cover page: 2013 prsa prime awards prime time call for … · 2013. 3. 7. · call for entriescall...
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Cover Page:2013 PRSA PRIME Awards PRIME TIMECALL FOR ENTRIESCentral Iowa PRSA logoIt’s
Call for entriesproduced by
Central iowa Chapter of thePublic relations society of america
CALL FOR ENTRIESCALL FOR ENTRIESThink your work is worthy of PRIME TIME? Let us be the judge.You work hard all year to come up with the best campaigns,communications tools and tactics: entering the Central Iowa PRSA PRIME Awards competition is an
excellent way to get recognized for it. The PRIME Awards offer up Central Iowa’s best of the best – from media relations and crisis communications to social
media and annual reports, there’s sure to be a category worth entering on behalf of your organization or your clients.
WHO CAN ENTERThe PRIME Awards are open to any individual or organization that has executed a public relations program in Central Iowa, or has conducted a program in another market,
but is a member of Central Iowa PRSA. It is also open to those who have completed work for clients based in the Central Iowa area. Work must have been completed
between Jan. 1, 2012 and Dec. 31, 2012.
Each entry must include:
• Entryform(Click here to access)
• 2pagesummary
• Anysupportingmaterial
• PaymenteitherviacheckmadepayabletoCentral Iowa PRSA or online via credit card (Click here to pay online)
CASTING Will your work make the cut?Entries must be designed for first use in 2012. Materials entered in previous
PRIME competitions are not eligible. Entries should be submitted by company
representatives or their agency contacts that had direct input in the end product.
No entry may be submitted in more than one category. However, individual
pieces of an overall campaign may be split up and entered into individual
categories, as well as the overall campaign category. Any entry not meeting
the above requirements will be cut, aka disqualified.
Entries become the property of Central Iowa PRSA and will not be returned.
Entries are not confidential. Central Iowa PRSA reserves the right to use
entries or a reproduction of entries in part or in full at the PRIME Awards
Ceremony, to promote future PRIME Awards and/or to provide a resource of
successful programs for educational purposes.
SCENETAKE
ROLL
Director
CameraDate
ENTRY SUBMISSIONThe PRSA PRIME Awards submission
process is now 100% online.
• Simple,easystepstofollow.
• EasyuploadofentriesviaDropbox.
• Nopostageordeliverycharges.
• Saveonpaperandsupplycostswithnobinders
or copying needed.
All entries must be submitted via email to
[email protected] by 5 p.m.
CST, March 8, 2013. Alternatively, upload files
to a folder in your Dropbox. If you do not have a
Dropbox account, please go to www.dropbox.com
to open one. Once successfully uploaded, invite
[email protected] to share your folder
and then email [email protected] to
inform us of your entry so we can download it.
For more information visit prsaciowa.org.
You must clearly label your entry and any supporting
material with your company name, entry title and
the category which you are entering. If you are using
Dropbox, each individual entry must be uploaded in
a separate clearly labeled folder.
now 100%
online!ENTRY FEESMembers: $35 per entryNon-members: $50 per entryStudents: $15 per entry
Payment methods:
• Check(PayabletoCentralIowaPRSA)Please mail to: Jamie Thomassen, AKC Marketing, 8961 Thomas Ave. Johnston, IA 50310. Include a copy of your entry form with payment.
• CreditCard(Click here to pay online)
THE CRITICSMembers of a sister
PRSA chapter will judge competition
entries. Judges will be instructed to score
entries based on a complete work plan,
thorough planning, creative execution and
documentation of results. Judges will present
one PRIME award and one merit award in
each category, if warranted. If, in the judges’
opinion, no entry in a particular category is
deserving of an award, no winner will be
named. Judges will also identify a “Best
of Show” winner from the PRIME award
winners. All decisions of the judges are final.
SHOOTING SCHEDULE (aka Deadlines & Details)All entries must be received by 5 p.m.
CST, March 8, 2013, to be eligible for
consideration. No ExCEPTioNS.
Award winners will be recognized at the
PRIME Awards ceremony April 25, 2013,
at the Temple for Performing Arts.
BaSiC ENTry iNforMaTioN
List the category number, category name and entry title.
ProBlEM/oPPorTuNiTy
Describe the problem or opportunity entry was developed to address, what the entry was
intended to accomplish, the target audience and the circumstances for communication
with the audience.
