CRAFTMentorFY2020

Abusinessmembershipincentiveplan

Preparedfor

GoldBeltTourScenicByway

PreparedbyCRAFTMentorHeidiPankow

HCPConsulting,LLC

THISREPORTWASCREATEDINPARTNERSHIPWITHTHECOLORADOTOURISMOFFICEASPARTOFTHECOLORADORURALACADEMYFORTOURISM(CRAFT)ANDGOLDBELTTOURSCENICBYWAY.

ExecutiveSummary Colorado’sScenicBywaysaremanagedbyboardsorteamsofvolunteers,fundingforprojectsandprogramsislimited,andeachbywayidentifiesprioritiesandgoalstosupporttheircommunities,historicpreservation,conservation,outdoorrecreation,andsafetyandroadwayconcerns.TheGoldBeltTourScenicBywayrequestedaCRAFTMentortohelpreviewtheircurrentmembershipstructure,recommendvisitorengagementandincentiveprograms.Wedesignedasurveyforexistingandpotentialmemberstoprioritizebenefits,researchedvariousloyalty,engagementandincentiveprogramsforconsideration,updatedthemembershipstructurewithoptionstoincreasefundingforthebywayprojects,andcreatedamembershiprecruitmentpresentation.Additionally,duetotheunprecedentedCOVID-19pandemicsituation,short-termandlong-termmarketingstrategieshavebeenincludedinthefinalreport.ThementormetwiththeGoldBeltTourprogrammingcommitteeontwooccasions,firsttodiscussthesurveyandtheirinitialideasformembershipandvisitorengagementprograms.ThesecondmeetingwasheldtodiscussallrecommendationsanddeterminethebestuseoftheCRAFTMentorImplementationFunding. TheGoldBeltTourScenicBywayteamwasveryreceptive,engagedandwillingtoconsidermanyoptions.Theircommunitychampionwasanefficientcommunicatorwiththementorandthebywaystakeholders.ThereisastrongfeelingofdedicationandapassionforconservingandpreservingtheintrinsicvaluesthatmaketheGoldBeltTourascenicbywaygeminColorado.Ithasbeenapleasureworkingwiththisteam.

AboutCRAFTMENTOR TheColoradoRuralAcademyforTourism(CRAFT)wasfoundedin2018tooffertrainingandsupportforruraleconomicdevelopmentthroughcreationandbrandingofneworenhancedtravelerexperiences.TheCRAFTMentorprogramprovidesupto50hoursofmentoringtoorganizationsorbusinesseswishingtoadvancespecifictourism-relatedgoalsorstrategies.UponsuccessfulcompletionofCRAFTMentor,projectsareeligibletoapplyforupto$1,000inimplementationfundingtowardsthegoalsdefinedduringtheproject.

GoldBeltTourScenicBywayDescription TheGoldBeltTourisaColoradoScenicandHistoricBywayandaNationalScenicByway.DrivetheGoldBeltTourandretracethehistorictravelroutesconnectingCrippleCreekandVictorMiningDistrict,siteoftheworld'slargestgoldrush,tothecommunitiesofFlorence,CañonCityandFlorissant. Today,thecommunitiesoftheGoldBeltTourinviteyoutoexperiencetherichlocalheritageasyoufollowthe"RoadstoRiches"... TheGoldBeltTourislocatedinsouthernColorado,justonehourfromColoradoSpringsorPuebloandtwohoursfromDenver. YoucanreachthenorthernendoftheBywayfromU.S.Highway24andthesouthernendviaU.S.Highway50. Eachoftheroadsoffersdistinctsceneryrangingfromrollingmountainparklandstodeeprockycanyons.Eachofthecommunitiesoffersitsuniquecharacterandconvenientservicesincludingavarietyofrestaurants,lodging,shops,attractions,entertainment,andevents.

