cpt program overview aug09 web
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© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Commercial Print Transformation Program Overview
August, 2009
Global Supply Chain Services “A New
Value Partner”
Commercial Print TransformationAudience and Objectives
Audience: Global CPT Stakeholders
Objectives: The purpose of this slide deck is to provide an overview and insight into the Commercial Print Transformation program. It will also provide helpful information and links to additional tools and resources.
Commercial Print TransformationTable of Contents
1. Program Overview Opportunity, Scope, Benefits, Website, SharePoint Site
2. Governance and Operating Model3. Workstreams
Agency Rightsizing Compliance End-to-End Process and Content Management Printing and Publishing Translation Memory and Rightsizing
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Program Overview
Global Supply Chain Services “A New
Value Partner”
Commercial Print TransformationProgram Overview – HP Opportunity
HP spends millions on customer facing documents (sales literature, direct marketing, events, sales promotions) and related overhead
We have a significant opportunity to:
• Address marketing effectiveness and efficiency• Transform our business processes and IT infrastructure• Create a flexible and adaptive marketing collateral process• Personalize and expand our customer reach• Demonstrate the use of HP digital printing assets
A comprehensive program to transform the end to end Commercial Print and related Document Creation and
Management Processes
Decision to move to
6
Horizontal Print Transformation
Executive Sponsors: Vyomesh Joshi (VJ), Pete Bocian Steering Committee: Rob Falivene (Chair), Pete Karolczak, Michael Hoffmann,
Ron Coughlin, Tony Prophet, Neal Woods, Jack Faber
Commercial Print TransformationProgram Overview - Scope
HW, Supplies, Services & Support
Administrative Overhead
IT Management & Infrastructure
IT Support
End User Productivity
Document Management
Collateral
Direct Marketing
Events & Tradeshow Materials
Customer Facing Docs
Sales Promo/ Literature
Marketing Overhead
Office PrintPM: Amy Lodge
Commercial PrintPM: Kirk Hill
Pete Karolczak
HR
Training
Legal,
Finance
OST
CASS
Sales
Translation
Bina Chaurasia
Business PrintPM: TBD
Production PrintPM: Amy Lodge
Jack FaberTony
ProphetNeal Woods
Packaging
In-the-Box Documents
Translation
Ron CoughlinMichael Hoffmann
Commercial Print TransformationProgram Overview - Benefits to HP• Marketing:
− Efficiency and productivity improvements− Cost savings resulting in freeing-up resources for high-impact
marketing− Will add ‘capability development’ in core marketing areas
• Global Supply Chain Services:− Focused vendor management with fewer suppliers− Better pricing by global leverage of volume
• IPG GSB:− Increase use of digital technologies in HP commercial print− Showcase HP collateral that is printed on HP equipment
• Customers:− HP as a showcase of digital transformation− New services and implementation of proven methodologies
• IT:− Simplified architecture with standardized applications− Compliance management
Commercial Print TransformationInformation Sites
Website:http://intranet.hp.com/cass/globalprocurement/HorizontalPrintTransformation/Pages/CommercialPrint.aspxWebsite:http://intranet.hp.com/cass/globalprocurement/HorizontalPrintTransformation/Pages/CommercialPrint.aspx
Program Information Program Contacts Website Links
Program Information Program Contacts Website Links
SharePoint Site:http://teams1.sharepoint.hp.com/teams/commercialprint/default.aspxSharePoint Site:http://teams1.sharepoint.hp.com/teams/commercialprint/default.aspx
PMO Calendar Workstream Dashboards Workstream Information Kits
PMO Calendar Workstream Dashboards Workstream Information Kits
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Governance and Operating Model
Global Supply Chain Services “A New
Value Partner”
