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BERHAMPUR UNIVERSITY
COURSES OF STUDIES
FOR
THE +3 COMMERCE EXAMINATIONS (Under Revised Structure)
First Year Examination - 2014
Second Year Examination- 2015
Final Year Examination, 2016
BERHAMPUR UNIVERSITY
Bhanja Bihar
BERHAMPUR – 760 007 (GANJAM) ORISSA
COURSES OF STUDIES FOR
THE +3 COMMERCE EXAMINATION B.COM. (PASS)
The Course structure and distribution of marks in B. Com. (Pass) shall be as follows:
First year Second Year Final Year
Commun. English – 100 Indian Society and Culture – 100
Environmental Studies – 100
E. Economics – 100 Pass – 4 (CA) – 100 Pass - 8(BLP) – 100
Pass –I (FA) – 100 Pass-5 (MA) – 100 Pass – 9 (Company Accounts) – 100
Pass – 2 (BCL) – 100 Pass -6 (QTBM) – 100 Pass -10 (IT) – 100
Pass – 3 (BS) – 100 Pass – 7 (Aud) – 100
Total- 500 500 400
B.COM. (HONS.) The course Structure and distribution of marks in B. Com. (Hons. ) shall be as follow. First year Second Year Final Year
Commun. English – 100 Indian Society and Culture – 100
Environmental Studies – 100
B. Economics – 100 Hons. – VII(CA) – 100 As pass – VI (BLP) 100
As Pass –I (FA) – 100 Hons. – VIII (MA) – 100 Hons. Elective-III – 100
As Pass – 2 (BCL) – 100 As Pass -4 (QTBM) – 100 Hons. Elective – IV – 100
As Pass – 3 (BS) – 100 As Pass – 5 (Aud.) – 100 Hons Elective – V – 100
Hons. Elective – I 100 Hons. Elective- II – 100 Hons. Elective – VI - 100
Total- 600 600 600
NB: Six elective and Paper VII (CA) and Paper- VIII (MA) should be taken in to account for consideration of Hons.
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(Commerce Pass and Honours papers)
FA - Financial Accounting
BS - Business Statistics
MA - Management Accounting
BCL - Business and Company Law
BLP - Banking Theory Law and Practice
CA - Cost Accounting
Aud. - Auditing
QTBM - Quantitative Techniques and Business Mathematics
(Commerce only pass papers)
CA - Company Accounts
IT - Income Tax
A B. Com. (Hons) student shall choose six Hons. Papers (ELECTIVE) from any one of the following groups.
Accounting Group Management Group Finance Group
I. Specialised Accounting
Or
Electronics Data processing
I. Electronic Data Processing
or
Marketing Management
I. Electronic Data Processing
Or
Business Finance
II. Contemporary Accounting theory
Or
Accounting Standards and Accounting Theory
II. Financial Management II. Financial Management.
III. Company Accounts III. Human Resource Management
III. Company accounts
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Accounting Group Management Group Finance Group
IV. Income Tax
Or
Tax Planning
IV. Production Management
Or
Banking Management
IV. Financial Service
Or
Security Analysis and Portfolio Management.
V. Advanced Costing and Management Accounting
V. Sales and Advertisement Management
V. Financial Analysis and Reporting
VI. Security Analysis and Portfolio Management
VI. Business Policy
Or
Organisational Behaviour
VI. Budgeting and Budgetary Control
Or
Tax Law and Planning.
COMMUNICATIVE ENGLISH
First Year.
There shall be one paper of 3 hours duration, carrying 100 marks.
Alternative questions are to be set one each of the following units.
Unit – I
An anthology of modern essay / short stories from which question are
to be set as follows:
i) Five Short questions ( 5 x 4 = 20 marks)
ii) One objective/multiple choice questions ( 10 x 1 = 10 marks)
Unit – II
Comprehension of an unknown prose passage to test general language
skill.
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i. Five short questions ( 5 x 2 = 10 marks)
ii. Five multiple choice questions ( 5 x 1 = 5 marks)
iii. Words and Usage ( 5 x 1 = 5 marks)
Unit – III
Business Report: Informal Formal Reports ( 15 marks)
Form of report: Letter form: Memorandum form; Letter text
combination form.
Unit-IV
Resume: Curriculum Vitae (CV) and Bio-data (Chronological and
Functional) with in application for a job. ( 15 marks)
Or
Meetings and Presentations : Organising a meeting; Preparing an
agenda , Drafting resolutions; Writing minutes.
Unit – V
Objective/Multiple choice questions are to be set carrying.
(1 x 20 = 20 Meka)
Communicative skills:
Verbal and non-verbal, spoken and written.
Language Function – Descriptive, Expressive and Social.
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Purpose of speaking and writing: To interact; To inform; To find
out; To influence; to regulate, To entertain and To record.
Bias free and plain English
Formal and informal English.
Communicative Grammar:
Time, Tense and Aspect.
Verbs of State and events.
Statement, Questions and Responses.
Omission of Information.
Expressing emotion and attitude; hope, pleasure, disappointment,
regret, approval surprise.
BOOKS PRESCRIBED
For Unit-I
I. The Realm of Gold Published by ORIENT BLACKSWAN
An Anthology for Degree Classes by Editorial Board.
Sanjerao Sagare, Nivrutti Power, Ramesh Ingale
Pieces to be Studied
1. The Power of Prayer: Abdul Kalam
2. Rising Tide of Urban Chaos: Colin Legun
3. The Gold Frame: R. K. Laxman.
4. A Talk of Advertising : Herman Wonk
5. Making a Contract: Philip Binghav
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For Unit-II
II. Delight and Wiosdom: Orient Black – Swan by Board of Editors (
R.M.Patil, V. S. Desmukh, A. L. Kulat, A. V. Kulkarni, S. S. Shukla , S. C.
Trikande, Santos Rathod).
Pieces to be studied.
1. The Child: Premchand
2. The Kabuliwallah : Rabindranath Tagore.
3. The Diamond Necklace : Gay de Maupassant
4. The Doll’s House: K. Mansfield.
For Unit- III, IV, and V (Reference)
III. Mastering Basic Skills of Communicative English and Business
Communication.
(By Dr. Mahatiteswar Das (New Age Publication)
IV. The Oxford Hand Book of Commercial Correspondence. A Ashley (O. U. P)
V. Business Communication
(Meenakhi Raman and Prakash Singh (O.U.P)
VI. A Communicative Grammar of English
Geoffrey Leech, Jan Svartvik (Pearson Longman)
VII. Contemporary Communicative English
S. Chand Publication by Dr. Shruti Das.
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INDIAN SOCIETY AND CULTURE
Section- I Indian Society:
Unit-I
Indian Society: Its composition and diversity: castes and tribes, Major
Religions: Little tradition and Great Tradition, Threats to Unity; Approaches
to Social integration.
Unit-II
Processes of Socio-cultural change in India : Sanskritization
Secularization, Westernization Modernisation and democratisation.
Unit-III
Globalisation and its impact on Indian Society: Local Response to
Globalisation and the role of civil society.
Section – II Indian Culture
Unit-I
Roots of Indian Culture: Harappan and Vedic culture. Concept of
Bharatavanta, Religious faith and belief, Social systems.
Characteristics of Indian Culture: Protestant Religious Movements
during 6th century B. C. Cultural attainments with reference to the Gupta
period.
Unit-II
Cultural Expansion: Overseas trade and commerce and its impact on
South-East Asia. External impact on Indian Culture: Hellenistic impact on art
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and architecture, impact of Islam on Indian life, Socio-religious reform
movements: Bhakti Movement, Brahmo Samaj and Arys Samaj.
Unit-III
Nationalism in India; Freedom Struggle and the role of Gandhi, Nehru,
Subhas and Jinna.
ENVIRONMENTAL STUDIES (COMPULSORY)
The theory paper shall carry 100 marks.
The Course is to be covered in 50 lectures.
The Examination shall be of 3 hours duration
Ten Essay type Question covering all units to be set, out of which the students
will answer 5 questions.
Unit-I
Basic Concepts of Environmental Studies.
The environment, Lithosphere, Hydrosphere, Atmosphere and Biosphere.
Ecology, Ecosystem , Environmental factors; (Abiotic factor – Light,
Temperature, Soil & Water) Biotic factor, Ecological adaptation (Plant and
Animal)
Scope and importance of Environmental Studies, Newed for Public
awareness and Environemntal Education.
Unit-II (Ecosystem Dynamics
Concept of Ecosystem: Ecosystem structure (Biotic and A biotic
Components) Function of Ecosystem: Energy Flow within Ecosystem, food
chain, food web, Ecological Pyramids, Bio-Geochemical cycle.
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Types of Ecosystem: Aquatic ecosystem (Fresh water, Marine and Wetland),
terrestrial ecosystem ( Grassland and forest)
Population Ecology: Population density, Natality , Mortality, Population age
structure, Population growth forms, carrying capacity,
Community Ecology, Ecological Succession: Hydrosere & Xerosere.
