1. CouchCommerceWelcome to Post PC CommerceCouchCommerce automatically convertsonline-shops intopost PC web-apps for tablets, smartphones &Smart TVs

2. Tablet sales worldwide200 mio 150 mio 100 mio50 mio20100 mio 2011 2012 2016 Android iOSOthersSource: IDC Studywww.couchcommerce.com - @couchcommerce 2 3. Pageviews iPad vs. iPhone US holiday season(70+ retailer, 140mio+ pageviews)ThanksgivingBlack FridayCyber Monday 7 mio 6 mio 5 mio 4 mio 2 mio 1 mio0 mio14.11.16.11. 18.11. 20.11. 22.11.24.11. 26.11.28.11. iPhoneiPadSource: Compuware APM Studywww.couchcommerce.com - @couchcommerce 3 4. Share of website trafc via tablets & smartphones Source: Adobe Studywww.couchcommerce.com - @couchcommerce4 5. The problem with shops facingtablet & smartphone trafcBad usability Shops are App-madnessslow loading on devicesFrustrated Google doescustomers! Complicated not link into&! native-apps checkoutShops lose turnoverwww.couchcommerce.com - @couchcommerce 5 6. Why choose a web-app for online-shops? Easy adoption to new devices & operating systems Complete control over distribution (no app-store) Complete visitor tracking is possible Quick changes are possible No installation on devices Direct conversion of online-shop visitors Fast development - cross platform Testing and QA can be minimizedwww.couchcommerce.com - @couchcommerce 6 7. Why not choose a native-appfor online-shops? No direct conversion of incoming web visitors (5-10% ofonline-shop trafc are already on tablets) High competition for app store charts (5,000 plusdownloads per day needed to get in top 25) Low exibility (changes have to be approved by themarket place) - quick updates not possible Users expect an added value from apps (coupons &discounts for retail via app) Highly fragmented market - new released devices canonly be served efciently by a web-appwww.couchcommerce.com - @couchcommerce7 8. 95% of all online shoppingtakes place at home Source: WorldPay Studywww.couchcommerce.com - @couchcommerce8 9. Preferred usage: tablet vs. PC0% 25%50% 75%100%Browsing64% 31% Shopping52%40% TabletPCSource: OPA Studywww.couchcommerce.com - @couchcommerce 9 10. Conversion rates & shopping carts (if optimized) 123$ 3%130$2,5% 2,3%102$2%98$ 80$2% 65$1% 0,6%33$0%0$Smartphones PCs Smartphones PCsTabletsTablets Tablets are the trend, because they have a clear context of usage at home Smartphones are weaker in commerce than tablets - they are better forspecialized usage on the go via native-appsSource: Adobe Studywww.couchcommerce.com - @couchcommerce 10 11. Without CouchCommercewww.couchcommerce.com - @couchcommerce11 12. With CouchCommercewww.couchcommerce.com - @couchcommerce12 13. How doesCouchCommerce work?1. Read categories from online-shop2. Import product feed3. Go-LiveEven easier: connect via shop module orpre-integration in SaaS-systemswww.couchcommerce.com - @couchcommerce13 14. Beta sign up Sign up for our limited Beta at:http://couchcommerce.com/sign-up/ CouchCommerce GmbH Karmarschstr. 44, 30159 Hannover, Germany mail@couchcommerce.com Twitter @CouchCommerce - Facebook.com/CouchCommercewww.couchcommerce.com - @couchcommerce14