craig maltby: corporate and client communications portfolio
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CRAIG
MALTBY
Marcomm P o r t f o l i o
CRAIG MALTBY
Marcomm
CRAIG MALTBY
Marcomm P o r t f o l i o
I devise communication strategy, create
content, and monitor results for
companies and executives who need to
better connect with stakeholders in a
cost-efficient way.
My work showcases brands, integrates
with business plans and makes a
bottom-line difference
Craig Maltby, APR
Planning & Writing LLC
5550 Wild Rose Lane – Suite 400
West Des Moines, Iowa 50266
515-321-4741
www.planningandwriting.com
CRAIG MALTBY
o r t f o l i o
I devise communication strategy, create
content, and monitor results for
companies and executives who need to
better connect with stakeholders in a
efficient way.
My work showcases brands, integrates
with business plans and makes a
rence.
Craig Maltby, APR
Planning & Writing LLC
Suite 400
West Des Moines, Iowa 50266
4741
www.planningandwriting.com
CRAIG MALTBY Embria Health Sciences – Monthly consumer email campaign
CRAIG MALTBYCRAIG MALTBY Exemplar Genetics – News release writing and News release writing and placement
CRAIG MALTBY Kemin Health – Media relations; spokesperson assignment
Supplement makers, however, say lutein
supplements could reduce the risk of
developing age-related macular
degeneration. Craig Maltby, a spokesman for
Kemin Foods in Des Moines, which makes the
FloraGLO Lutein used in the majority of
lutein-containing supplements, cited an
unpublished yearlong study of 90 macular
degeneration patients in which visual
sharpness improved among those taking
lutein.
CRAIG MALTBY Kemin Health – Ad copy for B2B nutrition industry trade publication
CRAIG MALTBY Kemin Health – Ad copy for ophthalmic professional journal
CRAIG MALTBY FastGrade – Scripting and production management for bank software
online overview.
Digital presentation is viewable at http://www.fastgrade.com/fastgrade_demo.cfm
The pacifier to the rescue
All hail the pacifier. It may save our collective global health.
Parents licking their babies’
pacifiers–rather than
washing them off with
water–may help strengthen
the infants’ immune health.
The microbes in mom
dad’s saliva might help train
the kiddies’ immune cells’
memories at a very early age,
thereby cutting down on
immune triggered childhood
conditions like eczema and
asthma. Such conditions are aided by an over
balance immune system that
retreating from certain microbes that do not warrant an all out
assault from attacking immune cells.
So says a new study from Sweden
Pediatrics this week. It’s not quite as gross as
method–chewing her baby’s food first before feeding it to the baby.
But is does make one think.
Who knew? Those immune cells are fascinating, but man, they can
lead to some crazy stuff.
CRAIG MALTBY
er to the rescue
All hail the pacifier. It may save our collective global health.
Parents licking their babies’
rather than
washing them off with
may help strengthen
the infants’ immune health.
The microbes in mom’s or
dad’s saliva might help train
the kiddies’ immune cells’
memories at a very early age,
thereby cutting down on
immune triggered childhood
eczema and
asthma. Such conditions are aided by an over-active, out
balance immune system that is not properly identifying and
retreating from certain microbes that do not warrant an all out
assault from attacking immune cells.
a new study from Sweden published in the journal
this week. It’s not quite as gross as Alicia Silverstone’s
chewing her baby’s food first before feeding it to the baby.
But is does make one think.
Who knew? Those immune cells are fascinating, but man, they can
lead to some crazy stuff.
CRAIG MALTBY Blog post from Balancedimmunehealth.com
Embria Health Sciences sponsored blog
All hail the pacifier. It may save our collective global health.
active, out-of-
is not properly identifying and
retreating from certain microbes that do not warrant an all out
published in the journal
a Silverstone’s
chewing her baby’s food first before feeding it to the baby.
Who knew? Those immune cells are fascinating, but man, they can
Balancedimmunehealth.com
Embria Health Sciences sponsored blog
Some of the best health
infographics out there
Infographics are hot now. Will they be 5 years from now? Or
5 months? Who knows?
equal. Some have too much information and can’t fit inside a
standard infographic format size without looking more
crowded than a Robert Smith festival. Others have a great
mix of information and are well written, but lack innovative
design. In my book, a good infographic should present
relevant, interesting information (always accurate) in a
design template that illustrates and embellishes the topic in
an innovative way. In other words, don’t drop in PowerPoint
charts and call it an infographi
Here are several health and immune
infographics that I think stand out:
Vitamin B
and informative. Illustrates problems that can emerge if
you’re not getting enough B
Scenic Route To
nicely. From stress to chocolate to anger management.
Your Guide to Sugar
perspective. Sugar is an enemy to immune health, reducing
the activity of white blood cells in just a matter of hours.