Unit-III(Biodiversity and conservation ecology)
Biodiversity: Definition, Genetics, Species, and Ecosystem diversity, value of
Biodiversity, Hot-spots of Biodiversity
Threats to Biodiversity: Habitat loss, poaching of wild life, Endangered and
endemic species of India.
Conservation of Biodiversity: In situ and Ex-situ conservation, Biodiversity
Act. 2002 and Biodiversity Rule, 2004.
Sustainable Development: Meaning and Implication.
Water conservation : Rain water harvesting, Watershed management
Soil Conservation.
Unit-IV(Environmental Pollution)
Definition of Pollution, Air Pollution, Water Pollution, Terrestrial
pollution, Noise pollution, Radiation Pollution, Bio-concentration &
Biomagnifications.
Sewage and Sewerage treatment
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Solid Waste management: Cause, effects and control measures of Urban
and Industrial wastes.
Disaster Management: Flood, earthquakes, cyclones and landslides,
Climate change, global warming, acid rain, ozone layer depletion,
Salient features of Environmental Acts. Environmental (Protection) act,
1986, Air (Prevention and control of Pollution Act. 1981, Water (Prevention
and control of pollution) Act 1974, Forest Conservation Act. 1980, Wild life
Protection Act 1972.
Unit-V (Natural Resources Human Population and Environemtn)
Types of Natural resources, Forest as a renewable resource: Need of
forest, use and over exploitation of forest, Deforestation and their effects
on tribal people, Afforestation & Social forestry.
Water resources: Use and over utilisation of surface and ground water.
Energy resources: Growing energy needs , renewable and non-renewable
energy resources, use of alternate energy source.
Land Resources: Lands degradation, Soil erosion and desertification.
Population Explosion’
Environment and Human Health.
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BOOKS RECOMMENDED
1. Text Book of Environmental Studies (+3 Arts, Science, Commerce) Ashok
Kumar Panigrahy and Alaka Sahu. (Giribala Publication, Berhampur)
2. Parivesh Bigyan (+3 Arts, Science, Commerce) Alaka Sahu and Ashok
Kumar Panigrahy. (Giribala Publication, Berhampur)
Further Reading
3. Fundamentals of Ecology, E. P. Odium
4. Fundamentals of Ecology, M. C. Dash
5. Fundamentals Air Pollution: P. C. Mishra
6. Concept of Env. Studies. Dr. R. N. Mishra
7. Fundamental of Env. Studies Dr. N. K. Tripathy.
8. Man and Environment Dr. M. C. Dash.
BUSINESS ECONOMICS
UNIT-I
Introduction : Basic problems of an economy: Working of price
mechanism , Elasticity of Demand: Concept and measurement of elasticity of
demand Price, income and cross elasticity , Average revenue, marginal
revenue and elasticity of demand; Determinants of elasticity of demand;
Importance of elasticity of demand.
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Unit-II
Production Function: Law of variable proportions’ OSO-quant’s:
Economic regions and optimum factor combination; expansion path; Return
to scale Internal and external economics and diseconomies; Ridge lines.
Theory of Costs: Short-run and long-run cost curves-traditional and
modern approaches.
Unit- III
Market Structures: Market structures and business decisions:
objectives of a business firm.
a) Perfect competition: Profit Maximization and equilibrium of firm
and industry; Short-run and long run supply curves; Price and
output determination. Practical application.
b) Monopoly: Determination of price under monopoly; equilibrium of
a firm; Comparison between perfect companion and monopoly;
Multiplan monopoly; Price discrimination Practical applications.
c) Monopolistic Competition: Mean and characteristics: price and
output determination under monopolistic competition; Product
differentiation; Selling costs; comparison with perfect competition.
Excess Capacity under monopolistic competition.
d) Oligopoly: Characteristics, indeterminate pricing and output;
Classical models of oligopoly; Price leadership Collusive oligopoly;
Linked demand curve.
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Unit- IV
Factor Pricing-I; Marginal Productivity theory and demand for factors
Nature of supply of factor inputs; Determination of wage rates under perfect
competition and monopoly; Exploitation of labour , Rent-concept; Ricardian
and modern theories of rent; Quasi-rent.
Unit – V
Factor Pricing-II; Interests-concept and theories of interest; Profit-
nature, concepts and theories of profit.
SUGGESTED READING:
Joha P. Goulds. Jr. And Edwards P. Lazear, Micro-economic Theory; All
India Traveller, Delhi.
Browing-Edger K and Browing Jacquenlence M: Microeconomic Theory
and Applications: Kalyani, New Delhi.
Wartson Donald S and Getz Molcolm; Price theory and its Uses, Khosla
publishing House, New Delhi.
Koutsoyianni A : Modern Microeconomics Macmillan, New Delhi.
FINANCIAL ACCOUNTING (PASS AND HONS.)
1. Accounting Concepts and conventions Theory and practices of Double-
Entry Book-Keeping capital and Revenue Receipts Expenditure Trial
Balance and Errors including Suspense Account.
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2. Manufacturing and production Account, Trading and Profit and Loss
Account and Balance Sheet of Sole Traders and Partnership Firms.
Important Adjustment relating to final Accounts and Statement.
3. Departmental and Branch Account (Including Foreign Branch)
Accounting from incomplete record (Single entry system).
4. Partnership Accounts-Admission, Retirement, Death Amalgamation
and dissolution.
5. Depreciation Accounting and Insolvency Accounts.
BOOKS RECOMMENDED.
1. Advanced Accounts – M. C. Shukla, T. S. Grewal and S. C. Gupts (S.
Chand).
2. Modern Accountancy – A. Mukherjee and M. Hanif (Tata Mc. Graw)
3. Advanced Accounts – R. L. Gupta (Sultanchand)
4. Practice in Accountancy – Basu and Das(Rabindra Library Calcutta)
5. Financial Accounting – S. P. Jain and K. L. Naranga (Kalyani)
6. Financial Accounting Advanced – D. Agarwal (Pitambar Publishing)
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BUSINESS AND COMPANY LAW (PASS & HONS.)
1. Law of Contract;
(a) Definitions (b) Offer and Acceptance (c) Consideration (d) Capacity
of parties (e) Free consent (f) Legality of object and consideration
(g) Contingent Contract (h) Performance of Contract (i) Termination
of Contract.
2. (a) Quasi Contract (b) Indemnity and Guarantee
(c) Bailment & Pledge (d) Agency.
3. Indian Sale of Goods Act.
(a) Definitions (b) Conditions and Warranties (c) Transfer of
Ownership (d) Performance of Contract of Sale. (e) Unpaid Seller and
his rights (f) Auction Sale.
4. i) Indian Partnership Act.
Definition (b) Rights and Duties of Partners (c) Registration of
Partnership forms (d) Dissolution.
ii) Negotiable Instruments:
Definition and Characteristics of Promissory, Note, Cheque Bills of
Exchange (b) Negotiation (c) Holder and Holder in due course
(d) Rules regarding Presentment for Acceptance and Payment
(e) Dishonour of an Instrument.
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5. Indian companies Act.
(a) Incorporation of company (b) Legal positions of Director their
appointment, remuneration (c) Meeting and Resolutions.
BOOKS RECOMMENDED:
1. Elements of Mercantile Law – N. D. Kapoor (Sultan Chand)
2. Commercial Law – Sen and Mitra (World Press, Calcutta)
3. Mercantile Law – M. C. Kuchhal (Vani Publication)
4. Mercantile Law – Das Gupta (Sterling)
5. Business and Company Law – K. C. Gart, V. K. Sareen, M. Sharma & R.
C. Chawla (Kalyani)
BANKING THEORY ,
LAW AND PRACTICE
Unit-I
Commercial banking – definition – classification- banking system-
universal functions-role of commercial banks in economic development-
central banking-definition-need-principles-central banking Vs commercial
banking- R. B. I.: Role, function, working and objective.
Unit-II
E-banking – meaning-services-risk management for e-banking –
Internet banking-Internet Banking Vs Traditional Banking –mechanics-
drawbacks on Internet banking-Indian sce3nario and future outlook –
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mobile banking – telephone banking –ATM – electronic money –
electronic funds transfer-Indian Financial Network (INFINET).
Unit-III
Opening bank accounts- type of bank accounts-FDR – pay-in-slip book
– donation mortis causa - -bank customer – special type of customers –
bank lending – sources and factors of lending – negotiable instruments.
Unit-IV
Crossing – definition –need – types-consequences- opening of
crossing-liability of the paying banker – marking of cheques
Endorsement- meaning-types negotiation back – effect – duration and
rules paying bankers – dishonouring of a cheque – payment in a crossed
cheque – material alternation –statutory protection,
Unit – V
Collecting banker – meaning-collecting banker’s rule-statutory
protection- collecting banker’s duty-collection of bills of exchange – agent
for collection – paying bankers Vs Collecting banker – customer-
grievances – grievances redressal – banking ombudsaman – banking –
Regulations Act-major provisions.
Reference Books:
1. K. P. M. Sundharam, Money, Banking and International Trade- Sultan
Chand & Sons, New Delhi
2. Dr. S. Gurusamy, Tata McGraw Hill, New Delhi.
3. S. V. Vasudevan, Theory of Banking – S Caand & Company Ltd, New
Delhi.
