craig chandler foodservice portfolio 1-1-13
DESCRIPTION
Craig Chandler Foodservice Sales Portfolio January 2013TRANSCRIPT
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It Takes The Right Ingredients For Success!
CRAIG CHANDLERFOODSERVICE
SALES & MARKETING EXECUTIVE
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CRAIG CHANDLERSales Management/Marketing/ Business Development
Value PropositionSALES & MARKETING MANAGEMENT EXPERIENCE BY SEGMENT:
Foodservice; Convenience Stores; Concessions; Club Stores; National & Regional Multi-Unit Operators; Private Label; Non-Commercial; Buying Group Headquarters; Dry, Refrigerated, & Frozen Products, & Industrial Accounts.
STRATEGIC MANAGEMENT EXPERIENCE BY TERRITORY:Established markets; Expansion Markets; Turnaround Markets; New Product Introductions & Training; Production Plant Catastrophe Recovery; Merger Transitions; Product Sales Allocations; New Logistics Opportunities; Co-Packing Alliances; Product Recall Implementation; Pricing and Profitability Management.
ADMINISTRATIVE MANAGEMENT EXPERIENCE:Creation & Execution of Annual Budgets; Developing & Implementing Sales & Marketing Plans; Strong in Internal / External Communication Skills; Sales Forecasting; Territory Reporting; Competitive Analysis Reporting; Close inner department workings with logistics, customer service, research & development, production, marketing, and finance; Trade shows; Creation of Point of Sale Materials; New Product & Packaging recommendations; Marketing Budgets and Accruals.
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Craig Chandler-Understands the sales and marketing of manufactured products because he has been there!
Skill Sets: Budget Planning & Execution; Strategic Planning / Market Analysis; Competitive Intelligence
Beginning Pounds: 18.2 MillionEnding Pounds: 23.7 Million (*)
Beginning Dollars: $1.1 MillionEnding Dollars: $2.9 Million
National Accounts Sales:Beginning Dollars: $2.5 MillionEnding Dollars: $6.0 Million
Regional Sales Manager:Beginning Dollars: $16.6 MillionEnding Dollars: $21.8 Million (**)
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CRAIG CHANDLER-HAS SOLD PRODUCTS TO THESE CHAINS AS WELL AS OTHERS!
HE HAD TO HUNT TO GET IN THE DOOR!Skill Sets: Contract Negotiations; Presentations / Proposals; New Business Development; Consultative Sales; Logistic
Programs; Team Selling
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CRAIG HAS MANAGED BUSINESS AT BOTH THE HEADQUARTER LEVEL AND AT THE OPERATING COMPANY LEVEL. HE KNOWS DISTRIBUTION CHANNELS!
Skill Sets: Contract Negotiations; Customer Compliance; Partnerships & Alliances; Presentations & Proposals; Competitive Intelligence
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CRAIG CHANDLER KNOWS THE MAJOR CONTRACT MANAGEMENT AND PRODUCUREMENT GROUPS
AND THEIR KEY CUSTOMERS
CRAIG HAS EXTENSIVE EXPERIENCE WITH THE SCHOOL
FOOD SERVICE SEGMENT INCLUDING COMMODITY
MANAGEMENT
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2000-2003: PICTSWEET FROZEN FOODS:Assisted in the development of packaging, initial go-to-market products, pricing, purchasing programs, and broker appointments for this start up division. Secured new distribution with 14 broadline distributors representing over $2-million dollars in annual sales.
1988-2000: BIRDS EYE FOODS:During National Account Sales tenure, secured new business with Church’s; Cracker Barrel (including a new proprietary product); Frisch’s; and Walt Disney World.Reported to president of division on a new foodservice product opportunity which resulted in the creation of a top selling item for both retail and foodservice. (Chub pack cream style corn).
CRAIG CHANDLERSales Management/Marketing/ Business Development
PROJECT MANAGEMENT HIGHLIGHTS
2012-Present: TWELVE BASKETS, INC.:Designed & Created a full line company product guide that detailed all current manufacturers and their specific items stocked. Guide is being used by all sales team members in presentations.
2010-Present: SECRET INGREDIENTS, INC:Handled all aspects of self started and financed company formation including go-to-market business plan; securing manufacturing representation; assisted in web site design; identified social media tools to promote business; created and managed an extensive data base of foodservice distributors and operators.
2003-2010: CAVENDISH FARMS, INC:Worked with R&D, Marketing, and Production on the creation and distribution of a proprietary product for a multi-unit operator representing over 500,000 annual pounds.Identified and implemented a new sea / land logistics program that increased foodservice sales in Florida by six million annual pounds.
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Craig Chandler believes that you need to be customer focused in
everything you do to be successful in sales.
CRAIG KNOWS THAT IT TAKES TEAM WORK TO WIN!
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CRAIG KNOWS
THE GAME AND HOW
TO PLAY
CRAIG KNOWS THAT ALL GREAT OPPORTUNITIES NEED TO BE TAILORED
MADE!
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CRAIG CHANDLEREmail:
MOBILE: 678-325-8904OFFICE: 770-963-2283
Craig D. Chandler, Sr. 849 Misty River Court
Dacula, GA 30019