QF-AQAC-03.02BS.1.2 Course Syllabus

1

Course Syllabus

1. DepartmentName: Business administration 2. Program Name: Marketing 3. Program Code

4. Course Code and Title: Marketing Channels 5. Course credits: 3 CR 6. Pre-requisites: Principles of Marketing 7. Course Instructor/ Coordinator

Name, Email and Office hours Yazeed Almasri

Yazeed Almasri ( y.almasri@ju.edu.jo)

8. Course web-page:

9. Academic year: 2019/2020

10. Semester: First √ Second Summer

11. Textbook(s) (Make sure you have one textbook – resource materials online) Marketing Channels for Bert Rosenbloom,8th Edition

12. References: (Make sure that the references are available in the Library and online)

13. Other resources used (e.g. periodicals, software, eLearning, site visits, etc.):

1-Case Studies

14. Course description (from the catalog)

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry

QF-AQAC-03.02BS.1.2 Course Syllabus

2

15. Course Intended Learning Outcomes:(All CILOs must start with an action verb, please use ANNEX I for getting a

better understanding of the Action Verbs and Blooms Taxonomy. The mapping of the CILOs with relevance to the PILOs of the program.)

Mapping to PILOs

CILOs (Preferred not to exceed 12 CILOs)

a b c d e f g h i J k

1. concepts relating to Marketing Channels.

2. understand the structure, functions, design, Implementation, and the role of marketing channels in the marketing mix and firm’s overall strategy.

√ √

√

√

√

√

3. Understanding

basis of Formulating Channel Strategy Plan

√

√

√

√

4. Learn Basis of Channel Members selection

√

√

√

√

√

QF-AQAC-03.02BS.1.2 Course Syllabus

3

17. Description of Topics Covered(The description should be from the textbook used)

Topic Title (e.g. chapter title)

Description

Chapter 1. Marketing Channel Concepts

- Channels Concepts

Chapter 2: 2. Marketing Channel

Participants

-Channel Participants Types

Chapter 3: The Environment of

Marketing Channels.

-Understanding Marketing Environment in Channels

Chapter 5: Strategy in Marketing Channels

Channel Strategy Plan concepts and basics

Chapter 6 Designing Marketing Channels

-Concepts and Basis of Designing Marketing Channels

Chapter 7: . Selecting Channel Partners

Selection basis for Channel Partners

Chapter 8: Target Markets and Channel Design Strategy.

-Formulating Channel Strategy Plan

16. Course evaluation: (Formative and summative assessment methods are expected)

Assessment Type

Details/ Explanation of Assessment in relation

to CILOs

Number Weight Date(s)

Quizzes NA NA %

Midterms √ 1 30 %

Assignments √ 1 5 %

Projects/Case Studies

√ NA 15%

Final √ 1 50%

Total 100%

QF-AQAC-03.02BS.1.2 Course Syllabus

4

18. Course Weekly Breakdown:

Week Date Topics covered CILOs Teaching Method

Assessment

1+2 9/Jun~24/Jun

Chapter 1. Marketing Channel Concepts

1& 2 Lecture & cases

3+4 25/Jun-4/Jul Chapter 2: 2. Marketing Channel Participants

1&2 Lecture & cases

4+5 6/Jul~16/Jul Chapter 3: The Environment of

Marketing Channels.

1&2 Lecture & cases

5 17/Jul~24/Jul Chapter 5: Strategy in Marketing Channels

3 Lecture & Cases&CASES

6 25/Jul~29/Jul Chapter 6 Designing Marketing Channels

2 Lecture

7 30/Jul~2/Aug Chapter 7: . Selecting Channel Partners

4 Lecture & cases

8 3/Aug-7/Aug Chapter 8: Target Markets and Channel

Design Strategy.

3 Lecture&Cases

15 Final examination week

9

10

11

12

13

14

15

16

QF-AQAC-03.02BS.1.2 Course Syllabus

5

19. Others:

Description

Attendance policies:

Students are not allowed to miss more than 15% of the classes during the semester. Failing to meet this requirement will be dealt with according to the university disciplinary rules.

Absences fromexams andhandinginassignmentson time:

Health and safety procedures:

Honesty policy regarding cheating, plagiarism, misbehavior:

Students must adhere to the university’s standards of academic honesty. Violations of these standards will be treated seriously according to university rules & regulations. Please refer to the University’s ‘Academic Honesty’. In addition, university rules and regulations related to attendance and conduct have to be observed

Course Coordinator:

Head of Department:

Head of curriculum committee/ School Level:

Dean:

Approved by the Program Coordinator/ Head of the Department on:

Copy to:

Head of Department

Assistant dean for Development and Quality Assurance

Course Portfolio