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4. K. P. M. Sundharam, P. N. Varshney, Banking Theory Law and Practice,
Sultan Chand and Sons. New Delhi.
5. M. Radhaswamy-Practical banking
6. Gulsham and Kapoor – Banking Law and Practice.
COST ACCOUNTING (Pass and Hons)
1. Nature and scope of Cost Accounting, Objects of Cost Accounting ,
Importance and limitations of Cost Accounting, Financial Accounting
Vrs. Cost Accounting.
Cost Analysis and Classification Elements of Cost Classification of
Cost and preparation of Cost sheet.
2. Material Control:
a) Meaning of Material Control, need for material centre essential of
materials control.
b) Purchasing procedure, stores record, pricing on materials issue
Labour Control: Control over labour cost, Labour turnover, time
keeping, time booking, Idle Time, Overtime, pay, roll records,
Systems of wage payment including incentive systems.
3. a) Direct Expenses: Meaning of Direct expenses, type of Direct
expense, Accounting Treatment
b) Over-head Expenses: Classifications of over head cost. Allocation
and Appointment of overhead expenses. Absorption of overhead.
Treatment of over observed and under-observed overhead.
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4. Job and Contract Costing
5. Process Costing (Except-Equivalent production).
BOOKS RECOMMENDED.
1. Cost Accounting – Jin and Narang
2. Principles and Practices of Cost Accounting- Dr. R. K. Gupts
3. Cost Accounting – B. Banerjee
4. Cost Accounting – S. P. Iyangar
5. Management Accounting – Khan and Jain
6. Management Accounting – Sharma and Gupta
7. Cost Accounting – P. K. Gosh.
MANAGEMENT ACCOUNTING (Pass and Hons.)
1. Nature , importance and Scope of Management Accounting, Financial
Accounting Vs. Management Accounting . Cost Accounting Vs.
Management Accounting. Limitation of Managements Accounting,
Management use of Accounting Information, Role of Management
Account in modern business.
2. Analysis and interpretation of Financial Statements; comparative
statements, common size statement, Trend percentage and Ratios,
standards of comparison, competition and use of ratio, classification
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of ratio. Measurement of relationship of different type of accounting
ratio.
3. Analysis of change in Financial positions, preparation of funds flow
statement.
4. Fixed Capital and working Capital, Analysis measurement inter-
dependence.
5. Accounting for decision making Concept of differential cost and
Application of differential cost Analysis, Make or Buy decision.
Marginal costing including breakeven analysis.
BOOKS RECOMMENDED
1. Management Accounting – J. Batty
2. Managerial Accounting – Murphy Mary E
3. Management Accounting Principles – Robert C. Athony
4. Management Accounting – S. Nagartnas
5. Financial Management – R. M. Srivastava
6. Management Accounting – Khan and Jain
7. Management Accounting – B.K. Gupta
8. Principles of Management Accounting – Manmohal and Goel.
AUDITING (Pass and Honours)
1. Definitions of audit: objects of audit – Primary and Secondary:
Advantages of Audit, Types of Audit – Continuous, Completed Interim,
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Concepts of propriety, Cost audit, performance, audit,
Commencement of new audit, programme audit working papers.
2. Internal check, Internal control, Internal audit, Internal check and
auditor, Internal Check as regards cash book, Scales, Purchases
payment of wage.
Vouching. Test – checking, routine-checking, Vouching of Cash
transactions, Vouching of trading transactions, vouching of impersonal
leaders, vouching of share capital.
3. Verification and valuation of assets and liabilities depreciation,
Reserve and provision, Auditor’s duty regarding them.
4. Audit of partnership firm, joint stock company, appointment,
qualification, rights, duties and liabilities.
5. Divisible profits and dividends – auditor’s duty. Auditor’s certificate,
auditor’s report.
BOOKS RECOMMENDED:
1. Practical Approach to Auditing – D. K. Chakraberty
2. Auditing – Principles practices and Problems – Jagadish Prakash
3. Principles of Auditing – R. G. Sexena
4. Principles and practice of Auditing – R. P. Maheswari & B. Singh
5. Practical Auditing – B. N. Tandon
6. Auditing – D. N. Tripathy.
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COMPANY ACCOUNTS (PASS)
(See Accounting Group)
INCOME TAX (PASS)
1. Basic concept: Definition of important arms e.g. Income Assesses,
Person, Assessment year.
Agricultural Income: Partial integration of Agricultural income in total
income.
2. Tax Liability: Residential Status of Assesses and scope total Income,
Exempted Income U/S 10 of income tax act.
3. Income from salary, Income from house property.
4. Income from Business and Profession, Income from capital Giant-
Income from other sources.
5. Deemed Incomes, clubbing of Incomes and set off and carry forward
of losses, computation of total income of individual Assesses and
deductions U/S 80 relating to individual Assesses.
BOOKS RECOMMENDED
1. Income Tax Law and Practice – Gaur and Narange
2. Income Tax Law and Practice – B. B. Lal
3. Income Tax Law and Practice – Malhotra
4. Income Tax Law and Practice – Bhagbati Prasad
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QUANTATIVE TECHNIQUES & BUSINESS MATHEMATICS (PASS AND HONS.)
1. Introduction to Operation Research – Evaluation of O. R. Value and
scope, objectives of O. R., O. R, Approaches, O. R. Techniques.
2. Linear Programming – Meaning Types of L. P. P. Methods of Solution of
L. P. Problems – Graphic Approaches, simplex Approach, Linear
Programming, Duality in L. P.
3. Network Analysis – Meaning, Network diagram, Techniques to Network
Analysis, C. P. M. PERT. Concept of Event, Times of Float, Slack, Time-
cost-off in network analysis.
4. Inventory and waiting line models-meaning. Inventory control models,
Deterministic Model-ABC Analysis, EOQ. Queuing Models-Single
Channel Models, Multiple Service Channels.
5. Financial Modelling and Business Forecasting Multiple Regression and
co-relation, partial Regression and correlation.
BOOKS RECOMMENDED:
1. Quantitative Techniques – C. R. Kohari (Vikash)
2. Operation Research – C. R. Kothari (Vikas)
3. Operation Research – R. K. Gupta and K. P. Mandile (Meerut)
4. Introduction to Quantitative Techniques and Data Processing – R.
Venkata Rao ( S. Chand Co.)
5. Theory and problems of Quantitative Techniques, Management
Information System and Data Processing – S. K. Chakravorty (Central)
6. Q. T. B. M. – Digambar Patri (Kalyani)
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BUSINESS STATISTICS (PASS AND HONOURS)
1. Meaning , origin, Importance & Scope of Statistics-Measurement of
Central Tendency, Measures of Dispersion, Moment, Kurtosis and
Skewness.
2. Probability and probability Distributions: Basic Concepts of Probability-
Additive and Multiplicative Laws-Baysian Theory Probability
Distribution – Normal, Binomial & Posion distribution and their
application, (Problem).
3. Theory of sampling: Concepts of sampling Methods-selection and size
of samples –Tests of hypothesis Small and Large Samples, Test of
Significance t.f. and z test.
4. Forecasting Method: Business Forecasting-Correlation simple and
Spearman’s Rank Correlation-Regression Analysis-simple Time Series
and Measurement of Trend.
5. Index Number, types of Index Numbers, Problems in Construction
Method of Construction, Formulas of Chain Base and fixed Base: Base
Shifting, Splicing and deflating test consistency of formulas.
BOOKS RECOMMENDED
1. Fundamentals of Statistics – D. N. Elhance
2. Statistical Methods – S. P. Gupta
3. Statistical Methods – C. B. Gupta
4. Statistical Methods – B. N. Gupta
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5. Fundamentals of Mathematical Statistics – Gupta and Kapoor
6. Statistical Method – D. Puri
7. Quantitative Technique – C. R. Kothari
8. Operation Research and Quantitative Analysis- P. K. Gupta and
Manmohan.
ACCOUNTING GROUP (HONS.)
ELECTIVES
ELECTRONIC DATA PROCESSING
1. Prepare a MS –WORD Document ( having at least 2/3 pages with
proper formatting make multiple copies of the letter to be sent to
different address using mail merge-facility.
2. Prepare a weekly sales report in MS-WORD where the report consists
of a heading, subheadings, Plain text, a table indicating sale figures of
different items of different days of a week.
3. Prepare a worksheet in MW-EXCEL indicating demands of various
categories of customer for different product types, Draw necessary
charts to study the demand patterns of different categories of
customers.
4. Prepare a worksheet indicating department wise funds allocation
expenditure of various heads and actual budgeted amount. Use this
worksheet for analysis using available formulas and functions in MS-
Excel.
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5. Prepare a set of presentation slides in PowerPoint to exhibit salient
feature of particular brand of computer to be marked.
6. Prepare a slide show intended to present various activities/aspects of
a University to a visiting team.
BOOKS RECOMMENDED
1. Kapoor, V. K. Fundamentals of Electronic Data Processing, Sultan
Chand.
