course guide ba(hons) visual communication (illustration) · 2017. 9. 29. · course leader dr...

Wolverhampton School of ArtBA(Hons) Visual Communication (Illustration)with Foundation YearCourse Guide

2017-18September

About this guide

This is your course guide. It provides the basic but fundamental information about your course of study. Thisguide is yours for the duration of the course, we don’t re-issue it annually and if any information containedwithin were to change then we will write to you to explain so.

In particular, if any important aspects relating to your modules were to change then we will inform you inaccordance with the Code of Practice for the Management of Changes to Modules and Courses. The teachingand support teams which you will get to know over time will refer to this guide – it will be useful to you andwe advise you to make good use of it throughout your studies.

The Course Guide should be read in conjunction with the more general sources of information which relate toall students at the University. The Student Handbook is a very detailed reference point for all issues relating toyour studies which aren’t specific to just your particular course. You might also want to refer to the StudentCharter; the University’s Policies and Regulations and the University Assessment Handbook documents whichwill provide you with all of the information that we think you will need for your period of study here.

If you need additional information, or you simply want to discuss elements of any of these documents or otheraspects of your course, find that there is something you need to know, please contact your Faculty StudentServices:

Faculty Student Services

We can help with the administration and organisation of your time at University – from enrolment andmodule registration, tuition fee enquiries, attendance support, course management and lifecycle queries,extenuating circumstances, leave of absence, transfers and changes, assignment submission, SAMsappointments, assessment and result queries, right through to Graduation.

You can also come and talk to us for impartial advice and support if things are starting to go wrong and you’renot sure who else to talk to. The main thing to remember is that you are not alone. We see large numbers ofstudents over the course of a year on a variety of issues, so please don’t be afraid to approach us.

We are here to ensure that your transition into Higher Education is as smooth as possible. Normal officeopening hours are Monday-Friday 08:45-17:00.

You can contact us through the e:vision help desk, by phone or in person or by e-mail:

Faculty of Arts (CityCampus)

The MX Building MX 005 (01902) 321034 [email protected]

Help and Advice is alsoavailable from StudentSupport & Wellbeing…

Contact us at the Alan TuringBuilding MI 001 for all enquiries andreferrals… Services operate at allcampuses by appointment.

(01902) 321074(01902) 321070

[email protected]@wlv.ac.uk

Welcome from the Course Leader

On behalf of the teaching and support teams from BA(Hons) Visual Communication (Illustration) withFoundation Year course, I would like to extend to you a very warm welcome to the University ofWolverhampton, and in particular your campus.

My name is Louise Fenton and I am the course leader for your BA(Hons) Visual Communication (Illustration)with Foundation Year course and alongside your personal tutor, will be your main point of contact over theduration of your studies. My contact details are below – please don’t hesitate to get in touch if you need anysupport or guidance.

The successes which you will achieve whilst at the University are based upon a partnership between the

expertise and support from the staff here and the effort you put into learning. We welcome students who areeager to think for themselves, to take control of their own learning and who are ready to get involved indeveloping the skills required in a highly competitive job market. Make the most of the wide range ofopportunities available to you.

Studying at University can be difficult, and for many of you the transition into University life will bechallenging. However we will support you throughout your course, particularly whilst you develop into anindependent learner over the course of your first year with us.

We believe it is important that you are encouraged to make your own contribution to the effective operationand development of your chosen course. We hope that you might consider acting as a Course Representativeduring some of your time with us to help the University continue to improve your experience.

I would like to wish you every success with your studies. We look forward to working with you and hope thatyou enjoy your time with us.

Louise Fenton

Course Management and Staff Involvement

RoleRole NameName SpecialismSpecialism eMaileMail Tel. Ext.Tel. Ext. RoomRoom

Head of Department Dr Jane Webb [email protected] 1952 MK307

Course Leader Dr Louise Fenton [email protected] 8423 MK301a

Educational Aims of the Course

In the increasingly fluid and fast-moving creative industries, practitioners need to be quick in their thinkingand multi-disciplinary in their approach. With traditional boundaries constantly being eroded and re-formed,creative professionals must, as a result, be more agile and flexible in response.

