cq 8 (colour connect)

08FEBRUARY 2012

ISSUE

COLOUR NEXT 02 GREECE SUNSHINE & BLUE 08 EXTERIOR TEXTURES 14 COLOUR COMPASS 20 THE POWER OF COLOUR 24 SKYLINE 28

TIE AND DYE

The art of tie & dye goes far back in time. It allows endless, unique variations, and many styles have emerged

in different cultures. The Indian tie & dye technique called Bandhani (Bandhni/Bandhej) is the oldest tie & dye

tradition, and is still widely practiced in Gujarat & Rajasthan. The technique involves tying many small points

on a cloth with thread before immersing it into a dye. This lends itself into a characteristic dot/stripe pattern

surrounded by bright colours. Tie & dye fabrics are particularly attractive because of their colour combinations

that look refreshing in the sweltering heat of the summer sun.

NEW BEGINNINGS, BRIGHT HOPES Another year has flashed past and we head into a new one with a sense of renewal and hope. For our first issue of Colour Quarterly in 2012 we've put Purple on the cover, a colour we picked as much for its fascinating symbolism as its current popularity in the worlds of design and fashion.

As a combination of red and blue, purple is an intriguing amalgam of the stimulating and restful properties of these respective colours. It's a shade particularly favoured by creative minds for its uplifting, yet wonderfully serene qualities. Purple's association with royalty since ancient times is well known.

In this edition of Colour Quarterly, FARM FRESH brings you a feature on exterior textures with the spotlight on Apex Duracast, Asian Paints' versatile range of products for exteriors and outdoor spaces. Explore fresh themes and colour palettes with us in the ninth edition of our colour forecast, COLOURNEXT. OUT OF THE BLUE whisks you off to Greece, a land of pristine, beautiful colours and enduring architectural traditions. OPEN RANGE offers readers an updated colour guide for exteriors.

In OVER CAPUCCINO, we interviewed Guy Zucker, founder of New York based Z-A Studio, whose passion for innovative architecture and “exposing the unexpected in the mundane” makes for truly inspirational reading. We wish you a fulfilling year ahead.

Do share your thoughts by writing to us at [email protected]

Asian Paints COLOUR MARKETING TEAM

www.asianpaints.com/cq

Colour Quarterly 08 1

INDIA'S FOREMOST COLOUR FORECAST FOR INTERIORS

A true trendsetter, Asian Paints ColourNext was widely held as being ahead of its time when it was first introduced in 2003. In its ninth edition today, it is recognized across the design community for its inspiring trend forecasts for the upcoming year.Find out more about ColourNext 2012 and the schedule for the exhibition in your city by logging on to www.asianpaints.com/colournext

2 Colour Quarterly 08

PURE IMPACT

INDIA'S FOREMOST COLOUR FORECAST FOR INTERIORS

A true trendsetter, Asian Paints ColourNext was widely held as being ahead of its time when it was first introduced in 2003. In its ninth edition today, it is recognized across the design community for its inspiring trend forecasts for the upcoming year.Find out more about ColourNext 2012 and the schedule for the exhibition in your city by logging on to www.asianpaints.com/colournext


Sometimes all you need to do is stop and feel the moment. Small joys find you everyday—wrapped in the folds of your patchwork quilt, hiding in the comfort of your suede shoes, pressed between the pages of a book. Pure, simple, spontaneous delight.

silver comet–l125r248 G243 B227

royale play GlittermoonliGht silver–m005

hot shot–8021r237 G97 B54

cafÉ latte–8549r119 G91 B65

splendour–9126r123 G104 B154

scarlet–8085r190 G37 B53

in the shade–9247r86 G148 B157

cheeky yellow–7902r246 G202 B81

carrot punch–8023r254 G161 B125

in the shade–9247

hot shot–8021

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra and Product brochure/shadecard for exact colour reference.4 Colour Quarterly 08

Revealing nuances to the discerning eye, Crystal plays with perspective. Clear yet complex, transparent yet reflective, its beauty lies in its many facets. A story told in clues, it urges a closer look.

