cpac brand guidelines

7182019 CPAC Brand Guidelines

httpslidepdfcomreaderfullcpac-brand-guidelines 112

BRANDGUIDELINES

Missionto strengthen and unify greater

Clevelandrsquos arts and culture

sector



ldquoA Nonprot Brand is the shared emotional

perception participants and supporters hold

in connection with the programs and services

a nonprot offers Scott Bedbury author of A

New Brand World describes a brand as lsquothe

sum of the good the bad the ugly and the off-

strategy It is dened by the accomplishments

of your best employee - the shining star in the

company who can do no wrong - as well as by

the mishaps of the worst hire that you ever

madersquordquo Creation In Common LLC

Approachablemaintains an ldquoopen-doorrdquo policy for any

individual or group that requests technical

assistance information and other services

Crediblepresents accurate relevant and timely

information and establishes mutually trusting

relationships with constituents

Engagingexcites constituents on multiple levels motivating

them to act

Passionatestrongly believes in the value of the arts and

culture community and reects this enthusiasm

in the work it produces

Smartbrings a focused intellectual rigor and a strategic

approach to the sector

I NT R OD U CT I ON

1

I N T R O D U C T I O N

ONE VOICE



2

A U DI E N CE

A U D

I E N C E

Arts amp CultureArtistsBoard MembersLeadership amp Staff

CORE AUDIENCES

Since 1997 CPAC has built the trust of the

individuals it serves through its high-qualityofferings and strategic direction To better

communicate these services to the above

audiences CPAC is redening the language

it uses and the design of its public materials

This includes these branding suggestions as

well as implementing plain language in all newdocuments Staff is encouraged to interpret the

brand voice as it best relates to each audience

For example how we engage elected ofcials

may be very different from engaging an arts and

culture staff member More information about

how CPAC implements plain language in itsmaterial can be found in the Style Guidelines

ldquoThe first rule o plain language is writeor your audience Use language youraudience knows and eels comortablewith Take your audiencersquos currentlevel o knowledge into accountrdquo -plainlanguagegov

PhilanthropicCEOsProgram OfficersCommunity

Relations Staff

PublicElected OfficialsAppointed Officials

Arts and CultureStaff

Voluntary(As needed amp whereappropriate)

CEOsProgram Directors



3

T Y P E F A CE

T Y P E F A C E

Aa

Aa

Aa

Aa

Aa

Aa Arial

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n

o p q r s t u v w x y z

Calibri (CPAC default font)





Avant Garde (Book)A B C D E F G H I J K L M NO P Q R S T U V W X Y Z

a b c d e g h i j k l m no p q r s t u v w x y z

Gill Sans





Petita (Creative Workforce Fellowship)

A B C D E F G H I J K L M NO P Q R S T U V W X Y Z



WC ROUGHTRAD (Artists inResidence) A B C D E F G H I J K L M NO P Q R S T U V W X Y Z



1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0

TYPEFACECPAC uses sans serif fonts The following are

some fonts wersquove used to date Yoursquoll note

these are not the only fonts available to usebut serves as a base for direction Long print

documents such as research is an exception

to this style choice Times New Roman has

been the standard font for a lengthy document

but others can be used to better t the design

of the publication More specic information

about how to use these typefaces is available in

CPACrsquos Style Guidelines (Note that Petita and

WC Roughtrad are available on shared drive in

Communications gt specialty fonts)



L O G O

4

L O G O

CPAC Logo Reverse

CPAC Logo Black

CPAC Logo

CPAC Logo Blue

LOGO

Bottom of 85rdquo x 11rdquo research back cover

7rdquox 5rdquo postcard

CPACrsquos logo should be small enough not todominate the page but large to ensure the name of

the organization is legible



5

C

O L O R

C OL OR From Rust Belt to

Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36

COLORCPACrsquos color palette is warm fresh smart

and modern These colors are designed to be

used strategically as needed not all at onceOften CPAC uses neutral tones as a base for

design with a vibrant accent color

CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S

Arts and Culture CPAC uses images of the local

arts and culture community as often as possibleCPAC uses stock photography when either the

desired photo doesnrsquot exist in our library or if we

have to remain unbiased toward local artists or

organizations (eg Creative Workforce Fellowship

materials) Stock photography should convey the

vibrancy of the sector and the importance of artsand culture

Attention to diversity

bull Age

bull Artistic Discipline

bull Community or Neighborhoodbull Ethnicity

bull Gender

bull Small medium and large organizations

Emphasis on Artists and People Through

imagery of the people who make up the sectorCPAC is able to further showcase how important