CRAFTMentorProjectDescription GoldBeltBywayislookingforassistancewithenhancingtheircurrentmembershipprograminordertorecruitadditionalbusinessmembersandestablishavisitorloyalty/incentiveprogram. SpecificProjectDeliverables: Mentorwillprovidethefollowinginafinalreportformat:

• Reviewcurrentmemberprogramandprovidefeedback • Providemembershipprogramlevels

• Surveycurrent(14)businessmemberstodeterminewhytheykeeprenewing,whatnewincentiveswouldtheyliketosee,whatwouldattractthemtoparticipate

• Recommendavisitorbenefits/incentives/loyaltyprogram • Supportitinerarydevelopmentalongthebyway

• Reviewexistingitinerariesandprovideinput • Provideexamplesofvisitorengagementoptionstoberotatedduringtheyear/modeled

• Createtemplatepresentationtosharenewmembershiprolloutinfrontofcriticalgroups

SurveyandResults Asurveywascreatedtosharewithcurrentbywaybusinessmembersandnon-members.Questionswerecraftedtolearnaboutmembers,findoutwhichmembershipbenefitsarethemostvaluable,achancefornon-memberstorequestinformation,andmore.9responseswererecordedandthefollowinggivesasnapshotofthemembershipbenefitquestionsandresults. Ranktheimportanceofeachofthefollowingcurrentmembershipbenefits.6-mostimportant.1-leastimportant.

1 2 3 4 5 6

FreelistingontheGoldBeltByway'swebsite,www.goldbeltbyway.com.

42.86% 14.29% 0.00% 14.29% 28.57% 0.00%

WindowdecaldesignatingyourbusinessasaBywayBooster.

12.50% 25.00% 12.50% 12.50% 12.50% 25.00%

Listinginournewsletter. 12.50% 0.00% 62.50% 12.50% 12.50% 0.00% ConnectedpostsonFacebook. 11.11% 33.33% 0.00% 11.11% 0.00% 44.44% TheopportunitytoattendAdvisoryBoardmeetingstohelpshapethefutureoftheGoldBeltregion.

11.11% 0.00% 11.11% 44.44% 33.33% 0.00%

LimitededitionposterofSteelBridge-suitableforframing.

22.22% 22.22% 11.11% 0.00% 11.11% 33.33%

ChoosethetopfivereasonsyouareamemberorwhatwouldbeimportantinbecomingamemberoftheGoldBeltByway.

Ireceivedirectbusinessbybeingamemberofthebyway. 44.44% Iliketohavemybusinessnameattachedtothebyway. 55.56% Ibelieveinfinanciallysupportingthebyway. 44.44% Ibelieveinthepreservationandconservationworkofthebywaycommittee. 88.89% Thebenefitsofmembershiparevaluable. 11.11% Thebywaywebsitedirectspotentialcustomerstomywebsite. 55.56% Themarketingeffortsofthebywaycommitteebringsvisitorstomybusinessororganization. 33.33% Thebywaymaterialshelpvisitorsfindthingstodoinmyarea. 33.33% Thebywaymaterialssupportresponsibleandsustainablevisitorbehavior(e.g.LeaveNoTrace,StaytheTrail).

66.67%

Ijustlikethebyway. 22.22%

Choosethetop3potentialnewbenefitsthatwouldenhanceyourmembership.

Visitorincentiveprogramforvisitingmultipleattractionsandwaypointsalongthebyway. 33.33%

Visitorincentiveprogramtorewardvisitorsforspendingmoneywithparticipatingmembers. 44.44% Opportunitytobefeaturedasourbusinessoftheweek/monthonwebsite,Facebook,andothersocialmediasites.

44.44%

Inclusiononitinerariescurrentlylinkedandpromotedonatleast3websitesandatChamberoffices.

55.56%

Abilitytohaveyourinformationincludedinoureventhandoutbags. 44.44% Bywaymapsandmaterialstodistributeatmybusiness. 33.33% Otherpromotionalopportunitiesthatyouwouldliketoseeoffered.Pleasespecify. 11.11%

MembershipStructure Thefollowingisthecurrentmembershipstructurewithnewbenefitshighlightedingreen.RecommendationsarebasedonsimilarmembershipstructuresandGoldBeltTourmembersurveyresults.

• FreelistingontheGoldBeltByway'swebsite,www.goldbeltbyway.com.Thislistingincludesafreelinktoyourwebsite,emailaddressanda25worddescriptionofyourbusinessororganization.Websiteuseistrackedandwillbereportedtoyouannually.

