coworking - opportunities for south east queensland
DESCRIPTION
Presentation given at the launch of the final research report for The Digital Workhub Project in Brisbane (December 2013). During 2013, the project examined the demand and supply opportunities of such centres in South East Queensland. The project was undertaken by five Regional Development Australia committees (Sunshine Coast, Logan and Redlands, Gold Coast, Moreton Bay and Brisbane). BizDojo was an industry participant in the research project and was invited to present on our perspective regarding the opportunities for such centres in a Queensland context. See more at: http://www.digitalworkhub.com.auTRANSCRIPT
COWORKING. OPPORTUNITIES FOR SOUTH EAST QUEENSLAND
CHALLENGESWhat are the
for SEQ?
“Innovation, economic growth,
and prosperity occur in those
places that attract a critical mass
of top creative talent.”
Richard Florida, The World Is Spiky
“Creative people cluster not simply because they like to be around one another or they prefer cosmopolitan centers
with lots of amenities, though both those things count.
They and their companies also cluster because of the powerful productivity
advantages, economies of scale, and knowledge
spillovers such density brings.”
NETWORKED DENSITY
The key is
OPPORTUNITIESWhat are the
for SEQ?
“Work is no longer a destination, it’s now an
activity... it’s something that we do, not a place we go... I
can work anywhere”Dave Coplin, Chief Envisioning Officer, Microsoft UK
Coworking, leveraging the teleworking opportunity to
build a scaffold to
drive density
Technology may have freed us to work where and
when we please, but as social animals, we still implicitly
need to feel connected
“Serendipity is too important to be left to
chance”
SUCCESS FACTORS.
Environment Community Culture++
Curation. Density. Connection. Activation.
Coworking = Support Framework
GROWTH PATHwayS.
Minimum Critical Mass
Full Innovation Potential
SOME COMPONENTS,NO ACTIVATION
MOST COMPONENTS,NO ACTIVATION
ALL COMPONENTS,FULL ACTIVATION
EXISTING
PROPOSED
Adding an activation layer
Activation Cost Over Time
(Majority of city / regional ecosystems exist here)
cost reduces once critical mass achieved
Coworking Scaffold
Activation + =Accelerating
More Creative & Technology Businesses
ConnectPeople
ActivateOpportunity
AmplifySuccess