these individuals are in advancing greater

Cleveland

Local Photography CPAC owns the

photographs to the images in ldquoCPAC Photosrdquo inthe Communications folder on the shared hard

drive If CPAC did not take the image credit both

the photographer and the artist whose work is

being shown in the photograph whenever possible

Stock Photography Stock photos are chosen asneeded CPAC holds an account with

iStockPhotocom Read the license agreement

before use particularly for the number of copies

produced CPAC as purchased images in ldquoStock

Imagesrdquo in the Communications folder on the

shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

A RECTILINEAR APPROACH

CPAC uses linear elements to help

structure content and maintain a clean

look on the page This may have atendency to look mechanical or clinical

Include elements to soften or warm the

design for example warm colors and

choice images Using an underlying grid

can help organize content and eliminateclutter

The linear format helps maintain CPACrsquos

identity as it relates to its partners and

other local afliates A few variations

can be seen across publications and

communications material For example

in most marketing materials and cover

designs CPAC chooses a dominant

image with linear accents (see Putting it

Together)

CPAC also uses screens or semi-

transparent boxes when displaying text

over an image to improve readability (see

cover) This usually should not be used forlarge bodies of text

DESIGN ELEMENTS



8

P R E S E N T A T

I O N S

P R E S E NT AT I ON S

CPAC is committed to sharing our individual

expertise as staff members through presentation

and community engagement Presentation styles

vary but overall CPAC is dedicated to clearly

conveying its vision and mission in a way that

engages the audience Share your knowledge ofhow the arts and culture sector is playing a role in

strengthening greater Cleveland and how CPAC

helps that happen

If you use a PowerPoint reference slideology to help

design slides and structure a presentation (a copy is

located on the bookshelf above the design station)

Remember to use program- or research-specic

colors to maintain their individual brand Use plain

language and avoid acronyms whenever possible

Given the diversity within our audiences individuals

may absorb information very differently (visual

vs auditory learners etc) Use PowerPoint as a

visual aid and do not use heavy text or bullet

points Interact with the audience Tell a story

Be approachable Be credible Be engaging Bepassionate Be smart

ldquoThough time is ofen onersquos mostvaluable resource therersquos no wayto avoid spending it i you want apowerul and persuasive speechrdquo- Nancy Duarte slideology

PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S

As an intermediary both for people withinthe sector and in connection with other

local industries CPAC carefully maintains its

relationships A few key people of note are

bull Participants in Programs or Services

bull Licenseesbull Funders

bull Public Ofcials

bull Media

bull Partner Organizations

bull Board and Staff

REMINDERS

Set the tone Our audiences trust CPAC as a

credible source for research public policy and

capacity building programs Now we are focusing

on connecting with our arts and culture peers at a

deeper level To make sure people have consistent

experiences across programs and services maintain

the same rigor and approachability with every

interaction

Respond to every email CPAC responds to

every question request email and voicemail within

one to two business days People are aware of

CPAC and its programs on a variety of levels

Ultimately time spent with each person helps build

support and clarity around our efforts

Use social media Connect share information and

listen to what others are talking about Remember

that every post is public knowledge and should

help advance CPACrsquos overall strategy Be consistent

in sharing information that is both accessible andrelevant

Be professional This does not necessarily mean a

need to be formal Understand the situation Donrsquot

lose your personal identity but be aware of when

you are representing CPAC both in person andonline

Send thank yoursquos Always send a thank you letter

to donors panelists presenters and anyone who

assists in carrying out CPACrsquos mission

CPAC RELATIONSHIPS



Shersquos giving local children a

new creative outlet We help make it happen

Creative Workforce Fellowship

Helping ar tists dream bigger

10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

RectilinearElements

MinimalText

Warm

AccentColor

UnderrepresentedDiscipline

DominantPhoto

Engaging ampInormative

Tagline

CREATIVE WORKFORCE

FELLOWSHIP

The Creative Workforce Fellowship was the rst

program implemented that ofcially considered

CPACrsquos new brand direction from an artistrsquos initialstaff interaction to the nal survey The following

walks through the program illustrating how CPACrsquos

brand voice translates to practice and forms our

audiencersquos experience

Development of the Creative WorkforceFellowship begins where it ends After reviewing all