• WindowdecaldesignatingyourbusinessasaBywayBooster • Listinginournewsletterandquarterlycorrespondence • TheopportunitytoattendAdvisoryBoardmeetingstohelpshapethefutureoftheGoldBelt

region • LimitedEditionposterofSteelBridge,suitableforframing • Inclusioninpublisheditinerariespostedonthewebsite,Colorado.comandpromotedthrough

socialmedia.• Inclusioninthevisitorincentiveprogramforvisitingattractionsandwaypoints• Inclusioninthevisitorincentiveprogramforspendingmoneywithparticipatingmembers• OpportunitytobetheMemberSpotlightonthewebsite,socialmediaandnewsletteratleast

onceperyear• Opportunitytoprovidebusinessinformationtobeincludedinspecialeventhandoutbags• OpportunitytohaveBywaymaps,itineraries,andmaterialstodistributeatyourbusiness

MembershipFeeOptions:

Current Suggested Benefactor.....$500.00 Benefactor $500 Business........$150.00 Business $200 Family...........$50.00 Family $50 Individual.......$20.00 Individual $25 ForFamilyandIndividualmemberships,Irecommendcreatingasticker,bumperstickerorsimilaritemthatfamiliesandindividualscanreceivetoshowsupport.Exampleswouldbe“IlovetheGoldBeltTourScenicByway”or“ITreasuretheGoldBeltTourScenicByway.”Additionally,theywouldreceiveasubscriptiontothebywaynewsletter/e-newsletter.Invitationstospecialevents,volunteeropportunities,openingsofnewbusinessesorattractionscouldbeabenefitaswell.

VisitorEngagement/LoyaltyPrograms

1. GoldBeltTourTreasureHunt:Createafoldout“treasuremap”oftheGoldBeltScenicBywaylistingattractions,historicsites,scenicoverlooksandviewpoints,trailsandwalks,museums,archeologicalorgeologicalsites,wildlifeandbirdsightingareas,etc.Includeaplaceforchildrenandadultstofillinwhatthey’vefound,encouragesharingphotosofthe“treasures”foundonsocialmediawithhashtags#goldbelttreasure,#COgoldbelttreasureand#goldbelttour.Createaprizesuchasaposter,postcards,collectorspinorbadge,photogiftcards,tobegivenoutforcompletionofthetreasurehunt.

2. Postcardcampaign:WhenthenextmaporbrochureoftheGoldBeltTouriscreated,includeatearoffpostcardforvisitorstofilloutsharingtheirfavoritesite,activityormemoryoftheirvisittomailbacktotheGoldBeltTourandsharethemessagesonthewebsiteandsocialmedia.

3. Purchaserewardcard:Createasmallstampcardwithasquareforeachmemberbusinesstostampwhenavisitormakesapurchase.Qualifyingpurchasescouldbesetataspecificpricepoint:$5or$10minimumtoreceivethestamp.Oncethecardhasbeenfilledtoa50%,the

bearerwouldreceiveasmallgiftrepresentingthebywayie.magnet,postcard.Acardfilledto100%wouldreceivealargergiftie.commemorativephoto,poster,pin.

Photosofpurchasereceiptscouldbeacceptedinlieuofastampcardforredemptionofgifts.AQRscancodeprovidedbythebusinessesafterpurchasecouldalsobeutilized.AsubmissionemailaddresscouldbesetuptocollecttheQRcodescansandphotsubmissionsandthegiftcouldbemailedouttothosewhoqualify.

4. Mysterygifts:Irecentlyvisitedamuseumthatoffereda“mystery”giftwithpurchaseatthepointofsale.Avisitorcouldopttoaddthemysterygifttotheirqualifyingpurchaseandtherewerethreegiftoptions-$2.95,$5.95and$10.95.Thegiftswerewrappedandwerebrandeditemsfromthemuseum–ie.photos,pens,collectorpins,t-shirts,etc.Itappearedtobeabrilliantwaytomoveoldermerchandiseratherthanthrowingitoutorgivingitaway.Proceedsfromthemysterygiftscouldsupportconservationsorpreservationprojects.

5. Alternatively,anelectronicloyaltycheck-inateachbusinesscouldbeused.Discountsonfuturepurchases,specialoffers,andGoldBeltToursouvenirscouldbeearnedbycheckingin.Ifzipcodesofthevisitorscouldbecollected,thiswouldallowthebywayboardtoseespecificareastoconcentratemarketingeffortsforfuturecampaignsandevents.Ifbywaybusinessesarecurrentlyusinganelectronicloyaltysystemtheymaybeabletobealignedamongstallbusinesses.