2. Rajaraman. V., Fundamentals of Computer.
3. Jaggi and Jain, Computer for Beginners. Academy.
4. MS-OFFICE Users Manual.
COMPANY ACCOUNTING (PASS AND HONOURS)
1. Joint Stock Company Accounts:
a) Provisions of companies Act relating to Accounts and Reports, final
Accounts and Statements, remuneration to Managerial Personnel.
b) Valuation of shares and goodwill.
2. Issue and Forfeiture of shares and Debentures. Reissue of forfeited
shares, Redemption of debentures. Redemption of preference shares,
issue of Bonus Shares. Profit prior to incorporation.
3. Purchase of Business Alternation of Share capital amalgamation,
Absorption and Reconstruction.
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4. Liquidation: Preparation of Statement of Affairs, Deficiency Accounts
and Liquidator’s Final Statement of Account.
5. Accounts of Insurance companies, Accounts of Banking Companies.
BOOKS RECOMMENDED
1. Advanced Accounts- R.L. Gupta
2. Advanced Accounts-M.C.Shukla & T.S.Grewal S.
3. Advanced Accounts- R.L.Gupta &Radhaswamy
4. Financial Accounting- Advanced B.D.Agrwal
5. Accountancy Theory and Practice-C.Mohan Juneja
6. Advanced Accountings –S.P.Jain & K.L.Narang
SPECIALISED ACCOUNTS
1. Accounts of non trading organisation Receipts and payments and
Income and Expenditure Accounts.
2. Accounts relating to sale of Return, Hire purchase, Instalment
purchase.
3. Consignment and Joint Venture Accounts.
4. a) Investment Account and royalty Accounts.
b)Concepts of human Resources Accounting and Inflation
accounting ( except Problems).
5. Accounts for packages or containers and voyage, Govt. Accounts.
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BOOKS RECOMMENDED
1. Advanced Accounts- M.C.Shukla & T.S.Grewal
2. Financial Accounting Advanced-B.D.Agrawal
3. Advanced Accounts-R.L.Gupta & A. Radhaswamy
4. Accounting Theory & Practice- C.Mohan Juneja
5. Practice in Accountancy Vol. I & II-Basu & Das
6. Advanced Accounting- S.P. Jain & K.L. Narang.
ACCOUNTING STANDARD & ACCOUNTING THEORY
Unit -I
Accounting: An Overview: Evolution of Accounting. Definition of
Accounting. Accounting and Book-Keeping Accounting as an Information
system, Accounting as a Language, Users of Accounting Information,
Principle Financial Statements, Accounting Environment.
Unit-II
Concept of Accounting theory, role of Accounting Theory.
Classifications of Accounting Theory, Accounting Structure Theory,
Interpretational Theory, Decision-Usefulness theory, Deductive and
Inductive Approach in theory, Formulation Events Approach, Value
Approach and Predictive Approach Methodology in accounting theory
positive Methodology, Normative methodology , the approaches in
Accounting theory, Pragmatic Approach, Authoritarian Approach,
Sociological Approach, Economic approach, Electric Approach.
29
Unit-III
Accounting Standards Benefits of Accounting Standard. Management
and Standard Setting , Standard Setting by whom ? Government as standard
letter, Private Sector standard Setting body, standard setting by Agency.
Difficulties in Standard Setting , Type of Accounting Standards, Standard
setting in different Countries, United Kingdom, USA and India.
Unit-IV
Accounting for Changing Prices. Limitations of Financing statement,
Nature of price changes, Method of Accounting for information, Current
purchasing Power Accounting; Current Cost Accounting , Inflation
Accounting in different countries; United States of America the United
Kingdom and India. International Accounting Standard Committee (IASC).
Unit-V
Income measurement: Relevance in Income measurement, Income
Statement Vs. Balance Sheet, Different concepts of Income Measurement –
Accounting Income, Economic (Income, Capital maintenance Income ,
Edward & Bell’s concept of business income, Operating Income, Operating &
Non-operating activities, Comprehensive income , Prior period item,
Transactions approach to income measurement, Activities approach to
income measurement, Recipients of net income.
BOOKS RECOMMENDED:
1. Accounting theory by R.K.Lele and Jawahar Lal, Himalaya Publishing
House, Delhi.
2. Advanced Accountancy by Shukla, Grewal, Gupta S. Chand & Company
Ltd.
3. Advanced Accountancy by R.L. Gupta, Radhesyam.
30
4. Student’s Guide to Accounting Standard, Rawat, D.S.Taxmann
5. Corporate Financial Reporting, Jawaharlal , Taxmann
INCOME TAX
1. Basic Concepts: Definition of important terms e.g. Income Assesses,
Person, assessment year.
Agricultural Income: Partial integration of Agricultural income in total
income.
2. Tax Liability : Residential Status of Assess and scope of total income.
Exempted Income U/S 10 of income tax act.
3. Income from salary, Income from house property.
4. Income from business and Profession, Income from Capital Gains-
Income from other sources.
5. Deemed Income, clubbing of Incomes and set off and carry forward of
losses, computation of total income of individual Assesses and
deductions. U/S 80 relating to individual Assesses.
BOOKS RECOMMENDED
1. Income Tax Law & Practice – Gaur & Naranga
2. Income Tax Law & Practice –B.B. Lal
3. Income Tax Law & Practice –Malhotra
31
4. Income Tax Law & Practice – Bhagbati Prasad
SECURITY ANALYSIS AND PORT FOLIO MANAGEMENT
Full Marks- 100
Time-3 Hrs.
Unit - I
Introduction to Securities
Meaning of investment, Objectives of investment, investment Vs
speculation, feature of investment, Investment avenues, Security Market
and Secondary Market.
Unit – II
Risk and Return
Meaning of risk and return, measurement of return, elements of risk,
systematic risk and unsystematic risk, measurement of systematic risk.
Unit - III
Investment Analysis
Fundamental Analysis-Economy Analysis, Industry Analysis and
company analysis, technical analysis.
32
Unit - IV
Valuation of Securities
Valuation of Band , Valuation of Preference Share, Valuation of equity
share.
Unit- V
Portfolio Analysis
Expected return and risk of a portfolio market and model of portfolio
selection single index model.
Reference
1. Security Analysis and Portfolio Management by S.Kevin, Prentice Hall
of India.
2. Investment Analysis and Portfolio Management by Prasanna Chandra,
Tata Mc. Grow Hill Publishing Co. Ltd.
3. Security analysis and Investment Management by P.Pandian, Vikas
Publishing House. Pvt. Ltd.
CONTEMPORARY ACCOUNTING THEORY
Unit-I
Introduction; and Methodology of accounting theory: Leveis of
Accounting Theory : Theories, Deductive and inductive Reasoning :
33
deductive Reasoning . The Inductive approach, Alternative Behaviour
Approaches ; theories of investment valuation. Human Information
processing, Productive Indicators. The Events Approach. The Etghical
approach. Corporate Accounting approach. Macro-Economic approach
verification of Accounting theories. Controversy in the Development of
Accounting Principles and Procedures.
The development of Accounting theory: The development of
Accounting Thought and practice prior to 1930, the Development of
Standards prior to 1930. The presentation of Financial Statement
Development of accounting principles by the American Institute of Certified
Public Accounts. The Special committees, the committee on Accounting
procedure. The Accounting principles Board. The Accounting Research
Division. APB Statement No. 4. The Financial Accounting standard Board,
The conceptual framework project. The development of Alternative Theory
approaches: Accounting Literature in the 1930s accounting literature from
1940 to 1960s.
Unit-II
Efficient capital Market: The Efficient Market Hypothesis: The weak
from the EMH. The Semistrong form of the EMH. The strong form of the
EMH. Some misconceptions about the Efficient Market Hypothesis, Capital
Asset pricing theory: Portfolio Theory . The market model, Implications of
the Capital Asset Pricing Model, the Economics of Accounting Information.
34
Unit-III
Accounting Policy : Why Regulate Accounting Policy: The Nature of
Accounting Information. The objectives of Accounting Policy, Uniformity and
comparability, Social and economic consequence, Investors and Creditors.
The Corporation, National Goals, Other Economic Consequences, The Impact
of Policies of Accounting Policy. The financial Accounting Standards Board:
Establishment Accounting Standards, the Securities and Exchange Boar of
India.
Unit-IV
Income concepts Financial Reporting: The objective of Net Income
reporting. Income concepts at the Structural level: The Activities approach
to Income Measurement Interpretive concepts of Income: Capital versus
Income. The Wealth Maintenance Concepts of Income. Income as a
Measurement of efficiency. Behavioural concepts of income. Income as a
Predictive device. Other Behavioural concepts. What should be included in
Income? Net Income to whom?
Revenues and Expenses Gains and Losses: Revenues: The Nature of
Revenue. What should be Included in Revenue? The Measurement of
Revenue. The Timing of revenue Reporting . Expenses: What should be
included in expenses? How should expenses by measured? The timing of
expenses. The allocation concept. Gains and Losses.
