course contents for subjects with code:...
TRANSCRIPT
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 1
Course Contents for Subjects with Code: BSCS
This document only contains details of courses having code BSCS.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 2
Code Subject Title Cr. Hrs Semester
BSCS‐111 II
BSCS‐211 Mass Communication 3
III
Year Discipline 1 Applied Psychology, English, Social Work 2 Sociology & Sociocultural Studies
Communication Definitions, types and significance of Communication Process of Communication: source; message; channel, noise; destination;
encoding; decoding; and feedback Essentials of effective communication Role of Mass media in agenda setting Nature and functions of mass communication (Information, Education, Opinion
Formation, Entertainment and Development.) Media of Mass Communication Print Media: newspapers, magazines, periodicals, books, pamphlets, etc. Broadcast media: radio, TV, film. Comparative study of mass media, their components, functions and effects.
Recommended Readings: 1. Dominick, J. R. (2006). Dynamics of Mass Communication (8th ed.). New York;
McGraw-Hill. 2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information
Age (3rd ed.). USA; Wadsworth. 3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co.
Bostan. 2000 4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth
Publishing Co. California 1995. 5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,
Lahore. 6th ed.; 1997. 6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M. (Nation Language Authority,
Islamabad 1990. 7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New
York, London 1999. 8. Ta’araf-e-iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of
Communication, University of Karachi 2000. 9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996. 10. Media of Mass Communication, John Vivian 5th ED. Allyn and Bacon, London,
2000.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 3
Code Subject Title Cr. Hrs Semester
BSCS‐101 Introduction to Mass Communication 3 I
Year Discipline
1 Mass Communication Communication • Definitions, types and significance of communications • Process of Communication: source; message; channel; noise; destination; encoding; and
feedback • Barriers in communication • Essentials of effective communication • Role of mass media in agenda setting • Nature and functions of mass communication (Information, Education, Opinion
Formation, Entertainment and Development) Media of Mass Communication • Print Media: newspapers, magazines periodicals, books, pamphlets, etc. • Broadcast media: radio, TV, film. • New Media: (Internet) On-line journalism. Traditional/Folk-Media • Comparative study of mass media, their components, functions and effects. Recommended Books: 1. Dominick, J.R (2006). Dynamics of Mass Communication (8th ed.). New York;
McGraw-Hill. 2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information Age
(3rd ed.). USA; Wadsworth. 3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co. Bostan.
2000 4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth Publishing Co.
California 1995. 5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,
Lahore. 6th ed., 1997 6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M.(Nation Language Authority,
Islamabad 1990. 7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New York,
London 1999. 8. Ta,araf-e-Iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of Communication,
University of Karachi 2000. 9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996. 10. Media of Mass Communication, John Vivian 5th Ed. Allyn and Bacon, London, 2000.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 4
Code Subject Title Cr. Hrs Semester
BSCS‐102 Contemporary World Media 3 II
Year Discipline
1 Mass Communication Profile of News Channels • CNN • BBC • Fox News • Bloomberg • Al-Jazeera • Star News • VOA Profile of World Elite Press • The New York Times • The Washington Post • The Los Angles Times • The London Times • The Guardian • Times • News Week • Economist News Agencies • AP • Reuter • AFP • DPA • APP Media Conglomeration Big Media Giants: • AOL • Times Warner • Walt Disney • News Corporation • General Electric • Viacom
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 5
Code Subject Title Cr. Hrs Semester
BSCS‐201 National and International Affairs 3 III
Year Discipline
2 Mass Communication National Affairs: • An overview of post independence History of Pakistan. • Constitutional Development in Pakistan • Basis of Pakistan’s Foreign Policy and Pakistan’s relations with other countries India,
Afghanistan, Iran, China and US, SAARC, ASEAN, • Contemporary issues political instability, Governance Issues, Health, Education, Water,
Population, Gender, Human rights, Poverty etc. International Affairs: • Shift in balance of power: end of bipolar system and its implications. • The United Nations and its current role in conflict resolution. • Muslim World, Issue and problems, Role of OIC • Issue and problems faced by contemporary World:
Geo Political Status of Pakistan; Regional Arrangements three case studies European Union, ASEAN, and SAARC. Palestine Israel conflict Kashmir Dispute Nuclear Problem War against terrorism and its different dimensions WTO and its implication and impact.
Recommended Books: 1. Safdar Mahmood (2006-2007). International Affairs. 2nd Edition. Jahangir printers,
Lahore, Pakistan. 2. Ken Booth & Time Dunne. (2002). Worlds in Collision Terror and the Future of
Global Order. Palgrave Macmillan. 3. Noam Chomsky (1997). World Orders Old and New. Pluto Press. USA. 4. Aeron Davis. (2007). The Mediation of Power. Routledge Taylor and Francis Group. 5. Saiyyad Muhammad, Saleem Moini. (1995). International Law. Pakistan Writer’s Co-
operation Society Karachi, Lahore. 6. Mehmood, Safdar. (2000). International Affairs. Jang Publishers. Lahore. 7. Inayatullah, (1947). State and Democracy in Pakistan, Vanguard Books Pvt. Ltd.
Lahore 8. Rizvi, Hasan-Askari (2000). Military State and Society in Pakistan, Macmillan Press
Ltd. 9. Saeed, Khawaja Amjad (2007). The Economy of Pakistan, Oxford University Press. 10. Jain, Rashmi (2007), The United States and Pakistan 1947-2006, Radiant Publishers.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 6
Code Subject Title Cr. Hrs Semester
BSCS‐202 Mass Media in Pakistan 3 IV
Year Discipline
2 Mass Communication Historical Background • Growth of the Muslim Press in the sub continent • Role of Sir Syed Ahmed Khan, Moulana Hasrat Mohani, Mulana Muhammad Ali Johar,
Molana Abul Kalam Azad, and Zafar Ali Khan • Press and the Pakistan Movement History and Development • Press since independence. • Major Development of Press in Pakistan • Major Problems and prospects of press in Pakistan Government and Press • Government Press relations • The Print Media since 1947 to-date Electronic Media in Pakistan • Growth & Expansion of Radio, Television, and Film in Pakistan. • Growth of Cable television and its Cultural and ethical dimensions. • Establishment of Pakistan Electronic Media Regulatory Authority (PEMRA). • Salient features of PEMRA ordinance 2002. • Electronic Media in Private Sector. FM Radio and Satellite Television. • Online Journalism: Development and Future prospectus News Agencies • Development of News Agencies. • Expansion, Working, Organizational, Structure and Future perspective in Pakistan Recommended Books: 1. Khurshid Abdus Salam, Journalism in Pakistan, United Publishers, Lahore. 2. Lent J. A., Newspapers in Asia. 3. Majeed Nizami, Press in Pakistan, Department of Political Science, University of the
Punjab, Lahore. 4. Hasan Mehdi, Mass Media In Pakistan. 5. French David and Richard Micheal (2000), Television in Contemporary, Asia, SAGE
Publication International, UK. 6. Aziz Yousaf (2003), Cable Television A vision for Future Pakistan. 7. Aziz Yousaf (2003), Prospect & Promotion of Electronic Media in Pakistan. 8. Sh. Mugheesuddin (1981) ABC of Radio Journalism., 9. Niazi, Zamir, Press in Chains 10. Hassan, Mehdi (2001) , Mass Media in Pakistan. Aziz publisher. Lahore. 11. Hassan, Jawad & Hadi, Syed Ali (2004), Media and Mass Communicational Laws of
Pakistan. Haji Hanif Printers. Lahore
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 7
12. Ahmad, Shehzad (2005), Journalism and Press. Anmol Publication Pvt. Ltd. New Dehli.
13. Ahmad, Shehzad (2005), Journalism News Coverage. Anmol Publications Pvt. Ltd. New Dehli.
14. Syed, M.H. (2006), Mass Media in new world order. Anmol Publication. 15. Ahmad, Shehzad (2005), Art of Modern Journalism . Anmol Publication. 16. Hijazi, Miskeen Ali (2004), Mass Communication Theory and Practice. A-One
Publishers. Lahore.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 8
Code Subject Title Cr. Hrs Semester
BSCS‐301 News Reporting & Writing 3 V
Year Discipline
3 Mass Communication News Definition and Elements of News News Determinants and News Values Sources of News
News Writing Techniques The Lead/Intro, its components and types, Inverted Pyramid form and hunting for leads and other formats, Block paragraphs and special treatment to news.
