULATIONS
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 3
Common Heritage: COMMUNICATION FOR ALL
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 4
NETWORKEDSOCIETY Everything and
everywhere will be connected in real time
Fundamental changes in the way we communicate, work and are entertained
50 billion connected devices by 2020
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 5
VIDEO, P2P AND STORAGE DRIVING BANDWIDTH GROWTH
Internet Traffic 2011
Web
Peer-to-Peer
Internet Traffic 2015
Online Video
Storage
5x Growth
Total = 270,000,000 PB/Yr
Total = 1,259,000,000 PB/Yr
Graphic r e-created using data from Informa Telecoms & Media Internet Services and Traffic Forecast 03/11
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 6
Smartphones integrated into everyday life
Source: Ericsson ConsumerLab 2011, Base: Android/iPhone smartphone users in 6 regions globally
Morning
Commuting
Lunch
Late aftern
oon
Dinner
In bed
Before noon
Aftern
oon
Early eve
ning
Late evening
In bed
Non-voice usage of smartphone
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 7
The new revenue sources
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 8
OTT COMMUNICATIONS COME TO THE ENTERPRISE
Consumer adoption of OTT solutions for voice and messaging is now influencing work behavior
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 9
Industry adoption of mobile VoIP is expected to increase from both consumer (Apple, Skype, Viber) and enterprise (Cisco) sources
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 10
Video communication gains for niche use cases (Google Hangouts for business collaboration)
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 11
Microsoft pushes comms (through Skype and more) into Azure and enterprise cloud apps
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 12
Investment rationale
Addressing these goals leads to enterprise investments in:
›Managing mobility across networks›Unified communications and collaboration›Cloud, apps, APIs›M2M›Security
Enterprise communications and IT investments have three goals:
1.Ensure access2.Improve productivity and margins3.Effectively serve customers
MONETIZING THE CLOUD: THE OPPORTUNITIES
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 14
EVERYTHING AS A SERVICE (XAAS)
MOBILITYMOBILITY BROADBANDBROADBAND
The network is THE differentiator.
The world goes mobile. Fast.
CLOUDCLOUD
Capitalize on a new generation of services
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 15
PUSH-TO-TALK AS A SERVICE
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 16 16
ENTERPRISE CLOUD SERVICES
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 17
UNIFIED COMMUNICATION AS A SERVICE
Competitive Carriers Association Annual Convention | 2012-09-13 | Page 18
Investment rationale
Addressing these goals leads to enterprise investments in:
›Managing mobility across networks›Unified communications and collaboration›Cloud, apps, APIs›M2M›Security
Enterprise communications and IT investments have three goals:
1.Ensure access2.Improve productivity and margins3.Effectively serve customers