Unit - V
Reporting the Effects of Price Changes: The Nature of price Change:
General price-level changes, Specific price changes, Relative Price Changes .
35
The monetary and nonmonetary classifications: Gains and Losses on
monetary items. Price-level restatement models: General price level
Restatements. Restatements for specific price change. Relative price
changes. An Evaluation of price-level restatements: General Purchasing
Power, Purchasing power of stockholders.
Disclosure in Financial Reporting: Nature of Disclosure. What should
be disclosed? Disclosure of Quantitative Data, Non-quantitative Information:
Disclosure of Post Statement Events, Disclosure of Segments of a Business
Enterprise: Accounting Difficulties. Needs for Segment Disclosure:
Accounting difficulties, Methods of Disclosures, Terminology and Detailed
Presentations, Parenthetical information. Footnotes, Supplementary
statements and schedules. The Auditor’s certificate. The President’s Letter.
BOOKS RECOMMENDED
1. Choudhury, SRR, Accounting Theory and Management Accounting ,
Sultan Chand.
2. Gupta, N. D. Financial Reporting in India, Sultan Chand.
3. Gupta and Gupta, Principles and Practice of Accounting, Solution
Chand.
4. Sharma and Gupta, Financial Management , Kalyani
5. Meheswari & Maheswari, Introduction Accountancy, Vikas.
36
TAX PLANNING
1. Introduction to Tax Management: Concept of tax planning; Tax
avoidance and tax evasions; Corporate taxation and dividend tax.
2. Tax planning for New Business; Tax Planning with reference to
location, nature and form of organisation of new Business.
3. Tax Planning and Financial Management Decisions; Tax planning
relating to capital structure decision, dividend policy, inter-corporate
dividends and bonus share.
4. Tax planning and managerial Decisions: Tax planning in respect of own
or lease, sale of assets used for scientific research, make or buy
decision; Repair, re-place renewal of renovation and shutdown or
continue decisions.
5. Special Tax; Provisions: Tax provisions relating to free trade zones,
infrastructure sectors and back-word area; Tax incentives for
exporters.
6. Tax issues Relating to Amalgamation: Tax Planning with reference to
amalgamation of companies.
7. Tax Payment: Tax deductions and collections at source; Advance
payment of tax.
37
REFERENCES
1. Ahuja G. K. And Ravi Gupta; Systematic Approach to Income Tad and
Central Sales Tax Bharat Law House New Delhi.
2. Income Tax Act. 1961.
3. Income Tax Rules, 1962.
4. Lakhotia, R. N. Corporate Tax Planning vision Publications, Delhi.
5. Si nghnia, Vinot K: Direct Tax planning and management , Taxmann
Publication, Delhi.
ADVANCED COSTING AND MANAGEMENT ACCOUNTING
UNIT-I
Meaning of Service Costing, Transport Costing, Calculation of Cost,
Collection of cost, Selection of unit: Ascertainment of cost, Service cost
management decision, Powerhouse costing, Multiple operation costing,
Uniform costing and inter-firm comparison.
UNIT-II
Process Costing: Meaning of equivalent production, calculation of
equivalent production, Procedure of evaluation, joint product & products
cost accounting.
38
UNIT-III
Cash flow statement as per Indian accounting standard -3.
Pricing Decision: Theory of price of a finished product, pricing policy,
Principles of product pricing, New product pricing, pricing strategies, pricing
of services.
UNIT-IV
Budgeting and Budgetary control: need for Business Budgeting ,
Meaning and Definition of a Budget , Budgeting and Budgetary control.
Forecast and a Budget, Essentials of Effective Budgeting, Objectives,
Advantages and Limitation of Budgetary control.
Classification and types of Budget: Operating Budget, Financial Budget,
Master Budget, Fixed and Flexible Budgets, Long term, Short Term and
Current Budgets, Zero-Base Budgeting.
Some Important Budgets and their preparation: Sales Budget,
Production Budget, Materials Budget, Direct Labour Budget and Cash
Budget, Flexible Budget.
UNIT-V
Standard Costing: Basic Concepts, Advantages, Prerequisites and
limitations of standard costing. Types of Standards , Setting of standards,
standard costing vs. Budgetary control. Flexible Budgeting and standard
costing variance Analysis.
Computation of variances relating to material. Labour and overheads.
39
BOOKS RECOMMENDED
1. Management Accounting – Sharma and Gupta (Kalyani)
2. Cost Accounting – Jain and Narang (Kalyani)
3. Cost Accounting – S. P. Iyanger (Sultan Chand)
4. Principlea and Practice and Cost Accounting – Dr. R. K. Gupta
5. Cost Accounting – B.Banerjee
6. Cost Accounting – V. S. P. Rao (Vrinda Publication)
7. Management Accounting – Khan and Jain
8. Financial Management – I. M. Pandey (Vikash)
9. Cost and Management Accounting – Text book Sexena & Vashif
(Sultanchand)
MANAGEMENT GROUP (HONOURS)
ELECTIVE
PRINCIPLES OF MANAGEMENT
1. Marketing – Meaning: Definition and concepts of marketing. Nature
scope. Aim and importance of marketing System. Marketing mix.
Marketing segmentation.
2. Marketing Functions: Buying functions; Selling Function
Transportation; storage and ware housing Standardising and grading,
Branding and packaging marketing, finance, marketing Risk
management Marketing information system market research.
3. Marketing institution; Middleman in distribution, functions of
middlemen, Importance of Middlemen, Types of middlemen
40
Wholesalers Retailer organisation and management of Wholesale and
retain trade mercantile Agent, ware housing.
4. Pricing: Meaning and importance of pricing. Determination process,
Factors influencing price range. Breskeven analysis of pricing, Return
of investment, pricing. Policies-skim the cream pricing, penetration
pricing. Cost Plus pricing. Psychological pricing charging, what the
traffic will bear.
5. Sales forecasting and Sales promotion: sales forecasting Meaning ands
Objective role of sales forecasting, Methods of sales forecasting Sales
formation – Meaning, object advantages and limitation of sales
promotion, kinds of sales promotion-Consumer sales promotion, kinds
of sales promotion-consumer sales promotion Dealers, Sales
Promotion, sales promotion strategy.
BOOKS RECOMMENDED
1. Principles and Practices of Marketing in India – Mamoria and Joshi.
2. Modern Marketing- Principles and Practice – S. A. Shedrlekar.
3. Marketing – N. Ranjan Nair
4. Fundamentals of Modern Marketing-Cundiff, Still I Govia
5. Fundamentals of Modern Marketing –Stanton.
6. Fundamentals of Marketing –Philip Kotler.
7. Fundamentals of Markteting-Willam Station.
8. Modern Marketing Management-Rustom S.Davar.
9. Marketing-J.C.Gandhi.
41
10. Marketing- Devid L.Kurtz & Louis E.Boone.
ELECTRONIC DATA PROCESSING
(See, Accounting Group)
FINANCIAL MANAGEMENT
Unit-I
1. Meaning Definition and scope of Financial Management – Objectives
of Financial Management, Relationship of Finance function with other
business functions, Role of Financial Manager
Financial Planning: Objectives, Principles of sound financial plan, steps
in financial planning.
Unit –II
Capitalisation – Meaning and concept-need-theories of capitalization,
over capitalisation, Under capitalization , Watered stock, over trading &
under trading.
Cost of Capital – Meaning and definition, significance, Problems of
determination of cost of capital, Computation of cost of capital-cost of debt,
Cost of equity, cost of preference capital and cost of retained earnings,
Overall cost of capital, Marginal cost of capital.
42
Unit-III
Leverage – Financial leverage, Operating leverage and combined
leverage.
Capital Structure Theory – Net income, Net operating income,
Traditional and MM approach, Optimum capital structure, Factors
determined the capital structure.
Unit-IV
Capital Budgeting - Meaning & features, Importance, Capital
budgeting process, Kinds of capital budgeting decision. Methods of capital
budgeting – Traditional methods and Discounted methods.
Unit-V
Working capital Management – Meaning of working capital – concept,
Factors determining the working capital requirements, Principles of working
capital management policy, Methods of estimating working capital
requirement.
BOOKS RECOMMENDED
1. The Theory of Financial Management-Solomen, Fzra
2. Financial Management – W. Bobert Johnson
3. An Introduction to Financial Management – Pringle J Jhan,
4. Financial Management & Policy – Jemes C.Van Horne
5. Financial Management - S.S. Kuchhal
6. Financial Management – Iqubal Methur
7. Indian Financial System – Khan
43
8. Financial Management – Srivastaba.
9. Financial Management- I. M. Pandey
HUMAN RESOURCE MANAGEMENT
Unit- I
Evolution, Role and Status of Human Resource Management in India-
Structure and functions of Human Resource Management Systems View of
HRM.
Unit-II
Manpower planning-concept, organisation and practices, Manpower
planning Techniques-Short-Term and Long-term planning.
Unit-III
Recruitment and Selection-job analysis Description-Job Specification-
Selection process-Tests and Interview Placement and Introduction.
Unit-IV
Training and Development-Need and Importance Assessment of
Training needs-training and Development of various Categories of
Personnel.
