covering community in new and cost-effective ways

62
Journalism 2.0 Covering communities in the digital age 1 Mark Briggs | The News Tribune Journalism 2.0

Upload: mark-briggs

Post on 01-Nov-2014

1.252 views

Category:

Technology


4 download

DESCRIPTION

Presentation from APME NewsTrain workshop in San Diego, Sept. 23-24, 2008.

TRANSCRIPT

Page 1: Covering community in new and cost-effective ways

Journalism 2.0

Covering communities in the digital age

1

Mark Briggs | The News Tribune Journalism 2.0

Page 2: Covering community in new and cost-effective ways

Journalism 2.0 2

Page 3: Covering community in new and cost-effective ways

Journalism 2.0

State of the state

2

Page 4: Covering community in new and cost-effective ways

Journalism 2.0

State of the state

2

➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio➡ Edit audio➡ Shoot video➡ Edit video

➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages➡ Post stories online➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts

Page 5: Covering community in new and cost-effective ways

➡ Send out SMS news alerts➡ Choose lede story for web site➡ Help develop Google map➡ Acquire, clean up database➡ Solicit reader photos, help upload

➡ Manage reader-submitted stories ➡ Edit reader-submitted blog posts➡ Help develop user interface for database

Journalism 2.0

State of the state

2

➡ Blog➡ Shoot photos➡ Edit photos➡ Capture audio➡ Edit audio➡ Shoot video➡ Edit video

➡ Build photo galleries➡ Build audio slideshows➡ Lay out web pages➡ Post stories online➡ Edit web pages➡ Moderate web chat➡ Send out breaking news alerts

Page 6: Covering community in new and cost-effective ways

Journalism 2.0 3

Page 7: Covering community in new and cost-effective ways

Journalism 2.0

You are Here

✦ It’s a mobile, global world

✦ Think globally; report, produce and edit locally

✦ Harness emerging interactive/digital trends

✦ Journalism | community | news | information

3

Page 8: Covering community in new and cost-effective ways

Journalism 2.0

Global Interconnectedness

4

Page 9: Covering community in new and cost-effective ways

Journalism 2.0

Global Interconnectedness

✦ Information/Data Everywhere

✦ Automation of Data Feeds

✦ Multiple Display Points

✦ Multiple Audience/Brand Interaction Points

4

Page 10: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

Page 11: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

Page 12: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

Page 13: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

✦ Global Impact

Page 14: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

✦ Global Impact

✦ Local Understanding

Page 15: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

✦ Global Impact

✦ Local Understanding

Page 16: Covering community in new and cost-effective ways

Journalism 2.0

Global Communication

5

✦ Global Companies

✦ Global Audiences

✦ Global Impact

✦ Local Understanding

Page 21: Covering community in new and cost-effective ways

Journalism 2.0

Participatory Media

6

✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

10

1

* via Bradley Horowitz, Yahoo

Page 22: Covering community in new and cost-effective ways

Journalism 2.0

Participatory Media

6

✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

100

10

1

* via Bradley Horowitz, Yahoo

Page 23: Covering community in new and cost-effective ways

Journalism 2.0

Participatory Media

6

✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

* via Bradley Horowitz, Yahoo

Page 24: Covering community in new and cost-effective ways

Journalism 2.0

Participatory Media

6

✦ Media is Everywhere

✦ 1-10-100 Rule*

✦ 1 Creator

✦ 10 Synthesizers

✦ 100 Consumers

✦ Fluid changes in media participation from Creator to Synthesizer to Consumer

* via Bradley Horowitz, Yahoo

Page 25: Covering community in new and cost-effective ways

Journalism 2.0

Core resources

7

Page 26: Covering community in new and cost-effective ways

Journalism 2.0

Core resources

If the Internet teaches us anything, it is that great value comes from leaving core resources in a commons, where they're free for people to build upon as they see fit.

