county analytics ltd slide 1 identifier trends in digital publishing era paul jessop founder and...
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Identifier Trendsin Digital Publishing
EraPaul Jessop
Founder and Director, County Analytics LtdHonorary Research Fellow, CAPP
China Digital Publishing ConferenceBeijing, China – July 15th, 2014
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Last Year
Focus:
• Making standards
• Publisher workflow
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Today• Trends in thinking
about identifiers• Trends in work on
identifiers
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Careful• “Academic” and
precisely defined• Practical and real
world
Need Both
Trends in thinking
Trends in activity
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TRENDS IN THINKING
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Identifiers are Important
• Short• Precise• Agreed• Flexible
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Identifying the Right Thing
Vehicle Identification
Number (VIN)
Registration Plate Number
Driving Licence Number
Model Name
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Why Identify?• Safety recall
– Vehicle Identification Number• Speed camera
– Registration Plate Number– then Driving Licence Number
• Spare parts– Model Name
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Great Care Needed (1)
• Are we to identify the book?– Or the edition of the book– Or the contents of the book
(independent of the format)– Or the contents of the book
(independent of the language)
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Great Care Needed (2)
• Are we to identify the author?– Or the name they write
under?– Or the English version of
the name?– Or their name before they
were married?– Or the nick-name?
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Or Does it Matter?• In simple cases we can be “careless”
– Normal writers have only one name– Most songs are recorded only once– Most books see only one edition
• But it can get complex later• Maybe without you knowing
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TRENDS IN ACTIVITY
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Trends in Identifier Activity
1. Market Driven
2. Actionable
3. Interoperable
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1. MARKET DRIVEN
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Market DrivenSignificant costs in• development• operation
so…
Identifiers need business justification
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But…• Identifiers serve many purposes• Unhelpful to have many identifiers for
same things• New applications emerge quickly
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So…• Identifier developers need to be smart:• Create identification schemes where
– Numerous applications supported
but– An overall business case is justified
• Different users trust each other’s numbers
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Example – Postal Codes
• Developed to enable delivery of post
but used for • Market analysis• Insurance profiling• In-car navigation
Who would pay today for a postal code scheme?
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2. ACTIONABLE
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Actionable• Usable by machines
Identifier Represen-tation
Machine Action
GTIN Point of Sale Purchase
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“Well defined”• “Actionable” must not use secret
technology• People must be able to find out how to use
it• Typically a web API• So you can follow links automatically
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Examples - EIDR• http://doi.org/10.5240/5868-409E-7BFB-536A-6067-E
<FullMetadata><BaseObjectData><ID>10.5240/5868-409E-7BFB-536A-6067-E</ID><StructuralType>Abstraction</StructuralType><Mode>AudioVisual</Mode><ReferentType>Movie</ReferentType><ResourceName lang="en" titleClass="release">Star Wars</ResourceName><AlternateResourceName lang="en">Star Wars Episode IV: A New Hope</AlternateResourceName><AlternateResourceName lang="de">Krieg der Sterne</AlternateResourceName><AlternateResourceName lang="fr">La guerre des étoiles</AlternateResourceName><AlternateResourceName lang="it">Guerre stellari</AlternateResourceName><AlternateResourceName lang="es">La guerra de las galaxias</AlternateResourceName><AlternateResourceName lang="en">Star Wars: A New Hope</AlternateResourceName>…
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Examples - ISNI• http://isni.org/0000000121331026
ISNI: 0000 0001 2133 1026 Name: Obama, BarackObama, Barack HuseinObama, Barack HusseinObama, Barack Hussein (II)Obama, BarakObama, BaraksObama, BarryObamah, BaraḳObamy, BarackaOpāmā, Parāk
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Example Application• Receive recording identifier• Resolve to reference metadata for identity• Resolve to rich metadata including ISNIs
of artists• Resolve ISNIs to other creations such as
books with ISBNs• Resolve ISBNs at online bookstore to offer
to buy
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3. INTEROPERABLE
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Interoperability• Working together by design
1,435 mm
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Types of Interoperability
• “Chained” interoperability– (see previous example)– Including other identifiers in metadata
• Common field definition– e.g. Date of publication– Format “1/7/2014” vs. “7/1/2014”– Definition of “publication”
• Common technology
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Examples• ISNI metadata contains other identifiers
and links• DOI Data Dictionary for DOI based
identifiers• EIDR identifiers based on DOI and Handle
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OVERALL TRENDS
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Trends are Conflicts• Scepticism vs. Enthusiasm
– Movies vs. Music• Proprietary vs. Open
– Amazon vs. others• Registered vs. “Mined”
– ISBN vs. ISNI• Steady state vs. Progressive
– ISBN vs. ISNI
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