cosmetics research mpc

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Personal Care & Beauty & Cosmetics Category Leaflet Analysis December 2013

Post on 20-Oct-2014

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DESCRIPTION

The research was made after analysing promotional leaflets from Metro, Selgros, Billa, Cora, Kaufland and Penny

TRANSCRIPT

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Personal Care & Beauty & Cosmetics

Category Leaflet AnalysisDecember 2013

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• The research was made after analyzing promotional leaflets from Metro, Selgros, Billa, Cora, Kaufland and Penny

• In total, there were 242 promotions for this category.

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Promotions per Retailer

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Share of promotion per Manufacturer

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Share of promotion per brand

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Promotion type per “Set cadou”

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Promotion type per Manufacturer

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Promotion type per Brand

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