comments survey responses and feedback CPAC

suggests improvements to the program Applicant

and panel experience staff time and organization

resources are all considered in this decision-making

process

Marketing Material is designed with a heavy

emphasis on audiences currently underserved by

the program This includes both demographics and

artistic disciplines The intent is that an artist can

immediately identify with the program and CPAC

Communications include sharing information

about the program with artist service organizations

and colleges to promote the Fellowship from

within In this regard an artistrsquos rst interaction

with the program is through an existing relationship



Workshops are free and held in public and easily

accessed spaces such as libraries and performance

venues They are engaging and informative and

should help put applicants in a better position

to succeed in their Fellowship applications

Presentations include a hypothetical bad application

and QampAs with past Fellows Staff is always available

afterwards for questions

The deadline day is often a race with the clock

for applicants CPAC answers all questions and

maintains an encouraging voice throughout the

entire day

An open panel review allows artists to see the

judging process and understand how decisions weremade for the $20000 awards The panel reects

the diversity of the applicant pool and has expertise

needed to critique submissions Panelists are asked

to offer constructive comments so applicants can

learn and improve future applications

Online stream of the event twitter feed and

UStream chat afford greater access to both the

process and staff Staff remains objective yet

conversational

Public announcement of the Fellows is therst time all Fellows are in a room together It is