royale play stuccomarBle effectGreen Beret–7838

royale play stuccomarBle effectwaterstone–9477

misty hills–8383r123 G142 B113

Burnt metal–8437r92 G82 B66

ice crystal–8444r240 G238 B229

muddy terrain–9543r133 G109 B106

pu paletteGolden sandal

weatheredwhite–8442r213 G205 B192

royale play stucco marBle effectGreen Beret–7838

muddy terrain–9543

To place an order for the Colour Next 2012 kit, please refer to the feedback form. Colour Quarterly 08 5

Between shifting landscapes and fragmented reality, lies a heady thrill of the unexplored. Break the mould, play life by your rules. The biggest risk is not taking one at all.

marBleQuarry–8425r171 G172 B157

teal dream–X150r36 G73 B84

thunder cloud–8261r73 G72 B76

passion flower–X107r218 G158 B25

BlaZinG Blue–9471r98 G113 B119

Brown points–9513r152 G143 B135

fine wine–8109r129 G53 B69

royale play iridescent–dappleBASECOAT: prussian Blue–7341TOPCOAT: pacific laGoon–m708

royale play dunefireBrand–m010

royale play iridescent-dapple

royale play dune fireBrand–m010

teal dream–X150

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra and Product brochure/shadecard for exact colour reference.6 Colour Quarterly 08

E [email protected] » T 1800 209 5678

There's a little voice inside us that is ready to be heard. A murmur resonates across as we connect with thousands we may never meet. We are looking within for answers. Surging forward, speaking up, reaffirming the power of the individual.

deep dive–9327r122 G153 B123

Blue Glory–7247r118 G148 B206

dusky saffron–7981r217 G134 B58

under Ground–9528r157 G135 B119

BreeZe up–9279r92 G162 B151

royale play stuccocoBBled effect Burnished sun–7919

raw cotton–8459r225 G217 B202

Find out more about ColourNext 2012 and the schedule for the exhibition in your city by logging on to www.asianpaints.com/colournext

royale play stuccocoBBled effect Burnished sun–7919

raw cotton–8459

To place an order for the Colour Next 2012 kit, please refer to the feedback form. Colour Quarterly 08 7

OUT OF THE BLUE

Imaginatively coloured buildings greet the visitor everywhere in Greece


oranGe crown–7974 r255 G163 B72

deep pool–9206 r21 G71 B114

A place so beautiful, the gods made it their home—that's Greece and her archipelago, blessed with golden sunshine, fertile earth and a history and culture that became the template for western civilisation.

Blue and white are famously the predominant colours of this southern European nation. The azure brilliance of sea and sky cannot be described, only experienced. Against this backdrop, the stark simplicity of white walled traditional architecture stands out as elemental and compelling, celebrated by artists and photographers worldwide. Seen from the air, the cerulean waters of the Aegean and Ionian Seas around mainland Greece are scattered with thousands of islands, many of them little more than rocky, volcanic outcrops. Of the 6,000 islands, only 227 are inhabited. The larger

islands boast of varied landscapes; some have been settled since prehistoric times. There's a lively modern buzz about Athens, the national capital and Europe's oldest city, filled with coffee bars, trendy boutiques and incessant traffic. Its celebrated past though, is omnipresent. In an inspired stroke, Athens' town planners banished cars from its ancient city centre, creating an enormous, strikingly beautiful promenade for families, strollers and tourists to walk around, hang out and simply enjoy the gloriously imposing architecture of ancient Greece. The Plaka in central Athens consists of winding, cobbled

streets crammed with restaurants, souvenir shops and boutiques—no cars allowed here too! Street musicians and flower sellers add to the atmosphere, as do the very persuasive Greek café owners. All around the Plaka are archaeological sites from ancient Greek, Roman and Ottoman Turkish times, each with its own story to tell.

At the Plaka's other end stands the great Acropolis looking out over Athens from atop its sacred hill, Athens' most recognisable historic landmark and forever a symbol of beauty and perfection.

Top, top-right, bottom-right Bright, but soothing, blue & white are predominant colours in Greek landscape


All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Narrow, brick walled back lanes covered with deep pink profusions of bougainvillea look much the same as they did a century ago.

