Covid-19 Report

Current State of COVID Discussions in India

371.3K mentions 6.7M engagement

819.1K mentions 9.9M engagement

Feb 1-5 • Indian being evacuated from Wuhan. • Relating Corona virus to bioweapon used by China

Feb 6-12 • China facing shortage of medical equipment; surgical mask, gloves • Stand with China

Feb 13-19 • Politicians like Rahul Gandhi, concerned over Corona virus outbreak • People praising PM Narendra Modi govt. on evacuation exercises

Feb 20-26 • Govt. of India starts screening passengers travelling from affected areas • Corona virus impacting world economy

Feb 27-Mar 04 • Global economic downfall • People sharing awareness content against false news and rumours

Mar 05-11 • Awareness content on COVID19 like, Sachin Tendulkar hand -washing video • #isolation, #CoronaVirusUpdate • Italy suffering largest outbreak

Mar 12-18 • Cancellation of tours • Awareness tweets and appreciation of workers from celebs: Virat Kohli, Amitabh Bachchan

Politicians: Shashi Tharoor, Amit Shah, Kapil Mishra

Mar 19-25 • Lockdown21 • #JanataCurfew • Increase in positive cases • Home Quarantine • Social Distancing

Doctors are the new heroes: Many users, including various celebrities and

politicians have hailed the medical personnel for their continuous efforts

Rajasthan, UP, Maharashtra,

Andhra Pradesh and Tamil Nadu

had the most mentions in the

time period

8,553,297

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1,000,000

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Cumulative number of cases Total Conversations

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Search Index

How the weeks unfolded:

Topics of conversations: Mar 19-25

Users talked about updates and new cases: 13 Positive cases registered in

Telangana, 1st COVID19 case of Srinagar, and news about deaths in Italy

117.5K mentions 1.8M engagement

93K mentions 1.8M engagement

159.9K mentions 2.7M engagement

1.5M mentions 12.8M engagement

831.7K mentions 13M engagement

219.9K mentions 3.4M engagement

2.4M mentions 19.6M engagement

Increasing discussions on Finance & Economy: Owing to multiple lower circuit

hits in the stock market, people are concerned for the economy and want the

Govt. to take actions that would help mitigate the impact

Travel Industry took the biggest hit: While some people shared pictures of

empty aircrafts earlier, several posts discussed people not obeying the

lockdown

Fulfil the necessities and help the poor: The Govt. has taken several steps to

ensure the essential needs (grocery, medicine, internet) of the nation is taken

care of

While there was support for Lockdown, some weren’t happy about the

unplanned execution: #CoronaVirusLockdown & #IndiaFightsCorona trended

as many people supported lockdown in India

Evacuations, Curfews and Lockdown – Strong steps from the Govt. to fight

the outbreak: While many people supported Government Actions, some

violated the lockdown in a few places

Prevention in the times of no immediate cure: Along with the Wearing masks,

handwashing, Social distancing as precautions; Not eating meat was another

popular subject

Social Distancing – Support from the masses: Many users took to social media

talking about activities in their quarantine life – some however, were not

amused with the increased work expectations at home

WFH– Multitasking, distractions or lost in thoughts?

Social media witnessed a jump in memes, jokes and people’s versions of

working from home.

Brand Categories active during the week.

16% 15%14%

11% 10% 10% 10%7% 7%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Pharma & Health Education Banking & Finance Travel & Tourism Retail Real Estate Technology Food/Beverage Retail Chains

Prevention was the most popular content - topic among all brand categories

Preventive

Measures

Awareness –

Washing

Hands

Stay Safe & Stay

Home/ Social

Distancing

Appreciating

Medical &

Other Services

Content

around

WFH

Common Content

Buckets

Associated Subjects:

• Netflix/torrent sites: Suggestions on end of the

world movies/survival movies. Curated lists on some

websites

• Gaming: Surge in downloads since lockdown

• Increase in “at home” searches since second week

of March - test corona at home; make hand sanitizer

at home.

• Celebrities trying to entertain fans – Chris Martin

(Coldplay) had an hour-long session on IGTV where

he took user requests and played on a piano; Jimmy

Fallon on YT created videos from home

• Apps on store – MIT created a tracking app which helps keep

a track of the people you have met and places you have

visited. This will alert users on possible infection from

corona; “the Private Kit: Safe Paths app discloses when and

where infected patients were in proximity to others”

Several other apps related to corona that disclosed identities

of infected people have been banned by Google on Play

Store.

• Zoom & Voot downloads increased. Finance app downloads

is down since the market crashed.

• FMCG brands have gained share value owing to heavy

buying amidst the fears of longer lockdown