also one of the only times CPAC Board members

and Fellows meet and interact Everyone is given

the opportunity to share their excitement and

appreciation for one another

Fellowship orientation is welcoming and

informative Itrsquos an opportunity to get to know

the Fellows and have them meet each other

The meeting is packed with information is well

organized and engages multiple staff members to

help Fellows digest material

Fellow social offers a relaxed and informal

experience with other Fellows and CPAC staff This

is a get-together more than a programmed event

Video catalogues offer Fellows and CPAC a

virtual marketing tool These can be embedded on

any website They offer a unique experience that

allows viewers to more easily connect with Fellows

Surveys are sent with the intent to accept any

ideas advice or information from applicants and

panelists

Now at the end of the Fellowship process anyone

who had interacted with the Fellowship should be

able to idenfy CPAC as approachable credible

engaging passionate and smart

11

P U T

T I N G I

T T O G E T H E R

P U T T I N G I T T O GE T H E R

983080FELLOWSHIP CONTrsquoD983081



ldquoA Nonprot Brand is the shared emotional

perception participants and supporters hold

in connection with the programs and services

a nonprot offers Scott Bedbury author of A

New Brand World describes a brand as lsquothe

sum of the good the bad the ugly and the off-

strategy It is dened by the accomplishments

of your best employee - the shining star in the

company who can do no wrong - as well as by

the mishaps of the worst hire that you ever

madersquordquo Creation In Common LLC

Approachablemaintains an ldquoopen-doorrdquo policy for any

individual or group that requests technical

assistance information and other services

Crediblepresents accurate relevant and timely

information and establishes mutually trusting

relationships with constituents

Engagingexcites constituents on multiple levels motivating

them to act

Passionatestrongly believes in the value of the arts and

culture community and reects this enthusiasm

in the work it produces

Smartbrings a focused intellectual rigor and a strategic

approach to the sector

I NT R OD U CT I ON

1

I N T R O D U C T I O N

ONE VOICE



2

A U DI E N CE

A U D

I E N C E


CORE AUDIENCES















Relations Staff







3

T Y P E F A CE

T Y P E F A C E

Aa

Aa

Aa

Aa

Aa

Aa Arial












Gill Sans












1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0















L O G O

4

L O G O

CPAC Logo Reverse

CPAC Logo Black

CPAC Logo

CPAC Logo Blue

LOGO







5

C

O L O R


Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36





CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S









bull Age



bull Gender





Cleveland











shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

RectilinearElements

MinimalText

Warm

AccentColor


DominantPhoto


Tagline

CREATIVE WORKFORCE

FELLOWSHIP












process
























entire day










conversational





















panelists





11

P U T

T I N G I

T T O G E T H E R





2

A U DI E N CE

A U D

I E N C E


CORE AUDIENCES















Relations Staff







3

T Y P E F A CE

T Y P E F A C E

Aa

Aa

Aa

Aa

Aa

Aa Arial












Gill Sans












1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0















L O G O

4

L O G O

CPAC Logo Reverse

CPAC Logo Black

CPAC Logo

CPAC Logo Blue

LOGO







5

C

O L O R


Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36





CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S









bull Age



bull Gender





Cleveland











shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

RectilinearElements

MinimalText

Warm

AccentColor


DominantPhoto


Tagline

CREATIVE WORKFORCE

FELLOWSHIP












process
























entire day










conversational





















panelists





11

P U T

T I N G I

T T O G E T H E R





3

T Y P E F A CE

T Y P E F A C E

Aa

Aa

Aa

Aa

Aa

Aa Arial












Gill Sans












1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 5

6 7 8 9 0

1 2 3 4 56 7 8 9 0















L O G O

4

L O G O

CPAC Logo Reverse

CPAC Logo Black

CPAC Logo

CPAC Logo Blue

LOGO







5

C

O L O R


Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36





CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S









bull Age



bull Gender





Cleveland











shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

RectilinearElements

MinimalText

Warm

AccentColor


DominantPhoto


Tagline

CREATIVE WORKFORCE

FELLOWSHIP












process
























entire day










conversational





















panelists





11

P U T

T I N G I

T T O G E T H E R





L O G O

4

L O G O

CPAC Logo Reverse

CPAC Logo Black

CPAC Logo

CPAC Logo Blue

LOGO







5

C

O L O R


Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36





CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S









bull Age



bull Gender





Cleveland











shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

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Warm

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CREATIVE WORKFORCE

FELLOWSHIP












process
























entire day










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panelists





11

P U T

T I N G I

T T O G E T H E R





5

C

O L O R


Artist Belt

R192 G215 B49

C29 M0 Y99 K0

CPAC Logo

R0 G112 B73

C100 M0 Y78 K42

The Artist as an

Entrepreneur

Institute

R128 G189 B80

C55 M3 Y91 K0

The Artist as an

Entrepreneur

Institute

R20 G38 B77C100 M89 Y39 K40

Audience Matters

R89 G195 B193C60 M0 Y28 K0

From Rust Belt to

Artist Belt

R21 G176 B232C70 M11 Y0 K0

Artists in

Residence

R153 G51 B255C61 M77 Y0 K0

Culture ADD

R114 G18 B64C41 M100 Y51 K36

Creative

Workforce

Fellowship

R221 G224 B232C6 M4 Y0 K6

Audience Matters

R238 G79 B75C1 M84 Y71 K0

From Rust Belt to

Artist Belt

R238 G68 B35C0 M89 Y100 K0

From Rust Belt to

Artist Belt

R180 G34 B140C30 M99 Y2 K0

From Rust Belt to

Artist Belt

R247 G129 B33C0 M61 Y99 K0

NEO Arts and

Culture Plan

Assessment

R117 G93 B66

C45 M55 Y75 K29

NEO Arts and

Culture Plan

Assessment

R83 G48 B26C44 M71 Y86 K57

Fellowship

From Rust Belt to

Artist Belt

R251 G173 B24C0 M36 Y99 K0

NEO Arts and

Culture Plan

Assessment

R213 G159 B15C17 M37 Y100 K1

CPAC

R80 G85 B71C63 M51 Y67 K36





CPAC

R0 G106 B104C89 M40 Y56 K20

CPAC

R249 G184 B18C2 M30 Y100 K0

CPAC

R215 G120 B54C13 M62 Y92 K1



6

I M

A G E S

I MA GE S









bull Age



bull Gender





Cleveland











shared hard drive

IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

O GE T H E R

RectilinearElements

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CREATIVE WORKFORCE

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11

P U T

T I N G I

T T O G E T H E R





6

I M

A G E S

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bull Age



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Cleveland











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IMAGES



7

D E S I G N E L E

M E N T S

DE S I G

NE L E ME NT S

















Together)





DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

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P U T T I N G I T T

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11

P U T

T I N G I

T T O G E T H E R





7

D E S I G N E L E

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DESIGN ELEMENTS



8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








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CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

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CREATIVE WORKFORCE

FELLOWSHIP












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11

P U T

T I N G I

T T O G E T H E R





8

P R E S E N T A T

I O N S









helps that happen














PRESENTATIONS



9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



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interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

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11

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9

C P

A C

R E L A T I O N

S H I P S

CP A C

R E L

AT I ON S H I P S






bull Public Ofcials

bull Media



REMINDERS








interaction



















CPAC RELATIONSHIPS







10

P U T T I N G I

T T O G

E T H E R

P U T T I N G I T T

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RectilinearElements

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Warm

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11

P U T

T I N G I

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10

P U T T I N G I

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P U T T I N G I T T

O GE T H E R

RectilinearElements

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CREATIVE WORKFORCE

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11

P U T

T I N G I

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entire day










conversational





















panelists





11

P U T

T I N G I

T T O G E T H E R



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