cradle to cradle, from efficiency to effectiveness
DESCRIPTION
Kees Noorman, Director Business Development and General Affairs - William McDonough + Partners EU - The NetherlandsTRANSCRIPT
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Kees NoormanWilliam McDonough + Partners
© 2008 William McDonough + Partners
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WM+P
MBDC
MCMcDonough ConsultingSpeaking Engagements
McDonough Braungart Design ChemistryProduct & Process Design
William McDonough + PartnersArchitecture & Community Design
© 2008 William McDonough + Partners
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CRADLE to GRAVE design paradigm
TAKE raw materialextraction and synthesis
WASTElandfillincineration
MAKE manufacturingproductiondistributionuse
© 2008 MBDC
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Optimal Sustainability
Eco-efficient Design
Flight Path
Eco-effective Design
Leadership
TimePresent
Share
hold
er
Valu
e
Future
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1 Insist on the right of humanity and nature to
co-exist
2 Recognize interdependence
3 Respect relationships between spirit and
matter
4 Accept responsibility for the consequence of
design
5 Create safe objects of long-term value
6 Eliminate the concept of waste
7 Rely on natural energy flows
8 Understand the limitations of design
9 Seek constant improvement by sharing
knowledge© 2008 William McDonough + Partners
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Biological Metabolism
Technical Metabolism
© 2008 MBDC
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EcoWorx Polyolefin Material
Newly Polymerized
Nylon 6
Ecosolution Q Facing
Fiber
Ecoworx Backing
Recovery & Separation
Mechanical
Recycling
Chemical Recycling
Carpet Tile Production
Carpet Tile Sale
& Use
Are you using reverse logistics? © 2008 MBDC
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•Is it a biological or technical nutrient?
•Are materials recyclable/compostable?
•Do you have reverse logistics?
•Does your energy come from renewable sources?
•Is your water drinkable?
•Are you practicing social fairness?© 2008 MBDC
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•Is it a biological or technical nutrient?
•Are materials recyclable/compostable?
•Do you have reverse logistics?
•Does your energy come from renewable sources?
•Is your water drinkable?
•Are you practicing social fairness?© 2008 William McDonough + Partners
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Consider a tree:• produces oxygen• creates habitat • stores carbon• fixes nitrogen• distills water• builds healthy soil• use the sun’s energy to make food• creates cooling through evaporation• changes with the seasons• self replicates
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Solar oriented, solar powered
Safe materials inclosed-loop cycles
Treats water as precious resource: capture and reuse
Healthy workplace that promotes community, connectivity
Abundant daylight and fresh air
Anticipatory design: adapts and evolves over time
Is native to its place
© 2008 William McDonough + Partners
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04/11/23 16© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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Imagine a cradle to cradle building…
© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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Setting Priorities,Making Choices
© 2008 William McDonough + Partners
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Site
Water
Energy
Materials
IEQ
Goals
Best Practices: LEED
Strategies
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Owner
Mission
Project Principles
Beyond Best Practices: Eco-effective Design
© 2008 William McDonough + Partners
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Site
Water
Energy
Materials
IEQ
Project Goals
Project Principles
Beyond Best Practices: Eco-effective Design
Owner
Mission
Strategies
© 2008 William McDonough + Partners
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© 2008 Anshen + Allen / William McDonough + Partners
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© 2008 William McDonough + Partners
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focus on patient / exam rooms© 2008 Anshen + Allen / William McDonough + Partners
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identifying key materials
© 2008 Anshen + Allen / William McDonough + Partners
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© 2008 MBDC / William McDonough + Partners
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NASA Collaborative Support Facility
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NA
SA
CS
F
NA
SA
CS
F
NA
SA
CS
F
NASA CSF | RESULTS
2500GJ
0
1250GJ
87% reductionfrom 1,025,000 gals/yr for a conventional
facility to 137,000 gals/yr
100% reduction from 455,000 gals/yr for a
conventional facility to 0 gals/yr
1.25 m
0
750k
500k
0
250k
Bas
e C
ase
Bas
e C
ase
Bas
e C
ase
90% reduction from 2300 GJ/yr for a conventional
facility to 240 GJ/yr
Potable Water SewerEnergy
PERFORMANCE
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NASA CSF | RESULTS
Potential Cradle to Cradle Certified
10% certified products based on construction cost
100%
0%
50%
MATERIALS
Com
posi
te
Site
Str
uctu
re
Ski
n
Sys
tem
s
Sce
ne
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“We come in peace”
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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© 2008 William McDonough + Partners
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Our goal is a delightfully diverse, safe, healthy and just world — with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.© 2008 William McDonough + Partners