10 April 21, 2023
Commercial Print TransformationGovernance and Operating Model
Executive Council Executive Council
Commercial Print Segment
Owners: Ron Coughlin & Michael Hoffmann Commercial Print Segment
Owners: Ron Coughlin & Michael Hoffmann
GovernanceFinal Decision-Making/Investment Approval
ExecutionCoordinate Approach /Leverage
Resources / Enable Implementation
CPT Steering CommitteePhil Darnell (IPG-M), Anne Anderson (TSG-M), Jeff Vidinghoff (Corp-M), John Dayan (PSG-M), Becky
Cornett (GSCS), Marchelle Zinola (GSCS), Kirk Hill (GSCS)
CPT Steering CommitteePhil Darnell (IPG-M), Anne Anderson (TSG-M), Jeff Vidinghoff (Corp-M), John Dayan (PSG-M), Becky
Cornett (GSCS), Marchelle Zinola (GSCS), Kirk Hill (GSCS)
IT GSCS Marketing IPG LES
Project Work Streams
Program Management:Program Leadership: Kirk Hill
Program Management Office: Carolyn SpottsMeasurements
Relevant Measure, Rigorous Tracking
Executive Sponsors: Vyomesh Joshi (VJ) and Pete Bocian
Chair: Rob FaliveneHPT Executive Steering Committee Members:
Pete Karolczak, Michael Hoffmann, Ron Coughlin, Neal Woods, Tony Prophet, Jack Faber
Executive Sponsors: Vyomesh Joshi (VJ) and Pete Bocian
Chair: Rob FaliveneHPT Executive Steering Committee Members:
Pete Karolczak, Michael Hoffmann, Ron Coughlin, Neal Woods, Tony Prophet, Jack Faber
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Workstreams
Global Supply Chain Services “A New
Value Partner”
Commercial Print Transformation Workstream Marketing ‘Call to Action’Workstream Call to Action Additional Information
Agency Rightsizing
• Work with your region procurement counterpart to plan & execute ASL reductions and ensure compliance according to FY '09 objectives.
Approved Supplier Compliance website:
http://intranet.hp.com/cass/procurementcentral/ApprovedSupplierCompliance/Pages/ApprovedSupplierCompliance.aspx
Compliance • Plan, Do, Check, Act - For the in-scope Commodity Codes, review the metrics and reports available to track overall program Compliance.
Reporting and Metrics SharePoint:http://teams1.sharepoint.hp.com/teams/print_measurement/default.aspx
E2E Process Optimization & Content Management
• Marketing Communications specialists & their agencies must use of standardized content management systems such as Concentra, PIT, PRISM/Crystal/Gemstone in all cases.
uCM support website for PIT and Concentra: http://intranet.hp.com/ipg/ww/ucms/Pages/MiDocsConcentraSupport.aspx
HP.com team for PRISM/Gemstone and Crystal: http://intranet.hp.com/marketing/hpcom/capabilities/Pages/prism.aspxPrinting and
Publishing
• PMV Adoption: Ensure ALL printed jobs are sent to PMV’s by the Marketing organizations and creative agencies (where applicable).
• Print on HP: Ensure that all the PMV jobs are printed on HP equipment whenever applicable.
Marketing Print and Fulfillment Services program website:
http://intranet.hp.com/cass/procurementcentral/MarketingPrintFulfillmentServices/Pages/WelcometoMarketingPrintFulfillmentServices.aspx
Translation Memoryand Rightsizing
• Place orders for translation services only through approved translation suppliers starting in Q3 '09.
• All HP approved translation suppliers will use the Enterprise Translation Management Architecture (ETMA) for all translations starting in Q3 '09.
Translation & Localization website:http://intranet.hp.com/marketing/hpcom/content/globalization/Pages/HPETMA.aspx
Commercial Print Transformation Agency Rightsizing
Metric Strategy and Objectives Current Status
FY 09 Target YtD Actual
Cost Savings • Reduce costs by leveraging suppliers and reducing duplication across BU’s and regions, reduction of agency fees, implementation of consistent pricing model, and standardizing processes.
$13.8m
$27.6mor
200% of Target!
# of Creative Agencies on ASL
• Significantly reduce total number of marketing suppliers, globally, from >1400 to less than <400 in phase one and continue to “right size” to less than 200 suppliers for phase two.