Unit-V
Wages and Salary Administration-Developing a Sound compensation
Structure-Regulatory provision-Incentives.
44
Grievance Handling and disciplines- Developing Grievance Systems-
Collective Bargaining-Managing Conflicts.
REFERENCE:
Arun Monappa and S. Saiyuddain: Personnel Management Tata Mc-
Graw Hill Promod Verma: Personnel Management in Indian Organisation,
oxford and IBIA.
Edwin B. Flippo; Personnel Management McGraw Hill.
PRODUCTION MANAGEMENT
1. Introduction: Planning, implementation and control, Line and Staff
organisation; Functional organisation; Harmonious execution of
responsibilities by workers, foremen and Management: various types
of control.
2. Material and Units of measurement: Cost iron, mild steel, alloy steel,
aluminium , copper, brass and bronze, Length , mass, time, velocity,
acceleration, force, momentum , moment of force and couple, work
and energy , electricity.
3. Plant Lay, Stores and Maintenance: Factor location and site selection;
Plant layout and design: Working conditions; Location and
arrangement of stores and tools room; Duties of Store-keeper and
45
tools keeper, Cost of breakdown; Repair Maintenance, Cost of
preventive maintenance.
4. Production planning and Control; Objectives and functions: Routing.
Scheduling dispatching and expending; Quality assurance: Process and
inspection-oriented quality engineering control: Quality circles.
5. Cost Control and Cost deduction Techniques: Time and method
studies; Standard time calculation; value engineering and analysis;
Network analysis and linear programming.
REFERENCES:
1. Wadhwa, Raj. K.Jimmy Dowar and P. Khaskara Rao: Production
Management and Inventory Control, Kaniska Publications, New Delhi.
2. Aswathappa and Sridhara Bhatt: Production and operation
management, Himalaya Publishing House, New Delhi.
3. Lailan Prashad: Production Management Sterling publisher, New Delhi.
4. Muhlamann: Production and Operations Management Macmillan
India Ltd., New Delhi.
BANK MANAGEMENT
Unit-I
Principles of Banking: definition of bank, Creation of Money; Present
structure of commercial banking system in India: Brief History; Functions:
Working During 1947 – 1990 and thereafter.
46
Unit-II
Management Principles in Banks: Managerial functions in banks:
Hierarchy, individual and group behaviour, management of personnel –
functions of manager, inspector, local advisory committee recruitment;
Selection, Training, Promotion; Control of staff.
Unit-III
Management of Deposits and Advances: Deposit mobilization:
Classification and nature of deposit accounts; Advances; Lending practice,
Types of advances, Principles of sound bank lending; preparation of reports:
Credit plans: Planning customers; Limits of audit; Security.
Unit-IV
Investment Management: Nature of bank investment; Liquidity and
profitability; Preparation of cheques: Bills Endorsement, Government
Securities, Documents of title to goods railways receipt; bill of landing: Book
Debts, Security-Government and commercial.
Unit-V
Management of Finance; Bank Accounts, Records: Reports Statement
of advances; Evaluation of loss applications; Profit and loss account, Balance
sheet and statutory reports regarding cash revenue.
SUGGESTED BOOKS:
1. Tannan ML : Banking Law and practice in India: Indian Law House, New
Delhi.
47
2. RadhaswamiM. And Basudevan A: Text book of Banking S. Chand and
Co. New Delhi.
3. Vinayakan N. Banking by 2000A. D. Kanishka Publisher. Delhi.
4. Read B. W. Commercial Bank Management.
5. Dessi Vasant: Principles of Bank Management.
ORGANISATIONAL BEHAVIOUR
Unit-I
Organisational Behaviour: Organisational Behaviour concept and
significance: Relationship between management and organizational
behaviour Emergence and ethical perspective: Attitudes; perception;
personality.
Unit-II
Group Dynamics and Team Development : Group Dynamics-
Definition and importance, types of groups, group formation, group
development, group composition, group performance factors, Principle
centred approach to team development.
Unit-III
Organisational Conflict: Dynamic and Management. Sources, patterns,
levels and types of conflict. Traditional and modern approaches to conflict;
Functional and dysfunctional organisation communication : Resolution of
conflict.
48
Unit-IV
Interpersonal and organizational communication: Concept of two-way
communication; Communication process; Barriers to effective
communication; Types of organizational communication, improving
communication; Transactional analysis in communication.
Unit-V
Organisational culture, Creativity and Innovation: Meaning and
definition of culture, features of culture, cultural dimension, How is culture
created? Culture artefacts , sustaining the culture, effects of culture,
changing organisational culture, creativity in organisation, methods of
enhancing creativity, creativity inducing factors, innovation in organisation,
forms of innovation.
REFERENCE
1. B. P. Singh & T. N.: Oragnisation Theory and Behaviour, Chhabra
Publisher, Dhanpat Rai and Co.
2. P. Subbarao and Ratnakar Mishra: Organisational Behaviour,
Himalaya Publishing House, New Delhi.
3. K. Aswathappa, Organisational Behaviour, Text cases and Games,
Himalaya Publishing House, New Delhi.
4. S. S. Kahnka: Organisational Behaviour, Text and Cases, S. Chand,
New Delhi.,
5. Robbins, Stephen P and mary Coulter, Management Prentice Hall,
New Delhi.,
49
6. Robbins and Stephen P: Organisational behaviour, prentice Hall
New Delhi.
7. Shukla Madhukar, Understanding Organisations : Organisation
theory and practice in India, Prentice Hall New Delhi.
SALES & ADVERTISING MANAGEMENT
Unit – I
Advertising: Defined, Advertising as a tool of marketing: Advertising
effects-economic and social; Advertising consumer behaviour, Advertising
scene in India.
Unit-II
Advertising Media: Print Media, broadcasting media; Non-media
advertising, Media planning and scheduling; Advertising on Internet; Media
selection decisions.
Message Design and Development; Copy development, types of
appeal, copy testing.
Unit-III
Measuring Advertising Effectiveness : Meaning advertising agency-
client relationship; Promotional scene in India ; Techniques for testing
advertising effectiveness.
Selling: concept, objectives and functions of sales management;
Fundamentals of selling, selling, process; Salesmanship; Product and
customer knowledge.
50
Unit-IV
Sales Planning : Importance and types of sales planning, sales,
Planning process; Sales forecasting; Determining sales territories, sales
quotas and sales budget.
Sales Organisation: Setting up a sales organization; Planning process;
principles of determining sales organization.
Unit-V
Sales Force Management: estimating manpower requirements for
sales department; planning for manpower-recruitment and selection,
training and development, placement and induction. Motivation sales force;
leading the sales force; compensation and promotion policies; sales meeting
and contests.
Control Process: analysis of sales volume, costs and profitability.
Managing expenses of sales personnel; Evaluation sales force performance.
REFERENCES
1. Aake , Devid, et.al : Advertising Management , Prentice Hall , New
Delhi.
2. Anderson, Hair, Bush: Professional Sales Management, McGraw Hill,
Singapore.
3. Batra, Rajeev, John G. Myers and David A. Aakar : Advertising
Management, Prentice Hall, New Delhi.
51
4. Gupta, Vaswar Das : Sales Management, in the Indian perspective
Prentice Hall, Delhi.
5. Patrick, Forayth : Sales Management Handbook, Jaico Publications,
Bombay.
6. Sandage C.H. and Fry Burger, Advertising-theory and Practice, Richard
D. Irwin, Illinols.
BUSINESS POLICY
Unit- I
The study of business Policy: Introduction, Evolution of policy studies,
some basic propositions, policy studies within management studies. The
approach adopted.
Policy, strategy & structure: Decision-taking in Contemporary
Enterprises, Managerial Involvement in Policy making. Strategy and
Structure, technology and Structure.
Unit-III
Enterprise and shareholder Objectives: Enterprise objectives in
context, Managerial Objective, Shareholders and their Interests.
Management Styles.
Policy Analysis: Policy and performance Review, Aspirations,
Performance and Gaps, product-Market Policy options.
52
Unit-III
The process of policy determination: Approaches to Policy
Determination, Policies Plans and Budget. Capital Investment Decisions,
Information and organisation.
Policy options-product Markets: The Approach Adopted, Maintaining
the status, Expansion without significant Change in Activities, Expansion
through Innovation and related Diversification. Expansion through divergent
Diversification. Contraction and Divestment.
Unit-IV
Policy options – International Operations: The International
Dimension, International Enterprise. A. Global Policy.
Policy Option Restructuring: Rationale, Restructuring Situation,
Acquisition, Merger policy. Divestment.
Unit-V
Factor Strategies-Finance and physical Resources: Factor Policies,
Finance, Materials.
Factor Strategies-Manpower and Management: Manpower, The
Management Factor, Enterprise, Structure and Adaptability.
Business Policy in a negotiated Environment: The State of the Art. The
State of the theory. Enterprise Growth Theory. Facing the future.