This course aims to develop your creativity, analytical and image generating skills. The learning experienceencompasses lectures, workshops, tutorials and independent study. There are also talks from industryprofessionals, UK and international trips, competitions and live briefs.

A solid foundation in drawing is vital, and we’ll work with you to develop your abilities across a range ofmedia. We’ll also introduce you to all of the essential skills you’ll need in to make it in your future career.

Later, we’ll encourage you to develop an individual approach to your practice, and equip you with the tools tosucceed in an exciting freelance career in illustration.

So whether you want to work in publishing, advertising, narrative (children’s books, graphic novels) oreditorial (newspapers, magazines, e-zines, the web), we’ll bring out the best in you.

Our intention is to produce independent and informed visual problem solvers who are able to performeffectively in a wide range of creative industries.

The course actively encourages cross and interdisciplinary practice

What makes this programme distinctive?

We deliver a diverse and unique approach to the creative Industries; the staff team has vast experience ofthe profession, both nationally and internationally.You will have the opportunity to fully explore the potential of various approaches and specialisms withinthe industry.

You will acquire the skills necessary to communicate and work with others within the creative industries– from concept to production.Our range of professional visitors will give you first-hand information regarding current practice withinthe industry.Module assignments reflect industry practice.We are College members of both D&AD and the AOI.Our students have worked on a broad range of live projects for a number of years.StudyTrips both UK and abroad, allow you to gain a broader cultural understanding.Many students undertake work placements within the industry.The course actively encourages cross and interdisciplinary practice.

The Foundation Year of this course gives you an introduction to a broad range of Art and Design disciplines,allowing a seamless progression into the specialist Art and Design course that suits your abilities andaspirations.

Course Structure

September (Full-Time)September (Full-Time)

Part time students study alongside full time students. However, they do not study more than 80 credits in eachacademic calendar year.

ModuleModule TitleTitle CreditsCredits PeriodPeriod TypeType Module LeaderModule Leader

3AD001 Introduction to Media and Materials 20 SEM1 Core Margaret Ayliffe

3AD004 Vocational and Specialist Media 20 SEM1 Core Margaret Ayliffe

3AD003 Vocational and Professional Media 20 SEM1 Core Margaret Ayliffe

3AD002 Introduction to Contextual Practice 20 SEM2 Core Margaret Ayliffe

3AD005 Portfolio Creation 20 SEM2 Core Margaret Ayliffe

3AD006 Independent Project 20 SEM2 Core Margaret Ayliffe

4VC012 Studio Practice: Ideas, concepts andcommunication methods

20 SEM1 Core Marc Austin

4VC013 Studio Practice: Process 20 SEM1 Core John Clementson

4VC014 Introducing Specialist Practice 20 SEM1 Core Jeffrey Leak

4VC015 Studio Practice: Image 20 SEM2 Core Ian Madeley

4VC016 Developing Specialist Practice 20 SEM2 Core Jeffrey Leak

4AD010 Introduction to Art and Design in Context 20 SEM2 Core Jane Webb

5VC012 Visual Narrative 20 SEM1 Core Howard Read

5VC013 Personal Investigation 20 SEM1 Core John Clementson

5AD008 Critical and Contextual Issues in Art and Design 20 SEM2 Core Louise Fenton

