WEBSITE UPDATES & SOCIAL MEDIA

COT Specialist Sections Business Forum25 November 2009

Presented by Hassan MirzaCOT Website Communications Officer

Website updates

Adding news items to the website Adding event information to the website How to request edits and additions to pages Requirements for page content Questions

Adding news to the website 6/11 Specialist Sections have News pages Benefit of adding news stories

Announcements, calls to action, achievements

Integrating SS News with COT News Promoting activities of SS to all the

membership If you submit news, I will create a News page

Agreed news format

Title – conveying key message Author, date Copy (100-200 words) Encourage desired action e.g ‘Contribute to

consultation’ Links to relevant websites, downloads Contact details if relevant

Example of News page

Adding Events on the website Most Specialist Sections have adapted to new

procedure CPD events form – 1 form for publication on

the website , OTN and BJOT Event details are on SS landing page, SS

events, and CPD events calendar Send to Events officer Matthew Armistead Deadline is 10th of the month prior to publish

request (10 December for January issues)

Events published on websiteLanding page details

Event details

How to request page edits and additions

Discuss website updates at NEC meetings Email/Phone to discuss requests/ideas Content calendar Web coordinator sends copy to me in Word

document (with attachments) Edits done and links sent For page to be published we need...

Requirements for page content

Key message – should answer what and why? Sub headings – supporting key messages Concise/direct copy Short descriptions for links/documents Keywords/descriptions Contact details

COTSS – Children, Young People and Families>> Clinical forums>> Acute clinical forum

Any Questions?

COT and Social Media

COT and Social Media

Why social media? BAOT/COT on Facebook BAOT/COT on Twitter BAOT/COT on LinkedIn BAOT/COT on Flickr What you can now and in future Questions

Why social media?

Flexible and convenient way of communicating with colleagues, supporters, and related organisations

Raise awareness of your work and ask questions Connections with others with similar

professional interests Meeting expectations of students As a charity we have obligation to engage with

the public Complementing web presence and increases

SEO

Why social media (continued)

Communicate using targeted updates Links, calls to action, and news with existing

networks and potential members

Raise profile of the profession Highlight content on the COT website Respond directly and openly to member

queries

Tour of social media

channels

What you can do

Start a professional profile Explore social media channels Talk to NEC and your members Discuss individual cases with me, schedule

one-on-one training sessions Begin implementing in New Year

Final Questions?

The End