cppl value proposition offering_july

www.customerpassionpoint.com

What We Bring To the Market Place


Who we are

• Customer Passion Point Limited (CPPL) is a Value Creation Consultancy firm registered and operating in Nigeria and Tanzania.

• We are committed to helping businesses develop and operate profitably.

• We partner with our clients to understand their key issues, develop, implement and measure impact of solutions (interventions) and document results.

• Our core areas of focus are:

• Business Marketing Consulting

• Training & Development.


Who we are

• Business Marketing Consulting: • Customer Engagement Programs • Marketing Planning, Channel and Customer Value Development • Brand Asset Development and Marketing • Social (Cause) Marketing

• Training & Development

• Class room training (on site and off site) • Marketing, Sales, Retail & Customer Service Academy • Online Courses from Chicago Institute of Business (CIB).

We are committed to collaborating with our clients to create stakeholder

value consistently.


What we can do for you..

Design and execute customer engagement programs:

Product and Brand Advertising Media Buying and Placement Experiential Marketing to drive affinity and product adoption / usage Research and Insight Development Customer Value Development Programs (Dormancy, Retention and

Relationship Management) Marketing Planning Channel Development Brand Asset Development and Marketing Social (Cause) Marketing Specialized Marketing Training & Development


value consistently.


Why CPPL?

• We are young and ‘hungry’.

• Our team consist of highly experienced consultants who are dedicated to creating value for their clients. Our experience in Marketing & Communications cut across industries and cultures.

We worked with Ecobank, Tanzania to develop and manage a customer engagement / low cost deposit drive in 2012. It was a through-the-line campaign that was effective and efficient.

It was later launched across markets.

We managed the process end-to-end.

• Our cost model is aligned to the achievement of your business objectives.


value consistently.


The CPPL Team

Our team consist of:

• Ikechukwu Kalu, CEO / Lead Consultant

• Olatunji Ope (Sales & Channel Management Consultant)

• Olanrewaju Oyeleye, Research & Insight Development Manager

• Vitalis Ojatabu, Art Director / Brand Management Consultant

• Chinwe Kalu, COO / Head of Training

We are committed to collaborating with our clients to create stakeholder value consistently.


About the CEO / Lead Consultant ….Ikechukwu kalu, MNIMN, MCIM

A visionary leader who inspires leadership in others – 32 years work experience

• Lead Consultant, Customer Passion Point Ltd

• VP/GH, Marketing & Communication at FCMB

• Marketing Director (Zantel, Tanzania)

• Head of Segments, Airtel, Nigeria

• Ag. GM, Consumer Market, MTN

• Brand, NPD & Insight Officer, Internal Audit Assistant, HR & Admin Officer at Guinness (Now Diageo)

Qualifications:

• BSc (Business Admin), MBA, PDG (Marketing) , MNIMN and MCIM.

Alumni – LBS and Harvard Business School.


Our Clients.


Our Approach


We believe that value can be created in a

sustainable manner if we

follow a process.

Our Approach


Our Proposal


Our Proposal

• Business Marketing Consulting:

• Work with you to develop and implement customer focused engagement programs

• Develop and execute own brand assets or help you identify and acquire strategic brand assets that are cost efficient and will deliver high impact visibility and connectivity of empathy.

• Marketing of Acumeni -

• Training Programs

• Regular training programs i.e. CPPL Monthly Training Program

• Channel Enhancement Program for Dealers / Distributors and

• Customized training that are tailored to your need.



Business Marketing Consulting


Customer Engagement … Acumeni Multichannel Feedback Solution

About Acumeni:

• Acumeni™ is a Real-Time, Multi-Channel Customer Feedback Prompting, Gathering,

Analytics and Reports Generation Enterprise Solution for businesses in “service centric”

industries e.g. Telecommunication, Banking, Aviation and Hospitality.