The Reporter Importance of a reporter Duties of a Reporter Qualities of a Reporter
Essentials of Reporting Observation, Looking for stories, Background information Track down relevant sources of information for stories
Reporting Beats Crime Court Political Parliamentary Affairs Culture, Sports, Education, Economic and Commerce; and others
News Agencies International National Local
Recommended Readings: 1. Anderson David “Investigative Reporting”, Englewood Cliffs, Prentice, Hall, 1964 2. Charnely Mitchell’s “Reporting”, New York Hoet, Rinhart & Winston 1964 3. Hohenberg “The Professional Journalist” 4. Mac Dougall, Curts D. “Interpretative Reporting”, New York, Macnillian 1972 5. Porter and Luxon “The Reporter and the News” 6. William L. Rivers “Finding Facts”, Englewood Cliffs, N.J; Prentice Hall, 1975. 7. Alden Todd, “Finding Facts Fast”, Barclay, Ten Speed Pren, 1979 8. Ken Metzler, “Creative Interviewing”, Englewood Cliffs, N.J; Pren, 1977 9. Hijazi, Miskeen Ali, “Fun-e-Idarat” 10. Khursheed, Abdul Salam Dr., “Fun-e-Sahafat” 11. Hashmi, Farkhanda, “Fun-e-Khabar Naweesi”
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 9
12. Writing and Reporting the News by Gerald Lanson, Mitchell Stephens 13. Reporting & Writing: Basics for the 21st Century by Christopher Scanlan 14. News in a New Century: Reporting in an Age of Converging Media by Jerry Lanson,
Barbara Croll Fought Pine Forge Press A Sage Publication Company.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 10
Code Subject Title Cr. Hrs Semester
BSCS‐302 Broadcast Journalism 3 V
Year Discipline
3 Mass Communication Introduction to Radio, TV, Film and Internet; Working of Radio and TV stations; Production of Radio and TV news and programs; Script writing for radio and TV. Production of Radio and TV programs. Radio TV Talk Shows, Discussions, plays and documentaries; Qualification and duties of a radio and TV News producers. Various dimensions of electronic media. (FM Radio, Satellite, Terrestrial and cable TV
etc.) Recommended Readings: 1. Understand the Media, Andrew Hart, Rontledge, New York. 1991. 2. Inside the Media, Conrad fink, Longman, New York. 1990. 3. Television Culture, John Fiske, Mcthuen, London. 1987 4. Modern Mass Media, John C. Merill, John Lee, Edward Jay 5. Friedlander, Harper & Row, New York. 1990. 6. Power of TV, Conrad Lodziak, Frances Prilie, London. 1986. 7. Mass media: An introduction to Modern Communication, Ray Eldon Hiebert, 8. Donald F. Ungurait. Thomas W. Bohn, Longman, New York. 1982. 9. Media Studies, Stwart Price, Pitman Publishing, London. 1993 10. Media Impact, Shirley Biagi, Wadworth, Belmont, 2nd Edition. 1992. 11. Telecommunication an Introduction to Electronic media, lynne Gross6th ed. Brown and
Benchmark, London. 1997 12. Electronic Media, Christopher H. Sterling, Preager London. 1994 13. Pakistan Cinema, Mushtaq Gazdar, Oxford University Press, Karachi. 1997.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 11
Code Subject Title Cr. Hrs Semester
BSCS‐303 Online Journalism 3 V
Year Discipline
3 Mass Communication Scope and importance of online journalism Socio-economic, legal, cultural and political issues related to the access of information
through internet. Scanning and Surfing Techniques of cyber costing, publishing and marketing Online
editions of newspapers/magazines Prospects and challenges of Online journalism Writing for Website Blogs, Virtual Community Reporting Online
Recommended Readings: 1. Journalism in the Digital Age, John Herbert, Focal Press Oxford, 2000. 2. Introduction to Mass Communication, Agee, Ault, 12th ed., Longman, 1997. 3. Understanding Mass Communication, Defleur, Dennis, Houghton Muffin, N.Y,
1998. 4. Media Impact, Shirley Biagi, Wadsworth, 1999. 5. Media of Mass Communication, John Vivian, 1999. 6. Dynamics of Mass Communication, Dominic 6th ed.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 12
Code Subject Title Cr. Hrs Semester
BSCS‐304 Media Seminar 3 V
Year Discipline
3 Mass Communication The purpose of this seminar course is to provide students with opportunity to interact with the experts regarding different communication issues. In the seminar, students will present their papers prepared in consultation with their teachers. Presentation of paper is mandatory. The papers will be followed by the discussions. Seminars will be presided by an expert of the area or the teacher concerned. Teacher can also suggest source material to the students and they can also present a summary/abstract or critique on the book/article in the seminar. Nevertheless, focus will be on important communication issues. Each student will give at least two presentations in the seminars on two different issues.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 13
Code Subject Title Cr. Hrs Semester
BSCS‐305 Theories of Communication‐I 3 V
Year Discipline
3 Mass Communication Mass communication theory – Evolution and Development Normative theories Gate-keeping Two-step flow of communication Selective exposure, perception and retention Cognitive Dissonance theory Social Learning theory
Recommended Readings: 1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3rd ed. MacGraw
Hill, New York. 2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw
Hill, New York. 3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories:
Origins, and Uses in the Mass Media, 3rd . ed. Longman Group Ltd. London. 4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd ed. St. Martin
Press. New York. 5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London. 6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York. 7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David
McKay Co. NewYork. 8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadswort Publishing Company,
Belmont, California. 9. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New York.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 14
Code Subject Title Cr. Hrs Semester
BSCS‐306 Sub Editing & Page Designing (Theory & Practice)
3 VI
Year Discipline
3 Mass Communication Introduction Nature and scope of Sub-Editing
Sub Editor Qualities of a Sub-Editor Responsibilities/Duties of a Sub-Editor
Mechanics of News Editing Reading creed material Symbols and their uses Translation Structuring and re-writing of news story
Make Up Make up techniques Basic principles of page make up Different kinds of make up
Headlines Definition Purpose of Headlines Qualities of Headlines Kinds of Headlines Principles of Headlines making.
Use of Computer Use of computers in the newspapers Composing Computerized Page making techniques
Recommended Readings: 1. The Art of Editing by BrooksEtal 2. News Editing by Matzler Ken, Englewood, Cliffs, Prentice Hall 1979 3. The Art of Editing News, Mc Giffert Renert 4. Design and Make of Newspaper, Sultan A.A 5. Journalism, Trowin Ion’s, London,: David and Cherl, 1975 6. Editing in the Electronic Era, Gibson M. L. published by Gowa State University Press
1979 7. Fun-e-Khabar Naveesi by A. R. Khalid 8. Fun-e-Idarat by Hijazi, Miskeen Ali 9. Sahafat by Hassan Mehdi
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 15
Code Subject Title Cr. Hrs Semester
BSCS‐307 Feature, Column & Editorial Writing (Theory & Practice)
3 VI
Year Discipline
3 Mass Communication The Editorial Definition of Editorial Its purpose, importance and forms Functions of Editorial The Techniques of Editorial writing The contents of editorial page The editorial page in Pakistan and its standard.