53
BOOKS RECOMMENDED
1. Memoria and Memoria, Business Planning and Policy, Himalaya.
2. Sontakki, C. N., Strategic Management, Kalyani.
3. Srivastava, Management Policy and Strategy, Himalaya.
Michale, V. P. Business Policy and Environment, S. Chand
4. Prasad, L. M. Business Policy and Strategic Management, Sultan and
Chand.
FINANCE GROUP (HONS.)
ELECTIVES
BUSINESS FINANCE
Unit-I
Introduction: The financing need of modern industry Promotion
Company promotion and Growth in Indian Corporation and Capital
Structure, Corporate Securities their marketing, Role and functions of Stock
exchanges. Under- Writing of securities in India.
Internal Financing Profits and reserves; Financing replacements
Depreciation-Sole financing in corporate undertakings, Ploughing back of
profits. Dividend Policy and Bonus Issue.
Unit-III
External Financing. Debenture , public deposits, long term debts,
institutional financing and other sources.
54
Unit-IV
Short term Loans , Loans, Trade Credits, Bank Borrowings current
liabilities. Concept and Management of Working capital.
Unit- V
Financing Institutions in India: IFC. ICICI, IDBI, LIC, UTI and SFCs.
BOOKS RECOMMENDED
1. Hoglane – Corporate Finance.
2. Howard and Upton – Introduction to Corporation Finance.
3. Gerstenberg - ,Corporation Organisation Management: Control
4. S. C. Kuchhal – Corporation Finance.
5. Srivastava, R. M. – Introduction to Corporation Finance.
6. Mohsin, M. – Corporation Finance.
FINANCIAL MANAGEMENT
(See , Management Group)
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Unit-I
Investment: Nature and scope of investment analysis, elements of
investment, avenue of investment, approaches to investment analysis;
concept of return and risk: Security return and risk analysis, Measurement of
return and risk.
55
Financial assets. Types and their characteristics, sources of financial
information.
Unit-II
Security markets: Primary and secondary market: Primary market-role,
Functions and methods of selling securities in primary market; Allotment
procedure; New Financial instruments. Public Issue: SFBI guidelines on
public issue, size of issue, pricing of issue, promoters contributions,
appointment of merchant bankers, under-writers, broker, registrar and
managers, bankers and allotment of shares.
Role, importance, type of brokers, trading mechanism, listing of
securities in stock exchanges, screen based trading; Depository – role and
need; Depositories Act. 1996.
Unit-III
Valuation of securities; Bonds, debentures, preference shares, equity
shares fundamental Analysis, Economic analysis, Industry analysis and
Company analysis. Technical Analysis. Trends, indicator, indices and moving
averages applied in technical analysis.
Unit-IV
Capital Market Theory.
Efficient Market Hypothesis: Weak , semi-strong and strong market
and its testing techniques.
56
Unit-V
Portfolio Analysis: Estimating rate of return and standard deviation of
portfolio. Effect of combining the security; Markowitz risk-return
optimization: Single Index Model or Market Model: Portfolio total risk,
portfolio market risk and unique risk, simple Sharpe’s optimization solution.
REFERENCES
1. Amling: Fundamentals of investment Analysis. Prentice Hall
International Edition.
2. Bhalla: Investment analysis, S. Chand and Co. Delhi.
3. Chandratra. K. R. Capital Issue, SEBI and Listing Bharat Publishing
House , New Delhi Clark, James Francis. Investment Analysis and
Management. Mc Graw Hill. International Edition.
4. Sharpe, Wills F. Gordon J. Alexander and J. V. Bailly:
Investments, Prentice Hall of India, New Delhi.
COMPANY ACCOUNTS
(See Accounting Group)
BUDGETING AND BUDGETARY CONTROL
Unit-I
Budget and Budgetary control introduction, Budget Centres,
definition, objectives of setting Budgets, Objective and advantages of
Budgetary control, problem of Budgetary Control, Budget Manual, Budget
Period and Control periods, Key factor, Types of Budget, Functional Budget.
57
Unit-II
Capital Budgeting: Meaning, Definition. Importance and Capital
Budgeting: Meaning, Definition. Importance and significance of Capital
Budgeting, capital Budgeting process. Project Evaluation Methods, Payback
period.
Unit-III
Cash Budget; Management of Cash Effective Cash Management, Cash
Budget, Managing the Cash Flows, Optimum Cash level, Determinants of
Cash Flow, Long-term Cash Forecast.
Working capital Budget- Definition of Working Capital: Concept of
Working Capital, Need for Working capital, estimating Working capital
Requirement, Determinants of working Capitals Adequacy of working
capital, Optimum Level of Working Capital financing working capital. Tendon
Committee Recommendations.
Unit-IV
Zero base budget: Introduction, definition Incremental Budgeting and
ZBB, Decision packages; Ranking Decision packages, Implementation and
Follow-up, Application of Zero-Base Budgeting, Advantages of ZBB.
Unit-V
Performance Budget: Definition, format of performance Budget,
Performance Budgeting Vs, Conventional Budgeting, Significance Budgeting
Limitations of performance Budgeting.
58
BOOKS RECOMMENDED
1. Sharma and Gupta, Management Accounting, Kalyani.
2. Monmohan and Gayal, Principle of Management Accounting, Sahitya,
Bhavan.
3. Pandey, I. M. Financial Management, Vikas
4. Ravi, M. Kishore, Cost Accounting , Taxmann.
FINANCIAL SERVICES
Objectives: The course acquaints students with the concepts and
various financial services offered in the industrial world today.
1. Mutual Funds: Concept origin and development: Objective: Mutual
Funds in India. Types of mutual funds: Importance of mutual funds:
management and investment strategy of mutual funds; Regulation of
mutual funds, progress of mutual fund business in India.
2. Lease financing: Concept, types of leasing: Factor influencing lease Vs
Buy decisions: Leasing in India, problems of leasing companies: Legal
aspects.
3. Hire purchase, concept and growth: Types of higher purchase: Legal
frame work: Problems and prospects of leasing companies: Legal
aspects.
4. Merchant Banking: Concept; Services rendered by merchant banks:
merchant banking in India: Origin of merchant banking abroad:
Regulation of merchant banking: Problems of merchant banking.
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5. Venture Capital Financing: Concept and characteristics: Origin and
growth of venture capital: Venture capital schemes; Legal guidelines
and problems of venture capital finance.
6. Factoring and forfeiting: Concept: Types of factoring: Legal aspects of
factoring: Factoring: Factoring in India, Problems of factoring
Forfeiting.
7. Credit Bating: Concept: Credit rating agencies –CRISIL, ICRA, CARE and
others. Techniques of credit rating: Rating symbols: Ethical issues
problems in credit rating.
8. The concept of credit card: Debit card Vs Credit card: Progress of
credit card business in India.
REFERENCE:
1. Avadhani, V. A. Investment and Securities Market in India, Himalaya
Publishing House, Bombay.
2. Khan M. Y, Indian Financial System – Theory and practice, Vikas
Publishing House, New Delhi.
3. Shiva Ramu S. Global financial Services Industry, South Asia
Publication, New Delhi.
4. Verma JC., Lease Financing, Bharat Law House, New Delhi.
5. Singh. H. K. and Singh Meers, Mutual Fund & Indian Capital Market,
Kanishka Publishers Distributors, New Delhi.
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6. Gordon & Natrajan, Financial Markets & Services, Himalaya Publishing
House, Bombay.
7. Pezullo, Marketing Financial Markets & Services, McMillan Indian Ltd.,
New Delhi.
8. Machraju, H.R., Merchant Banking, New Age Internal Publishers, New
Delhi.
TAX LAWS & PLANNING
Objective: To provide a conceptual idea about the various provisions
of the Income Tax Act related to the Corporate Sector and study the
implications of these provisions on the tax planning of the companies.
Unit-I
Concept of the tax planning: Tax planning for different organisations,
concept of capital, Revenue, Receipt and Expenditure, Concept of Income
Computation of Income for corporate form of organisation, Deductions and
Exemptions, Recent Developments.
Unit-II
Business Expenditure and Tax Planning Depreciation and Tax Planning,
Capital Gains and Tax Planning.
Unit-III
Tax Planning for New Industries: Export oriented Units, Holding Co.
And subsidiary Co., New Projects in infrastructure like Power, Telecom,
Incentives for new project.
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Unit-IV
Tax planning for Foreign companies: Foreign Collaborations, Foreign
Technician, Amalgamations, Mergers, Tax planning for royalties Technical
Consultancy.
Unit-V
Administration : Income Authorities, Assessment procedures. Tax
payment, Interest, Penalties, MAT, Search and Seizure, Appeals and
Remission.
SUGGESTED READINGS:
1. R.N. Lokhotia and Subash Lokhotia- “Corporate Tax Planning” Vision
Books Pvt. Ltd.
2. R.N. Lokhotia “Tax Planning for Non-resident Indians “ Vision Books.
3. R.N. Lokhotia “Dictionary of Business Expenditure, Vision Books.
VOCATIONAL COURSE
SHORTHAND & INTRODUCTION TO
COMPUTER APPLICATIONS
FIRST YEAR EXAMINATIONS
Unit-I
Introduction:
Origin of Shorthand with particular emphasis on Pitman shorthand,
definition and importance of stenography, qualities of a successful
stenographer, writing techniques and materials.