• It will enable you maximise customer contact opportunities with Application Programming

Interfaces (APIs) - that enable transaction data pulling from:

• Customer Relationship Management Systems (CRMs)

• Point of Sale Systems (POS)

• Call Centre Platforms and PBX Telephone Systems

• Acumeni™ is a cost effect solution that will yield immediate returns for you particularly

as you require a holistic approach to prompting, gathering, analysing and interpreting

customer feedback.

http://www.acumeni.com/


Customer Engagement … Acumeni Multichannel Feedback Solution

About Acumeni:

• The pricing model is flexible thus allowing you to adopt it gradually.

• We propose PAYG Price model and based on OPEX only, this model enables you to

start using Acumeni immediately by committing just $1,000 per month for 12 months.

$12,000.

• This excludes cost of consumables like voice calls, sms etc.

• The unit cost per user is $20 per month only.


Customer Engagement … Why Acumeni?

http://www.acumeni.com/


Brand Asset … Tush Awards 2015

Tush Awards 2015:

• It is aimed at encouraging, acknowledging and rewarding the valuable contribution of individuals aged up to 32 are making throughout Nigeria.

• Afro Music POP TV, Trace TV, Raypower Network, BellaNaija and WAP TV are our official media partners along with other supporting regional media in assisting us to identify, recognise and acknowledge these achievements.

• Its in the 7th year and its fast becoming one of Nigeria’s most prestigious Youth Awards Programs.

• The Pre Events across Tertiary Institutions, Cities and States in the country avail sponsors the opportunity to connect with the younths in an experiential way while driving product adoption

This year we will be looking at promoting entrepreneurship amongst youths in a theme titled “Invest wisely, Invest Early”.

http://tushawards.com/





Brand Asset …Tush Awards 2015

Sponsorship Categories:

• Platinum Sponsor – N30m

• Gold Sponsors – N15m

• Silver Sponsors – N 8m

• Category Sponsorship – N.525m

Date: November 28th, 2015 Venue: The Eko Hotels & Suites, VI,

Lagos


Brand Asset … Start-Up Africa Summit

Start-Up Africa Summit:

• Nigeria Start Up Conference( SAS2015) will be the first edition of Nigeria’s largest conference for startups.

• It will feature Nigeria’s most successful entrepreneurs, international and local early stage investors, incubators, local and international media, government officials as well as aspiring entrepreneurs.

• It will provide a platform for - aspiring entrepreneurs to learn from start-up veterans - new start-ups to launch their products and services - policy makers to learn how to create a startup-friendly environment - new startups to get funding.

1500 attendees including 100 media professionals, 75 start-up founders, 50 investors etc.

http://www.startupafricasummit.com/


Brand Asset … Start-Up Africa Summit

Date: October 20-21, 2015 Venue: Eko Hotel & Suites, Victoria Island, Lagos

Sponsorship Categories: • Sole sponsor : N100 million • Major sponsor : N 50 million • Platinum sponsor : N 25 million • Gold sponsor : N 10 million • Silver sponsors : N 2 million


Training & Development


CPPL Monthly Training Program:

•This is targeted at Marketing, Sales, Customer Care and Project Managers. We are now in the 12th edition and feedback from business owners and participants is quite encouraging.

Training & Development … CPPL Monthly Training Programs


Training Program … Specialised Programs

• Customized and specialized training for your teams:

• Channel Enhancement Training Program for Dealers / Distributors

• Leadership Program

• Business Communication Writing

• Health & Stress Management Program

• Marketing, Sales, Retail & Customer Service Academies

• Online Courses at Chicago institute of Business.

You enjoy 50% discount through CPPL.

We have special packages for corporate and SMEs



THANK YOU

Contact

Ikechukwu Kalu Chief Executive Officer / Lead Consultant

Customer Passion Point Limited

[email protected] | www.cppl.com.ng

Tel: +2348032002458 | +2347011962027

Skype: ike,kalu1

…Creating value through consumer insight

mailto:[email protected]

http://www.cppl.com.ng/

cppl value proposition offering_july

Documents

site marketing

pdg marketing

marketing communications

stakeholder value

customer passion

fcmb marketing director

experience lead consultant

mtn brand