Feature Writing Definition, Concept and Scope of Feature Types of Feature Sources for the material Feature Writing Technique The importance of Pictorial Display in features.
Column Writing Definition and Concept Functions of a Column Types of Column Role of Columnist in society. Practical Column Writing
Reviews What is review Difference between review and criticism. The purpose of Review writing The techniques of review writing Practice of reviewing books, Film, Drama, Theatre, Radio and Television Programs etc.
Recommended Readings: 1. Brenneck Clark. Magazine Article Writing New York. 2. Drewry J. E. 1951. Book Reviewing. Bostan Macmillin Co. 3. Hohenberg. J. The Professional Journalist. 4. Reddick. D.C. 1949. Modern Feature Writing. New York. 5. Waldrap. 1955. Editor and Editorial Writing. A.G. Rinhart and Co. 6. Shafiq Jalandari. Feature Nigari. 7. Shafiq Jalandari. Kalam Naweesi 8. Miskeen Ali Hijazi. Idaria Naweesi. 9. Harry W. Stonecipher. 1979. Editorial & Persuasive Writing: Opinion Functions of the
News Media: Humanistic Studies in the Communication Arts. Hastings House Publishing. 10. William L. Rivers. 1988. Writing Opinion. Reviews. Iowa State Pr; 1st ed. 11. Bruce Garrison. 2004. Professional Feature Writing: Lea’ Communication series. Lawrence
Erlbaum Associates; 4th ed. 12. Campbell, B. Titchener. 1988. Reviewing the Arts: Communication Textbook Series.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 16
Lawrence Erlbaum Assoc. Inc. 13. Charlotte Digregorio. 1993. You can be a columnist: Writing and Selling your way to
prestige. Civetta Press.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 17
Code Subject Title Cr. Hrs Semester
BSCS‐308 Research Methods‐I 3 VI
Year Discipline
3 Mass Communication Defining Research Concepts of Research in Mass Communication Steps in Research Elements of Research
o Concepts o Constructs o Variables o Research question o Hypothesis
Measurement Levels and scale Kinds of scientific research
o Qualitative and Quantitative o Basic and Applied o Historical Research o Observational o Descriptive Research o Correlation Research o Experimental Research
Sampling and its Techniques Literature Review and its Techniques Ethics in Research
Recommended Readings: 1. Rabin Kemchand, “Journalism and Human Development”, first Edition 2000, A. S. Saini
for Dominant Publisher and Distinctions, Orient Offset Dehli, 110053. 2. N. C. Pant, “Modern Journalism – Principles and Practices”, first Edition 2002, Kanishka
Publisher, 4697/5-21A, Ansari Road, Darya Ganj, New Dehli-110002. 3. Shearon A. Lowery, Melvinl. De Fleur, “Milestones in Mass Communication Research”,
Second Edition 1988, Longman Inc 95, Chrch Street, White Plains, NY 10601. 4. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,
Belmont, California. 5. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New
York.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 18
Code Subject Title Cr. Hrs Semester
BSCS‐309 Theories of Communication‐II 3 VI
Year Discipline
3 Mass Communication Media Effects Theories Levels and kinds of effects Diffusion of innovations model. Knowledge gap hypothesis Social realities versus mediated realities Attitude and persuasion Opinion formation, spiral of silence Cultivation effects hypothesis Agenda setting, framing, priming
Recommended Readings: 1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3ud ed. MacGrow Hill,
New York. 2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw
Hill, Inc. New York. 3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories: Origins, and
Uses in the Mass Media, 3rd ed. Longman Group Ltd. London. 4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd . ed. St. Martin
Press Inc. New York. 5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London. 6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York. 7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David McKay Co.
New York. 8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,
Belmont, California. 9. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New
York.
BS (4 Years) for Affiliated Colleges
Center for Undergraduate Studies, University of the Punjab 19
Code Subject Title Cr. Hrs Semester
BSCS‐310 Introduction to Advertising & Public Relations
3 VI
Year Discipline
3 Mass Communication Advertising Definition, Purpose and scope Evolution and Development Socio – economic role of Advertising Types of Advertising (Advertising for Electronic and Print Media, Online Advertising) Advertising Agency; its organizational structure with special reference to Pakistan Media of advertising – Techniques and Tactics g. Copy writing and message construction
PUBLIC RELATIONS Definition, Purpose and Scope Process of Public Relations Duties of Public Relations Officer Tools of Public Relations Comparative Study of Advertising, Propaganda and Publicity Public Opinion Formation PR Organizations: Business, Trade & Finance, International and
Diplomatic Public Relations Practical Preparation of backgrounders Curtain Raisers Writing of Press Notes, Handouts and Press releases.
Recommended Readings: 1. “Effective Public Relations” by Centre, H. Allen, Cutlip. M. Scott, New Jersey” Prentice
Hall Inc. 1978 2. “Essentials of Advertising”, by Chandan, S. J. et al. New Delhi, Bombay, Oxford & IBH
Publishing Co. Pvt. Ltd. 1990 3. “Public Relations for Marketing Management”, by Jefkins, Frank. Long Acre, London:
Pitman Publishing 1991. 4. “Advertising: Made Simple”, by Jefkins, Frank, Calcutta; Rupa Co. 1982 5. “Advertising” by Mandell, Maurice I., Englewood Cliffs, N. J: Prentice- Hall, Inc. USA
1974 6. “The Design of Advertising”, by Nelson, Paul Roy, low: WCB, Wm.C, Brown
Publishers Dubugue, USA, 1985 7. “Taloqaat-e-Aama”, by S. A. Siraj, Allama Iqbal Open University, 1990 8. “Public Relations: Strategies and Tactics”, by Wilcox, Dennis L., Ault, Phillip H. and
Agee, Warren K., New York, Harper Collins Publishers, 1989 9. “Advertising”, by Wright S., John et al., USA, MC-Graw-Hill Series in Marketing, 1982
Code BSCS - 4
Year 4
Course C
Reseao So Co Co Eo Oo Po Fo In
Data
o To Do No P
Propo Refer
Recomm
BS (4 Ye
401 DisciplComm
Contents
arch Methodurvey Metho
Content AnalCase StudyinExperimentalObservationa
articipant Oocus Group n-depth Inter
Analysis anTechniques oDescriptive SNon-Paramet
arametric Teosal and Reprencing
mended Book
ears) for A
line munication St
ds od lysis Method
ng Method l Method al Method bservation M
rviews
nd Applicatioof Data AnalyStatistics tric Tests ests port Writing
ks
Affiliated Co
SubjeResearch
udies
d
Method
on Statisticsysis
olleges
ect Title Methods-II
CCr. Hrs Sem3 V
mesterVII
Cod
BSCS -Yea
4
Course C
The needdevelopm Exten Deve Deve
Developm The c Level Sourc The r The C Facto Obsta Redu Diffu
Planning Conc Adva Creat Stage Techn Using Selec
Prospect Finan Lack Contr Politi Econ Admi Medi Case
BS (4
e - 402 ar Disc
Com
Contents
d for develoment, as procnsion Commelopment Jouelopment Com
ment Commconcept of chl of change ces of changrole of opinioCommunicators influencinacles to chan
ucing resistanusion of inno
g Developmcept of campaantages of cating the planes niques of camg Slogans cting media a
ts and Challncial problemof education
rol over medical problemomic Probleinistrative pria Sociology Studies: wo
Years) for
Developcipline mmunication
opment comcess & Goal.
munication anurnalism andmmunication
munication ahange
e on leader tion channelsng change nge nce to changovations
ent Commuaign i.e. Hea
ampaign n
mpaign
and method
lenges of Dems n and trainin
dia s ms roblems
ork on develo
r Affiliated
Subpmental Com
n Studies
mmunication;Sociology o
nd Developmd Developmen and Develo
and Social C
s
ge
unication caalth, Literacy
evelopment
ng
oping a com
Colleges
bject Title mmunication
Basic Conof developmement Commuent Communopment Supp
Change
ampaign y, Sanitation
Communica
mmunication
/ Journalism
ncept: Promoent, unication nication port Commu
etc.
ation in Pak
strategy.
m
otion of dev
unication
kistan
Cr. Hrs 3
velopment:
Semester VII
Recommended Books
• AIOU. 2002. Reader on Development Support Communication, Department of Mass Communication. AIOU, Islamabad.