<200 187
ASL % PO Commit Compliance
• Monitor effectiveness of ASL program where implemented in terms of PO commit
90% 95%
Workstream Lead: Lisa BeamguardContract SME: Ron MartineWorkstream Lead: Lisa BeamguardContract SME: Ron MartineScope: 10 Marketing Commodity Codes
• Collateral Design and Graphic Design • Direct Marketing Services
• Content Development Copywriting and Editing
• Event Collateral and Signage
• Creative – Integrated Marketing • Merchandising Point of Sales
• Customer Reference Slides • Message Development Creation
• Customer Success Story Case Study • Sales and Partner Communications
For more information, please go to: http://intranet.hp.com/cass/procurementcentral/ApprovedSupplierCompliance/Pages/ApprovedSupplierCompliance.aspxFor more information, please go to: http://intranet.hp.com/cass/procurementcentral/ApprovedSupplierCompliance/Pages/ApprovedSupplierCompliance.aspx
Commercial Print Transformation Compliance
Metric Strategy and ObjectivesCurrent Status
FY 09 Target YtD Actual
The Compliance metrics are
included in each of the
workstreams.
• Reduce complexity of managing supplier base• Increase ease of use – simplification of users environment
to enable higher compliance• Ability to capture and manage overall HP spend (PO commit
and Invoice) for a particular product or service• Systemized Reports – easily report spend and GL data for
key groups/areas in a consistent and repeatable manner.
See Overall CPT Metrics
See Overall CPT Metrics
Workstream Lead: Tania HodgeWorkstream Lead: Tania Hodge
For more information, please go to:http://teams1.sharepoint.hp.com/teams/print_measurement/default.aspxFor more information, please go to:http://teams1.sharepoint.hp.com/teams/print_measurement/default.aspx
This workstream is responsible for establishing mechanisms to measure,
manage, communicate and enhance compliance towards
approved HP Commercial Print suppliers and programs to increase overall leverage.
This workstream is responsible for establishing mechanisms to measure,
manage, communicate and enhance compliance towards
approved HP Commercial Print suppliers and programs to increase overall leverage.
Scope: 10 Marketing Commodity Codes (See Agency Rightsizing)
Commercial Print Transformation E2E Process Optimization \ Content Mgmt.
Project Strategy and Objectives
1
Content Management • Standardize and simplify the marketing content system to fully leverage the HP internal IT POR tools. Store HP content internally, document current BU marketing publishing processes and design future state system maps.
Concentra Adoption • Get 90% adoption of identified documents across all BU’s by Q3’09
Publication Manager • Automate datasheets in IPG APJ, TSG EMEA
2
Marketing Automation
• Implement a pan-Hp brand tool, integrated with other key web publishing systems. On-board the Omnicom Collaboratory and then as Phase 2, integrate with HP IT systems.
Metric Strategy and ObjectivesCurrent Status
FY 09 Target
YtD Actual
CostSavings
Phase 1: Standardize, Simplify, and Control; Controlled Content Management and standard/approved IT systemsPhase 2: Implement Marketing Automation using a “Brand Management” tool.
$2.3m
$3.7mor
160% of Target!
Workstream Lead: Teresa PatrickProject Leads: Gayle Guest-Brown, David SheldonWorkstream Lead: Teresa PatrickProject Leads: Gayle Guest-Brown, David Sheldon
Commercial Print Transformation E2E Process Optimization \ Content Mgmt.In Scope Out of ScopeMarketing, all regions (and some linkages to sales) – Americas (including Canada/LAR), APJ, EMEA
Support Linkages
IPG, PSG, TSG Learning Products, In-The-Box materials
Brand activation deliverables: Advertising, Interactive Web, Direct Marketing, Events, Merchandising, AR/PR (secondary)
Sales Tools: Sell up Sheets, Data Sheets, Brochures/Catalogs, SW/HW IRG, Supplies, Compatibility, Pre-Sales Materials
Products, Solutions and Supplies Software and Services
DIGITAL AND PRINT publishing (video, web, audio, as well as all print)
Raw content capture, content storage, content retrieval, deliverable creation processes, deliverable storage and search, publishing linkages for digital and print
HP Internal marketing, agencies, channel and sales (as it relates to marketing/sales interface)
Assessment, Design, Execution, and Operationalization (including measures) for all projects
Commercial Print Transformation Printing and Publishing
Metric Strategy and ObjectivesCurrent Status
FY 09 Target
YtD Actual
Cost Savings • To optimize and standardize the global print and distribution strategies and tools to support HP’s global marketing business while reducing our financial exposure.
