covid-19 mena consumer sentiment tracker · 2020-03-24 · 7 ‒© ipsos | covid© ipsos |...
TRANSCRIPT
Saudi Arabia Edition
15th – 18th March 2020
COVID-19 MENA CONSUMER SENTIMENT TRACKER
UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
INTRODUCTION
2 ‒ © Ipsos | COVID-19 MENA Consumer Sentiment Tracker
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker3 ‒
TRACKING PUBLIC SENTIMENT & BEHAVIOR
IN LIGHT OF THE CORONAVIRUS OUTBREAK.
THE CORONAVIRUS HAS IMPACTED MARKETS,
BEHAVIORS AND LIVES.
Understanding how citizen and consumer opinions and
behaviors are evolving in this time of uncertainty is
crucial in order to be able effectively manage and initiate
the appropriate response.
COVID-19 MENA CONSUMER SENTIMENT TRACKER monitors a multitude of aspects in light of the coronavirus
outbreak, including, but not limited to concerns about the
virus, expectations from authorities, changes in
behaviors, and perceived impact.
15th to 18th
March
SELF-ADMINISTERED
ONLINE INTERVIEWS
SAMPLE SIZE
1,000
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
WHAT ARE PEOPLE HEARING ABOUT COVID-19
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71%
17%
5%3% 4%
A Great Deal A Fair Amount Not Very Much
Nothing At All Don’t Know
5 ‒
70% 72%67%
75%70% 71% 68%
78%
51%
17% 16%14%
16%18% 18%
17%
14%
34%
Male Female 15-24 25-34 35-44 45+ Locals Arabs Asians
A Great Deal A Fair Amount
How much, if at all, have you seen, read or heard about the coronavirus or COVID-19 outbreak?
Majority have heard a great deal about the coronavirus out
break, lower levels amongst Asians.
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22%
30%
19%
11%
11%
Strongly agree Somewhat agree
Neither agree nor disagree Somewhat disagree
Strongly disagree
6 ‒
The media has exaggerated the extent of the coronavirus or COVID-19 outbreak
Many believe there is at least some exaggeration by the
media – Arabs are more trusting of media stories.
24% 21% 23% 24% 23% 20% 23%
2%
23%
31%28% 27%
32%27% 31% 29%
29%
41%
Male Female 15-24 25-34 35-44 45+ Locals Arabs Asians
Strongly agree Somewhat agree
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The Government is seen as the most reliable source of
information on COVID-19 related news.To what degree do you trust each of the following to deliver information on the Coronavirus?
88%
81%
84%
84%
80%
79%
86%
86%
77%
84%
Overall
Male
Female
15 - 24
25 - 34
35 - 44
45+
Locals
Arab Expats
Asian Expats
81%
79%
83%
78%
80%
79%
85%
81%
80%
83%
80%
80%
80%
76%
83%
75%
85%
79%
82%
75%
79%
79%
79%
78%
79%
80%
79%
76%
83%
84%
Government Government WebsitesLocal Health
Organization
World Health
Organization
78%
78%
77%
71%
78%
80%
81%
75%
81%
80%
Scientists
% Mostly + Completely trust
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
HOW CONCERNED ARE PEOPLE ABOUT COVID-19
8 ‒ © Ipsos | COVID-19 MENA Consumer Sentiment Tracker
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker9 ‒
The coronavirus or COVID-19 is:
70%65% 62%
69% 70% 70% 67% 71%
58%
Male Female 15-24 25-34 35-44 45+ Locals Arabs Asians
Very Dangerous
68%
25%
7%
Very Dangerous
A little more dangerous than the average seasonal flu
Not any more dangerous than the average seasonal flu
Majority realize the dangers of COVID-19, but youth and
Asians are slightly less concerned.
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44%
25% 23% 22% 20% 18%
38%
38%35%
32%25%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The World Country Local Community Job / Business Family Personally
Very High threat High threat
However, people view COVID-19 as more of a threat to
those furthest away from them.
What level of threat do you think the coronavirus or COVID-19 poses to each of the following?
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12%
21%
21%
12%
11%
Very likely Somewhat likely
Neither likely nor unlikely Somewhat unlikely
Very unlikely
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With only a minority thinking it is very likely that someone
around them will be infected.
12% 11% 11% 13% 11% 12% 12% 11% 9%
24%16% 17%
24%19%
23%18%
25%21%
Male Female 15-24 25-34 35-44 45+ Locals Arabs Asians
Very likely Somewhat Likely
Someone close to me will be infected by the virus
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Majority do not believe COVID-19 will reach a crisis point,
with similar levels of concern across demographics.
Which of the following is closest to your point of view about the state of the virus in the coming weeks?
18% 15%21%
16% 16% 15% 17% 17% 14%
59%55% 47% 61% 61%
58% 55% 59% 65%
24%30% 33%
22% 24% 28% 29% 24% 21%
Male Female 15-24 yearsold
25-34 yearsold
35-44 yearsold
45+ yearsold
Local Arabs Asians
We will not see any more cases of the virus
The number of infections will increase but will not reach a crisis
The number of infections will increase and become a crisis
16%
57%
26%
The number of infections will increase
and become a crisis
The number of infections will
increase but will not reach a crisis
We will not see any more cases
of the virus
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35%
36%
13%
4%1%
Strongly agree Somewhat agree
Neither agree nor disagree Somewhat disagree
Strongly disagree
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Majority believe the coronavirus impact will disappear by
June, with Asians most likely to agree.
35% 35%25%
37% 37% 39%34% 34%
44%
37% 35%
35%
39%34%
37%
34%39%
38%
Male Female 15-24 25-34 35-44 45+ Locals Arabs Asians
Strongly agree Somewhat agree
I expect things to return to normal by about June of this year.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
WHAT ARE THEIR EXPECTATIONS FROM INSTITUTIONS?
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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker15 ‒
The vast majority see a total quarantine as a necessary
response if more cases start appearing.
If your government had decided to totally quarantine certain towns or cities because of large numbers of
coronavirus or COVID-19 cases – would you think:
9% 8% 11% 11%5% 8% 8% 8%
21%
92% 91%90% 90%
95% 93% 93% 93%
79%
Male Female 15-24 yearsold
25-34 yearsold
35-44 yearsold
45+ years old Local Arabs Asians
They are over-reacting, a total quarantine is excessive A total quarantine is correct given the risk
92%
8%
A total quarantine is correct given the
risk
They are over-reacting, a total
quarantine is excessive
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National Health Organization
The Government
Local Health Authorities
World Health Organization
Businesses
The United Nations 68%
77%
80%
88%
92%
93%
17%
13%
13%
6%
4%
4%
15%
9%
7%
6%
4%
4%
Very / Good Job Very / Poor Job
Governments and health organizations seen as best
performers, Businesses & UN falling short in comparison.
How good or poor a job is each of the following doing to contain the spread of the virus?
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We should close the
borders of my country
until the virus is proven
to be contained
My country’s
government has done a
good job of telling
people how to prepare
for the impact of the
coronavirus
Health services in my
country are well
prepared to cope with
the impact of the
coronavirus
I am confident
pharmaceutical
companies will soon
develop a vaccine or
treatment for COVID-19
There is higher confidence in authorities & health services
when compared to pharmaceutical companies.
67%
22%
6%2%
62%
26%
6%3%
52%33%
7%2%
39%
37%
3%2%
11%
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
WHAT COUNTER MEASURES ARE PEOPLE TAKING?
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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker19 ‒
Washing hands is most common counter measure taken.
Youth are less cautious, while Asians prefer masks.Have you taken any personal actions to protect yourself from the Coronavirus or COVID-19?
Washing hands more
often
Using hand sanitizer
through the dayUsing more disinfectants Wearing a face mask
40%
43%
34%
31%
41%
41%
42%
35%
43%
62%
76%
78%
74%
65%
76%
78%
72%
72%
Overall
Male
Female
15 - 24
25 - 34
35 - 44
45+
Locals
Arab Expats
Asian Expats
58%
59%
55%
46%
57%
62%
62%
55%
61%
60%
55%
57%
51%
52%
56%
56%
54%
51%
60%
46%
81%
82%
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker20 ‒
People are more likely to avoid contact and public
facilities. Work & places of Worship less so.And, have you started doing any of the following specifically to protect yourself from the Coronavirus or
COVID-19?
57%
58%
57%
51%
58%
56%
64%
54%
61%
61%
Overall
Male
Female
15 - 24
25 - 34
35 - 44
45+
Locals
Arab Expats
Asian Expats
49%
52%
46%
40%
52%
46%
57%
48%
51%
50%
46%
49%
43%
33%
49%
49%
51%
40%
53%
59%
21%
21%
21%
18%
22%
21%
22%
20%
22%
27%
52%
51%
52%
45%
54%
51%
55%
49%
56%
42%
Avoid shaking hands Avoid public toilets Avoid public transport Avoid close contact with
others Avoid places of worship Avoid the work place
10%
18%
23%
25%
20%
15%
20%
23%
14%
22%
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
WHAT IS THE PERCEIVED IMPACT OF CORONAVIRUS?
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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker22 ‒
There are concerns of a global recession, but impact is
believed less likely to impact the country itself.
Significant layoffs in my
country
A major employer
where I live will go out
of business
A global recession
38%
38%
9%
4%3%13%
18%
23%
18%
13%15%
25%
20%
13%
13%
For More Information, please contact:
Nicola Qahoush
Research Manager – Ipsos MENA
THANK YOU