Away in the Greek archipelago, life moves to slower rhythms. In the Cyclades islands, the low, simple lines—in pristine white—of homes, churches and other buildings are highlighted by roofs, window-frames and wooden gates in bright, deep blues clustered against hillsides rich in olive groves. Delos, Tinos and Kea are just some of the Cyclades, each one soaked in legend and history. Mykonos and Santorini are equally known for their resorts and nightlife today. It doesn't take much though to slip away from the present. Narrow, brick walled back lanes covered with deep pink profusions of bougainvillea look much the same as they did a century ago. Between buildings, the blue sea sparkles and beckons.

In mythology, Crete, the largest island in the Greek archipelago was the birthplace of Zeus, father of the gods, and his love nest for Europa. Crete's imposing archaeological treasure is Knossos, palace of Minos, the founder of the Minoan civilisation. Heraklion, the island's largest city, offers a host of fascinating architectural styles in its monuments—the 16th century Venetian Loggia, the 17th century Agios Titos church and Turkish and Venetian fountains scattered across the city.

Bursts of pink bougainvillea add energy to the sombre architecture

Ag. Theodori church, Santorini gives cues for creating a lively colour palette for homes

soothinG sapphire–7326r41 G123 B193

swan winG–l101r245 G242 B230


PLEASE SHARE YOUR FEEDBACk BY WRITING TO US ON [email protected]

There's more to Greece than mythology and monuments. Green is an important colour in its palette, with olive groves and vineyards an inescapable part of the fertile, rural landscape.

Traditional Greek cuisine is about simple, hearty fare—olive oil, wheat, wine, seafood and little red meat. A Greek salad pleases the eye as well as the palate, emphasizing colour and freshness—strips of tomato, cucumber, red onion, green bell peppers and olives dotted with white feta cheese. Adding flavour and aroma to Greek dishes are a range of herbs—oregano, garlic, mint and dill leaves. Thyme even finds mention in Homer's Odyssey. Vegetables commonly used include aubergine, okra, green beans and potato. Many lip-smacking dishes—tzatziki, moussaka and boureki—were introduced by the Ottoman Turks.

Few places in the world combine history, modernity and a leisurely lifestyle with so much élan as Greece. Another glass of ouzo, anyone?

Food is best had at leisure in Greece

tons of sun–7895r251 G220 B117

Blue Bay–7329r142 G193 B233

rich tomato–9405r142 G69 B73

fresh olive–7725r119 G151 B58

Top, top-right, bottom-right Green renders itself into Greek landscape, architecture accents, as well as food


TOUCH. AND FEEL. EXTERIOR TEXTURES

Technological innovation has come up with textures that can be applied to a surface through painting, throwing open a fascinating range of possibilities for architects and designers. Apex Duracast is Asian Paints' most recent addition to the existing range of exterior finishes.

FARM FRESH

Drawn from The Asian Paints' range of performance exterior products, apex duracast premium exterior textures are a definitive name in international quality durable exterior finishes. This range is developed on high quality modified-acrylic binders & comes with exciting, new design options. Looks apart, Apex Duracast promises excellence in performance, with several properties tailored to withstand Indian climatic conditions:

» Improved protection against weather» Greater water repellence» Resistance to degradation from UV rays

For an enhanced peace of mind, Apex Duracast paired with Apex Ultima topcoat is available across India with a Standard System Warranty.*

Silky smooth pebbles polished by streams; the intricate, cracked beauty of tree rings; the charm of cobbled streets. The common thread uniting these diverse images is texture.

Anything with a surface has texture. There's three-dimensional, tactile texture—the craggy feel of rock, for example. And then there's faux texture, two-dimensional in nature, that conveys the impression of a pattern or texture.

Texture is an intrinsic aspect of building and construction. In ancient times, grass and brush, wood and the ice blocks of igloos lent their distinctive textures to humble dwellings. Texture also played a sociological role among indigenous communities, as a marker to delineate territorial ownership—think carvings on stone walls and patterns scored on adobe walls.

Building technology has come a long, long way since those times. Our knowledge of how buildings work, as well as what they say about us as individuals and societies has vastly expanded. Architects and designers now use texture as a highly effective tool for a host of purposes—to convey a particular style, to define spaces or decorative elements, or conceal minor defects. Every building material—stone, plaster, or wood, has an inherent texture. Now, technological innovation has come up with textures that can be applied to a surface through painting, throwing open a fascinating range of possibilities for architects and designers.

apeX duracast fine teXripples effectdivine pink–9556

*Terms & Conditions apply.

