craig nelson. new mouth guard ◦ soft molded form fit ◦ flavored athletes all need mouth guards...
TRANSCRIPT
![Page 1: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/1.jpg)
Craig Nelson
![Page 2: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/2.jpg)
New Mouth Guard◦ Soft molded form fit◦ Flavored
Athletes all need mouth guards◦ Tastes good◦ Safe◦ Custom flavors◦ Custom colors
![Page 3: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/3.jpg)
Demographics◦ Age
10yrs-30yrs
◦ Income All levels
◦ Interests Physical activities
◦ Ability to Buy All ages with $25
Anyone who plays, football, basketball, soccer, karate, rugby, lacrosse, wrestling, etc◦ Any physical sport
![Page 4: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/4.jpg)
Points of Difference◦ Custom colors◦ Custom flavors◦ Unique to yourself
Purchasing safety, enjoyment◦ Protects teeth◦ Mouth injuries◦ Flavored mouth
guards
![Page 5: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/5.jpg)
Nationally distributed◦ Dunham Sports◦ Scheels◦ Eastbay◦ Footlocker◦ Wal-Mart◦ Shop-Ko◦ Target◦ Online at Nike and
Under Armor
![Page 6: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/6.jpg)
Promoted◦ Online banner ads◦ TV-Espn, fox sports,
big ten network etc Famous college/pro
players Aaron Rodgers-WI Adrian Peterson-MN Etc
◦ Consumers see famous athletes using products
◦ Posters at athletic stores
![Page 7: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/7.jpg)
$20-$45◦ Original mouth guards
Blueberry, grape, fruit punch flavors
Black, red, blue colors $20
◦ Custom Lemon-lime, citrus, etc
in association with Gatorade flavors
Multiple colors in mouth guard to fit yourself
$45
Price skimming◦ Athletes want the best◦ High school, collage,
pros
![Page 8: Craig Nelson. New Mouth Guard ◦ Soft molded form fit ◦ Flavored Athletes all need mouth guards ◦ Tastes good ◦ Safe ◦ Custom flavors ◦ Custom colors](https://reader030.vdocuments.site/reader030/viewer/2022032605/56649e855503460f94b87168/html5/thumbnails/8.jpg)
Unique◦ One of a kind
No other companies offer similar product
Custom flavor and color for your enjoyment
Quality is unbeatable
Easy to purchase◦ Price is reasonable
Reliable brand name company◦ ShockDoctor