cracking the media code - cwda
TRANSCRIPT
Cracking the Media CodeHow to Tell Your StoryHow to Sell Your Story
Alan WangCommunity Relations Specialist
Tish GallegosCommunity Relations Manager
The State of JournalismBack in the Day
Cable TV
Digital and Social Media
Overwhelmed Reporters
The Story KitCurrent Event (Peg)
5 W’s (Who, What, Why, When & Where?
Face
Message
Data/Facts
The Story Kit
❑Current Event (Peg)❑5 W’s❑Face❑Message ❑Data/Facts
Timing
is
Key
Adding Depth
The Piggy Back
The Quickie
Unpolished = More Personal
Cultivate Media Relationships
Media Lures
Animal Stories
How to Tell Your StoryHow to Sell Your Story
Cracking the Media Code: