Welcome!  

Lindsey  Smith   Amie  Olson  

STAND  OUT  FROM  THE  CROWD!    REMEMBER:  Customers  DO  Judge  a  Book  

&  Expert  by  their  Cover!    

1 Images set the Mood & Tone of your Book. Don’t skimp!

What’s wrong here?

Go High Quality –  Do a fun photo shoot with Professional (or

Student) Photographer –  Stock Photography: iStock, 123RF, etc…

Make sure to purchase a high resolution image and check the license/policy

–  Illustrations: go with a professional or a student studying illustration

–  Typography: purchase commercial unique font(s) that fit your mood/tone  

Never  use  cheap  clip-­‐art,  web  fonts,  and  be  cau7ous  with  book  templates.  2

Comic Sans

Papyrus

Curlz

 

Our Top 3 Fonts to Avoid:

3 Always  look  at  your  design    

large  &  small  

4 Take  advantage  of  the  back  cover.  

It’s  prime  real  estate!  

Back  Cover  Real  Estate!  

5 Marke7ng  is  Key!    

Start  thinking  as  you  are  wriCng  about  your  markeCng  plan    

beyond  the  book!