5VC015 Individual Practice 20 SEM2 Core John Clementson

Group 11 | Min Value: 20 | Max Value: 20Group 11 | Min Value: 20 | Max Value: 20

5VC018 Applied Illustration Practice 20 SEM1 CoreOption

Ben Kelly

5AD009 Professional Experience 1 20 SEM1 CoreOption

Crispin Dale


5VC020 Advanced Illustration Practice 20 SEM2 CoreOption

Ben Kelly


Crispin Dale

6VC014 Professional Practice: Illustration 20 SEM1 Core Ben Kelly

6AD002 Dissertation 20 SEM1 Core Louise Fenton

6VC012 Major Project: Visual Communication 20 SEM2 Core Paul Tovey

6AD001 Employability in the Creative Industries 20 SEM2 Core


6VC020 Independent Illustration Practice 20 SEM1 CoreOption

John Clementson


Crispin Dale


6VC021 Independent Illustration Project 20 SEM2 CoreOption

Howard Read


Crispin Dale

Course Learning Outcomes

Learning OutcomeLearning Outcome Contributing ModulesContributing Modules

Foundation Year Course Learning Outcome 1Foundation Year Course Learning Outcome 1(UCCLO1)(UCCLO1)

"Demonstrate knowledge of the underlyingconcepts and principles associated with yourarea(s) of study, and an ability to evaluate andinterpret these within the context of that area ofstudy"

3AD001 Introduction to Media and Materials3AD003 Vocational and Professional Media3AD004 Vocational and Specialist Media3AD005 Portfolio Creation3AD006 Independent Project


"Demonstrate an ability to present, evaluate andinterpret qualitative and quantitative data, inorder to develop lines of argument and makesound judgements in accordance with basictheories and concepts of your subject(s) of study."

3AD001 Introduction to Media and Materials3AD002 Introduction to Contextual Practice3AD006 Independent Project


Evaluate the appropriateness of differentapproaches to solving problems related to yourarea(s) of study and/or work

3AD001 Introduction to Media and Materials3AD003 Vocational and Professional Media3AD004 Vocational and Specialist Media3AD005 Portfolio Creation


"Communicate the results of your study/workaccurately and reliably, and with structured andcoherent arguments"

3AD003 Vocational and Professional Media3AD004 Vocational and Specialist Media3AD005 Portfolio Creation3AD006 Independent Project


Demonstrate the qualities and transferable skillsnecessary for employment requiring the exerciseof some personal responsibility

3AD002 Introduction to Contextual Practice3AD003 Vocational and Professional Media3AD005 Portfolio Creation

CertHE Course Learning Outcome 1 CertHE Course Learning Outcome 1 (CHECLO1)(CHECLO1)

"Demonstrate knowledge of the underlyingconcepts and principles associated with yourarea(s) of study, and an ability to evaluate andinterpret these within the context of that area ofstudy"

4VC012 Studio Practice: Ideas, concepts and communication methods4VC014 Introducing Specialist Practice4VC015 Studio Practice: Image


"Demonstrate an ability to present, evaluate andinterpret qualitative and quantitative data, inorder to develop lines of argument and makesound judgements in accordance with basictheories and concepts of your subject(s) of study."

4AD010 Introduction to Art and Design in Context4VC013 Studio Practice: Process4VC015 Studio Practice: Image


Evaluate the appropriateness of differentapproaches to solving problems related to yourarea(s) of study and/or work

4AD010 Introduction to Art and Design in Context4VC013 Studio Practice: Process4VC016 Developing Specialist Practice


"Communicate the results of your study/workaccurately and reliably, and with structured andcoherent arguments"

4VC012 Studio Practice: Ideas, concepts and communication methods


Demonstrate the qualities and transferable skillsnecessary for employment requiring the exerciseof some personal responsibility

4VC014 Introducing Specialist Practice4VC016 Developing Specialist Practice

DipHE Course Learning Outcome 1 DipHE Course Learning Outcome 1 (DHECLO1)(DHECLO1)

"Demonstrate knowledge and criticalunderstanding of the well-established principlesof your area(s) of study, and of the way in whichthose principles have developed with anunderstanding of the limits of your knowledge,and how this influences analyses andinterpretations based on that knowledge."