APEX DURACAST FINISHES COME IN FOUR BROAD FINISHES » SCRATCH, ROLLABLE, SPRAYABLE, SPECIALITY

Rollable finishes, applied on surfaces with a roller, are modified acrylic finishes sold under the FineTex range. These water-based finishes include the following five textures » Cane Weave, Spring Time, Tropical, Ripples, and Honeycomb

As the name implies, the effect is one of roughness. Quartz particles incorporated in these finishes lend them a high degree of toughness. Also, Scratch finishes have been formulated with powerful UV resistance and anti-algal properties. Choose between two varieties under this category » RoughTex and CrossTex

APEX DURACAST » SCRATCH FINISHES

APEX DURACAST » ROLLABLE FINISHES

WHERE TO USE: Scratch finishes are ideally suited for the exteriors of contemporary, as well as regional-style buildings and residences. These finishes are a great design option for outdoor spaces like terrace gardens, balconies and patios.

WHERE TO USE: Rollable finishes work well both in interiors and on exterior surfaces. Liven up a boring patio or featureless foyer, or breathe new life into a rarely used terrace or balcony with any of these evocative textures. While they are ideally suited for laidback, country-style residences, they can also be put to effective use in terraces, balconies, or foyers of offices and hotels.

FineTex » Cane Weave

RoughTex CrossTex


Sprayable finishes come to you in two very interesting patterns, Bubble and Head-Cut, complemented with several variations. Offered under the PebbleTex range, their versatility comes from the colours in which they are applied. White or neutral shades of PebbleTex give a stylish, contemporary effect; in contrast, the same texture acquires a rustic charm when applied in earthy tones of red, brown, mustard or green.

APEX DURACAST » SPRAYABLE FINISHES

WHERE TO USE: PebbleTex may be used as a decorative finish for the exterior elevations of both modern and rustic buildings. These products also look good in open areas like terraces and gardens.

PebbleTex » Bubble

FineTex » Spring Time

FineTex » Ripples

FineTex » Tropical

FineTex » Honeycomb

PebbleTex » Head-Cut


All images used in this article are for representation purpose only. These sites are painted by Asian Paints Project Sales.

DholpurTex, as this range is known, offers a finish with a unique, two-coat texture, conveying the illusion of exposed walls, Stone & Brick. In other words, you paint on a brick wall where none exists! Create an interesting feature wall in living rooms or bedrooms. Opt for the charming rusticity of fired bricks or a more sophisticated, minimalist effect in white, depending on your chosen style. This finish is formulated for UV resistance and algae/fungus repellent properties.

National Regent Court, Cochin Vastudeep, Mumbai

APEX DURACAST » SPECIALTY FINISHES

WHERE TO USE: Their great versatility can be used to good effect to add drama, vitality and beauty to homes, commercial buildings and outdoor spaces.

PROjECTS DONE BY ASIAN PAINTS PROjECT SALES, INDIA

DholpurTex » Brick DholpurTex » Stone

» To place an order for a sample of exterior texture, please contact your local Colour Connect Relationship officer. » All Exterior textures can be top coated with Exterior Emulsion » METALLIC & NON METALLIC.


FOR MORE INFO » T 1800 209 5678 » E [email protected]

Vedanta township, Orissa

Millenium Institute, Greater Noida

For queries, please write to: [email protected]

Asian Paints Project Sales » www.asianpaints.com/expert_help/project_sales


COLOUR COMPASS USING COLOUR TO ESTABLISH ORIENTATIONInterview by J. Michael Welton

Guy Zucker is the principal and founder of Z-A, a New York based studio for architectural innovation, dedicated to exposing the unexpected in the mundane.

OVER CAPPUCCINO

Guy Zucker also teaches a design studio at the University of Pennsylvania for second-year graduate students, focusing on using gradients of colour to mediate opposite agendas—for example, using black and white in public and private areas of a building.Colour Quarterly recently interviewed him about colour in his work.