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Consonants:
Definition, number, forms, classes, signs, place position of outlines,
intervening vowels.
Introduction of upwards/downwards strokes in stenography.
Diphthongs-definition, names, signs, placed, joined diphones and
triphones.
Diphones – Definition, Signs and application, use of vowels dipthongs
and diphones in plural in stenography.
Unit-II
Grammalogues and Phraseography
Grammalogues-definition of grammalogues and logogram, list of
grammalogues, punctuation signs; phraseography-definition of phrase, how
a phrase in written, qualities of a good phraseogram, list of simple phrases.
Unit-III
Circles, loops and hookes:
Circle-size and direction, application in phraseography, attachment
with straight and curved strokes, exception to the use of circle, Loops : size
and direction.
Unit-IV
Introduction to Computer based business data Processing, Basic
Components of Computer and their operating Principle, Classification of
software, Concepts of language translators, Editors and operating systems,
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Preliminary ideas on Computer networks: topologies . LAN, WAN, MAN,
INTERNET and INTERNET.
Unit-V
Introduction to WINDOWS: Platform, menu bottoms, boxes etc,
Accessories, Note pad, WordPad, Paint brush etc, control penal, Windows
explore, Creation of folder; Creation, deletion and search for files,
Personalization WINDOWS: Customizing start menu, Creating shortcuts to
Programs and files, Changing the desktop settings.
MS-WORDS for WINDOWS, Creation and editing of text-files, Final and
replace, cut, copy, paste; Text formatting and spacing, fonts, Indents, page
set-up, page numbering. Headers and footers, Print settings, spell check-
creation of tables, Drawing simple objects, Mail merge facility.
REFERENCE BOOKS
1. a) Pitman Shorthand Instructor.
c) Key to Pitman Shorthand Instructor.
2. a) Pitman’s New Course.
b) Graded Dictation Exercises.
c) New Photographic Phrase Book
d) A Comprehensive list of Contractors and Grammalogues.
3. a) Shorthand Made Easy.
b) Key to Shorthand Made Easy.
c) Graded Exercises on Shorthand Made Easy.
d) Way to High Speed writing .
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4. Rajaraman, V., Fundamentals of Computer, Mc Graw Hil.
5. Jegjit & Jain, Computer for Beginners, Academy.
OFFICE MANAGEMENT AND PRACTICE
SECOND YEAR EXAMINATION
Unit-I
Modern Office and its Functions:
Introduction-Meaning of Office-Office Work-office Activities. The
Purpose of an office-office Functions – Importance of Office- The changing
office scene.
Office Management:
Office Management-Elements of Management-Function of Office
Management-Office Manager-Functional Office Management-
Administrative office Management-Information Management-Scientific
Office Management Scientific Management in Office.
Office Organisation:
Office Organisation-principles of Organisation- Formal and Informal
Organisation-Types of Organisation-Type of Committee- Selecting Type of
Organisation- Organisation Chart and Manuals- Authority and Responsibility-
Delegation of Authority- The Delegation Process- Principles of Delegation-
Securing Effective Delegation- Centralisation and Decentralisation of
Authority. Centralisation versus Decentralisation.
Office Administration:
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Administrative Office Management- Objectives of Administrative
Office Management- Functions of Administrative Office Manager-
Information Management- Scientific Office Management.
Unit-II
Office Accommodation:
Introduction: Principles- Location of Office-Office Building-Office
Layout-Preparing the Layout-Re-layout-Open and private-offices-New
Trends in Office Layout.
Office Environment:
Office Lighting-type of Lighting System-Designing a Lighting System-
benefits of Good Lighting in Office-Ventilation Interiors Decoration-
Furniture-Freedom from Noise and Dust-Physical Hazards-Sanitary
Requirements-Cleanliness –Security-Secrecy.
Unit-III
Office System and procedures:
The system concept-Definitions-systems Analysis-Flow of Work,
Analysis of Flow of Work-role of Office Manager in Systems and procedure-
Systems illustrated.
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Office Machines and equipments:
Objects of Mechanisation- the Criteria for Selection-types of Office
Machines-Miscellaneous Machines.
Office Form-Design, Management and Control.
Office Forms-Forms Control-Forms Designing-Form Sets-Continuous
Stationary.
Unit-IV
Records Management:
Records-Importance of Records-Records Management Filling
Essentials or Characteristics of Good Filling System-Classification &
Arrangement of Files-Fillings Equipment-Methods of Filling –Modern Filling
Devices-Centralised Vs. Decentralised Filling –Indexing – Types of Indexing-
Selection of Suitable Indexing System-The filling Routine – The filling
Manual- Records Retention- Evaluating the Records Management
Programme- Modern Tendencies of Records Making.
Office Stationery and Supplies:
Stationary-importance of Stationary-Need of Control office Stationery
and Supplies-How to keep down the Stationary Cost-proper and Careful
Selection-Standardisation of Office Supplies-Purchasing Supplies-
Centralised and Decentralised purchasing-Method of Purchasing-Purchasing
Procedure-Storage-Principle of Storage Applicable to Supplies Control over
Stationery in Stores-Issue of Stationery and Supplies Control of
Consumption-Office Manager and Stationary control.
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Unit-V
Office Communication:
Importance of communication-Common Barriers in Communication-
Effective Communication - Process-internal Communication-Oral
Communication – Written Communication- Mechanical Communication-
Characteristic of a Good System of Internal Communication- External
Communications.
Office Correspondence & Mail Service:
Office Correspondence-Organising Correspondence-Production of
Correspondence- From Letters-Typing and Stenographic Service- Mail
Service – Facilities of Mail Service-Organisation of the Mailing Department-
Arrangement with the Post Office-Establishing Mail routine – Handling
Incoming Mail –Handling Outgoing Mail-Mechanising mail Services.
Office Reports :
Report Writing-Types of Reports-Specimen of Reports.
Personnel Management :
Functions of personnel Management- Establishing the personnel
Department –Role of Personnel Manager-Personnel Functions Chart-Job
Evaluation and merit Rating- Training of Staff-Methods of Training-
Placement, Promotion and Transfers. Salary Administration-incentives-
Employee Turnover.
BOKS RECOMMENDED:
1. Chhabra, T.N., Modern Office Management; Dhanpat Rai & Sons.
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2. Ghosh. Pal, Business Correspondence and Office Management, Sultan
Chand.
3. Ghosh, P.K., Office Management, Sultan Chand.
4. Gupta,C.B., Office Oranisatoon and Management, Sultan Chand.
5. Tandon, B.N. Office Management, S. Chand.
6. Chopra, P.K. Office Management, Himalaya Secretarial Practice.
SECRETARIAL PRACTICE
THIRD YEAR EXAMINATION
Unit-I
Meaning and Nature of company: Characteristics, kind of company lifting
the corporate veil; privileges and exemptions available to a Private
company; section 43 A, company and its feature.
Formation and incorporation of a company; Promoter-duties , rashts,
liabilities; procedure for registration/ incorporation of a company,
preliminary (v) provisional contact; Certificate of incorporation and
Certificate of commencement of Business.
Memorandum of Association & Article of Association; Clauses in
memorandum , kinds of Articles; Alternation of Memorandum and Articles.
Relationship between memorandum and Articles, doctrine of Constructive
notice and indoor management.
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Unit-II
Prospectus-Meaning – contents- Mis-statements in prospectus
Consequences- liability of Experts. Directors relating to mis-statements in
prospectus-Acceptance of public Deposits.
Shares and Share Capital : Kind of Shares and Share capita. Allotment of
shares-rules-irregular allotment-Underwriting (v) Brokerage-Buy-Bank of
Shares (New Provisions)- Issue of shares at Premium and at Discount-Calls
on shares-Forfeiture(v) surrender of shares-Transfer and Transmission of
shares.
Unit-III
Membership-Definition, member (v) Share-holder, Who may become a
member ? Termination of membership.
Loans, Borrowings and Investments- Limits and procedure, Registration of
charges.
Company Management-Legal Position of Directors-methods of Appointment
directors-Removal of Directors-Manager (a) Remuneration-Powers of
directors.
Unit-IV
Company Meetings-Requisitions of a valid meeting-Kinds of Meeting-
statutory, AG and EGM-Procedure before at and after the meeting.
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Accounts and Audit-Maintenance of Books of Accounts- Basic - Application
and adaptation Accounts - Appointment of Auditors.
Unit-V
Majority (v) Minority Rule; Rule is Foss (v) Harbottle Oppression and Mis-
management.
Winding up-Modes of winding up- Voluntary, Compulsory and winding up
subject to supervision through court’s order.
BOOKS RECOMMENDED:
1. Tandon, B.N.Manual of Secretarial Practice, S. Chand .
2. Sherlekar, Secretarial Practice.
3. Krishna Murty, Improve your Secretarial Skill, S. Chand.
4. Datey, V.S., Corporate Laws & Secretarial Practice, Taxman.
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