$8.8m
$8.6mor
97% of target!
# of PSP’s on ASL • Usage of approved suppliers• Consolidation of the number of PSP’s <120 73
Usage of Print Supply Chain
• Print Supply Chain optimization• Increased usage of Web to Print, Print on
Demand, Print on HP 90% 62%
Print on HP - % of Addressable PMV Jobs
• Aggressive shift to HP technology• Increase our print spend with our IPG customer base• Drive as much business as possible to POD
90% 74%
ASL % PO Commit Compliance
• Monitor effectiveness of ASL program where implemented in terms of PO commit
90% 99%
Workstream Lead: John CostesPrint SME’s: Mihaela Condeescu (E-Catalog), Gil Vered (Print on HP)Workstream Lead: John CostesPrint SME’s: Mihaela Condeescu (E-Catalog), Gil Vered (Print on HP)
For more information, please go to:http://intranet.hp.com/cass/procurementcentral/MarketingPrintFulfillmentServices/Pages/WelcometoMarketingPrintFulfillmentServices.aspx
For more information, please go to:http://intranet.hp.com/cass/procurementcentral/MarketingPrintFulfillmentServices/Pages/WelcometoMarketingPrintFulfillmentServices.aspx
Scope:
• Sales Literature • Business Publications (annual reports, magazines, etc.)
• Direct Marketing • Employee Publications (posters, benefits, career development, etc.)
• Events • Specialty printing (wide format banners, silk screen, etc.)
• Sales Promotions • Warehouse and fulfillment
Commercial Print Transformation Translation Memory & Rightsizing
Metric Strategy and ObjectivesCurrent Status
FY 09 Target YtD Actual
Memory Cost Savings
• Reduce cost and improve efficiencies through Marketing Translation Supplier use of HP Enterprise Translation Management Architecture (ETMA)
$6.7m$7.3m
or109% of Target!
Rightsizing Cost Savings
• Reduction of GSCS expenditure on translation supplier management $6.8m
$7.1mor
104% of Target!
Number of Translation Suppliers on ASL
• Translation supplier consolidation that meets global and regional requirements 20 16
ETMA implemented word volume
• Percentage of words translated through ETMA40% 30%
ASL % PO Commit Compliance
• Monitor effectiveness of ASL program where implemented in terms of PO commit
90% 95%
Workstream Lead: Deborah MarbachWorkstream Lead: Deborah MarbachRightsizing Scope: Memory (ETMA) Scope: • Request to stakeholders to use HP Approved Translation and Localization suppliers for HP projects (available in SmartBuy)
•A new solution to enable pan-HP leverage of translated content
•Style guides and glossary for consistent use of HP branding
• Marketing Approved Translation Suppliers:Global: ACG AMS: Translations.com, VistaTec, WeLocalize, Les Communications, SDL, Editema, Global Translations EMEA: TheBigWord, TransPerfect, WordBank APJ: Acroware, Den, Kawamura, PMG, Linguitronics
•A database of translated words
•Translation work flow management
•HP owned tools and processes
•It is NOT a content management tool or a translation vendor
For more information, please go to: http://intranet.hp.com/marketing/hpcom/content/globalization/Pages/HPETMA.aspxFor more information, please go to: http://intranet.hp.com/marketing/hpcom/content/globalization/Pages/HPETMA.aspx