CQ: What is the firm's design philosophy and intent?GUY ZUCKER: Z-A is a New York-based studio for architectural innovation, dedicated to exposing the unexpected in the mundane.We explore adaptive materials—structures and infrastructures that can adjust and respond to changing needs, uses, users, and identities of a project. Z-A believes that a sustainable project is

The fitness studio reveals the colour plan of 14 Street Y

The community center cafe is dotted with bright furniture

The locker room at 14 Street Y is a burst of warm colours

A diagramatic approach to the use of colours to establish clear orientation at the 14 Street Y community center

Guy Zucker is the principal and founder of Z-A Studio in New York City. His firm has designed libraries in Stockholm and Prague, a vacation home on the border between Israel and Lebanon, as well as the 14th Street Y Community Center and the Delicatessen women's fashion store in Manhattan.

first and foremost a project that can live longer. A flexible design approach equips the project with the ability to stay relevant over time. Our designs are a deliberate move away from stylistic or formal uniformity, expressing a genuine interest in the mundane, the found or given condition, which is clearly different from one project to the other. Moreover, it is meant to display that starting with the obvious doesn't lead to an obvious result.


Z–A Studio believes that each project has its own trajectory—“Our designs are a deliberate move away from stylistic or formal uniformity, expressing a genuine interest in the mundane, the found or given condition, which is clearly different from one project to the other.”


CQ: What are your sources of colour in design?GUY ZUCKER: The clear identity of colour in illustrative diagrams, the playful use of colour in fashion design, and the subtle variation of colours in nature—water, sand, earth, and stones.

CQ: What do you find to be the biggest challenges in your use of colour?GUY ZUCKER: Using primary colours in a sophisticated, non-childish way, and using non-primary colours in a non-cheesy way.

CQ: How do all of these play out in recent projects? GUY ZUCKER: The 14th Street Y community center (previous page) is a diagrammatic use of colours to generate identity and clear orientation.

The Delicatessen clothing store conceptually uses white pegboard as a lace garment and the yellow as an undergarment revealed.

The Borderline vacation home conceptually designs the private spaces as massive sandstones and the public spaces as shades of blue water that ripple around them.

moonliGht–l121r245 G242 B225

polka–7869 r255 G204 B0

twiliGht Zone–7325 r34 G75 B143

A good colour palette for stores as well as workspacesNeat, yet stylish; the Delicatessen clothing store

White and yellow are used cleverly to allude to garments and undergarments


PLEASE SHARE YOUR FEEDBACK BY WRITING TO US ON [email protected]

Author

J. Michael Welton writes on architecture, art and design

for international and national publications including

The Huffington Post, The New York Times, Dwell, and

ARTWORKS. He also publishes an online magazine on

design at www.architectsandartisans.com

“Our use of colour is inspired by different directions, and is a direct response to different problems.”ZUCKER

CQ: Can you name a few of your recent clients?GUY ZUCKER: The 14th Street Y community center, Kesher school, Empax branding and the Delicatessen fashion label.

CQ: What's your perception of the use of colour in India, and how might you approach colour in a design project there?GUY ZUCKER: India has an incredible culture of colours! However, I would use colours in India in the same way as everywhere else. I believe that each project is unique and has its own trajectory. Definitely, part of that trajectory is the cultural context that goes into any project.

Architectural plan of the Borderline vacation home

Blue, rippled public spaces at the Borderline vacation home


IN VOGUE

THE POWER OF COLOURBY kATE SMITH, CMG, CFYH

To harness the amazing power of colour you first need to expand your idea of what colour is all about. You must understand colour as something that goes far beyond the knowledge of colour theory, or a natural eye for putting colours together harmoniously.

swan sonG–7440 r106 G197 B213

ink Blue sky–9165r40 G74 B122

THE EFFECTS OF COLOUR Colour taps into your heart, mind and body. Studies show that most of the time you aren't consciously aware of the influence colour has on you, despite that it is a part of your everyday mood and feelings. Even when you are tuned in to the effects of colour, it can still be difficult to pin down exactly why you are responding in a particular way. That's because there may be a countless number of signals, all converging into your response to a colour or colour scheme.

COLOUR SYMBOLISM: LEARNED RESPONSES Colour symbolism describes associations or learned responses to colour based on sex, age, environment and cultural references. For example, purple is often linked to royalty because long ago it was the colour made from a dye that only the very wealthy could afford. Red is an auspicious colour that historically has symbolised good fortune, protection, commitment and joy.