- Lawrence Lessig

7

Page 27: Covering community in new and cost-effective ways

Eye on the Future 8

Page 28: Covering community in new and cost-effective ways

Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

Page 29: Covering community in new and cost-effective ways

Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

Page 30: Covering community in new and cost-effective ways

Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

Page 31: Covering community in new and cost-effective ways

Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

✦ Trust guides - the importance of transparency

Page 32: Covering community in new and cost-effective ways

Eye on the Future

Social Capital

8

✦ “The advantage created by a person’s location in a structure of relationships”

✦ Becoming the “trusted center” and/or becoming allied to the “trusted center” through digital communication

✦ Leveraging networks to build the brand

✦ Trust guides - the importance of transparency

Page 33: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Page 34: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Page 35: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Navigator

Page 36: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Reach beyond any single medium

Navigator

Page 37: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Reach beyond any single medium

Go beyond standard fare of staff, wire reports

Navigator

Page 38: Covering community in new and cost-effective ways

Journalism 2.0

Editor

9

Reach beyond any single medium

Go beyond standard fare of staff, wire reports

Facilitate an interactive information exchange

Navigator

Page 39: Covering community in new and cost-effective ways

Journalism 2.0

Supply and Demand

10

Page 40: Covering community in new and cost-effective ways

Journalism 2.0

Supply and Demand

News articles don’t cut it online. Newsrooms alone can’t produce enough information for the audience.

- Rob Barrett, LATimes.com

10

Page 41: Covering community in new and cost-effective ways

Journalism 2.0

Blogging

11

Page 42: Covering community in new and cost-effective ways

Journalism 2.0

Blogging

11

Reverse publish blog posts in print (with comments)

Page 43: Covering community in new and cost-effective ways

Journalism 2.0

Blogging

11

Reverse publish blog posts in print (with comments)

Include photos, screenshots or other art

Page 44: Covering community in new and cost-effective ways

Journalism 2.0

Blogging

11

Reverse publish blog posts in print (with comments)

Include photos, screenshots or other art

Goal should be to create community

Page 45: Covering community in new and cost-effective ways

Journalism 2.0

Blogging

11

Reverse publish blog posts in print (with comments)

Include photos, screenshots or other art

Goal should be to create community

You have to give to get

Page 46: Covering community in new and cost-effective ways

Journalism 2.0 12

Page 47: Covering community in new and cost-effective ways

Journalism 2.0

Beatblogging12

Page 48: Covering community in new and cost-effective ways

Journalism 2.0

Beatblogging12

Page 49: Covering community in new and cost-effective ways

Journalism 2.0 13

Page 50: Covering community in new and cost-effective ways

Journalism 2.0

User generated content13

Page 51: Covering community in new and cost-effective ways

Journalism 2.0

User generated content13

Page 52: Covering community in new and cost-effective ways

Journalism 2.0

User generated content13

Page 53: Covering community in new and cost-effective ways

Journalism 2.0

User generated content13

Page 54: Covering community in new and cost-effective ways

Journalism 2.0

New models14

Page 55: Covering community in new and cost-effective ways

Journalism 2.0

New models14

Open source

Page 56: Covering community in new and cost-effective ways

Journalism 2.0

New models14

Open source

Crowd-powered

Page 57: Covering community in new and cost-effective ways

Journalism 2.0

New models15

Page 58: Covering community in new and cost-effective ways

Journalism 2.0

New models15

Link journalism

Page 59: Covering community in new and cost-effective ways

Journalism 2.0

New models15

Link journalism

Mash-ups

Page 60: Covering community in new and cost-effective ways

16

Group exercise: If technology were no obstacle, how would you give readers thorough coverage of a specific local topic using digital tools. How would you use social networking, aggregation, and other techniques to cover the news, build user-generated content and develop communities of interest?

Page 61: Covering community in new and cost-effective ways

1. What is your topic area? (local education, local government, prep sports, regional travel, economic development, social services)

2. What would success look like?

3. What obstacles would you have to overcome?

4. How would you overcome those obstacles?

5. What are the associated risks?

6. Will the return on investment outweigh the risks? Why or why not?

16

Group exercise: If technology were no obstacle, how would you give readers thorough coverage of a specific local topic using digital tools. How would you use social networking, aggregation, and other techniques to cover the news, build user-generated content and develop communities of interest?

Page 62: Covering community in new and cost-effective ways

www.journalism20.com/[email protected]

17

The hunter-gatherer model of journalism is no longer sufficient. Citizens can do their own hunting and gathering on the Internet. What they need is somebody to add value to that information by processing it – digesting it, organizing it, making it usable.

- Phil Meyer