• Anjaneyulu, Shri K.et.al.1999. Local Radio. making an impact. Agricultural Information Development Bulletin.
• Ascroft ,Joseph.1991. The Profess of Development Support Communication. A.Symposium paper, Ohio. The Ohio State University
• Chen, Peter. 2002 .Visual Communication Materials for Rural Audiences. Re-orienting artists and copywriters. Development Communication Report.
• Hedebro, Goran. 1999.New perspectives on Development: how Communication contribute. Communication and Social Change in Developing Nations: a critical view, Iowa: The Iowa State University Press.
• Jan Servaes, Jacobson, White. 2000. Participatory Communication for Social change, Sage Publication, New Delhi.
• Diffusion of Innovation, E.M. Rogers, Free Press, New York 3rd Ed.1983. • Perspectives an Development Communication, K. Saudanaudan Nair, Sage Publication,
London, 1993 • Communication and the Third World, Geoffrey Reeves, Routledge, London, 1993 • Global Communication in Transition, Hamid Mowlana, Sage publication, London, 1996 • Social Change, Michael Kunczick FES Germany.
BS (4 Ye
Code
BSCS-40Year
4
Course C
Ethics In
S
Media et
N
E
o S
o Is
Ethical p E
T
P
Codes of In
Por
O
Media la In
E
ears) for A
03 DisciplComm
Contents
ntroduction,
ources of eth
thics
Need and sco
Ethics and me
ocial respon
slamic code
problems External and
The violation
rivacy, corru
f Ethics andnternational
akistani codrdinance, 20
Other codes o
aws ntroduction,
Evolution of p
Affiliated Co
line munication St
need and na
hics in Pakis
ope
edia professi
nsibility theo
of ethics
internal pres
ns of ethics in
uption, perso
d Applicatiocodes of eth
des of ethics002)
of ethics and
need and na
press laws in
olleges
SubjectMedia Ethic
udies
ature
stan society.
ion
ory
ssures on me
n Pakistan (d
onal interest
on hics (Print, el
s (ethical co
d application
ature
n sub-contin
t Title cs & Laws
edia
deadline and
s, etc.)
lectronic and
ode of pract
n
nent and Pak
d ethics)
d web media
tice – 17 po
istan.
Cr. 3
a)
oints in pres
Hrs Se3
ss council
emester VII
Salient features of the current press ordinances:-
o PEMRA ordinance.
o Press Council Ordinance
o Press Laws: An overview
o Defamation Ordinance
o Copy Right Act
Recommended Books
• Dr. Ahsan Akhtar Naz, Sahafti Zimadariyan, Muqatdra Qaumi Zaban, (National Language 1998, Islamabad.
• Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in Pakistan • Dr. Ahsan Akhtar Nar, Sohafti Qawaneen. A.H. Publishers, Urdu Bazar, Lahore • Dr. Naz, Sahafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore.
BS (4 Ye
Code BSCS-40
Year 4
Course C
Interpretainvestigalaws. Stru
Practica
10 interpevaluatio Recomm• News
Hill m• News• News
Marti• Repo
Forth• Interp• The C• Inves• Medi• Publi
Evere
ears) for A
04 DisciplComm
Contents
ative report;ative story. Nucture of in
l:
pretative stoon.
mended Boos Writing & m, New Yorks Reporters &s Reporting in’s Press, N
orting for hworth , 5th pretative RepComputerizestigative Repia Credibilityic Affairs Rett E. Denn
Affiliated Co
line munication St
concept, gaNeed of inventerpretative,
ories. Scrap
ks Reporting fk , 3rd, Ed. & News Sou& Writing, B
New York 4ththe Print
Ed 1993 porting, Cured Newspapeporting, Clay, S.K. AggaReporting:
nis, Arnold
olleges
SubjectAdvanced R
udies
athering infoestigation, fo, investigativ
pbook with
for today me1994 urces, HerbeBrain S. Broh Ed 1992 Media, F
rtis D. MacDer, Paul Willark R. Mollarwal, MittalInvestigatioH. Ismach,
t Title Reporting
ormation, speoreign & dipve, foreign n
clipping o
edia, Bruce D
rt Strenzt, Prook, George
Fred Fedle
Dougal, Macmlaims, Heinelenhoff, Mal Publication
on, Interpret Stephen Ha
ecial sourceplomatic reponews stories.
of foreign &
D. Itle & Do
rentice Hall,Kennedy, D
r, Harcour
millan, Newemann, Londacmillan, Nens, New Delhtation nad artgen, Prent
Cr. 3
es of informorting. Ques
& diplomat
ouglas A. An
, New DelhiDaryl R. Moe
rt Brad o
w York 8th Edon, 1990 ew York. 19hi, 1989. research, G
tice Hall, Ne
Hrs Sem3 V
mation, what stions of ethi
tic stories &
nderson, McG
, 2nd Ed 199en, Don Rau
llege Publis
Ed. 1982
981.
George S. Hew Jersy, 19
mester VII
is an ics &
their
Graw
92 ly, St
shers,
Hage, 76
BS (4 Ye
Code
BSCS- 40Year
4
Course C
Methods ComposinMaking, Comparat
Recomm • Mark• Mode• Pictu• The C• News• Mode
PRA
• The s
ears) for A
05 DiscipComm
Contents
of composinng, HistoricPhoto editing
tive Features o
mended Book
keting in Pubern Newspap
ure Editing: aComputerizespaper Desigern Newspap
ACTICAL:
students will
Affiliated Co
pline munication S
ng and prinal Developg. History oof Newspaper
ks
blishing, Patrper Practice,an introductied Newspapegn for the Tiper Editing &
l be required
olleges
SubjecNewspaper
Studies
nting, historicment of Pf page Mak
r, New Techni
rick Forsyth, F.W. Hodgion, Tom Aner, Paul Willimes, Lois S& Production
d to produce
ct Title Production
cal developmPhoto Printinking, Layoutiques of Print
h, Routledge,gson, Focal Png, Focal Preliams, Oxforilvestein, Van, F.W. Hod
news papers
ment from Hng – from w
& make-upting.
, London, 19Press, Oxfordess. Oxford, rd, London, an Nostrand,dgson, Heinn
s during the
Cr. 3
Hand Composiwood Carving p book editin
997 d, 4th Editio1996 1990 , New York,neman, Lond
semester.
Hrs Sem3 V
ing to comto Scanner,
ng & Produ
on, 1996
, 1990 don. 1987.
mester VII
mputer. Film
uction.