5AD008 Critical and Contextual Issues in Art and Design5VC013 Personal Investigation5VC018 Applied Illustration Practice


"Demonstrate the ability to apply underlyingconcepts and principles outside the context inwhich they were first studied, including, where

5AD009 Professional Experience 15VC020 Advanced Illustration Practice

appropriate, the application of those principles inan employment context"


"Demonstrate knowledge of the main methods ofenquiry in the subject(s) relevant to the namedaward, and ability to evaluate critically theappropriateness of different approaches tosolving problems in the field of study"

5VC015 Individual Practice5VC018 Applied Illustration Practice


"Use a range of established techniques to initiateand undertake critical analysis of information,and to propose solutions to problems arising fromthat analysis"

5VC012 Visual Narrative5VC020 Advanced Illustration Practice


"Effectively communicate information, argumentsand analysis in a variety of forms to specialist andnon-specialist audiences, and deploy keytechniques of the discipline effectively"

5AD009 Professional Experience 15VC012 Visual Narrative5VC013 Personal Investigation


"Demonstrate the qualities and transferable skillsnecessary for employment, requiring the exerciseof personal responsibility and decision-makingand undertake further training, developingexisting skills and acquire new competences thatwill enable them to assume significantresponsibility within organisations."

5AD008 Critical and Contextual Issues in Art and Design5AD009 Professional Experience 15VC015 Individual Practice

Ordinary Degree Course Learning Outcome 1Ordinary Degree Course Learning Outcome 1(ORDCLO1)(ORDCLO1)

Understand and apply concepts

6AD003 Professional Experience 26VC020 Independent Illustration Practice6VC021 Independent Illustration Project


"Experiment, and Explore Methods of Production"

6AD003 Professional Experience 26VC012 Major Project: Visual Communication6VC014 Professional Practice: Illustration


Explore and Understand Conceptual andContextual Principles

6VC012 Major Project: Visual Communication6VC021 Independent Illustration Project


"Question, Challenge and Initiate PotentialSolutions"

6AD002 Dissertation6VC012 Major Project: Visual Communication


"Explore, Investigate and Understand yourSpecialist Practice"

6AD001 Employability in the Creative Industries6AD002 Dissertation6AD003 Professional Experience 26VC014 Professional Practice: Illustration


"Understand, Demonstrate and Position yourIndividual Practice"

6AD001 Employability in the Creative Industries6AD003 Professional Experience 26VC020 Independent Illustration Practice

Honours Degree Course Learning Outcome 1Honours Degree Course Learning Outcome 1(DEGCLO1)(DEGCLO1)

6AD003 Professional Experience 26VC020 Independent Illustration Practice6VC021 Independent Illustration Project

"Investigate, employ and reflect on concepts ingraphic design"Honours Degree Course Learning Outcome 2Honours Degree Course Learning Outcome 2(DEGCLO2)(DEGCLO2)

"Explore, Demonstrate and critically reflect onMethods of Production"

6AD003 Professional Experience 26VC012 Major Project: Visual Communication6VC014 Professional Practice: Illustration


Analyse and Synthesise Conceptual andContextual Principles

6VC012 Major Project: Visual Communication6VC021 Independent Illustration Project


Develop systematic problem-solving initiatives

6AD002 Dissertation6VC012 Major Project: Visual Communication


Apply and reflect on your Specialist Practice in awide range of contexts

6AD001 Employability in the Creative Industries6AD002 Dissertation6AD003 Professional Experience 26VC014 Professional Practice: Illustration


Position and reflect on your Individual Practice ina professional context

6AD001 Employability in the Creative Industries6AD003 Professional Experience 26VC020 Independent Illustration Practice

PSRB

None

Employability in the Curriculum

This course with its specialist routes is intended to provide you with all the necessary skills to enable you tothrive in the exciting and fast-moving creative industries.