Health Benefits of a Mediterranean Diet
advantages of the Meddy diet. Not enough sourcing, though.
History of Spices – Spices have health
infographic is packed full of information laid out in a vibrant, eye
way.
Sitting is Killing You – Eeeeeeek! The sedentary lifestyle is depicted in this
dynamic graphic, showing how sitting for long periods of time damages yo
health.
CRAIG MALTBY Blog post from
Some of the best health
infographics out there
Infographics are hot now. Will they be 5 years from now? Or
5 months? Who knows? But not all infographics
equal. Some have too much information and can’t fit inside a
standard infographic format size without looking more
crowded than a Robert Smith festival. Others have a great
mix of information and are well written, but lack innovative
n my book, a good infographic should present
relevant, interesting information (always accurate) in a
design template that illustrates and embellishes the topic in
an innovative way. In other words, don’t drop in PowerPoint
and call it an infographic.
Here are several health and immune-health-related
infographics that I think stand out:
Vitamin B-12 Deficiency – A graphic that is targeted, concise
formative. Illustrates problems that can emerge if
you’re not getting enough B-12.
Scenic Route To Longer Life – This packages the whole thing
From stress to chocolate to anger management.
Your Guide to Sugar – Wow. This puts the sugar storm in
perspective. Sugar is an enemy to immune health, reducing
tivity of white blood cells in just a matter of hours.
Health Benefits of a Mediterranean Diet - This lists the foods and the health
advantages of the Meddy diet. Not enough sourcing, though.
Spices have health-promoting properties. This
infographic is packed full of information laid out in a vibrant, eye
Eeeeeeek! The sedentary lifestyle is depicted in this
dynamic graphic, showing how sitting for long periods of time damages yo
Blog post from Balancedimmunehealth.com – Embria Health Sciences
Infographics are hot now. Will they be 5 years from now? Or
But not all infographics are created
equal. Some have too much information and can’t fit inside a
standard infographic format size without looking more
crowded than a Robert Smith festival. Others have a great
mix of information and are well written, but lack innovative
n my book, a good infographic should present
relevant, interesting information (always accurate) in a
design template that illustrates and embellishes the topic in
an innovative way. In other words, don’t drop in PowerPoint
related
A graphic that is targeted, concise
formative. Illustrates problems that can emerge if
This packages the whole thing
From stress to chocolate to anger management.
Wow. This puts the sugar storm in
perspective. Sugar is an enemy to immune health, reducing
tivity of white blood cells in just a matter of hours.
This lists the foods and the health
promoting properties. This
infographic is packed full of information laid out in a vibrant, eye-catching
Eeeeeeek! The sedentary lifestyle is depicted in this
dynamic graphic, showing how sitting for long periods of time damages your
Embria Health Sciences
CRAIG MALTBY Kemin Health – Content for B2B manufacturing sell sheet
CRAIG MALTBY Meredith Corp. – Media relations; spokesperson assignment
CRAIG MALTBY ConAgra Foods – Media relations; news release writing/distribution
2007 FLORAGLO
JAN FEB MAR APR MAY
CRAIG MALTBY Kemin Health
Ophthal. Times SSE ShowExpoWest
NutraIngredients
Nutra
banner
AOA News
Lutein/eye health brochure fulfillment from ad response
Synovate OD/MD
questionnaire dev.
Synovate consumer
questionnaire dev.
Low vision
Univ.
Low vision
Univ.
Low vision
Univ.
Low vision
Univ.
Morganti study
published
Agency test
market
proposals and
pitches
Agency test
market DM
presentations
2007 FLORAGLO® LUTEIN SCHEDULE
MAY JUNE JULY AUG SEPT OCT
Kemin Health – Promotion/PR flow chart for FloraGLO Lutein brand
Ocular Surg. Newshow
SSW S
ADAFNCE
AOA
NutraIngredients-USA.com – eye category search
Nutra – news
banner
Nutra – news
banner
AOA News
Lutein/eye health brochure fulfillment from ad response
Synovate OD/MD
questionnaire dev.
Synovate OD/MD
questionnaire drop
Synovate consumer
questionnaire dev.
Synovate consumer
questionnaire drop
Synovate OD/MD
data and report
Synovate cons.
data and report
Low vision
Univ.
Low vision
Univ. - AOA
Low vision
Univ.
Low vision
Univ.
Leavenworth
WA
Morganti study
published
Morganti study
presentation
Beyond Beauty
Paris
Bausch &
Lomb – Del
Webb – with
Ogilvy
NOV DEC
flow chart for FloraGLO Lutein brand
Ocular Surg. News
SSW Show
FNCE
news
AOA News
Synovate OD/MD
data and report
Synovate cons.
data and report
Low vision
Univ.
Low vision
Univ.