coworking e o pto de contato
TRANSCRIPT
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meados 1990: mudanças nos modelos de trabalho
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Fonte: GEM – Global Entrepreneurship Monitor 2011
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os empreendedores costumam utilizar o modelo home office: trabalham em casa!
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Trabalhar em casa parece um sonho...
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... Mas na verdade é um pesadelo!
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?Por quê? O que falta no home office?
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falta separação física, do que é vida profissional
e o que é vida pessoal!
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falta disciplina e organização
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faltam
pessoas
por
perto
para
troca
de
ideias
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Falta espaço e conforto para receber os clientes
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falta gente capacitada e treinada para atender os clientes
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falta conhecer gente nova, que sejam potenciais parceiros, clientes... ou seja... falta n-e-t-w-o-r-k-i-n-g!
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Como a maioria dos casos de empreendedorismo e inovação, esta história surge de uma necessidade pessoal
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“Era uma vez...
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...Fernanda, que estava se sentindo “ilhada” no seu home office
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Lendo sites gringos, Fernanda começou a se interessar pelas ideias de Brad Neuberg, que parecia tão feliz...
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... com sua invenção do termo COWORKING e a inauguração do primeiro espaço, o pequeno Hat Factory,
em 2005.
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a fórmula mágica do coworking é: PESSOAS = divisão de custos + multiplicação de
conhecimentos
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... E a ideia rapidamente viraria uma tendência mundial...
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Outubro de 2008
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*Coworking pela Cocriação
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