Colours can stimulate the areas of the brain that regulate hormones and other physiological systems.COLOUR PSYCHOLOGY: HUMAN BEHAVIOURColour psychology on the other hand is the study of colour as a factor in human behaviour. These responses to colour are automatic, inherited and shared regardless of age, sex, geographical area, or cultural background. While the effects of colour on the human body and brain are not fully understood, studies have shown that colours can stimulate the areas of the brain that regulate hormones and other physiological systems. In turn they alter mood and emotions.

Deep blue sky laced with white clouds Clear blue waters give way to a soothing landscape

centre staGe–8045 r230 G78 B70

red alert–X124r171 G46 B70


To place an order for the professional fandeck COLOUR SPECTRA PRO, visit us on www.asianpaints.com/colourconnect/colouritup/colour_spectra_pro

For instance, being surrounded by blue can calm you down while seeing red can excite you. These colours can tap into your emotions, too. Red can evoke feelings of aggression, while blue may make you feel at peace. It is this combination of physical and emotional response to a colour that adds another layer to its meaning.

COLOUR MEANING: PERSONAL BIASAs you have gone through life you have also developed a unique association to colours. Your colour memories are strongly linked to your experiences and can have a long-reaching effect on how you respond to colour. Personal colour associations can influence how you feel about a colour and thus your decisions about it. If your bedroom growing up had yellow walls, which you hated, chances are you will never think of it as the perfect colour in your home as an adult.

COLOUR MEANINGS, SYMBOLISM AND PSYCHOLOGYRed may call to mind love, romance and passion, and the hearts of Valentine's Day. Yet red also is associated with fast cars, aggressive behaviour and even rage as in 'seeing red'. So how is it that the same colour has come to represent two things that seem so opposite?Red is inherently exciting. It stimulates energy, increases your blood pressure, respiration, heartbeat and pulse rate. Love and rage

produce similar physical reactions. Love can make your heart beat a little faster and your palms sweat. Anger also raises your blood pressure and makes your heart pound faster, but for a different reason. Love, anger and the colour red all produce changes in our body that are very similar and link the colour with these emotions. Using the colour red in symbols or phrases that describe love or anger reinforces that message.

Our learned colour associations often closely correspond to our innate reactions to the same colour...A person's experiences, personal preferences and cultural bias all come into play when discussing colour. While colour symbolism and psychology are not one and the same, they easily become intertwined, since our learned colour associations often closely correspond to our innate reactions to the same colour. Sprinkle in personal bias and you will begin to understand the power of colour.

PLEASE SHARE YOUR FEEDBACK BY WRITING TO US ON [email protected]

Red is a colour associated with ceremony in many cultures Hues of crimson exude energy across the morning sky


OPEN RANGE

BRING HIGHRISES TO LIFE WITH COLOUR

India's urban landscape is changing, and fast. Over the years, what has been a flatland for the most part has started to see spikes in the skyline—today, our urban centres have a skyline that is very upwardly mobile. Colour has an ability

to create a very strong impact in exterior painting, and for years now, guides and tools have been created with the express intention of guiding consumers and professionals to that perfect choice of colour. With a new landscape ahead of us, Asian Paints has created a colour guide designed for high-rise buildings, Imagine Exteriors Skyline.

Skyline is a guide to colour selection that sets out combinations according to the style of the building to be painted—standalone structures are in a section of their own, and block buildings (townships, apartment complexes, and the like) are set together. There are ten building styles in all, and each has five colour combinations shown.

Beyond this, in the Colour Folio section, a hundred and twenty shades are shown in an interesting, play-with-colour format, allowing users to create their own custom combination using the large swatches provided. If you're building a model in software, look no further for shade references—all shades shown in the book have RGB values provided in the Colour Folio section.

Colour has an ability to create a very strong impact in exterior painting.

HOW TO USE SKYLINE

choose the BuildinG type

Browse our services

UNI–6 BUILDING TYPESRepresented in 5 colour palettes

MULTI–4 BUILDING TYPESRepresented in 5 colour palettes

1

4>> SAMPLING

>> FORESITE

>> TECHNOLOGIST

>> ONSITE

choose the riGht product5>> SYSTEM OF PAINTING

>> PRE-PAINTING PREPARATION

>> TIPS FOR PAINTING

>> UNDERCOATS RANGE

>> EXTERIOR EMULSION RANGE

>> EXTERIOR TEXTURE RANGE

Skyline has usage information for exterior paint products detailed in a graphical format so that you learn the right way of painting colour & textures.

Today, exterior colour selection is not just about the choice of the right colour, it's about selecting the right texture as well. To help create that perfect look, Skyline has a gallery of exterior texture patterns (available in the Apex Duracast range), with information on the tools required to recreate the right pattern. Colour and textures need to be painted the right way for long lasting performance. To

assist you with this, Skyline has usage information for exterior paint products detailed in a graphical format. Also, you will find a complete listing of exterior paint products from the Asian Paints stable provided at the end of the book.Imagine Exteriors Skyline is available free of charge via the Asian Paints Project Sales service.

(pastels as the main body colour; dark tones at the bottom)

pick a colour palette2Use a COLOUR MASKto review colours in isolation

3–4 colours in PASTEL and MIDTONES combinations

CHECK OUT:

>> ADDITIONAL COMBINATIONS for more colour combinations

>> ELEVATION COMBINATIONS for inspiring ideas to use colour

>> COLOUR FOLIO to explore bigger swatches of colour

>> MAKE A FORESITE by using the codes

choose a teXture3FINE TEX PATTERNED ROLLERS

ROUGH TEX TROWEL

CROSS TEX TROWEL

DHOLPUR TEX TROWEL

SWIRL TEX TROWEL

PEBBLE TEX AIR ASSISTED SPRAYING

FOR MORE INFO » T 1800 209 5678 E [email protected] W www.asianpaints.com

Seaside Dazzle

Photographs by Shaifali kumar

NATURALHUES

mildmist–8029r173 G158 B178

Blue Glory–7358r118 G148 B206

platinumBlue–7330r45 G58 B84

Credits for all images » Shot by Shaifali Kumar32 Colour Quarterly 08

POTPOURRI


Earthy Primaries

harvestseason–7767r200 G210 B126

cairoBaZaar–8565r131 G93 B61


Top Colours of Sky Below Natural Brights

PLEASE SHARE YOUR COLOUR STORIES! » WRITE TO US ON [email protected]

faBricpink–9421r128 G58 B85

sportyyellow–X104r253 G211 B29

Greenlawns–7845r122 G113 B57

smoke Grey–6134r110 G131 B147

clear sky–8275r208 G218 B222

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.34 Colour Quarterly 08

COLOUR QUERY

MARCO POLO

MEENA NEGI, NEW DELHIwhat are the Best colour options for children's rooms in furniture paints and coats?

Children's rooms have no rules to follow for making a colour choice, and hence they are the best place to

explore the world of colours. Get inspired by yarns, soft fabrics, pebbles, candies, etc. It's very important that the child living in the room has shared his inputs on his colour choice. A traditional approach is to paint the room in hues which are fresh, and pastels, but its true that tones with larger amount of white reflect good amount of light. Create a feeling of warmth, quiet, and care with powder blues, dreamy pinks, fresh whites, lemon yellows, and subtle greens. For furniture, use colours that will highlight

the piece and blend in to create harmony within the space. For a nursery room, whites are recommended as the best option. Shelves and baby corners can be painted to create a loving environment with thematic stencils—animals, stars & moon, or simply names of family members and the baby as a collage.

A bright bold look can go well if the space is big and has enough day light. It's important to add elements of various bright hues in the space if the child is growing old, as his colour choice will also change. Some bright dark tones create a good background for bold

accessories. Use themes in a room to create the magic of sports, seaside, carnival, etc.

Possible combinations from Asian Paints Colour Spectra for walls are Peach flutter, Day dream, Pink Wash, Purple Pride, Young Boy Blue, Sea Surf, Lime Squash, Summer Harvest, Sun n Sand, and many more. Kids furniture can be painted with opaque finishes from Asian Paints Wood Palette: 331, 475, 448, 458, 452, 435, 326, 330, 363, 391, 310, 340, 337, and many more. References » www.asianpaints.com under the Products > Decorative Paints > Wood Surfaces section

Asian Paints Kids World Theme » Talking Birds

For Asian Paints PU (Clear) and PU Palette (Opaque), the optimum temperature for application is between 20°–40°C and humidity not exceeding 75%. For metal surfaces, your query I believe is for regular

metal coatings (Enamels), the same numbers as given here for PU are applicable. Temperature 20°–40°C and humidity not exceeding 75%. As requested by you, these are the ideal ranges.

could you please share with us the ideal temperature ranGes for BakinG/dryinG and humidity levels with different types of paints like duco/pu/metal finish?

