TOTAL LICENSING

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Consumer Product Connection (CPC) was born out of the necessity

for brand owners to reach the global branding, licensing and mer-

chandising world, collaborating with ex-perts in the industry but without assum-ing the high costs and complexity of an internal licensing

department.The company has plans

for the properties it represents, which are outlined below.

POU:Pou is a virtual pet, an alien that mil-lions of people decided to take care of and to adopt into their daily lives. Its creator is the Lebanese Paul Sal-ameh, who, at 27 years old, is a great representa-tive of a generation of young programmers who have succeeded in playing an important role in the competitive world of apps and interactive games. Launched at the end of 2012, the app has reached incredible numbers of downloads

and engaged fans around the globe. Building such a suc-

cess with no advertising, only as a result of players talking

about it and sharing their achievements on social media is very unusual and it is the best proof

of the quality of Pou. The brand is not only

a game played occa-

sionally, as the pet needs continu-ous attention and care. On top of that, and to insure that players can find games and activities ac-cording to their taste, it offers a con-tainer of 32 mini games for all target ages. From Sudoku to Memory, playing soccer or beach volley, driving a car or skate boarding, every player finds an activity to have fun with his Pou.Since March 2014, CPC has been working on the introduction and ex-ploitation of the brand in the consum-er product world. Sixteen local agents are currently developing the licensing

program around the world. The property has already met

significant suc-cess in terms of

promotions and the first SKUs are entering the markets.In parallel,

Paul and CPC have been work-

ing on the next steps to keep fans engaged and to generate demand for licensed products. In summer 2015, a brand new app will be launched, with an incredible new 3D shape for Pou, new complementary activities, new games, and much more!More major announcements due in 2015 will complete the digital pres-ence of the brand and will continue to engaging more and more fans.

MAYA STUDIO BRANDS:Maya Studio offers a range of uniquely styled brands aimed at various differ-ent market segments and ideologies. Javi Molner is an artist from Valencia who draws his inspiration from day-to-day life to offer a touch of humour, colour and parody through his work.“Mexican Skulls” is one of his brands

that has signed various co-branding agree-ments to skel-etonize characters from The Simp-

sons, Star Trek and Justice League.In Mexico there is a tradition that refers to the 1st of No-vember as ‘The Day of the Dead’.

With typical Mexi-can humour the tradition

tells of La Parca (The Grim Reaper), La Catrina (Elegant Skull) or simply just death, to poetically narrate how they ironically take the life of some acquaintances.In Mexico this tradition is celebrated through a variety of rituals and in gen-eral the celebrations are enjoyed by all ages.“Mexican Skulls” represents these traditions that encourage people to have a good time and enjoy them-selves, even in the afterlife.“The brand is challenging the status quo.It is a culture that laughs in the face of death, worshipping and idoliz-ing it but, above all, having a great time on that special day, exactly the same as I do when I’m creating my work.” said Javi MolnerIn Paris, on the 7th of November 2003, Unesco included the indigenous festi-val of the Day of the Dead in the list of the Intangible Heritage of Mexico.Consumer Product Connection, which already operates on a world-wide basis in terms of brand manage-ment as well as with local agents, is responsible for the international de-velopment throughout Europe of the Mexican Skulls, Bad Day, Buddies, and Zombies brands.

Contact: info@cpconnection.es