Page 1
Cracking the
Algorithm
Code
Page 4
2M A I N A R E A S
Page 5
H O W T H E A L G O R I T H M W O R K S
SECTION 1
Page 6
G O O G L E S E A R C H E N G I N E R E S U LT S
BACK WHEN EVERYTHING WAS BLUE
Title Tag
Page 8
Googlegot too SMART
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For more information :
goo.gl/TjOjq5
PANDA
ON-PAGE
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• Quality of Content
• Quality of Code
• Is the Content Unique?
• Broken Links/Images
• Language Used
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H T T P : / / W W W. T H E W O R L D S W O R S T W E B S I T E E V E R . C O M /
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For more information :
goo.gl/DVVKgR
PENGUIN
LINKS
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• Is this Link Natural
• Does the text in the link
contain keywords?
• Is this Spam
• Did they pay for this
link?
PENGUIN
LINKS
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C L A S S I C P E N G U I N S I G N AT U R E
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MANUAL
PENALTY
& QUALITY
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Y O U R M O N E Y O R Y O U R L I F E ( Y M Y L ) G
OO
GLE We have very high Page Quality rating
standards for YMYL pages because low quality
YMYL pages could potentially negatively
impact users’ happiness, health, or wealth
Page 19
For more information :
goo.gl/NP0p2e
HUMMINGBIRD
ALGORITHM
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G O O G L E S E A R C H E N G I N E P R E - H U M M I N G B I R D
Keyword
Matches
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Knowledge
Graph
Keyword
doesn’t
Match
S E A R C H “ H O W TA L L I S T H E G H E R K I N ”
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RANKING
FACTORS
• E x a c t k e y w o r d s a r e n o t
a s i m p o r t a n t
d u e S e m a n t i c P r o c e s s i n g
• R i c h C o d e S n i p p e t s
o R e v i e w s
o P r i c e e t c
POSTHUMMINGBIRD
Page 23
OTHER IMPORTANT RANKING SIGNALS
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U S E R I N T E N T
Search:
“Best Surf
Board”
NOEcommerce
Stores in
Top 10
Page 25
D O E S G O O G L E T H I N K Y O U A R E
MOBILE
FRIENDLY?
MOBILE
Page 26
SITE SPEED
To Check Site Speed:
goo.gl/0AoOxe
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BROWSE RATET I M E O N S I T E
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AMPLIFICATIONG r e a t C o n t e n ti s n o t e n o u g h
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H O W TO C O N F I G U R E M A G E N TO
SECTION 2
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P R O D U C T U R L S
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P R O D U C T U R L S
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C A N O N I C A L S
Page 37
H T M L I M P R O V E M E N T S
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C R AW L E R R O R S
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PA R A M E T E R S
A C T I V I T Y C R E AT E S
2 2 , 4 7 1 E X T R A U R L S
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C O N F I G U R I N G PA R A M E T E R S
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P R O D U C T S C H E M A
Guidelines
goo.gl/5xfWm0
Structured Data Testing Tool
goo.gl/Ascjhx
Page 42
MOBILECHECKLIST
• Check Robots.txt
• viewport content=”device-width”
• 5px between tap targets
Page 43
SITE SPEED• Full Page Caching
• CDNs Content Delivery Networks
• Minifying Code and Zipping Assets
Page 44
Magento
• Fix Dupicate URLs with Canonicals
• Redirect URLs for Disabled Products
• Configure Parameters
• Ensure Unique Content
• Ensure Unique Titles
• Product/Review Schema
• Robots.txt Ensure JS and CSS can be read
• Speed – Caching and CDNs
Recap
Page 47
MARKETING and SEO need to work together
Page 48
FURTHERREADING
• Google Algorithm Change History
https://goo.gl/Z1hcd5
• Comprehensive Guide to SEO
https://goo.gl/GepeiM
• Dr Pete Webinar on Google’s Algorithm
https://goo.gl/zH7H5h
• Rand FishkinCracking the SEO code in 2015
https://goo.gl/iGDDdX
Mark Binns
[email protected]
acidgreen.com.au