PRODUCT QUERY

pu palette pallatial–461r230 G78 B70


Thank you for your interest shown in Asian Paints products.

Exterior TV commercial » asian paints apex ultima » walls get all the attention

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Colour Combinations » Asian Paints TV commercials

EXTERIOR TV COMMERCIAL INTERIOR TV COMMERCIAL

mauvemiX–9438r120 G91 B104

cookie douGh–8762r199 G187 B173

pipe dream–l154r246 G245 B234 royale play dapple

BASECOAT: teal Blast–7503TOP COAT: niGht edition–7429

Interior TV commercial » asian paints royale play » perfect settings

mauvemiX–9438

cookie douGh–8762

pipe dream–l154

royale play dapple BASECOAT: teal Blast–7503TOP COAT: niGht edition–7429


WATCH OUTAquadur PU Across the world, a paradigm shift has been observed in terms of product requirements amongst contractors and interior designers. A conscious effort is being made to move from solvent based paints to water based ones. Introducing AQUADUR PU—the water based PU from the house of Asian Paints. From wood stains to preservatives, base coats to top coats, AQUADUR PU offers an entire range of products.

Pick up a copy of Colour Quarterly 09 to know more about this product.

REACH USLet us know what you felt about this issue of Colour Quarterly. What would you like to see featured? Have something interesting to share? write to us » [email protected]

Asian Paints Helpline for queries on products/colour tools/services » 1800 209 5678

The Asian Paints painting service: contact us at 1800 209 5678 (Service available in Delhi, Chandigarh, Jaipur, Bangalore, Hyderabad, Coimbatore, Chennai, Cochin, Kolkata, Ahmedabad, Baroda, Mumbai, Pune)

View current issue and archive at » www.asianpaints.com/cq

PHOTO CREDITScover front & inside front » image under creative commons licenseartist » deborah.soltesz » http://www.flickr.com/photos/dsoltesz/3025819871/artist » ciamabue » http://www.flickr.com/photos/25588248@N00/4571610926/

out of the Blue » all images under creative commons licenseartist » Nosha » http://www.flickr.com/photos/nosha/5626786549/artist » Simon Aughton » www.flickr.com/photos/simon_aughton/5745115421/artist » Mykola Swarny » http://www.fotopedia.com/items/4tg1q9r7sq5v1-D8DiptRyhCcartist » ethanlindsey » http://www.fotopedia.com/items/flickr-449860457artist » Charlie Dave » http://www.flickr.com/photos/charliedave/3598420912/artist » Wolfgang Staudt » http://www.fotopedia.com/items/flickr-1336774084artist » foto-kouba » http://www.flickr.com/photos/foto-kouba/4735088201/artist » Lee Cannon » http://www.flickr.com/photos/leecannon/5227343917/artist » Toni Kaarttinen » http://www.flickr.com/photos/tonikaarttinen/5985232628/artist » jtstewart » http://www.flickr.com/photos/87785618@N00/2113874990/

in voGue » all images under creative commons licenseartist » Scarleth White » http://www.flickr.com/photos/iloveblue/5512909978/artist » Easa Shamih (eEko) | P.h.o.t.o.g.r.a.p.h.y » http://www.flickr.com/photos/eeko/5459210064/artist » zhengxu » http://www.fotopedia.com/items/flickr-180224531artist » gill_penney » http://www.flickr.com/photos/gillpenney/2212086810/

over cappuccino » all images copyright of Z-a studio, new york

‘No part of this material may be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission

of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd. All disputes are subject to Mumbai Jurisdiction only.'

*All Asian Paints products do not contain any added lead, mercury, arsenic or chromium April 2008 onward.

cq 8 (colour connect)

Documents

edition of colour quarterly

power of colour

colour compass

colour combinations

colour palettes

issue of colour quarterly

updated colour guide

asian paints colournext