Periscope is a live video streaming

app created for IOS and

Android

‘being able to explore the world through

someone else’s eyes’

-Periscope

Burberry used Periscope to live

broadcast their fashion show, giving an access-to-all-areas experience

The Guardian newspaper use it to give their

viewers live educationaltech demos

So how are businesses to make use of Periscope to engage their audience?

Periscope could be used to

announce special offers and

competitions as a way to push

instant traffic to a brand’s website

Behind the scenes: live Q&A sessions, real-time company

board meeting

Product teasers: give consumers a

sneak-peek to products before

they are launched

Periscope or Meerkat?

Periscope isn’t the only live-streaming app on the scene; Meerkat is another

popular alternative

In a consumer-climate driven by immediacy and responsiveness, live-streaming could be another powerful

tool towards the direct target of consumers

www.redalien.co.uk/seo/could-periscope-fit-into-your-marketing-plans

www.redalien.co.uk