6. RoundUptosupporttheGoldBeltTourScenicByway:Manyvisitorsarelookingforwaysto“dogood”ormakeapositivecontributiontotheplacestheyliketotravel.A“donateadollar”or“rounduptothenearestdollar”campaigncouldgenerateasteadystreamofdonationstothebywaytousetowardconservationandpreservationprojects.Asmallcardsharingwhatcurrentprojectsthedonationwouldgotocouldbegivenouttocustomersatthepointofsale.Businesseswouldhavetotrackandreportonthosedonations,thiscouldbedonebymonthorseason.Resultsofthecampaign,updatesonprojects,couldbesharedonsocialmedia,thewebsiteandinnewsletters.Itisalsorecommendedthata“donatebutton”beactivatedonsocialmediaandthewebsitetosupportprojects.

7. Volunteer:Creatingalistofvolunteerprojectsandneedsandinvitingvisitorstoreturntoparticipateisagreatwaytoengageyourvisitorsandlocals.Volunteersforevents,cleanupprojects,beautificationprojects,areaperfectforgivingmulti-agegroupstoworktogetherandcanbuildannualparticipationandaffinityforthebyway.IrecentlytouredascenicbywayinHokkaidoJapanthathostssummerandwinterbeautificationprojectsandnowhavemulti-generationalfamiliesreturningyearafteryeartoplantflowersandcreateandplaceicesculptureluminariesalongthebyway.Interestgroupssuchasminingbuffs,drivingandcarclubs,canbeinvitedtoparticipateinactivitiestoprotectorpreservetheplacestheylovetovisit.Schoolgroupstravelingonfieldtripstovisithistoricalsitescouldbeinvited.

8. Forvisitorswhomaynothavetimetoengageinaneventorprojecttheycouldbeinvitedtomakeapositivedifferencebygivingthemascenicbywaybrandedtrashcollectionbagtofillwhiletheyvisitthestopsalongthebyway.Thistrashbagcouldbeattachedtothetreasuremap(see#1)orregularbywaymapatvisitorcentersandattractionsalongthebyway.Agroupphotowiththemandtheircollectedtrashcouldbepostedonsocialmedia,thankingthemformakingthebywayacleanerplace.

GoldBeltTourScenicBywaysItineraries TheGoldBeltTourScenicBywaywebsitecurrentlyhas9itinerariesrangingfrom1to2days.Theyareexcellentitineraries;Ihaveincludedsomesuggestionsbelowtomakethemstrongerandmoreversatiletouseinmultipleprintandonlinechannels.

• Createtwo4-5dayitinerariesthattraveltheentirebywayandhighlightafullimmersionintothelocalexperience–oneforsummer/fallandoneforwinter/spring

• Addmemberbusinessesandwebsitelinkswhereappropriateontheitinerary.Thisisabenefitformembershipandshouldbeasellingpointforadditionalbusinessestobecomemembers–ie.hotels,restaurants,localcraftfood/beverage/artsmakers

• Include“localtips,”“local’sfavorite,”“don’tmiss”highlightswithineachitinerary.Becarefulnottoincludeovervisitedor“sacred”spots.Thisisagreatwaytogetpeopletospreadoutalongbywaystoseelessvisitedspots

• CreateaFallFoliageitineraryhighlightingspecificallyadvantageousphotographyspots,besttimesofdayforphotos,etc.Thiscouldbeagreatwaytobringontourcompaniesasmembersie.jeeptours,photographyorhistorytours,sotheycangetalinktotheirbusiness

• Indicate“free”or“ticket/admissionrequired”sovisitorscanplanaccordingly • Thepostedmapsindicateastartingpoint.Irecommendcreatinga“routemap”onGooglethat

showsthefullrouteoftheitinerarywithimportantstopshighlighted.Thiscouldbealinkthatuserssendtotheirphonestouseforguidance

• Includeseasonaltipsorspecificrecommendationsforallitineraries–weather,drivingconditions

• Createindividualitinerarybrochures(eitherapdftoprovidetopartners,visitorcenters,downloadable)orprofessionalprintedthatcanbegiventovisitorslookingforsomethingtodo–“staylonger”brochures.Includemoreoutdooractivitiesinthesemoredetaileditineraries–ie.hikes,fishing,birding,climbing,skiing,rafting,etc.

• Makesuretoincludeseasonalfarmer’smarkets,craftfairs,annualeventsandcelebrationswhenpossible

• ShareupdateditinerarieswithColorado.comforColo-Roadtripsmarketingmaterials • Highlightanitineraryeachmonthonsocialmediaandnewsletters–focusonphotosandspecial

stopstoinspirevisitorstoexplore • Givemembersaccesstoitinerariestopostontheirwebsitesorencouragethemtolinktothe

itinerariesfromtheirwebsites.SharewithlocalChambers,TourismBoards,Newspapers,municipalandcountygovernments,artsorganizationsandaskthemtosharelinkstotheGoldBeltTouritineraries

• Setagoaltobecomean“ElectrifiedByway”orElectricVehiclefriendlybywaybyworkingwithColoradoDepartmentofTransportation,ColoradoEnergyOffice,Dola,localutilitycompanies,municipalitiesandbusinessestoincreasethenumberofelectricvehiclechargingstations.TheColoradoTourismOfficewillbehighlightingtheseitinerariesinfuturemarketingcampaigns.

AdditionalMarketingStrategiesforConsideration DuetounexpectedandunprecedentedchangestotravelinresponsetotheCOVID19pandemic,thesestrategiesareproposedasimmediateandfuturerecommendations. Immediatestrategies:

• Engagewithlocalcities,towns,chambers,publichealthagencies,tourismboardsandbusinessestodeterminetheappropriatetimingandstagestowelcomevisitorstoyourarea.

• ReviewtheColoradoTourismOffice“WaitingtoCO”toolkithttps://industry.colorado.com/waiting-co-toolkit

• Sharehealthandsafetyresourceddevelopedlocallytosupportlocaleffortstokeeplocalsandvisitorssafe.

• Local,regionalandin-stateroadtripswillbethefirsttypesoftravelexpectedandscenicbywaysaretheperfectroutestosharewithinstatetravelers.Usetargetedpaidsocialmediapoststoshareitinerarysuggestions,photos,highlightmemberbusinesses,andnaturalsocialdistancinglocationsalongthebyway.StartbytargetingPueblo,ColoradoSprings,thenaddDenverandtherestofthestate.SmallinvestmentsonFacebookaslowas$30-$100caneffectivelyreachyourtargetmarketsandgenerateengagement.

• LookforwaystoshareitinerarieswithRVandcampingequipmentsalesoutlets,RVrentalcompanies,areacampgrounds,stateparks,nationalforestcampgrounds.Givepeoplelookingformorenaturalgetawaysreasonstovisityourbyway.Includefamilyfriendlyactivitiesandoutdoorrecreationoptionsfoundalongthebyway.

• Beginreachingouttoin-statemediaandpublicationstosetupindividualmediavisitsspecificallyhighlightingtheitineraries.Givethemthemaps,specificattractionsandsitestofindandcheckinpointsinthelocalcommunitiesandhavethemexplore.PowerfulstoriesaboutexploringColoradoarealreadyindemand,don’tmissthisopportunitytoshareyourstory.

Futuremarketingstrategies: • Lookforwaystocollaboratewithneighboringbyways

• Shareitineraries • Sharewebsitelinks–ifyouenjoytheGoldBeltTourcheckouttheseotherColorado

ScenicByways… • TheColoradoScenicBywaysaremembersofTourColoradowhichoffersmultiplewaystoreach

potentialvisitorsinandoutofstate.Connectandplanwaystoleveragethismembership. • ConnectwiththeColoradoTourismOfficePRteamandattendfuturemediaevents,hostmedia

visits,sharesocialmediacontent,andpressreleasesaboutanythinghappeningonthebyway.Pressreleasescanbeformaloraquickupdateaboutnewbusinesses,attractions,conservationorpreservationprojects,anythingthatishappening.TheCTOisalwayslookingforinformationandconnectingwithjournalistsandthemoreyoucansharewiththem,themoretheycanpromoteyou.

• Considerbuildingasocialmediaco-opprogramforyourmemberbusinessestopayforaboostedpostthatfeaturesthem.Example:Businessinvests$50,Bywaycontributes$50sopostvalueis$100.Thiscouldbeanindividualbusinessoraco-opofmemberssuchasabywayshotelpostfeaturingallmemberhotelsandthe$50matchissplitbetweenthem.