GoalS aNd oBjECTivES
Describeyourgoal(s)andyourobjectivesinmeasurableterms,howthegoalsrelatedto
organizational goals, your approach to the problem and the reason for that approach.
TaCTiCS
Describe your implementation plan, how the project was carried out and your role in the project.
EvaluaTioN
Describe all aspects of your evaluation plan for this project and the end results. Describe
how the results compared with your initial goals and objectives.
BudGET
Provide a budget figure for all time and out-of-pocket costs for the project, including
planning, execution and evaluation.
THE SCRIPT (aka The Summary)
The summary is the primary component of each PRIME Award entry. Judges will evaluate
the clear and concise statement of the need, challenge or issue; identification of the public
relations goal; research; communications strategies and tactics; and results. All entries
requireasummaryofnomorethantwopages(double-spaced),regardlessofcategory.
Please include the following:
CATEGORIES
1. iNTErNal CoMMuNiCaTioNS ProGraM: Programs or campaigns targeted primarily to employees, organization members, boards/directors and other internal audiences.
2. aNNual rEPorTS: Publications that report on an organization’s annual performance. Not-for-profit and for-profit organizations are eligible. Submit one copy of the publication.
3. NEwSlETTErS:Pieceswrittenanddesigned(includingelectronic) to communicate company facts, direction or news. May be a single piece or an ongoing series. If entering a series, include at least three issues. Target audience may be internal or external stakeholders.
4. MaGaziNES: Regularly occurring publication with 10 or morepages(excludingfrontandbackcover)thatfocusona particular company or not-for-profit organization’s area of expertise. All writing must be done by the company/individual submitting the piece.
5. fEaTurE wriTiNG: Writing designed to inform or entertain about an organization, product or service. Submit text of feature articles as well as documentation of publication.
6. TEChNiCal wriTiNG: Documents or editorial written to define and/or explain a technical product or service to a target audience.
7. SPEECh wriTiNG: Development and scripting of a document for use in presentation format. Submit text of speech.
8. MEdia rElaTioNS ProGraM: Programs instituted to build and foster relationships with key community audiences of an organization, product or service. Entries can include a one-time campaign or an ongoing program (includesmediatoursandpressconferencestargetinganytypeofeditorialmedium).
9. CoMMuNiTy ChaMPioN: Pro bono programs instituted to build and foster relationships with key community audiences of an organization, product or service. Entries can include a one-time campaign or a long-term commitment by an organization.
10. SPECial EvENT: Communications program surrounding a special event. Events may be commemorations, observances, openings, celebrations or other special activities.
11. CriSiS/iSSuES MaNaGEMENT CaMPaiGN: Communications program designed to demonstrate emergency preparedness or timely response to an issue. Include plans for dealing with unforeseen crises that could negatively affect an organization’s effectiveness and an example of this plan in action. May involve internal and/or external audiences.
12. iNTEGraTEd CoMMuNiCaTioN CaMPaiGN: A program that exemplifies creative and effective integration of traditional public relations tactics with at least one other marketing communications tool, such as advertising, direct marketing, sale promotion or design.
13. MulTiMEdia: Includes video, audio, PSAs and other audiovisual tactics. Submitfinalprojectandincludetranscriptofthemessage(ifapplicable).
14. wEBSiTES: Websites designed as part of a communications program. Copy entered in this category must be written by the entrant. Design may be sub-contracted. Include the web URL, screen shots and provide any necessary passwords to access the site.
15. SoCial MEdia: Use of social media including Facebook, Twitter, YouTube, Google+, blogs or other social media networks as part of a public relations program. Include screen shots, copies of key pages and/or blog entries to support your summary. Include the site’s complete URL. Entries should include detailed results/metrics.
16. STudENT: Any public relations, advertising or marketing work performed by college students or college class projects. PRSSA membership is not required. College and University faculty and administrators can submit work performed by students under their supervision; working professionals can enter work performed by college interns under their supervision, or students can enter individually.
SPONSORSHIPSFor information on how you can sponsor the 2013 PRIME Awards, please contact:
MElaNy [email protected]
QUESTIONS?KEllEy CroSBiEAKC MarketingAwards [email protected]
jaMiE ThoMaSSENAKC MarketingAwards [email protected]