BS (4 Ye
Code BSCS-40
Year 4
Course C Distinctivradio. RaPresentatCharacte PRACTI 20 new s
Recomm• Intern• Broad• Loca• The R• Craft
1995 • Broad• Radio• Rady
ears) for A
06 DiscipComm
Contents
ve features adio news wtion. Intervi
eristics of rad
ICAL:
tories, 5 inte
mended Booknational Raddcast Journal Radio JouRadio Handbting the New
dcast Writino Journalism
yai Sahafat, S
Affiliated Co
Radio Npline munication S
of radio nwriting; styleiewing for dio news rea
erviews of 1
ks dio Journalisalism, Andreurnalism, Pabook, Pete W
ws for Electr
ng, Roger L Wm in PakistaSajjad Haide
olleges
SubjecNews Report
Studies
news. Basic e, drafting chradio. New
ader.
0 minutes ea
sm, Tim Croew Boyd, Foaul Chantler
Wilby, Routlonic Media
Waltern, Mcan, Idrees Ser, Muqtadira
ct Title ing and Prod
requiremenhoice of wos commenta
ach, submiss
ook, Routledcal Press, Or, Sam Harredge, Londo
a, Carl Hausm
cGraw Hill, NSiddique, Fea quomi Zab
duction
nts. News sords; compilaries & ana
sion of an au
dge, London,xford, 1997ris, Focal P
on, 1996 man, Woods
New York, 1erozson, Laban, Islamab
Cr. 3
ources, seleation of radalysis. Talks
udio cassette
, 1988
Press, Oxford
sworth publi
1994 ahore, 1990 bad, 1989
Hrs Sem3 V
ction of newdio news buls & discuss
.
d, 1997
ishing Califo
mester VII
ws for lletin. sions.
ornia,
BS (4 Ye
Code BSCS-407
Year 4
Course C
Set up &visuals. UTV news Practica 20 news video cas
Recomme
• The t• Pre –
Oxfo• Train
York• Basic• Visua• ENG• Telev
1993
ears) for A
DisciplinCommun
Contents
& working oUse of visus. Compilatio
al:
stories andssette
ended Books
television ha– Productionrd, 1996
ning With k, 1996 c Television al Editing, H
G Television Nvision Journa
Affiliated Co
TV Newsne nication Stud
of news. Duuals. TV newon of bulleti
d film comm
s
andbook, Patn Planning of
Video, St
Reporting, IHoward I. FinNews, Charlalism, Shahi
olleges
Subject Ts Reporting a
dies
uties of newws film. Bain. Preparati
mentaries, 5
tricia Hollanf Video Film
eve R. Ca
Ivor York, Fnberg and Bles F.Cremeida Kazi, Tr
Title and Producti
ws producer.asics of newon of networ
interviews
nd, Routledgm and Multim
artwright, K
Focal Press, Lruce D. LItar, 3rd Ed. Mranslated by
ion
Sources ofws film shoork bulletin. P
of 10 minu
e, London, 1media, Steve
Knowledge
London, 199ale, Wadswo
McGraw Hil, y Aju-e-Kam
Cr. H3
f TV news, oting & edi
Preparation o
utes each, su
1997 e R. Cartwri
Industry P
90 orth, Belmon
New ork, 19mal, Dynya-
Hrs SemV
spoken woriting. Draftinof special rep
ubmission of
ight, Focal P
Publications,
nt, 1990 996 e-Adab, Kar
mester VII
rds & ng of port.
f a
Press,
New
rachi,
BS (4 Y
Code BSCS-408
Year 4
Course C
Indepth AdvertisiEvaluatio Practica Writing Recomm • Adve• Conte
1992 • Publi• Adve• Comm• The P• Do It
Years) for A
8 DisciplinCommun
Contents
study of vaing. Successon of work. P
als
at least 20
mended Book
ertising Exceemporary A
ic Relations ertising Manmodity AdvePractice of At Yourself A
Affiliated C
ne nication Stud
arious Functsful AdvertiPresentation
copies for
ks
ellence, CourAdvertising,
Cases, Jerrynagement. Daertising, Ola
Advertising, dvertising, F
Colleges
SubjecAdver
dies
tions of Adsing. Guide
n of a campai
Press Ads.
rtland L. BoBovee / Wi
y A. Hendrixavid A. Aakean D. ForkerNorman Har
Fred E. Hahn
ct Title rtising-I
dvertising. Mlines for wrign to the cli
Posters, st
ovee, McGrailliam F. Ar
x, Wadsworther, Prentice
r, New York,rt, 4th Ed. Ln, John Wril
Micro and Mriting potentient.
tickers and
aw- Hill, Increns, Arwin
h, Belmont, Hall, 4th Ed, 1993
London. 1995ley & Sons, N
Macro Econt copy along
P.O.S. mate
c. New YorkHomwood,
1992 d. India, 1996
5 New York, 1
Cr. Hrs S3
nomic Impagwith techni
erial.
k, 1995 Boston, 4th
6
1993
Semester VII
act of iques.
h Ed.
BS (4 Ye
CodBSCS-
Yea4
Course C
Public reObjectiveemployee Practica Writing a Recomm • “Effe
Hall I• “Pub
Pitma• “Pub• “Talo• “Pub
Warr• The P
1992 • The P• Publi
Sujrje
ears) for A
e -409 ar Disc
Com
Contents
elations. A es, audienes, opinion L
al:
at least 20 pr
mended Book
ective PublicInc. 1978 lic Relationan Publishinlic Relationoqaat-e-Aamlic Relations
ren K., New Practice of P
Practice of Pic Relationseet Publicati
Affiliated Co
cipline mmunication
Business Wces, some Leaders. PR
ress release s
ks
c Relations”
ns for Markng 1991. ns”, by Jefkma”, by S. A.s: StrategiesYork, HarpePublic Relat
Public Relati; Principlesions, New D
olleges
SubjPublic R
n Studies
Way of Lif communiin Sales sup
s and handou
” by Centre,
keting Mana
kins, Frank, . Siraj, Allams and Tacticser Collins Putions, Fraser
ons, Sam Bl, Cases and
Delhi, 1998.
ect Title Relations-I
fe. The corcation gui
pport; marke
uts.
, H. Allen,
agement”, by
Long Acrema Iqbal Opes”, by Wilcoublishers, 19r P. Steitel,
lack, butter wd Problems.
rporate Persdelines; bud
eting, adverti
Cutlip. M.
y Jefkins, F
e, London: Pen Universit
ox, Dennis L989 Merrill Pub
worth Heine H. Frazrie
C
sonality of adget allocatiising and pub
Scott, New
Frank. Long
Pitman Publty, 1990 L., Ault, Phil
lishing Com
mann, Londer Moore, F
Cr. Hrs Se3
an Organizaon; the Progblic relation
Jersey” Pre
g Acre, Lon
lishing, 1991
llip H. and A
mpany, Singa
don, 1995 Frank B. Ka
mester VII
ation. gram, s.
entice
ndon:
1
Agee,
apore
alupa,
BS (4 Ye
CodBSCS-
Yea4
Course C
Concept,Functionand inPrivate productio
Practica
Each stuprocess i Recomme• Comm• Smal
Samo• Organ• Organ• Organ
Bass • Comm
harpe• Insid
York• Organ
Lond• Mang
York• Telec• Strate
Carbo• Elect• Mana• Peros
ears) for A
e -410 ar Disc
Com
Contents
, types, ns of managentra organiz
ownershipon, circulatio
al:
udent will bn an organiz
ended Booksmunicating all Group ovar and Linnizational Bnizational Cnizational APublishers, munication, er Collins Pue Organizat
k. 1985. nizational C
don. 1983. gement –A
k, 1994. communicatiegic Newspondale, 1988tronic Mediaaging Mediasnnel – The M
Affiliated Co
Organizcipline mmunication
structure ers, functionzation commp vs. Pubon and adver
be required zation.
s at Work, RoCommunica
nda HieznamBehaviour, R
CommunicatiArchitecture,San Francisc A. Manag
ublishers. 19tional Com
Communicat
Global Pre
ion Managepaper Man8. a Mangemena OrganizatioManagemen
olleges
Subjzations and O
n Studies
and charas of organiz
munication. Blic ownershrtising perso
to identify
onald B. Adleation Theor
man, Brown BRobert P. Vion, Peter K., David A. Nco. 1992. erial Perspe
991. mmunication,
tion, Howard
espective, 1
ement, Barryagement, C
nt, 2nd ed. Peon, John M. nt of People A
ect Title Organization
acteristics zations. GrouBarriers. Imhip. Personnonnel, financ
& make a
er, McGraw ry and PrBenchmark PVecchio. Th. Manning, ANadler, Mar
ective Jane
, Carul Rens
d H. Green
0th ed. We
y L. ShermConrad C. F
eter K. PringLavine, LonAt Work, D
al Behavior
of managup and interg
mproving orgnel manage
cial administr
detailed stu
Hill, New Yractice, RoPublishers, Me Dryden P
Aldine De Grc S. Gerste
Whitney G
ss and Donn
Baun (all
eihrich and
man, McGrawFink, Southe
gle, Focal Prngman, New Dale S. Beach
C
gement angroup commganizational ement. Execration of the
udy of Com
York 5th edobert S. CaMadison, 19Press, Fortwa
Gruyter, Newein, Robert
Gibson, Rich
n Silvis (eds)
volumes), S
Koontz, Mc
w Hill, Newern Illinois U
ress, LondonYork.1988.
h, MacMilla
Cr. Hrs Se3
nd organizatmunication. communicacutive, edit
e media.
mmunication
. 1996. atchcart, Larr96. arth, 3rd. 19
w York. 1992B. Shaw, Jo
hard M. Hod
) Longman,
Sage Publica
cGraw Hill,
w York. 1995University P
n. 1991.
an Publishing
mester VII
tions. Inter
ation. torial,
ry A.
95. 2. ossey
getts,
New
ation,
New
5. Press,
g Co.
BS (4 Ye
Code BSCS-4
Year 4
Course C
Formal &Diagonal& GrowChalleng
Practica
Assignm
Recomme
• Comm• Smal
and • Organ• Organ• Organ
Bass • Comm
Harp• Insid
York• Organ
Lond
ears) for A
11 DiscipComm
Contents
& Informal l Communic
wth. Commges. Organiz
al
ments.
ended Books
municating all Group ComLinda Hienmnizational Bnizational Cnizational A(Publishers)munication, er Collins Pue Organizat
k, 1985. nizational C
don. 1983.
Affiliated Co
Businepline munication S
Organizatication. Dysfumunication zational Con
s
at Work, Rommunicationman, Brow
Behaviour, RCommunicatiArchitecture,), San Franci A Manage
ublishers, 19tional Comm
Communicati
olleges
Subjeess & Market
Studies
ional Commfunctional CoTechnologyflict Manage
onald B. Adlen Theory &
wn & BencRobert P. Vion, Peter K. David A. Nisco, 1992. erial Perspe991. munication,
ion , Howar
ct Title ting Commu
munication. ontrols. Mot
y. Eliminatinement. Ethic
er, McGraw Practice, Ro
chmark PublVecchio. Th. Minning, ANadler, Mar
ective Jane
Corol Renss
rd H. Green
nication
Work Groutivation withng Physical cal questions
Hill, New Yobert S. Catlishers, Madie Dryden P
Aldine De Grrc S. Gerste
Whitney G
s and Donn
n Baun (all
C
up Behaviorhin Organiz
Distance. s.
York, 5th edtchcart, Larryison, 1996.
Press, Fortwaruyter, New ein, Robert B
Gibson, Rich
Silvis (eds)
volumes), S
Cr. Hrs Se3
r. Horizontazation. Cha
Communic
. 1996. y A. Sam
arth, 3rd, 19York, 1992.
B. Shaw, To
hard M. Hod
Longmann,
Sage Publica
mester VII
al and anges cation
movar
95. . ossey
getts,
New
ation,
BS (4 Yea
CodeBSCS-4
Year 4
Course C
The studeevaluated internship
ars) for Aff
e 400
DisciCom
Contents
ents are requiron the basis
p program.
filiated Col
ipline mmunication S
red to compleof internship
lleges
SubjeInte
Studies
ete two monthperformance
ect Title rnship
h internship inand report th
n the media orhat will be sub
C
rganization. Tbmitted at the
Cr. Hrs Se6 V
The student we end of the
mester VIII
will be
BS (4 Ye
CodBSCS-
Yea4
Course C
The studesubmit a r Recomm
ears) for A
e -412 Resear Disc
Com
Contents
ents will be reresearch repor
mended Book
Affiliated Co
earch Reporcipline mmunication
equired to conrt at the end o
ks
olleges
Subjrt
n Studies
nduct researchof the semeste
ect Title
h on selected er.
topic under th
C
he guidance o
Cr. Hrs Se6 V
of their teache
mester VIII
er and
BS (4 Ye
Code BSCS-413
Year 4
Course C
O P P
pr C C M M
Recomm
• Mana• Mana• Medi• Strate• Ruck
Iowa • News• Ruck
ears) for A
DisciplinCommun
Contents
Organization rivate Vs. Puersonnel adroduction
Circulation, AComparison oMedia congloMarketing of
mended Book
agement a Gaging Mediaia Managemegic News
ker and Will1958.
spaper Organker Frank Ne
Affiliated Co
Media ne nication Stud
of Mass Mublic ownersdministration
Advertising aof media witomerates f media produ
ks
Global Persa Organizatio
ment , Ardythpaper Manliams News
nization andews Papers C
olleges
SubjectManagemen
dies
Media in Pakship n: Types o
and Financiath other soci
ucts
spective, Weons, John Lah B. Sohn, Lnagement, paper organ
d ManagemeCirculation. I
t Title nt and Mark
kistan (Pres
of media p
al administraial institution
eilrich and avaine, LongLawrance Erl
Conrad Cnization and
nt, Hervert LIowa state co
keting
ss, Radio &
personnel: e
ation of the mns and with e
Koontz, 9thgman, 1994.lebaum, Lon
C. Fink, Sd Manageme
L. William, ollege press
C
TV)
executive,
media each other
h ed. McGra
ndon,1999. SIUP, Carbonent-Iowa sta
1994. Iowa.
Cr. Hrs Se3 V
editorial
aw Hill, 199
ndale, 1999.ate college P
mester VIII
and
94.
. Press.
BS (4 Ye
CBSC
Y
Course C
SpecializLabour, Rthese sub
The subje
Recomme
ears) for A
Code CS-414 Year
4
Contents
zed JournaRegional M
bjects, one ca
ects will be
ended Books
Affiliated Co
Discipline Communic
alism – HeaMedia, Media
an be opted)
offered base
s
olleges
SuSpeciali
cation Studie
alth, Educata in SAARC).
ed on the ava
ubject Title ized Journal
s
tion, EconomC Countries,
ailability of t
lism
mics, EnvirSports, Rur
the teacher a
C
ronment, Wral Journalis
and the stude
Cr. Hrs Se3 V
Women & Msm etc. (O
ent’s strength
mester VIII
Media, Out of
h.
BS (4 Ye
CodeBSCS-4
Year4
Course C
Drafting computer
Practica
Manual a
Recomm
• The A• News• The A• Desig• Journ• Editin• Fun-e• Fun-e• Sahaf
ears) for A
e 415 r Disci
Com
Contents
news itemr, in subbing
al:
and compute
mended Book
Art of Editins Editing by Art of Editingn and Makenalism, Trowng in the Elee-Khabar Nae-Idarat by Hfat by Hassa
Affiliated Co
ipline mmunication S
ms form hg. Page maki
erized subbin
ks
ng by BrooksMatzler Ken
ng News, Mce of Newspa
win Ion’s, Loectronic Era,aveesi by A. Hijazi, Miskean Mehdi
olleges
SubjeAdvanced
Studies
handouts aing, Photo E
ng exercises
sEtal n, Englewooc Giffert Renaper, Sultan Aondon,: Davi, Gibson M. R. Khalid
een Ali
ect Title Sub-Editing
nd press rEditing,
and assignm
od, Cliffs, Prnert A.A id and CherlL. published
g
releases, tr
ments
rentice Hall
l, 1975 d by Gowa S
C
ranslation, he
1979
State Univer
Cr. Hrs Se3 V
eadlining, U
rsity Press 19
mester VIII
Use of
979
BS (4 Ye
CodBSCS-
Yea4
Course C
Q S E C C R P P F L P N
Practica
The stude
Recomme
• “Mag• “Phot• “Mag• “Mag• “Mas• “Mas• “Fun• “Jad
ears) for A
e -416 ar Disc
Com
Contents
Qualification pecial & Im
Editorial PlanCollection of Criteria for seRewriting &
roof readingrinciples andunction and
Layout techniictorial Disp
New horizons
al:
ents will be
ended Books
gazine Editintojournalismgazine for Mgazine Writess Communiss Media-IV”-e-Sahafat”
deed Urdu Sa
Affiliated Co
Mcipline mmunication
of a Magazimportant Aspnning and ref material forelection of mediting mate
g d objectives duties of M
iques play s of specializ
required to p
s
ng and Produm: PrinciplesMillions: the Ser’s Handboocation – An ” by Ray Eldby Khurshee
ahafat” by M
olleges
SubjMagazine and
n Studies
ine Editor ects of Magasponsibilitier Magazinematerial erial
of Make upMake up Edito
zed magazin
produce a ge
uction” by C and PracticStory of Speok” by Frankintroduction
don Heibert,ed Abdul Sa
Masood Bin M
ect Title Book Produ
azine Journaes of Editoria
/ Layout / tior
nes; Business
eneral magaz
Click, J. W. Res” by Edom
ecialized Pubklyu n (fourth Edi, Donald F. U
alam Mehmood
uction
alism al Board
itle page
s, Science an
zine in group
Russel N. m, Clifton C.blications” b
ition)” by JoUngurait, Th
C
nd Sports jou
ps during the
. by Ford, Jam
ohn R. Bittnehomas W. Bo
Cr. Hrs Se3 V
urnalism etc
e semester.
mes L.G.
er. ohn.
mester VIII
c.
BS (4 Ye
CodBSCS-
Yea4
Course C
W S K D P
d C O T
PracticaProductio
Recomm
• B O’Publi
• Boyd• Chan• Crook• Hame
Indus• Haus
Publi• Haide• Jank,• Mcle• Page,
Cultu• Qure• Rums• Siddi• Sriva• Sterli• Wilby
ears) for A
e -417 ar Disc
Com
Contents Working of a
et up of studKinds of micrDuties of radi
roduction ofocumentarie
Commercial pOutdoor BroaTrends of FM
al on of at least
mended Book
’Donnel, ishing. d, Andrew. (ntle, Paul. &k, Tim. (198elosky, Walstry Publishiman, Carl. ishing. er, Sajjad. (, Hakemuldeeash, Robert., David andure and Pubshi, Haseensey, Faranciique, Idress.astava, H.O. ing, Christopy, Pete. (199
Affiliated Co
cipline mmunication
a Radio statiodios. rophones. io producer, f different tyes, plays, chiproductions adcasts.
M Radio in pu
t five docum
ks
Lewis. (
1997).Broad& Harris, Sa88).Internatiolter V. (1995ing. (1995). Cr
(1989).Radyer. (1998). (1999). Radd Crawley, blic Interestn-uddin. (1is. & McCo. (1990). R(2000). Bropher H. (19996).The Rad
olleges
SubjRadio Progr
n Studies
on.
Program playpes of progrildren’s progand public s
ublic & priv
mentaries, fea
1992).Mode
dcast Journalam. (1997),onal Radio J5).Principles
rafting the N
yai Sahafat. Radio and
dio ProductiWilliam. (
. Oxford: O990). Khabrormick, Timadio Journaadcast Techn
94).Electroniio Handbook
ect Title ram Product
anning and brams: Talks grams, sport,service broad
vate sector in
atures or prg
ern Radio
lism. Oxford, Local RadiJournalism. Ls of Media D
News for E
Islamabad:T.V. Journon 4th ed.Ox(2001). SateOxford Univrain Sunye.m. (1996). Salism in Paknology: A Ric Media. Nek. London: R
tion
budgeting. and discuss, announcemdcasting.
n Pakistan.
gorammes of
o Product
d Focal Pressio JournalisLondon: RouDevelopmen
Electronic M
Muqtadira Qalism. Newxford: Focalellites Over versity Press Karachi:W
Sound Recokistan. Laho
Review. Newew York: PraRoutledge.
C
sions, featurements.
f different ty
tion. Lon
s. sm. Oxford:Futledge. nt. New Yor
Media. Califo
Quomi Zabaw Delhi: Arnl Press.
South Asi.
Wish Publicaording .Oxfoore: Ferozson
w Delhi: Gyaaeger.
Cr. Hrs Se3 V
es and
ypes.
don: Wadsw
Focal Press.
rk: k Knowl
fornia:Wadsw
an. nolds Publish
ia: Broadcas
ations. rd Focal Pren.
an Books Pvt
mester VIII
worth
ledge
worth
hers.
sting,
ess.
t. ltd.
BS (4 Ye
CodBSCS-
Yea4
Course C
Work Gene Produ
show Prepa TV p Out d Cable Ethic
Practica Productio
Recomm
• Anth• Cartw
Oxfo• Cartw
Publi• Finbe
Charl• Holla• Kazi,
Duny• Page,
Cultu• Sincl
Press• Sriva
Ltd. • Thom
ears) for A
e -418 ar Disc
Com
Contents
king of TV sesis of TV pruction of di
ws etc. aration of sp
producer: quadoor Broadcae Televisioncal and cultur
al
on of at lest
mended Book
ony, Friedmwright, Sterd: Focal Pr
wright, Stevications erg, Howardles F. (1996)and, Patricia, Shahida. ya-e-Adab. , David anure and Publair, John. (s astava, H.O.
mson, Roy. (
Affiliated Co
cipline mmunication
station rogram fromifferent type
ecial reportsalifications aasting.
n in Pakistan.ral issues.
five docume
ks
mann. (2001)ve R. (199ess. ve R. (199
d I and Itale, ). ENG Tele. (1997). Th(1993). Te
d Crawley, blic Interest1996). New
(2000). Bro
1994). Medi
olleges
SubjTV Progra
n Studies
m idea to recoes of TV p
s. and duties.
.
entaries, feat
. Writing for96). Pre-Pro
96). Trainin
Bruce D. (1evision Newse Televisionelevision Jo
William. (. Oxford: O
w Patterns in
oadcast Tec
ia Grammar
ect Title am Productio
ording; lightiprograms. ta
tures or prgo
r Visual Medoduction Pla
ng with V
1990). Visuas 3rd ed. Nen Handbook.ournalism.
(2001). SateOxford Univn Global Tel
chnology: A
of the Editin
on
ing, shootingalks, discus
orammes of d
dia. Boston: anning of V
Video. New
al Editing. Bew York: Mc London: RoTranslated
ellites over versity Presslevision. Ne
Review. N
ng. Oxford:
C
g, editing etcsions, docum
different typ
Focal PressVideo Film
York: Kno
Belmont: WacGraw Hill. outlege. by Auj-e-
South Asi.
ew York: O
New Delhi: G
Focal Press
Cr. Hrs Se3 V
c. mentaries, p
pes.
. and Multim
owledge Ind
adsworth Cre
Kamal. Kar
ia: Broadcas
Oxford Unive
Gyan Books
s.
mester VIII
plays,
media.
dustry
emer,
rachi:
sting,
ersity
s Pvt.
BS (4 Ye
CodBSCS
Ye4
Course C
Advertisimarket commercsponsore
Practica
Students
Recomm
• Adve• Conte
1986• Cons• “Esse
IBH P• “Adv• “Adv• “The
Dubu• “Adv
ears) for A
de S-419 ar Di Co
Contents
ing as a toosegmentatio
cials. Publiced Radio Pr
al:
will be requ
mended Book
ertising & Poemporary A. umer Behaventials of APublishing C
vertising: Mavertising” bye Design of ugue, USA, 1vertising”, b
Affiliated Co
iscipline ommunicatio
ol of marketon. Makin
c service TVrogrames. A
uired to prod
ks
opular CultuAdvertising,
vior, Del. I. HAdvertising”Co. Pvt. Ltd.ade Simple”,y Mandell, M
Advertising1985
by Wright S.,
olleges
SubAdve
on Studies
ting. Advertng of effV spots RadAdvertising re
duce advertis
ure, Jib FoweCourtland L
Hawkins, Bu”, by Chan. 1990 , by Jefkins
Maurice I., Eng”, by Nelso
, John et al.,
bject Title ertising - II
tising and mfective TVdio advertisinesearch.
sements in su
els, Sage LonL. Bovee an
usiness Publidan, S. J.
, Frank, Calcnglewood C
on, Paul Roy
USA, MC-G
marketing miV commerc
ng. Product
upervision o
ndon, 1996.nd William
ication Inc. Pet al. New
cutta; Rupa liffs, N. J: Py, low: WCB
Graw-Hill S
C
ix. Consumecials. Variotion of Ra
of the teacher
F. Arens Irw
Plang, Taxesw Delhi, Bo
Co. 1982 rentice- HalB, Wm.C, B
eries in Mar
Cr. Hrs Se3 V
er behavior us types of
adio Spots
rs.
win, Homew
s, 3rd 1986ombay, Oxfo
l, Inc. USA Brown Publi
rketing, 1982
mester VIII
and f TV and
wood,
ord &
1974 ishers
2
BS (4 Ye
CodBSCS-
Yea4
Course C
Media reAdvertisiContinge
Practica
Besides wstrategiespress con
Recomm
• The P1992
• PubliHarp
• The P• Publi
Surje• Strate
Laura
ears) for A
de -421 ar Dis
Co
Contents
elations. Meding. Audio ency Plannin
al
writing exercs for variounference, sem
mended Book
Practice of P
ic Relations,er & Row, LPractice of Pic Relationseet Publicatioegic Comma Mazur, A
Affiliated Co
scipline mmunication
dia conferenvisual elect
ng. Measurin
cises of press organizatiminar, works
ks
Public Relat
, Writing & London, 199Public Relati. Principlesons, New De
munications MAddision We
olleges
SubjPublic R
n Studies
ces. Sponsortronic mediang Results.
ss releases anons. The wshop, exhibit
tions, Fraser
Media Tech0.. ons, Sam Bl, Cases andelhi, 1998. Managemenesley Publis
ject Title Relations – II
rships. Speca. Research
nd handoutswill be requition etc.
r P. Steitel,
hniques, De
lack , Buter Wd Problems.
nt: Making shers, Unive
I
ial events. E. Speaker P
, the studentired to mana
Merrill Pub
ennis L. Wil
Worth Heine H. Frazrie
Pub lic Elaersity Press C
C
Exhibitions aPanels. Prof
ts will be reqage complet
lishing Com
lcox and Law
emann, Londer Moore, F
ations WorkCambridge,
Cr. Hrs Se3 V
and presentatfessional Gr
quired to plate events suc
mpany, Singa
wence W. N
don, 1995 Frank B. Ka
k, Johan W1995.
mester VIII
tions. oups.
an PR ch as
apore
Nolte,
alupa,
Write,
BS (4 Ye
CodBSCS-
Yea4
Course C
Basic wevaluatio
Practica
Each studend of se
Recomm
• Effec• Busin• Exce
1991• Busin• Succe
ears) for A
e -422 ar Disc
Com
Contents
wring in orgon reports, a
al:
dent will be emester for e
mended Book
ctive businesness Commullence in Bu. ness Englishessful Busin
Affiliated Co
cipline mmunication
ganization: abstracts &
required to evaluation.
ks
ss communicunications,
usiness Comm
h, Mary Ellenness Writing
olleges
SubjBusines
n Studies
memos, Bu press artic
write at leas
cation, HartaDavid Nickmunication,
n Guttey, Keg, Marla Tr
ect Title ss Writings
usiness lettles, newslet
st five for ea
a A. Murphyson, Made SJohn V. Thi
ent Publishinreece, Allyn
ters, instructters, Brochu
ch of the abo
y, 7th E.d NeSimple Booill and Cortl
ng, 2nd Ed. 1n & Bacion
C
ctions, policures etc.
ove and sub
ew York, 199oks, Oxford, land L. Bove
1986. nb Inc. Bosto
Cr. Hrs Se3 V
cies, regulat
mit the file a
97. 1996.
ee, McGraw
on, 1980
mester VIII
tions,
at the
w Hill,
BS (4 Ye
CodBSCS-
Yea4
Course C
What isDynamicManagem
Practica
Interview
Recomm
• Mana• The S• Mana• Train• Effec
New • Organ
M. H• Mana
York
ears) for A
e -423 Manar Disc
Com
Contents
s manageriacs of Leadment & the in
al:
w with the m
mended Book
aging ChangSkills of Managing, John Rning in Interctive WritingYork, 1988.nizational
Hodgetts, Acaaging by Com
k, 1982.
Affiliated Co
nagerial Comcipline mmunication
al communidership, Decnternational
manger of a b
ks
ge, Bemard Bnagement, WR. Schermerrpersonal Sg for Engine.
Communicademic Presmmunicatio
olleges
Subjmmunication
n Studies
ication? Chacision makenvironmen
business orga
Bruce, PitmaW. David Rerhorn JrRm, kills, Stepheers, Mang
cation: A ms, New Yorkn, Michele T
ect Title n
aracteristics king. Feedbnt. Media rel
anization.
an Publishingess, Routledg
James G. Huen R. Robi
gers and Scie
managerial k, 1986. Tolela Myre
& variousack for evlations.
g, London, 1ge, London,unt and Richns, Prenticeentists, J.J. T
Perspective,
s and Gail E
C
s roles of valuation an
1996. 3rd Ed.1991hard, N. Osbe Hall, EnglTichy, John
, Jane Whitn
E. Myres, M
Cr. Hrs Se3 V
communicand informa
1 born, John. ewood, 1989 Wiley & S
ney and Rich
cGraw Hill,
mester VIII
ation,. ation,.
9. Sons,
harsd
New