CRAFTImplementationFundingandNextSteps Uponcompletionoftheprojectandonlineevaluation,thebusinessorcommunitywillbeeligibletoapplyforupto$1,000.00inimplementationfundingtosupporttourismoutcomesornextstepsidentifiedduringtheCRAFTMentorproject.Implementationawardapplicationsareduewithin90daysofcompletionofCRAFTMentor.Alinktotheonlineapplicationwillbesentwhentheprojectandevaluationarecomplete. May21,2020thePromotionandEducationCommitteemetinpersonwiththementortoreviewtherecommendationsanddeterminewhatstrategiestheyfelttheycoulduseimmediatelyandwhattheywouldapplytouseimplementationfundingfor.Thefollowingoutlinestheoutcomesofthismeeting.

1. ThecommitteefeelsthatduetothecurrentCOVID-19situation,increasedbusinessmembershipfeesandanewmembercampaignwouldneedtobeputonholduntilthefuture.TheywillrecommendincreasingtheIndividualannualmembershipfeefrom$20to$25.

2. Thecommitteewaspleasedwiththerecommendationsfornewmembershipbenefitsandwillsharewiththeirfullboardofdirectorsattheirnextmeeting.Wediscussedwaystoimplementsomeoftherecommendationsandwhilenotallwillbeusedimmediately,theyhavegreatideasforimplementinginthefuture.

3. Thecommitteechose3recommendedvisitorengagementstrategiestopursuethissummer–atreasuremap,avisitorpurchaserewardcard,anda“RoundUptosupporttheGoldBeltTourScenicByway”program.

a. TheGoldBeltTourwillapplytousetheCRAFTimplementationfundingtodesignandprintavisitorstampcardthatisalsoapostcardandarewardtoken.EachqualifyingpurchasewillreceiveastampfromthememberbusinessandthecompletedpostcardcanbemailedintotheBywayteamtoberedeemedforatokensouvenirpinorpatch.Thenames,emailsandaddresseswillbecapturedtoaddthevisitorstotheirnewsletterlisttoreceiveperiodicinformationfromthebyway.b. Thegroupwilllookintowaystocreateanddistributeatreasuremapforvisitorstothebyway,includingbutnotlimitedtoapageinachildren’shistorypublicationandadownloadablePDFavailableonthewebsiteforvisitorswhoareplanningatrip.c. Thecommitteewillreachouttocurrentmemberstodiscussthelogisticsofa“RoundUp”campaigntogivevisitorsachancetosupportthebywayfinancially.

4. Thecommitteewillworkonupdatingcurrentitinerariesforthebywaywebsite,Colorado.com,andlookforotheropportunitiestosharewithpotentialvisitor.

MentorRecommendedTimelineforNextSteps May–June:ApplyforanduseCRAFTImplementationFunding June-August:MembershipCampaign–BywayteamwilldelayuntiltheCOVID-19crisishaspassed June–August:Updatebywayitineraries,includingnewseasonaloptionstobeaddedtothewebsitebyendofsummer June–August:VisitorIncentiveProgramCreationandRollout Future–

• ConsiderapplyingforaCRAFTWorkshoptoengagebywaystakeholdersinstrategicplanningforfutureprojectsandimprovementsforthebyway

• Considerneighboringbywaystobuildcollaborationsandfutureprojectstoconnectvisitorswithamultiplebywayexperience

NewMembershipPresentationTemplate AttachedseparatelyisaNewMembershipPresentationTemplatethatcanbecustomizedtouseforpresentingtopotentialbusinessesandgroups.

CRAFTMentor,HeidiPankow Heidihasworkedinthetourismindustryformostofhercareer,mostrecentlyfortheOurayTourismOfficewithresponsibilitiesindestinationdevelopment,marketingandpublicrelations.ShehasbeenactivelyinvolvedwiththeColoradoHotSpringsLoopandMountainsandMesascollaborativemarketinggrantprograms.HeidiservesontheColoradoScenicBywaysCommissionastheWesternColoradoBywaysrepresentative.SheisanalumnusoftheClassof2019ColoradoTourismLeadershipJourney.Heidihasrecentlystartedherownconsultingcompany,HCPConsultingLLCtosharehervastindustryexperiencewithotherorganizationsanddestinations.Inhersparetime,HeidivolunteersasaboardmemberfortheOurayMountainAirMusicSeriesasthebookingagentandbandhospitalityspecialist.HeidilovesspendingtimewithfamilyhikingandexploringColorado,traveling,andexperimentingwithlocalfood. HCPConsulting,LLC,POBox1167,OurayCO81427,Hcp.4consulting@gmail.com,970-261-1110