Typical employment for our alumni includes work in Publishing (book design, covers), Editorial (newspapersand magazines), Children’s Books, Branding, Advertising, Packaging and Multi-Media. Some of our studentsproduce work for Film and Animation while others exhibit regularly, many will choose to work as freelancepractitioners.

A number of our undergraduate students work on ‘live’/professional projects during their time with us, givingthem invaluable professional experience and the opportunity to earn during study.

Many of our students opt for further study either at Masters level or study for a PGCE if their ambition is toenter the teaching profession.

Whilst employability is embedded in all modules it is extended in the following module: 6AD001.

Teaching, Learning and Assessment

The broad-spectrum nature of the industry coupled with the wide reach of this course dictates that initiallyyour learning activities will be similarly broad and varied in nature.

Skills and media workshops, seminars, lectures and group tutorials will introduce you to a range of image andidea generating systems, as you progress through the course your approach will become more specialized and

as you explore a more personal approach to your chosen specialism then the learning activities will reflectthis transition with more individual tuition, you will receive continuous feedback on your work throughoutyour time with us.

All learning activities are delivered in specialist studios (mac lab, print and drawing studios) and the VisualCommunication studios and lecture theatre.

A series of visiting practitioners will enhance your understanding of the subject and will also have theopportunity to engage with ‘live’ and competition work.

Study trips, both nationally and internationally are offered and will enhance your cultural and contextualunderstanding.

Learning and Teaching Methods

This data indicates the proportion of time in each year of study that students can expect to engage in thefollowing activities (expressed as a percentage for each level).

LevelLevel TeachingTeaching IndependentIndependent PlacementPlacement

3 24 76 0

4 24 76 0

5 24 76 0

6 21 79 0

Assessment Methods

This data indicates the proportion of summative assessment in each year of study that will derive from thefollowing: (expressed as a percentage for each level).

LevelLevel Written ExamsWritten Exams Practical ExamsPractical Exams CourseworkCoursework

3 0 0 100

4 0 0 100

5 0 8 92

6 0 0 100

Reference Points

QAA Benchmark Art & Design:

Teaching, Learning and Assessment 5.1.3, 5.3.2

Generic Knowledge. Attributes and Skills 4.4Standards and Achievement 6

Subject Specific Knowledge and Understanding. Attributes and Skills 6.3

4.3 Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively inresponse to set briefs and/or as self-initiated activity

4.3 Develop ideas through to material outcomes, for example images, artefacts, products, systems and

processes, or texts.

http://www.qaa.ac.uk/academicinfrastructure/benchmark/statements/drafts/ADHAAD.asp

Equality Act 2010

Academic Regulations Exemptions

None

Support with your studies

University Learning Centres are the key source of academic information for students providing access to:

Physical library resources (books, journal, DVDs etc.)Study areas to allow students to study in the environment that suits them best: Social areas, quiet andsilent areas.A wide range of online information sources, including eBooks, e-journals and subject databasesAcademic skills support via the Skills for Learning programmeStudents on campus can attend workshops or ask for one-to-one help on a range of skills such asacademic writing and referencing.Dedicated Subject Pages to enable you to explore key online information sources that are recommendedfor their studies.Physical access to local libraries both in UK and overseas via SCONUL and WorldCat agreements

We also strongly advise you to download to “MyWLV” student app. MyWLV is a single point of personalisedaccess to the variety of systems the University offers. This includes pulling through relevant information (e.g.deadlines, timetables) and linking to underlying systems.

Course Specific Support

School support:

Study support is available through the Personal Academic Tutorial system with course tutors who are familiarwith your area of study. At the start of each year of your course you will be assigned a Personal Tutor whowill guide you through the induction process and provide support and academic counselling throughout theyear on an appointment basis. They should be able to offer you advice and guidance to help you liaise withother staff and support facilities in the School and University. You should meet your Personal Tutor regularly,which must include meetings that you are invited to at critical points in your course.

Your Personal Tutor will provide academic counselling and will be accessible on an appointment basis todiscuss requests for extensions, requests for extenuating circumstances, general concerns about study andstudent life and general programme planning. Your Course Leader will act as a first point of contact in relationto leave of absence (including returning after leave), withdrawal, transferring to another course (internal andexternal) and changes to mode of attendance. Your Course Leader will be available thereafter for meetings byappointment to discuss leave of absence, withdrawal, transferring to another course (internal and external),changes to mode of attendance, returning after leave of absence and direct entrants.

Subject support:

Tutorials, workshops, seminars and meetings - provide the primary opportunities for students to interact withstaff on topics relating to modules. All modules provide at least one of these forms of face-to-face support.

Feedback - tutors provide personalised written feedback all summative assessments. The mechanism forfeedback from purely formative tasks varies between assessments, but will always be provided in some form.

http://www.qaa.ac.uk/academicinfrastructure/benchmark/statements/drafts/ADHAAD.asp

On occasions tutors may provide generalised verbal feedback to the whole group on points relating to anassessment.

Contact Hours

In higher education, the term ‘contact hours’ is used very broadly, to refer to the amount of time that youspend learning in contact with teaching or associated staff, when studying for a particular course.

This time provides you with the support in developing your subject knowledge and skills, and opportunitiesto develop and reflect on your own, independent learning. Contact time can take a wide variety of formsdepending on your subject, as well as where and how you are studying. Some of the most common examplesare:

lecturesseminarstutorialsproject supervisionsdemonstrationspractical classes and workshopssupervised time in a studio/workshopfieldworkexternal visitswork-based learning (including placements)scheduled virtual interaction with tutor such as on line, skype, telephone

In UK higher education, you as the student take primary responsibility for your own learning. In this context,contact time with teaching and associated staff is there to help shape and guide your studies. It may be usedto introduce new ideas and equip you with certain knowledge or skills, demonstrate practical skills for you topractise independently, offer guidance on project work, or to provide personalised feedback.

Alongside contact time, private or independent study is therefore very significant. This is the time that youspend learning without direct supervision from, or contact with, a member of staff. It might includebackground reading, preparation for seminars or tutorials, follow-up work, wider practice, the completion ofassignments, revision, and so on.

Course Specific Health and Safety Issues

Everyone in the Faculty is required to read and adhere to the Codes of Practice and Operational Procedures forthe areas of the Faculty they work/study in. Codes of Practice are available within the Faculty of Arts Health &Safety Canvas course. Please familiarise yourself with the codes appropriate to your study location. Pleasealso note, all potentially hazardous Faculty facilities require the successful completion of one or more formalinduction sessions before access to those facilities can be granted. Your module tutor and or course team willbe able to advise you on which modules / areas of study require specific additional inductions.

Course Fact File

Hierarchy of Awards:Hierarchy of Awards: Bachelor of Arts with Honours Visual Communication (Illustration) with Foundation Year Bachelor of Arts Visual Communication (Illustration) with Foundation Year Diploma of Higher Education Visual Communication (Illustration) with Foundation Year Certificate of Higher Education Visual Communication (Illustration) with FoundationYear University Statement of Credit Visual Communication (Illustration) with Foundation Year

Course Codes:Course Codes: VC023T01UV Full-time 4 YearsVC023T31UV Part-Time 8 Years

UCAS Code:UCAS Code: W221

Awarding Body / Institution:Awarding Body / Institution: University of Wolverhampton

School / Institute:School / Institute: Wolverhampton School of Art

Category of Partnership:Category of Partnership: Not delivered in partnership

Location of Delivery:Location of Delivery: University of Wolverhampton

Teaching Institution:Teaching Institution: University of Wolverhampton

Published: 29-Sep-2017 by Clare Jackaman

course guide ba(hons) visual communication (illustration) · 2017. 9. 29. · course leader dr...

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