coverage book's stella bayles on automation in pr
TRANSCRIPT
![Page 1: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/1.jpg)
The power of automation in PR
![Page 2: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/2.jpg)
Who is Stella?
Director: CoverageBook.com AnswerThePublic.com AnswerTheClient.com
Author: PRs Digital Resolution Award-winning SEO-PR specialist
![Page 3: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/3.jpg)
In the next 45mins I will give you back 23
hours!
![Page 4: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/4.jpg)
But first!
![Page 5: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/5.jpg)
3 pitfalls of automation
![Page 6: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/6.jpg)
1. Sentiment analysis • Machines don’t understand sarcasm
![Page 7: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/7.jpg)
2. Analytics commentary
• Machines don’t know your business
![Page 8: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/8.jpg)
3. Building relationships
• Machines can’t tell jokes
![Page 9: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/9.jpg)
1. Sentiment analysis
2. Report commentary
3. Building relationships
3 pitfalls of automation
![Page 10: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/10.jpg)
5 joys of automation
![Page 11: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/11.jpg)
1. Insight & brainstorming
![Page 12: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/12.jpg)
Insights…
![Page 13: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/13.jpg)
Triggers
![Page 14: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/14.jpg)
There can be many Qs…
![Page 17: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/17.jpg)
![Page 18: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/18.jpg)
![Page 20: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/20.jpg)
Answer the queries5 ways to get more iPhone storage
Best photo storage on your gap year
10 Best of the Best Hard-drives
Best tech for bloggers
5 ways to share photos with your family
![Page 21: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/21.jpg)
7 hours!
![Page 22: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/22.jpg)
2.Getting the idea signed off
![Page 23: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/23.jpg)
Meet for sign off
![Page 24: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/24.jpg)
3.5 hours!
![Page 25: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/25.jpg)
3.Sharing collateral
![Page 26: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/26.jpg)
Sharing collateral
![Page 27: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/27.jpg)
3 hours!
![Page 28: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/28.jpg)
4.Story distribution
![Page 29: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/29.jpg)
Story distribution
45% reply rate
![Page 30: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/30.jpg)
Story distribution
![Page 31: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/31.jpg)
3 hours!
![Page 32: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/32.jpg)
5.Coverage reports
![Page 33: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/33.jpg)
Coverage reports
![Page 34: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/34.jpg)
www.CoverageBook.com
![Page 35: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/35.jpg)
www.CoverageBook.com
![Page 36: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/36.jpg)
Coverage reports
![Page 37: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/37.jpg)
9 hours!
![Page 38: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/38.jpg)
= 23 Hours
![Page 39: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/39.jpg)
Your competitive advantage
![Page 40: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/40.jpg)
1 new client each
![Page 41: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/41.jpg)
Gisele Navarro - Head of Outreach at NeoMam Studios
My team used to spend countless hours compiling reports for marketing campaigns we launch for our clients on a daily basis. We launch a minimum of 4 campaigns every week, you can imagine how much time used to be spent on the reporting stage alone.
Since automating, we managed to free up big chunks of our time that we can now spend on relationship building once a campaign has been closed.
![Page 42: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/42.jpg)
Heather Hansen, Assistant Director of Communications at Stanford Graduate School of Business
Since automating coverage reports I've been able to showcase campaign coverage in minutes and in a format that's widely shareable.
We now have more time for collaboration with rest of business such as the social team.
![Page 43: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/43.jpg)
1.Don’t chase shiny things
2.Is there a problem?
3.Always review usage
BEWARE!
![Page 44: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/44.jpg)
Appoint a head of tech?
Jeff Melton, MSL Group
![Page 45: Coverage Book's Stella Bayles on automation in PR](https://reader031.vdocuments.site/reader031/viewer/2022030316/5876e3281a28ab046d8b5401/html5/thumbnails/45.jpg)
What will YOU do with your 23
hours?